{"id":37401,"date":"2019-06-25T11:36:31","date_gmt":"2019-06-25T09:36:31","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=37401\/"},"modified":"2023-08-03T16:03:08","modified_gmt":"2023-08-03T14:03:08","slug":"natural-language-processing","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/06\/natural-language-processing\/","title":{"rendered":"Natural Language Processing: What can it do for you?"},"content":{"rendered":"

Despite the fact that we are not in the kind of future that the Jetsons anticipated, the present and future of <\/span>Artificial Intelligence (AI)<\/b> and <\/span>Machine Learning (ML)<\/b> are impressive.\u00a0 AI and ML subdivisions have been developing at such a rapid pace that it might be difficult to keep up. You might have heard about Natural Language Processing<\/strong>, but perhaps you aren\u2019t convinced of its potential. Can you even use AI in the realm of social media marketing, and should you?<\/span><\/p>\n

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What NLP is for<\/strong><\/h2>\n

By utilizing <\/span>Natural Language Processing (NLP)<\/b>, a computer can start to understand how people communicate, in vivo or over text. By the end of it, the computer will have understood and deciphered units of text or speech so it can be analyzed or replicated across settings. Instead of having a marketer code every word or phrase and segmenting them into categories in a repetitive, potentially error prone way, you can use AI to do this for you. What\u2019s more, if you have more than one person coding the same data, they may choose to code variables differently. An AI will implement the rules you have assigned to it, and it will adapt based on the data you feed it.<\/span><\/p>\n

NLP can help us analyze interactions between people online. Let\u2019s take a look at some of the information it can gather:<\/span><\/p>\n