{"id":36257,"date":"2018-11-20T14:21:37","date_gmt":"2018-11-20T13:21:37","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=36257\/"},"modified":"2018-11-26T12:37:15","modified_gmt":"2018-11-26T11:37:15","slug":"create-content-will-promote-clothing-store-social-media","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2018\/11\/create-content-will-promote-clothing-store-social-media\/","title":{"rendered":"How to Create Content That Will Promote Your Clothing Store on Social Media"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The fashion industry has been one of the first to embrace social media. In fact, you can see designers and sellers alike, sharing content on platforms like Facebook, Instagram, Pinterest, and Snapchat in their droves. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this means an increasingly fierce amount of competition. Standing out and making an impact can be challenging, especially if you\u2019re struggling to find your creative spark. Let\u2019s take a look at a proven step by step process that will allow you to do just that. <\/span><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>Picking the right social platforms will be crucial the growth of your brand<\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re not sure about which platforms to be on, then take a quick look at this <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=269lBvwe8CU\"><span style=\"font-weight: 400;\">Instagram video tutorial<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/269lBvwe8CU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What you\u2019ll see is that because your product is predominately visual, you need to be sharing visual content. This is where Instagram comes into its own. Facebook would also be a good place to invest time and effort. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may be tempted to create a LinkedIn network, or start tweeting, but these platforms aren\u2019t really the right place to be. Remember that you want followers from your target audience, not just followers for the sake of followers. Only then will you be able to create the connections that result in the sales that are going to grow your brand. <\/span><\/p>\n<h2>Create content ideas that will allow you to standout from your competitors by celebrating your individuality<\/h2>\n<p><span style=\"font-weight: 400;\">If you want to standout, then you need to be original. But you must do it in a way that\u2019s in alignment with the core ethos of your brand. Here are some common ways in which people try to be unique, but for the wrong reasons: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jumping on every hashtag just to try and get noticed <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating a campaign, a week, and never connecting them back to the core brand identity <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posting content that\u2019s designed to get a reaction and response, rather than creating a connection with the brand itself <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can easily see why none of these are desirable strategies. If you want to be unique, then it all comes back to celebrating the individuality of your brand. You\u2019re a creative and you know what makes your brand standout, so take that same mindset with you into the world of social media. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cStaying true to your brand is the most important thing you can do. It\u2019s what allows you to create meaningful connections that should someday result in those all-important sales\u201d\u2014says Lewis Duren, Brand Strategist at <\/span><a href=\"http:\/\/resumescentre.com\/\"><span style=\"font-weight: 400;\">ResumesCentre<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<h2>Don\u2019t just promote, think. Figure out what is that your audience cares most about<\/h2>\n<p><span style=\"font-weight: 400;\">When you want to cause a storm on social media, you need to know how to position an offering to your target audience. No matter what you post, someone will always see it. But are they the people you\u2019re trying to sell your clothes to?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The secret to connecting with your target audience, is to figure out what makes them tick. Here\u2019s a few questions you can ask yourself so that you can understand what your ideal customer wants from you: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why do they shop our products?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What types of content do they like to digest online?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How often are they being online, and which times of the day are they most likely to be active?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they tend to follow and watch, or do they prefer to actively participate with content?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are there any overarching themes or interests that most of our customer base can relate to that we can weave into our campaign strategy?<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cThe most important thing for me, is to understand who my customers actually are. It\u2019s all well and good coming up with a great product that tries to do everything under the sun. But if you haven\u2019t tailored it to the needs of any particular group, then it runs the risk of being beaten by specialists every single time\u201d \u2014 says Chris Mercer, CEO at <\/span><a href=\"http:\/\/citatior.com\/\"><span style=\"font-weight: 400;\">Citatior<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<h2>Offer stunning visuals that put the competition in the shade<\/h2>\n<p><span style=\"font-weight: 400;\">When you want to harness the true <\/span><a href=\"https:\/\/www.retailtouchpoints.com\/features\/executive-viewpoints\/what-impact-has-social-media-had-on-the-fashion-industry\"><span style=\"font-weight: 400;\">power of social media<\/span><\/a><span style=\"font-weight: 400;\">, you need to create stunning visuals. Pictures are processed 60,000 times faster than text, and your products are highly visual which means they\u2019re especially suited to Instagram. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will need to start thinking about how you can create a certain style and format of image that projects your brand. Don\u2019t make every image identical by using the same angles and filters, but at the same time there needs to be a theme. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it in the same way as you would if you were creating a catalogue for your new collection. Just because you\u2019re posting the images one by one, doesn&#8217;t mean that you need to completely change the identity of your brand in every shot. <\/span><\/p>\n<h2>Optimize your content by conducting topic and keyword research in a targeted manner<\/h2>\n<p><span style=\"font-weight: 400;\">The art of <\/span><a href=\"https:\/\/digital-me-up.com\/2018\/01\/06\/impact-social-media-fashion-industry-see-now-buy-now-model\/\"><span style=\"font-weight: 400;\">using social media<\/span><\/a><span style=\"font-weight: 400;\"> is all about keeping up to date with what people are talking about. Hashtags are the way you do it, and you can use them to appear in front of the eyes of millions more people if you deploy them correctly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important thing is to ensure your messages don\u2019t look like they&#8217;ve been overstuffed with keywords. Online tools such as <\/span><a href=\"https:\/\/onlinewritersrating.com\/\"><span style=\"font-weight: 400;\">OnlineWritersRating<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/flashessay.com\/\"><span style=\"font-weight: 400;\">FlashEssay<\/span><\/a><span style=\"font-weight: 400;\"> enable you to have your content polished by a second pair of eyes. Ideal if you want to ensure that your brand voice remains consistent across the various different social networks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the time to research your hashtags correctly, and avoid the urge to jump on every one that you go viral. You still need to add value with your posts if you\u2019re going to project your brand to your target audience. If you\u2019re popping up here, there, and everywhere, then it will become apparent that you\u2019re posting content solely to get noticed \u2014 something no user has time for. \u00a0<\/span><\/p>\n<h2>Decide on which types of content do the most for your brand\u2019s reach<\/h2>\n<p><span style=\"font-weight: 400;\">You might think that the only real choices are video and stills, but there\u2019s a lot more to it than that. Here\u2019s a few ways you can use video to create different types of content that will keep your social media campaign fresh and engaging: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lifestyle pieces that show how you design your collections are a great way of giving your followers an insight into your creative process<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fun, seasonal snippets are great at peak times like Christmas, or the start of the summer months<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">30 second pieces that show your clothes being worn in locations that reflect your brand\u2019s roots are key if you want to establish heritage <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you have an offer or a discount, then a quick video will have a much higher uptake rate than a text-based advert <\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cVideo content is the future of the internet, and in lots of ways it\u2019s already the present. As much as 80% of the traffic at any given time is video, which tells you everything you need to know about what people like to see\u201d \u2014 says Pat Fredshaw, Copywriter at <\/span><a href=\"https:\/\/www.essaysupply.com\/\"><span style=\"font-weight: 400;\">EssaySupply<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Combine videos with a good selection of stills and you\u2019ll be able to create a steady stream of engaging content. Ideal if you want to <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/10\/quick-guide-identifying-bots-and-trolls\/\"><span style=\"font-weight: 400;\">gain genuine followers<\/span><\/a><span style=\"font-weight: 400;\"> and grow your brand. <\/span><\/p>\n<h2>Create the content with the help of a professional if need be<\/h2>\n<p><span style=\"font-weight: 400;\">There is nothing wrong with working with a professional to launch your social media campaign. Whilst anyone can post, not everyone can do it equally well. It\u2019s not an admission of failure; just as hiring someone to make your clothes or to ship them on your behalf isn\u2019t either. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a few ways that a professional can help you take things to new heights: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They will know what works and what doesn\u2019t, which will remove the need for a lot of trial and error on your part <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They will be able to advise you on seasonal campaigns, and the ideal times of day to post if you want to maximize engagement <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They will be able to assist with hashtag research so that your content stays current<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you decide to go down this route, take the time to find the right fit for your brand, and things will be all the better for it. <\/span><\/p>\n<h2>Final Thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">When you want to promote your brand on social media, you first need to decide which platforms you want to work on. With such a visual product, it\u2019s clear that Instagram and Facebook are going to be more useful than Twitter and LinkedIn. Make these your focus, and then turn your attention to the content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content needs to be a combination of unique, eye-catching, and powerful. The last one is all about creating something that can connect with people so they feel the need to share it with their friends and followers. Ideal if you want to turn your followers into your very own marketing team. Once you do that, you\u2019ll be amazed at the places your brand will be able to penetrate, and the people you\u2019ll be able to connect with. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fashion industry has been one of the first to embrace social media. In fact, you can see designers and sellers alike, sharing content on platforms like Facebook, Instagram, Pinterest, and Snapchat in their droves. All this means an increasingly fierce amount of competition. Standing out and making an impact can be challenging, especially if [&hellip;]<\/p>\n","protected":false},"author":111,"featured_media":36263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1789],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Content That Will Promote Your Clothing Store on Social Media \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"Promoting a fashion brand on social media is crucial if you want to connect with the widest possible audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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