{"id":37475,"date":"2019-06-27T13:41:04","date_gmt":"2019-06-27T11:41:04","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=37475\/"},"modified":"2024-08-16T12:56:42","modified_gmt":"2024-08-16T10:56:42","slug":"9-social-media-certifications","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/06\/9-social-media-certifications\/","title":{"rendered":"10 Social Media Certifications and Classes to Advance Your Career"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Even if you have a solid foundation in social media marketing, there is always room for improvement. Keeping up with the latest marketing methods and strategies is key in this line of work. It will help your company generate leads, connect better with clients, and make it easier to meet client needs. Let\u2019s keep it real though, it will also help you climb the career ladder.\u00a0<\/span>But what social media certifications are out there?<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">If you are just starting out your career in social media without credentials, you\u2019re going to look like a fish out of water. <\/span><b>Credentials will add to your credibility, and are a testament to your skill and experience. <\/b><span style=\"font-weight: 400;\">Credentials also keep you relevant in the job market so you <\/span><b>stand out<\/b><span style=\"font-weight: 400;\"> from the other ambitious social media strategists, managers, and planners. Spending over 10 hours a week scrolling social media isn\u2019t going to cut it for your future employers. So what knowledge and social media certifications will?<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\" class=\"hs-cta-node hs-cta-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/4a49e300-05d6-42ee-a1c5-b83db19b4bfb\"><img decoding=\"async\" id=\"hs-cta-img-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/4a49e300-05d6-42ee-a1c5-b83db19b4bfb.png\" alt=\"Analyze your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '4a49e300-05d6-42ee-a1c5-b83db19b4bfb', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">We have a list of nine <\/span><b>social media certifications<\/b><span style=\"font-weight: 400;\"> and <\/span><b>courses<\/b><span style=\"font-weight: 400;\"> you can acquire that will make you better equipped to solve problems on different platforms. Don\u2019t be scared off if you have a full-time job! We\u2019ve included courses that can be taken online and without a set deadline. The benefit of the majority of these courses is that you can adjust them to your schedule without worrying about missing work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start the list with some familiar names.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. HubSpot Academy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">HubSpot is known for developing software for inbound marketing. Their software allows you to plan out your social media strategy and organize tasks. Unlike Analytics Academy, <\/span><b>HubSpot\u2019s topics are not limited to just their tool. <\/b><span style=\"font-weight: 400;\">HubSpot Academy can teach you about inbound marketing methodology, how to improve your writing, and courses that focus on specific platforms such as Instagram or YouTube. If you only want to watch videos about specific topics, you can do that instead. You can always take the exam later.<a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/hubspot-academy.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37493\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/hubspot-academy-950x623.png\" alt=\"hubspot social media certifications\" width=\"800\" height=\"525\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/hubspot-academy-950x623.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/hubspot-academy-475x312.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/hubspot-academy-768x504.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/hubspot-academy.png 1059w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want certification in <\/span><b>social media<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/academy.hubspot.com\/courses\/social-media?library=true\"><span style=\"font-weight: 400;\">they have a course for that<\/span><\/a><span style=\"font-weight: 400;\">. This course includes 40 videos and eight lessons on how to develop an effective social media strategy. The most important topics you will learn about include building brand awareness, using social listening and moderation, building one-to-one relationships, and increasing reach. The course takes just under five hours to complete.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another course they have available is a<\/span> <a href=\"https:\/\/academy.hubspot.com\/courses\/content-marketing?library=true\"><b>certification course in<\/b> <b>content marketing<\/b><\/a><span style=\"font-weight: 400;\">. The aim of the course is to teach you the ways you can build a content marketing strategy. It teaches you about storytelling, content creation, and promotion\u2019s roles in content marketing. You will also learn more about measuring and analyzing content, how to improve your writing, and how to create topic clusters. This one takes about four hours to complete.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Social Media Marketing at Udemy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Udemy is a platform that gives you access to different categories of classes such as marketing, photography, design, as well as IT &amp; Software. Among all the courses, one stands out in the social media marketing category, and it scores 4.5 out of 5 stars.<\/span><\/p>\n<p><a href=\"https:\/\/www.udemy.com\/course\/social-media-marketing-ads\/\"><b>Social Media Marketing Mastery<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; this course teaches you how to set up and use ads on more than 10 platforms. We\u2019ve previously mentioned <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/11\/distribute-content-like-pro\/\"><span style=\"font-weight: 400;\">why promoting content on platforms such as LinkedIn and Pinterest is important<\/span><\/a><span style=\"font-weight: 400;\">, but this course will expand on this idea. You can learn about how to optimize your LinkedIn profile, how to use promoted pins on Pinterest, as well as how to organize your profile, create content, and use video ads on YouTube. This course can be taken by social media marketers, business owners, and bloggers \/ influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To access the material, you\u2019ll have to pay <\/span><b>a one-time fee<\/b><span style=\"font-weight: 400;\">. There is a <a href=\"https:\/\/certifier.io\/blog\/completion-certificate-templates\" target=\"_blank\" rel=\"noopener\">certificate of completion<\/a> after you finish the course, and you\u2019ll be able to access the material whenever you need it.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/udemy-e1561633543454.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37499\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/udemy-950x605.png\" alt=\"udemy social media certification\" width=\"800\" height=\"510\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">3. Social Media Marketing Specialization &#8211; Northwestern University<\/span><\/h2>\n<p><a href=\"https:\/\/www.coursera.org\/\"><b>Coursera <\/b><\/a><span style=\"font-weight: 400;\">offers a specialization course planned by the Northwestern University in Illinois. <\/span><b>It\u2019s ideal for beginners who are just starting off their career in social media marketing.<\/b><\/p>\n<p><a href=\"https:\/\/www.coursera.org\/specializations\/social-media-marketing\"><b>The course<\/b><\/a><span style=\"font-weight: 400;\"> consists of six classes\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Basics of social marketing and trends<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why social listening is important<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implementing engagement and nurture marketing strategies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Making content go viral<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tracking the performance of your company\u2019s marketing strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Final project based on the previous classes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The course is in English, but it features Spanish, Arabic, and Japanese subtitles. The individual classes are free, however, you have to pay for the specialization. At the end of the course, you will receive a certificate that can be shared on LinkedIn.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/coursera.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37483\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/coursera-950x526.png\" alt=\"coursera social media specialization\" width=\"800\" height=\"443\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/coursera-950x526.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/coursera-475x263.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/coursera-768x425.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/coursera.png 1223w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">4. Digital Marketing Strategy by Harvard Extension School<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re in the US and willing to really invest in your career, what could shine brighter than a certificate from a course taught at Harvard? Luckily, <\/span><a href=\"https:\/\/www.extension.harvard.edu\/professional-development\/programs\/digital-marketing-strategy?gclid=EAIaIQobChMIyIKFxeeE4wIVxqsYCh1fyApyEAAYAyAAEgIJP_D_BwE\"><b>Harvard\u2019s Extension School<\/b><\/a><span style=\"font-weight: 400;\"> allows you to attend their courses over a period of a week, from 9 am to 5 pm.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The program includes topics such as social media strategy (including preventing and managing crises), influencer marketing, SEO and SEM. You would learn about KPIs, how to work in a ROI-based framework, and how to work with search agency partners. On top of that, you would have a chance to network in between classes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the only course on the list that requires you to be physically present at a given location, and it costs $5995 in 2019. Alternatively, we advise that you take this <a href=\"https:\/\/studyonline.uts.edu.au\/online-courses\/master-digital-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing course<\/a>\u00a0if you are a mid-sized business.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/harvard.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37489\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/harvard-950x491.png\" alt=\"harvard marketing certification\" width=\"800\" height=\"413\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/harvard-950x491.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/harvard-475x245.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/harvard-768x397.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/harvard.png 1305w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">5. Hootsuite Academy<\/span><\/h2>\n<p><b>Hootsuite<\/b><span style=\"font-weight: 400;\"> allows you to take<\/span><b> free and paid courses on their platform<\/b><span style=\"font-weight: 400;\">. They differ in their difficulty levels and the types of topics they cover.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could take the <\/span><a href=\"https:\/\/education.hootsuite.com\/courses\/social-marketing-education\"><span style=\"font-weight: 400;\">course<\/span><\/a><span style=\"font-weight: 400;\"> and learn how to grow your community, and to learn about what types of content you could post. They include the best practices for sharing content on different platforms, as well as content creation itself. This social media certification costs $199 USD, but on the upside, you will permanently have the certificate available online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there is another course that could help you stand out. They have a <\/span><a href=\"https:\/\/education.hootsuite.com\/courses\/social-media-roi\"><span style=\"font-weight: 400;\">course about ROI and value analysis<\/span><\/a><span style=\"font-weight: 400;\">, but the certification costs $249 USD. You would learn how to budget for a social media program, how to use quantitative and qualitative measurements, and how to check the ROI of a paid ad campaign.<a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/hootsuite.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37491\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/hootsuite-950x501.png\" alt=\"hootsuite social marketing certification\" width=\"800\" height=\"422\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/hootsuite-950x501.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/hootsuite-475x251.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/hootsuite-768x405.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/hootsuite.png 978w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. Analytics Academy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No doubt you have heard about Google Analytics. It\u2019s a tool that can help you track conversion rates and traffic sources. It can be used to <\/span><b>track paid campaigns, whether your users are converting, and if you\u2019re reaching your marketing goals.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s so much information right in front of you, but how do you know what matters? Google has their own set of courses you can take so you can learn how to use their tools. What&#8217;s more, Google Analytics isn\u2019t the only one that\u2019s available. You can also learn more about <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/10\"><b>Data Studio<\/b><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/5\"><b>Google Tag Manager<\/b><span style=\"font-weight: 400;\">.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">We recommend taking courses <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/\"><b>such as this one<\/b><\/a><span style=\"font-weight: 400;\"> because of the knowledge you will gain about bounce rates, how much time unique users are spending on your website, and where your traffic is coming from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The courses are free, and you will receive a certificate of completion if you score over 80% on all of the assessments. The course should take about four to five hours to complete according to Google\u2019s FAQ.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/google-analytics.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37487\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/google-analytics-950x589.png\" alt=\"google analytics certification\" width=\"800\" height=\"496\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/google-analytics-950x589.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/google-analytics-475x295.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/google-analytics-768x477.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/google-analytics.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">7. Facebook Blueprint<\/span><\/h2>\n<p><b>Facebook Blueprint <\/b><span style=\"font-weight: 400;\">allows you to take courses about <\/span><b>how to conduct your business activities on Facebook.<\/b><span style=\"font-weight: 400;\"> If your main target audience is primarily spending time on Facebook, then you should definitely know the ins-and-outs of the platform. They have different tools you should get acquainted with to help you target your audience, collect data, and <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-formats-of-ads-can-i-use-on-facebook\/\"><span style=\"font-weight: 400;\">share ad campaigns<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/facebook-blueprint.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37485\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/facebook-blueprint-950x621.png\" alt=\"facebook blueprint courses\" width=\"800\" height=\"523\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/facebook-blueprint-950x621.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/facebook-blueprint-475x310.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/facebook-blueprint-768x502.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/facebook-blueprint.png 1033w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can choose to go through individual topics instead of a full course with different \u201cclasses\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you want to have a certificate, there are two routes that you can take. Keep in mind, both examinations cost $150 USD.<\/span><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/learn\/certification\/exams\/321-101\"><b>Facebook Certified Planning Professional<\/b><\/a><span style=\"font-weight: 400;\"> requires you to take a 75 minute exam that covers various topics. You would have to know\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The mechanics of Facebook\u2019s business functions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pick the right tools for brand objectives<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use Facebook\u2019s tools for business campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Connect Facebook products to marketing strategies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measure the effectiveness of a brand\u2019s campaign.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.facebook.com\/business\/learn\/certification\/exams\/310-101\"><b>Facebook Advertising Core Competencies<\/b><\/a><span style=\"font-weight: 400;\"> is more focused on\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The best practices you can use to manage Facebook Pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to create and manage ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comprehend the role media planner and buyers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to use advertising objectives<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to utilize target audiences.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to improve your chances of passing the exam, <\/span><b>you should have a minimum of six months of experience with digital advertising on Facebook.<\/b><span style=\"font-weight: 400;\"> Facebook provides you with the resources you should be familiar with to pass the exam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that <\/span><b>you have to renew your certification every year.<\/b><span style=\"font-weight: 400;\"> Once you pass, you will get a certification badge that you can share on social media.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">8. Twitter Flight<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This program is important <\/span><b>if you\u2019re focused on <\/b><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-start-advertising-on-twitter\/\"><b>ad campaigns<\/b><\/a><b> or Twitter as a primary platform.<\/b><span style=\"font-weight: 400;\"> It\u2019s designed specifically by Twitter to help businesses understand how they can achieve their marketing goals with their platform. You\u2019ll gain insight into how to increase engagement with successful video advertising campaigns.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/twitter-flight-school.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37497\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/twitter-flight-school-950x399.png\" alt=\"twitter certification\" width=\"800\" height=\"336\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/twitter-flight-school-950x399.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/twitter-flight-school-475x199.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/twitter-flight-school-768x322.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/twitter-flight-school.png 1196w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/flightschool.twitter.com\/\"><b>Twitter Flight<\/b><\/a><span style=\"font-weight: 400;\"> consists of two courses focused on video advertising. <\/span><a href=\"https:\/\/takeflight.twitter.com\/en-gb\/signup?page=%2Fen-gb%2Fcourse-1.html&amp;utm_source=fs2\"><b>The Twitter Video Advertising Foundations<\/b><\/a><span style=\"font-weight: 400;\"> course will teach you how to reach advertiser objectives through planning. You will learn about video partners and ad formats on the platform. You will receive certification a<\/span>fter you complete the six modules and an assessment.<\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/takeflight.twitter.com\/en-gb\/signup?page=%2Fen-gb%2Fcourse-2.html&amp;utm_source=fs2\"><b>Twitter Video Advertising Campaign Basics<\/b><\/a><span style=\"font-weight: 400;\"> course is similar, except you will learn about the process for executing a video ad campaign. These steps include launching, optimizing, and reporting. Like the first course. The course only has five modules, and an assessment at the end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The courses are free, and they should take about four to five hours to complete.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">9. IIDE<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">IIDE is one of the largest digital marketing institutes which provide various digital marketing courses, masterclasses, webinars, and more. Recently, they were awarded by the World Education Congress as the \u201cBest Digital Marketing Institute\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their <\/span><a href=\"https:\/\/iide.co\/social-media-marketing-course-online\/?utm_source=Outreach&amp;utm_medium=Backlink&amp;utm_campaign=Short_Courses\">Online Social Media Marketing Course<\/a><span style=\"font-weight: 400;\"> with Certification is a 20-hour long training program that equips learners right from the basics to the advanced levels of social media marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IIDE is known for and has been awarded as the top content creators for their industry-relevant curriculum. It starts right from the basics and transitions to the advanced concepts of SMM. The syllabus focuses on both the aspects of SMM &#8211; the organic efforts as well as the paid efforts.<\/span><\/p>\n<p><b>Course Structure:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The course follows a hybrid approach which starts by watching pre-recorded lectures on different modules of SMM. Karan Shah\u2019s (the trainer &amp; Founder of IIDE) <\/span><span style=\"font-weight: 400;\">energy and training skills are worth experiencing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After the video lectures, the trainers conduct live online group sessions for further discussion of each module. Apart from this, the trainers always welcome any other doubts\/queries from the students.<\/span><\/li>\n<\/ul>\n<p><b>Tools &amp; Softwares included:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All important social media tools are taught during the course. The course familiarizes you with the dashboard in detail along with hands-on practice. The tools covered are: <\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-43851 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/image1.png\" alt=\"\" width=\"1294\" height=\"270\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/image1.png 1294w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/image1-475x99.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/image1-768x160.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/image1-950x198.png 950w\" sizes=\"(max-width: 1294px) 100vw, 1294px\" \/><\/p>\n<p><b>Tests &amp; Assignments:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A series of assignments and MCQs are also made available to the students to test the knowledge acquired during the course.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Certification:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At the end of the course, the students are awarded an industry-recognized certificate that will be a great value addition to their CV &amp; LinkedIn.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Industry Insights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Students get insights from the practitioners who have been using social media ads to promote their own setups and other top companies resulting in 3x ROI.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want an overview of digital marketing and learning at IIDE, you should start with their <\/span><a href=\"https:\/\/iide.co\/digital-marketing-basics\/\"><b>Free Digital Marketing Masterclass<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">10. Later Training<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Later (previously Latergram) is a company that created a tool that helps you schedule and plan your Instagram posts. Their website offers you free resources including ebooks, case studies, and courses, that will help you improve your Instagram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, <\/span><b>they\u2019ve collected tips to help small and mid-size businesses get ahead<\/b><span style=\"font-weight: 400;\"> and put them together in guides. When you provide your email address, all of the playlists become unlocked. On the other hand, <\/span><b>there is no certification <\/b><span style=\"font-weight: 400;\">after you\u2019ve watched all the content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s one example. We know that <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/03\/social-media-branding-strategies\/\"><span style=\"font-weight: 400;\">visual branding boosts sales<\/span><\/a><span style=\"font-weight: 400;\">, and one way to do it is to represent your brand in your feed. Your feed should consist of aesthetic and relevant posts that represent your brand, but how do you do it?\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/later.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37495\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/later-950x567.png\" alt=\"later instagram guide\" width=\"800\" height=\"477\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/later-950x567.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/later-475x283.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/later-768x458.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/later-300x180.png 300w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/later.png 1101w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/later.com\/training\/instagram-aesthetic\/\"><b>In this specific guide<\/b><\/a><span style=\"font-weight: 400;\">, they have videos that explain why your aesthetic matters, how to curate user generated content for your feed, and how to plan your content.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\" class=\"hs-cta-node hs-cta-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/4a49e300-05d6-42ee-a1c5-b83db19b4bfb\"><img decoding=\"async\" id=\"hs-cta-img-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/4a49e300-05d6-42ee-a1c5-b83db19b4bfb.png\" alt=\"Analyze your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '4a49e300-05d6-42ee-a1c5-b83db19b4bfb', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><span style=\"font-weight: 400;\">Which social media certifications are best?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By now you should have an idea about which courses you could take to secure your place as a pro social media user. Businesses benefit from knowing <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/06\/6-tips-make-perfect-marketing-resume\/\"><span style=\"font-weight: 400;\">how credible your CV is<\/span><\/a><span style=\"font-weight: 400;\"> because they will know how much time and effort you put into your vocation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the answer is that depends. If you already know what kind of businesses you want to work with and which social media platform to focus on, the choice between courses is easy. We gave you the rundown, but now you have to decide what is important for you and your career.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even if you have a solid foundation in social media marketing, there is always room for improvement. Keeping up with the latest marketing methods and strategies is key in this line of work. It will help your company generate leads, connect better with clients, and make it easier to meet client needs. Let\u2019s keep it [&hellip;]<\/p>\n","protected":false},"author":131,"featured_media":37481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3266],"tags":[893,1281,2953,2955],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Social Media Certifications and Classes to Advance your Career<\/title>\n<meta name=\"description\" content=\"Keeping up with the latest social media marketing strategies is key in this line of work. 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We describe the social media certifications that are out there.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2019\/06\/9-social-media-certifications\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-27T11:41:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-16T10:56:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/helloquence-5fNmWej4tAA-unsplash-950x634.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"634\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Iva Djuki\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iva Djuki\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/06\/9-social-media-certifications\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2019\/06\/9-social-media-certifications\/\",\"name\":\"9 Social Media Certifications and Classes to Advance your Career\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/06\/9-social-media-certifications\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/06\/9-social-media-certifications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/06\/helloquence-5fNmWej4tAA-unsplash.jpg\",\"datePublished\":\"2019-06-27T11:41:04+00:00\",\"dateModified\":\"2024-08-16T10:56:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/80bc7a9ac23c606fcf234ecb3e8cd518\"},\"description\":\"Keeping up with the latest social media marketing strategies is key in this line of work. 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