{"id":36673,"date":"2019-02-05T11:18:05","date_gmt":"2019-02-05T10:18:05","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=36673\/"},"modified":"2021-02-17T17:24:26","modified_gmt":"2021-02-17T16:24:26","slug":"selling-instagram-7-tips-make-awesome-shopping-posts","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/","title":{"rendered":"Selling on Instagram: 7 Tips to Make Awesome Shopping Posts"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram is a platform preferred by many businesses as it helps them connect with their target audience very easily. While the infrastructure of the platforms provides them with the tools to skyrocket customer engagement.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ve compiled a set of tips on how to make your Instagram posts more marketable and attractive to their followers, in order to increase your sales and achieve higher conversion rates.<\/span><\/p>\n<div id=\"attachment_36677\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36677\" class=\" wp-image-36677\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/Advertisers-instagram.jpg\" alt=\"Active advertisers on Instagram\" width=\"700\" height=\"499\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/Advertisers-instagram.jpg 960w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/Advertisers-instagram-475x338.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/Advertisers-instagram-768x547.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/Advertisers-instagram-950x677.jpg 950w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-36677\" class=\"wp-caption-text\">Active advertisers on Instagram<\/p><\/div>\n<h2>#1 Know your target audience<\/h2>\n<p><span style=\"font-weight: 400;\">Understanding your target audience is <\/span><a href=\"https:\/\/www.effectivespend.com\/blog\/understanding-the-audience-of-each-social-media-platform\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">an essential aspect<\/span><\/a><span style=\"font-weight: 400;\"> of a successful sales strategy on Instagram. It\u2019s a good idea to start off by establishing whether Instagram is the right marketplace for you in the first place. It ultimately depends on what you\u2019re looking to sell. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although there is a certain variation in demographics, <strong>Instagram is predominantly a younger person\u2019s place<\/strong>. <\/span><a href=\"https:\/\/blog.hootsuite.com\/instagram-demographics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Little over half<\/span><\/a><span style=\"font-weight: 400;\"> of the platform\u2019s users are under 29 years of age, while the second-largest demographic \u2014 30 to 49 amounts to nearly thirty percent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve established that Instagram fits your demographic\u2019s age, it\u2019s essential to <strong>define who your target audience is<\/strong> and determine what <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/11\/business-instagram-analysis-now-available-sotrender\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">their social characteristics<\/span><\/a><span style=\"font-weight: 400;\"> are. Helpful to find this out would be using social media analytical apps, like for example <a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding social peculiarities is central to a successful marketing campaign on Instagram. This information will define the content of your posts, but also a broad spectrum of factors, such as:<\/span><\/p>\n<ul>\n<li>The <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/when-should-i-post-on-instagram\/\" target=\"_blank\" rel=\"noopener\">best time to post on Instagram<\/a><\/li>\n<li>The most appropriate hashtags for my audience<\/li>\n<li>Their interests on Instagram<\/li>\n<\/ul>\n<h2><strong>#2 Link the products to your website<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Linking your website to a shoppable post on Instagram will add a Call to Action (CTA) to your post, like \u201cShop Now.&#8221; CTA\u2019s are an <\/span><a href=\"https:\/\/www.forbes.com\/sites\/sujanpatel\/2016\/07\/20\/calls-to-action-that-convert-ecommerce-visitors-into-customers\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">incredibly efficient<\/span><\/a><span style=\"font-weight: 400;\"> way of kickstarting your sales and improving conversions. <\/span><\/p>\n<div id=\"attachment_36675\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36675\" class=\" wp-image-36675\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/Shop-Now.jpg\" alt=\"Shop now option on Instagram\" width=\"400\" height=\"711\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/Shop-Now.jpg 576w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/Shop-Now-475x844.jpg 475w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-36675\" class=\"wp-caption-text\">Shop now option on Instagram<\/p><\/div>\n<p><span style=\"font-weight: 400;\">This will also provide your website with a considerable <strong>increase in traffic<\/strong>, which will increase exposure to the rest of the products you have for sale. The numbers suggest that around 56% of people that view ads will also visit the shop\u2019s website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The increase in traffic alone can have a host of adjacent benefits. Let\u2019s look at it this way \u2014 you have a bunch of people that have never used your site exposed to your landing page. The fact that they\u2019ve followed the link to your website is suggestive of the fact that they are most probably a part of your demographic and are potentially interested in the products you have to offer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a newsletter opt-in put in place, you should expect that its subscribers will grow in number significantly. Instagram has around a half billion daily users, take this as an opportunity to attract a more significant number of people to your other channels, besides just selling products.<\/span><\/p>\n<h2>#3 Use eye-catching filters<\/h2>\n<p><span style=\"font-weight: 400;\">There is a broad spectrum of colors that feel inviting to the eye. <strong>Bright, reddish-orange<\/strong> is a famous disruptor. If a post has a lot of this color, it makes the person scrolling their Instagram feed stop and look at the post. There are many brands that have used this colors mesmerizing effect. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, you might want to consider moving away from Instagram\u2019s built-in filters and experimenting with other apps, such as VSCO. Some of them come at a price, but it doesn\u2019t usually exceed 99 cents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most popular Instagram filter used in 2017 was <em>Normal<\/em>. This may suggest that users aren\u2019t as happy with their filters. Or, they tend to edit their photos in third-party apps before uploading them to the Instagram app. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second most popular one was <em>Clarendon<\/em>, which is a filter that tends to freshen the palette a bit. It makes the colors cooler, but not in a bad way. They\u2019re pretty good for selfies or pictures that feature faces or skin, due to the filter\u2019s warmer mid-tones. So in case you\u2019re selling jewelry or accessories, this may be a good choice for you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>Juno<\/em> is another excellent choice. It has a more intense reddish hue to it, and it warms things up pretty quickly. People\u2019s skin immediately acquires a healthier warmer tone, and the image, in general, becomes more inviting and pleasant to the eye.<\/span><\/p>\n<h2>#4 Don\u2019t make it look like an ad<\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re all tired of ads. Every free service forces its customers to watch unsolicited advertisements. Unfortunately, those ads often have nothing to do with their interests. Thus in order to actually increase the audience\u2019s engagement with your posts, it\u2019s essential that you don\u2019t frame them as an advertisement. More simply put \u2014 your ads shouldn\u2019t look like ads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your aim is to have your posts resemble natural content. To achieve that, <strong>you should look into posting images with faces<\/strong>. Faces attract us from an evolutionary perspective. They catch our attention immediately. And <strong>people in your posts should be used to showcase the product<\/strong>.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BqBBxo2nNNM\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Wy\u015bwietl ten post na Instagramie.<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BqBBxo2nNNM\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener\">TFW you feel Berry Bubbly?\u2063 \u2063 This clay mask is available @ultabeauty \u2063 \u2063 #ultabeauty #idewcare #berrybubbly<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Post udost\u0119pniony przez <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/idewcare\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener\"> I Dew Care<\/a> (@idewcare) <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-11-10T22:09:33+00:00\">Lis 10, 2018 o 2:09 PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<span style=\"font-weight: 400;\">Big advertising companies have leveraged human psychology for their campaigns for a while now. The other benefit of including people in your ads is <strong>humanization<\/strong>. It shows your audience that this isn\u2019t just an automated sales profile. <strong>There are real people behind it. \u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important that your audience doesn\u2019t feel that you&#8217;re trying to sell them stuff on a regular basis. Approach your ad calendar with care. Be mindful of the ads you place \u2014 don\u2019t bombard your audience with excessive advertisement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re ready to start advertising a new product on your Instagram page, it\u2019s always a great idea to start posting natural, high-impact posts that are in the same theme, palette, or color scheme as your upcoming advertisement. This will ease people into the ad, by creating a pleasant sensation of continuity. <\/span><\/p>\n<h2><strong>#5 Host a giveaway<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Giveaways are an excellent strategy to improve your numbers on social media, whether it\u2019s the engagement with your content, your total follower count, and other essential metrics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea behind giveaways is to provide your followers with the <strong>opportunity of winning something, in exchange for increasing the visibility of your brand<\/strong>. Giveaways have different infrastructures on different social media platforms. When it comes to Instagram, there are a few common approaches. Businesses can ask their followers or potential followers to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Like and share their content \u2014 note that the sharing function is not incorporated in the Instagram functionality, which means that users will have to use third-party apps that may decrease engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post under the brand\u2019s corporate hashtag.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mention their friends in the comment section of tag them in pictures or videos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow the brand\u2019s profile on Instagram.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose an action, or set of actions from the list above that will better suit your campaign.<\/span><\/li>\n<\/ul>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BqN1-F9BCtS\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Wy\u015bwietl ten post na Instagramie.<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0px 0px; padding: 0px 4px; text-align: left;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BqN1-F9BCtS\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener\">We\u2019re excited to host a GIVEAWAY! We teamed up with The Burn Cookbook to host a chance for 2 lucky people to win a SMEG Blender in Pink and a signed copy of the new #BurnCookBook! Winners will be announced Tuesday, November 20th. To enter, please like this post, tag 2 friends and follow the below handles to be entered for a chance to win: @jonathandbennett @itsnikkimartin @SMEGUSA<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial, sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0px; margin-top: 8px; overflow: hidden; padding: 8px 0px 7px; text-overflow: ellipsis; white-space: nowrap; text-align: center;\">Post udost\u0119pniony przez <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/smegusa\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener\"> SMEG USA<\/a> (@smegusa) <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-11-15T21:36:31+00:00\">Lis 15, 2018 o 1:36 PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2><strong>#6<\/strong>\u00a0Wor<strong>k with an influencer<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Influencer marketing is one of the most efficient emerging marketing channels in the world. Social media has provided people with the opportunity of creating their own brand. The secret behind it is high-quality, engaging content. Influencers amass large followings, which can then be used as a marketing audience. Given that the ad placement comes from the influencer directly, people engage with it a lot more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few statistics that underline the importance of influencer marketing in the current business ecosystem. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/youtube-stars-influence\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Three-quarters<\/span><\/a><span style=\"font-weight: 400;\"> of teens prefer influencers over stars.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.retailtouchpoints.com\/topics\/social\/86-of-women-more-likely-to-make-a-first-purchase-after-social-media-engagement\" target=\"_blank\" rel=\"noopener noopener\"><span style=\"font-weight: 400;\">Around 85%<\/span><\/a><span style=\"font-weight: 400;\"> of women consult social media and influencers before making purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Influencer marketing returns <\/span><a href=\"https:\/\/www.adweek.com\/digital\/study-influencer-marketing-pays-6-50-for-every-dollar-spent\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">almost $7<\/span><\/a><span style=\"font-weight: 400;\"> for every dollar invested. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>A critical aspect of influencer marketing is consistency.<\/strong> A long-term collaboration with them will build trust in your brand. Their following will not frame it as a one-off, but rather a <a href=\"https:\/\/www.sotrender.com\/blog\/2020\/10\/instagram-logotype-analysis\/\" target=\"_blank\" rel=\"noopener\"><strong>trustworthy business-influencer interaction<\/strong><\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with a group of select influencers will open even more doors. Your business will be able to reach across many industries and interest groups. This ensures a much more holistic marketing strategy on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One common reason why people are dissuaded from working with influencers is that their services might be too expensive. Ultimately, it depends on your budget. However, it\u2019s advisable to start small and analyze the impact it has had on your sales. This will allow you to grow slower but with more financial security.<\/span><\/p>\n<h2><strong>#7 Use ads in your stories<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/01\/instagram-stories-brands\/\"><span style=\"font-weight: 400;\">lets businesses advertise<\/span><\/a><span style=\"font-weight: 400;\"> their products and services between user stories. The format of this type of advertisement is identical to the stories themselves. But they often have extra functionality. You can choose both a video and a photo for your ad. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose to go with a picture, instead of a video, <strong>choose a bold and inviting picture<\/strong>. Don\u2019t make the takeaway message too complicated. The user only has 10 seconds to view the picture, until it disappears from their screens. <strong>Deliver the message in a clear, straightforward manner. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few basic recommendations:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include your logo in the story.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t deviate from the corporate style.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using strong CTAs is essential. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be a wordsmith. Craft your message very carefully.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-9391e9a0-aaaf-4603-b42e-5cea3551da60\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-9391e9a0-aaaf-4603-b42e-5cea3551da60\" class=\"hs-cta-node hs-cta-9391e9a0-aaaf-4603-b42e-5cea3551da60\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/9391e9a0-aaaf-4603-b42e-5cea3551da60\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-9391e9a0-aaaf-4603-b42e-5cea3551da60\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/9391e9a0-aaaf-4603-b42e-5cea3551da60.png\" alt=\"Start analyzing your Instagram profiles with our 2-week free trial!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '9391e9a0-aaaf-4603-b42e-5cea3551da60', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Besides being among the major social media platforms, Instagram is now among the most popular marketplaces too. There, businesses have found a great place to connect with their potential customers on many levels. If you\u2019re looking to increase sales, we strongly recommend looking into Instagram. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">First off, you need to <strong>study your demographic carefully<\/strong>. You should have a detailed understanding of who they are and what they like.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, don\u2019t hesitate to <strong>link your website to your shoppable posts<\/strong>. This will drive extra traffic to your site. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to use some of Instagram\u2019s native filters, to <strong>make your posts look more impressive<\/strong>. But, don\u2019t forget to look into third-party apps. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that your shoppable posts don\u2019t look like ads. It\u2019s better to include them into a series of related posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Arrange a giveaway on your Instagram<\/strong>, in exchange for specific actions that would benefit your campaign. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Invest some of your budget into <strong>influencer marketing<\/strong>. This channel is considered to be the fastest growing in the world. It provides its proponents with impressive ROI\u2019s. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And lastly, <a href=\"https:\/\/www.sotrender.com\/blog\/2019\/01\/instagram-stories-brands\/\"><strong>take advantage of Instagram\u2019s stories<\/strong><\/a>. They provide for successful ad campaigns that will boost your visibility and engagement. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Good luck! <\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is a platform preferred by many businesses as it helps them connect with their target audience very easily. While the infrastructure of the platforms provides them with the tools to skyrocket customer engagement.<\/p>\n","protected":false},"author":117,"featured_media":36699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1789,2273],"tags":[2907,615,2053,2905],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selling on Instagram: 7 Tips to Make Awesome Shopping Posts<\/title>\n<meta name=\"description\" content=\"Instagram is a great place for advertisers and shop owners to attract new clientele. Here are seven useful tips on how to make enticing shopping posts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling on Instagram: 7 Tips to Make Awesome Shopping Posts\" \/>\n<meta property=\"og:description\" content=\"Instagram is a great place for advertisers and shop owners to attract new clientele. Here are seven useful tips on how to make enticing shopping posts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kristin.savage.520\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-05T10:18:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-17T16:24:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/artem-bali-680991-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Savage\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Savage\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/\",\"name\":\"Selling on Instagram: 7 Tips to Make Awesome Shopping Posts\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/artem-bali-680991-unsplash.jpg\",\"datePublished\":\"2019-02-05T10:18:05+00:00\",\"dateModified\":\"2021-02-17T16:24:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/41936ec421c6bcd6ae91a63bcc823404\"},\"description\":\"Instagram is a great place for advertisers and shop owners to attract new clientele. Here are seven useful tips on how to make enticing shopping posts.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/artem-bali-680991-unsplash.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/artem-bali-680991-unsplash.jpg\",\"width\":2000,\"height\":1333,\"caption\":\"selling on instagram\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Selling on Instagram: 7 Tips to Make Awesome Shopping Posts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/41936ec421c6bcd6ae91a63bcc823404\",\"name\":\"Kristin Savage\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c00584b52b79dd008fc83214aaf8c12?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c00584b52b79dd008fc83214aaf8c12?s=96&d=mm&r=g\",\"caption\":\"Kristin Savage\"},\"description\":\"Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer.\",\"sameAs\":[\"https:\/\/www.facebook.com\/kristin.savage.520\"],\"url\":\"https:\/\/www.sotrender.com\/blog\/author\/kristin-savage\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Selling on Instagram: 7 Tips to Make Awesome Shopping Posts","description":"Instagram is a great place for advertisers and shop owners to attract new clientele. Here are seven useful tips on how to make enticing shopping posts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/","og_locale":"en_US","og_type":"article","og_title":"Selling on Instagram: 7 Tips to Make Awesome Shopping Posts","og_description":"Instagram is a great place for advertisers and shop owners to attract new clientele. Here are seven useful tips on how to make enticing shopping posts.","og_url":"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_author":"https:\/\/www.facebook.com\/kristin.savage.520","article_published_time":"2019-02-05T10:18:05+00:00","article_modified_time":"2021-02-17T16:24:26+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/artem-bali-680991-unsplash.jpg","type":"image\/jpeg"}],"author":"Kristin Savage","twitter_card":"summary_large_image","twitter_creator":"@Sotrender","twitter_site":"@Sotrender","twitter_misc":{"Written by":"Kristin Savage","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/","url":"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/","name":"Selling on Instagram: 7 Tips to Make Awesome Shopping Posts","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/#primaryimage"},"image":{"@id":"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/artem-bali-680991-unsplash.jpg","datePublished":"2019-02-05T10:18:05+00:00","dateModified":"2021-02-17T16:24:26+00:00","author":{"@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/41936ec421c6bcd6ae91a63bcc823404"},"description":"Instagram is a great place for advertisers and shop owners to attract new clientele. Here are seven useful tips on how to make enticing shopping posts.","breadcrumb":{"@id":"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/artem-bali-680991-unsplash.jpg","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/02\/artem-bali-680991-unsplash.jpg","width":2000,"height":1333,"caption":"selling on instagram"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sotrender.com\/blog\/2019\/02\/selling-instagram-7-tips-make-awesome-shopping-posts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Selling on Instagram: 7 Tips to Make Awesome Shopping Posts"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/41936ec421c6bcd6ae91a63bcc823404","name":"Kristin Savage","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c00584b52b79dd008fc83214aaf8c12?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c00584b52b79dd008fc83214aaf8c12?s=96&d=mm&r=g","caption":"Kristin Savage"},"description":"Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer.","sameAs":["https:\/\/www.facebook.com\/kristin.savage.520"],"url":"https:\/\/www.sotrender.com\/blog\/author\/kristin-savage\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts\/36673"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/117"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/comments?post=36673"}],"version-history":[{"count":17,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts\/36673\/revisions"}],"predecessor-version":[{"id":42427,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts\/36673\/revisions\/42427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media\/36699"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=36673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/categories?post=36673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/tags?post=36673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}