{"id":36525,"date":"2023-12-14T11:03:29","date_gmt":"2023-12-14T10:03:29","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=36525\/"},"modified":"2024-04-22T10:34:51","modified_gmt":"2024-04-22T08:34:51","slug":"instagram-stories-brands","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2023\/12\/instagram-stories-brands\/","title":{"rendered":"Instagram Stories For Brands: How To Use Them Like a Pro in 2024"},"content":{"rendered":"

Instagram Stories are used by over 500 million people. Every single day. Worldwide. Sounds like it has a lot of potential, doesn\u2019t it? And making stories is a blast too. Adding all those gifs and funny stickers to a short video or quick pic. And let\u2019s be honest; each of us can make one. <\/span><\/p>\n

But how do you make the most out of this easy marketing tool? How can it help you achieve your business goals?\u00a0<\/span>Let\u2019s break it down!<\/p>\n

<\/p>\n

But first, let\u2019s look at some data and analyze Facebook’s <\/span>report<\/span><\/a>: \u201cWhy Stories is a Format that Can Help Marketers Promote Brands”.<\/span><\/p>\n

Stories connect brands with people<\/strong><\/h2>\n

Just like Facebook said in one of their headlines: \u201cStories inspire shopping\u201d. And the numbers look pretty impressive:<\/span><\/p>\n

\"Report

\u201cWhy Stories is a Format that Can Help Marketers Promote Brands\u201d, Facebook’s report<\/a><\/p><\/div>\n

As we read in the <\/span>report<\/span><\/a>:<\/span><\/p>\n

About 1 in 2 people surveyed who use stories said stories have strengthened their relationships with brands, and many indicated that stories propel them through the purchase process.<\/span><\/p><\/blockquote>\n

That\u2019s why adding a link in Stories [\u2018swipe up\u2019, more info below] is so important – to shorten the user journey in the purchasing process.<\/span><\/p>\n

\"Actions

Actions People Say They\u2019ve Taken After Seeing a Product or Service in Stories<\/p><\/div>\n

This is also a clear sign that setting paid campaigns is beneficial for businesses. We can see that Stories have an actual impact on user behaviors and are worth being incorporated into an Instagram marketing strategy<\/a>.\u00a0<\/span><\/p>\n

Which features can enrich our Stories?<\/strong> <\/span><\/h2>\n

Time for more practical stuff. Let\u2019s look at how we can use Stories to build our audience. There are a few features that are especially helpful; they were specifically made to be!<\/span><\/p>\n

What we won\u2019t discuss here is how to create a Story from scratch (If you don\u2019t know how we\u2019ve already discussed it <\/span><\/i>here<\/span><\/i><\/a> and <\/span><\/i>here<\/span><\/i><\/a>). We\u2019ll focus on how to take advantage of specific features. <\/span><\/i><\/p>\n