{"id":35987,"date":"2019-07-24T14:33:34","date_gmt":"2019-07-24T12:33:34","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=35987\/"},"modified":"2023-06-15T07:51:07","modified_gmt":"2023-06-15T05:51:07","slug":"complete-guide-to-sotrenders-instagram-business-analysis","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/07\/complete-guide-to-sotrenders-instagram-business-analysis\/","title":{"rendered":"Complete Guide to Sotrender\u2019s Instagram Business Analysis"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram is booming! <\/span><span style=\"font-weight: 400;\">The platform recently surpassed 1 billion users worldwide.<\/span><span style=\"font-weight: 400;\"> And it\u2019s not just user growth that\u2019s moving in the right direction; Instagram is seeing a big-time rise in ad dollars coming to the platform. It seems brands have found greener pastures on Instagram over Facebook\u2019s News Feed.<\/span><\/p>\n<p><!--more--><\/p>\n<p><em>Edit: This post was edited in July 2019 to reflect the changes in Instagram&#8217;s application, as well as our own reports and application.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">These facts shift the balance of power and call for changes in the way we prioritize and analyze social media data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Sotrender, we\u2019re constantly improving our product to always deliver <\/span><b>a better user experience<\/b><span style=\"font-weight: 400;\"> and <\/span><b>life-saving features.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Although the implementation of these new elements wasn\u2019t an easy task, we\u2019ve been working hard to exceed the expectations of social media experts. Our goal was to create an insightful, versatile <a href=\"https:\/\/www.sotrender.com\/blog\/2021\/12\/social-media-analytics-tool\/\">social media analytics platform<\/a> that gives you a full picture of your social media data and ideas on how to grow your channels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And here\u2019s the result!<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Today, we\u2019re launching a new product called &#8220;Instagram Business Analysis&#8221;. This update is a big one.<\/span><\/p>\n<p style=\"text-align: left;\"><!-- end HubSpot Call-to-Action Code --><strong>Welcome to <\/strong><b>Sotrender\u2019s<\/b> <b>New Instagram Business Analysis!<\/b><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-759e4677-5f72-491b-b15e-71401b85d62b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-759e4677-5f72-491b-b15e-71401b85d62b\" class=\"hs-cta-node hs-cta-759e4677-5f72-491b-b15e-71401b85d62b\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/759e4677-5f72-491b-b15e-71401b85d62b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-759e4677-5f72-491b-b15e-71401b85d62b\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/759e4677-5f72-491b-b15e-71401b85d62b.png\" alt=\"Start analyzing your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '759e4677-5f72-491b-b15e-71401b85d62b', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">If you want a basic summary of your business profile\u2019s social media metrics, you can get it by using <strong>Instagram Insights<\/strong>. Insights display metrics in a rather simple way, so you&#8217;ll be able to see basic metrics such as follower demographics and reach. Insights allow you to filter your posts by engagement, comments, likes, or reach per post. In case you are curious about specific posts, you can also view those Insights under the post itself. Unfortunately, for some metrics, Insights only <\/span>offer a basic dataset for the last 7 days only, so sometimes it&#8217;s hard to collect long-term data and measure progress over time.<\/p>\n<div id=\"attachment_37723\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/Screenshot_20190725_120733.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37723\" class=\"wp-image-37723\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/Screenshot_20190725_120733-950x1037.jpg\" alt=\"\" width=\"500\" height=\"546\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/Screenshot_20190725_120733-950x1037.jpg 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/Screenshot_20190725_120733-475x519.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/Screenshot_20190725_120733-768x838.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/Screenshot_20190725_120733.jpg 1080w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-37723\" class=\"wp-caption-text\">Instagram Insights: reach<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Although Insights provide a quick look, tools such as <strong>Sotrender<\/strong> give you a detailed picture of your content strategy and individual post performance. All of the relevant metrics are nested together, while the date range is easier to change. The information that Sotrender gathers for you is succinctly presented in graphs with tooltips to help you better understand how we present the metrics. It\u2019s also thoroughly explained in auto-generated reports, where you can get tips and comments about what you can change to improve your performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From now on, you can get a complete, meeting-ready social performance analysis of your Instagram business profiles with Sotrender, posts, <\/span><b>and Stories included!\u00a0<\/b><span style=\"font-weight: 400;\">Our advanced analytics software is much more precise, granular and flexible to use than Instagram Insights. Here\u2019s what Sotrender can do for you; discover how to read and apply our statistics to your daily work to get the best results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our New Instagram Business Analysis is divided into three extensive sections<\/span>:<\/p>\n<ul>\n<li>Profile Overview<\/li>\n<li><a href=\"#AUDIENCE\">Audience<\/a><\/li>\n<li><a href=\"#REACH\">Reach and engagement<\/a><\/li>\n<li><a href=\"#CONTENT\">Content<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For a thorough understanding, I\u2019m going to guide you through each and every section. I&#8217;ll also discuss <a href=\"#START\">how to start analyzing your profiles with Sotrender<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s jump right in.<\/span><\/p>\n<h2><strong><a name=\"AUDIENCE\"><\/a>Instagram Audience Analysis<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The first section of Instagram Business Analysis takes you to the world of audience statistics. At this point, Sotrender breaks down your follower data into:<\/span><\/p>\n<ul>\n<li>Total Number of your follower base<\/li>\n<li>Location data<\/li>\n<li>Language data<\/li>\n<li>Demographics<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><em>*Every chart is clickable and will share the details of the specific point of reference.<\/em> <\/span><\/p>\n<h3><strong>Number of followers<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">First, you\u2019ll find three downloadable charts that tell you everything about the volume of your Instagram follower base. Use these factors to check if your profile implies stable and healthy growth.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">See your total follower volume and track how it evolves day by day.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_35909\" style=\"width: 645px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35909\" class=\" wp-image-35909\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers.png\" alt=\"Number of followers\" width=\"635\" height=\"423\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-950x634.png 950w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><p id=\"caption-attachment-35909\" class=\"wp-caption-text\">Number of followers<\/p><\/div>\n<ul>\n<li><span style=\"font-weight: 400;\">Look into your exact follower growth day by day.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_35989\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35989\" class=\"wp-image-35989\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-26.png\" alt=\"Followers growth\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-26.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-26-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-26-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-26-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-35989\" class=\"wp-caption-text\">Followers growth<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Understand <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/instagram-follower-growth\/\">your follower growth<\/a> rate over a defined period of time. <\/span><span style=\"font-weight: 400;\">This specific metric tells you more about the dynamic of your profile\u2019s following growth. Are these rapid jumps? Or perhaps an upward line? Get to know it and relate it to your brand activities.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_35991\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35991\" class=\"wp-image-35991\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-29.png\" alt=\"Growth rate\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-29.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-29-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-29-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-29-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-35991\" class=\"wp-caption-text\">Growth rate<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>Follower Location<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Second, we\u2019ve included follower location data to let you identify where your fans are coming from and better optimize your marketing campaigns. Basically, in this section you\u2019ll find three things: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Your total follower number categorized by a specific country. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div id=\"attachment_35993\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35993\" class=\"wp-image-35993\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-30.png\" alt=\"Follower location\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-30.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-30-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-30-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-30-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-35993\" class=\"wp-caption-text\">Follower location<\/p><\/div>\n<ul>\n<li><span style=\"font-weight: 400;\">Two lists of the <\/span><b>top countries<\/b><span style=\"font-weight: 400;\"> and <\/span><b>top cities<\/b><span style=\"font-weight: 400;\"> your followers are from.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_35995\" style=\"width: 689px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-countries-top-cities.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35995\" class=\"wp-image-35995\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-countries-top-cities.png\" alt=\"Top countries &amp; Top cities\" width=\"679\" height=\"106\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-countries-top-cities.png 1673w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-countries-top-cities-475x74.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-countries-top-cities-768x120.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-countries-top-cities-950x148.png 950w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/a><p id=\"caption-attachment-35995\" class=\"wp-caption-text\">Top countries &amp; top cities<\/p><\/div>\n<ul>\n<li><span style=\"font-weight: 400;\">Observe how the number of followers changes by country. This chart is editable, so you can include and exclude any follower locations. <\/span><\/li>\n<\/ul>\n<div id=\"attachment_35999\" style=\"width: 1712px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35999\" class=\"size-full wp-image-35999\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/change-in-follower-by-country.png\" alt=\"Change in followers by country\" width=\"1702\" height=\"395\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/change-in-follower-by-country.png 1702w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/change-in-follower-by-country-475x110.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/change-in-follower-by-country-768x178.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/change-in-follower-by-country-950x220.png 950w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/><p id=\"caption-attachment-35999\" class=\"wp-caption-text\">Change in followers by country<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>Followers by language<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This dataset breaks down everything about the language of your follower base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And so, you\u2019ll be able to do two things here: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">See the total follower number categorized by a specific language.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div id=\"attachment_36001\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36001\" class=\"wp-image-36001\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-33.png\" alt=\"Followers by language\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-33.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-33-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-33-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-33-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36001\" class=\"wp-caption-text\">Followers by language<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Observe how your number of followers changes for a given language. This chart is editable, so you can include and exclude just the preferred follower languages and see how this number changes over time.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_36005\" style=\"width: 1704px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36005\" class=\"size-full wp-image-36005\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/change-in-languages.png\" alt=\"Change in languages\" width=\"1694\" height=\"429\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/change-in-languages.png 1694w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/change-in-languages-475x120.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/change-in-languages-768x194.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/change-in-languages-950x241.png 950w\" sizes=\"(max-width: 1694px) 100vw, 1694px\" \/><p id=\"caption-attachment-36005\" class=\"wp-caption-text\">Change in languages<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>Follower demographics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Next, our new Instagram audience insights will provide you with detailed <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/instagram\/check-instagram-follower-demographics\/\">Follower demographics<\/a>. Here again, you\u2019ll find two beautiful charts to: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Understand which age and gender bracket your followers fall into.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_35923\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35923\" class=\"wp-image-35923\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1.png\" alt=\"Follower demographic\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-35923\" class=\"wp-caption-text\">Follower demographics<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> See how the volume of followers changes daily for each age category.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_36007\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36007\" class=\"wp-image-36007\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-34.png\" alt=\"Daily number of followers by age \" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-34.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-34-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-34-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-34-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36007\" class=\"wp-caption-text\">Daily number of followers by age<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The goal of Sotrender\u2019s audience analysis is to provide all the necessary information to allow you to track, evaluate and compare your follower base. <\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Use <\/span><b>Sotrender\u2019s audience analysis<\/b><span style=\"font-weight: 400;\"> to decide:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>What (first or secondary) language to apply<\/b><span style=\"font-weight: 400;\"> to your Instagram business profiles. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Which countries and cities love you most<\/b><span style=\"font-weight: 400;\"> and offer promising ground for targeted campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>When to add your posts and stories.<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Timing is everything and countries have different time zones. That means you have to know the best posting hours and try to hit your followers\u2019 sweet spot.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>How to approach your social media content and what strategy to choose<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Oftentimes, a specific country defines customer expectations. So, if you really want to attract a specific localization, these charts will let you identify which social media trends to follow for any given location.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\"><span id=\"hs-cta-wrapper-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-wrapper\"><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong><a name=\"REACH\"><\/a>Instagram Reach and Engagement Analysis<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">This part takes you to the world of Instagram Reach and Engagement. Here you\u2019ll find all the important metrics to give you a clear picture of your business profile activities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And so, Sotrender will show you: <\/span><\/p>\n<ul>\n<li>Brand Activities<\/li>\n<li>Online followers by hours<\/li>\n<li>Reach<\/li>\n<li>Impressions<\/li>\n<li>User Activities<\/li>\n<li>Activity index<\/li>\n<li>Profile views<\/li>\n<li>Profile clicks<\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/instagram\/how-to-calculate-engagement-rate-on-instagram\/\">Engagement rate<\/a><\/li>\n<\/ul>\n<h3><strong>Brand Activities<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Brand activities summarize what happened on a profile over a given period of time. That\u2019s specifically useful when your Instagram business profile is managed by a social media agency and you need a detailed report to know if they are actually keeping the profile active and what\u2019s the frequency of posts and what exactly they do. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set a time range and see all the activities of your brand, such as posts, Stories, and comments shared day by day.<\/span><\/p>\n<div id=\"attachment_36009\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36009\" class=\"wp-image-36009\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-35.png\" alt=\"Brand Activities\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-35.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-35-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-35-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-35-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36009\" class=\"wp-caption-text\">Brand Activities<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Review your number of brand activities from Monday to Sunday with ease. Then relate them to other measures to see what affects your progress or depends on another event.<\/span><\/p>\n<div id=\"attachment_36011\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36011\" class=\"wp-image-36011\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-36.png\" alt=\"Brand Activities - Days of week\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-36.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-36-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-36-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-36-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36011\" class=\"wp-caption-text\">Brand Activities &#8211; Days of the week<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These graphs are clickable, so you can decide whether you want to keep or exclude a type of brand activity. <\/span><\/p>\n<h3><strong>Online followers by hours<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This part keeps you aware of when your followers go online; what\u2019s the average and what\u2019s your best hour in terms of online followers. Use this dataset to decide what\u2019s the best time to post on your Instagram profile to yield the best reach and engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sotrender applies online followers data to two charts, a bar graph, and heatmap, to better illustrate your stats and make them easy to understand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While a bar graph highlights the sum of your online followers per hour&#8230;<\/span><\/p>\n<div id=\"attachment_35915\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35915\" class=\"wp-image-35915\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-10.png\" alt=\"Online followers at Sotrender\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-10.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-10-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-10-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-10-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-35915\" class=\"wp-caption-text\">Online followers at Sotrender<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&#8230;a heatmap adds some yellow-orange saturation to move your imagination and make these numbers more visually communicative.<\/span><\/p>\n<div id=\"attachment_35917\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35917\" class=\"wp-image-35917\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-11.png\" alt=\"Online followers presented on a heat map\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-11.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-11-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-11-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-11-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-35917\" class=\"wp-caption-text\">Online followers presented on a heat map<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>Instagram Reach<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This part will tell you all about your <\/span><b>Instagram reach data<\/b><span style=\"font-weight: 400;\">. Let\u2019s remember that <\/span><b>reach<\/b><span style=\"font-weight: 400;\"> shows you how many unique followers see your content every day<\/span><span style=\"font-weight: 400;\">. (If someone sees your post multiple times they are only counted once.)<\/span> <span style=\"font-weight: 400;\">Improving reach of your profile has a strong impact on your brand awareness. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now Sotrender shows you:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Your daily and<\/span><span style=\"font-weight: 400;\"> average reach over the given time range<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The average gives you a benchmark for the general performance of your Instagram profile. Knowing your average reach helps you evaluate how well individual posts perform if they are above or below the average.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<div id=\"attachment_36013\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36013\" class=\"wp-image-36013\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-14.png\" alt=\"Reach \" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-14.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-14-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-14-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-14-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36013\" class=\"wp-caption-text\">Reach<\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your reach breakdown by weekdays<\/span><\/li>\n<\/ul>\n<p>By ranking your weekdays by the number of impressions, reach, engagement, or views they received, you can discover your top-performing posts and be able to repeat the success.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_36015\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36015\" class=\"wp-image-36015\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-37.png\" alt=\"Reach - days of week\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-37.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-37-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-37-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-37-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36015\" class=\"wp-caption-text\">Reach &#8211; days of week<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>Instagram Impressions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Impressions, what\u2019s that? Let\u2019s define it and learn to distinguish this measure from the previous one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Impressions tell you the total number of times your content, whether a post or a Story, has been seen by your followers.<\/span><span style=\"font-weight: 400;\"> When one user sees your posts multiple times then it will be counted extra and applied to this total. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you can do a few things to learn about your Instagram impressions:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can see the total number of impressions per day.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_36017\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36017\" class=\"wp-image-36017\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-38.png\" alt=\"Impressions\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-38.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-38-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-38-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-38-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36017\" class=\"wp-caption-text\">Impressions<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">You can view the total number of impressions for a weekday.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">By ranking your weekdays by the number of impressions, reach, engagement, or views they received, you can discover your top-performing posts and be able to repeat the success.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_36019\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36019\" class=\"wp-image-36019\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-39.png\" alt=\"Impressions - days of week\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-39.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-39-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-39-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-39-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36019\" class=\"wp-caption-text\">Impressions &#8211; days of the week<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> You can evaluate the total share of impressions by media type. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This chart shows you what media type attracts the most attention. This way you learn what your audience enjoys most and it clearly indicates what media types you should be sharing in the future to hit the higher engagement.<\/span><\/p>\n<div id=\"attachment_35919\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35919\" class=\"wp-image-35919\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-12.png\" alt=\"Share of impressions by media type\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-12.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-12-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-12-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-12-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-35919\" class=\"wp-caption-text\">Share of impressions by media type<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Assess your impressions by media type per day<\/span><\/li>\n<\/ul>\n<div id=\"attachment_36021\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36021\" class=\"wp-image-36021\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-40.png\" alt=\"Impressions by media type\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-40.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-40-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-40-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-40-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36021\" class=\"wp-caption-text\">Impressions by media type<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Besides all that, you can review your content types (carousel, image, video, image, video stories) released over the given period of time and relate impressions to see your peaks and drops. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these graphs and measures offer a microscopic look at your Instagram impressions and compare them for maximum insights. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We strongly believe that this dataset will satisfy the most demanding social media gurus out there looking for an advanced, yet simple and easy-to-understand investigation of their profiles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This part gives you an overall perspective on the volume of people you reach with what you share on your profile.<\/span><\/p>\n<hr \/>\n<h3>Use Impressions to:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\">See what content pieces drive your followers most, so they keep coming back and displaying these later.<\/li>\n<li style=\"font-weight: 400;\">Identify why some Instagram posts indicate more Impressions than others and use more of these to grow your profile.<\/li>\n<\/ul>\n<p><b>And remember:<\/b><span style=\"font-weight: 400;\"> If your impressions are higher than your reach, it means that your followers are viewing your posts multiple times. Search for content with a high impressions-to-reach ratio for an indicator of what\u2019s performing well.<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>User activities<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Next on to your <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/07\/questions-instagram-followers-answers\/\">Instagram follower<\/a> activities. It was created with the idea to show you <\/span><b>if and how<\/b><span style=\"font-weight: 400;\"> your fans react to posts and stories you share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without mincing words, let\u2019s directly jump into what you can do with Sotrender: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reveal the total number of user activities per day.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_36023\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36023\" class=\"wp-image-36023\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-41.png\" alt=\"User Activities\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-41.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-41-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-41-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-41-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36023\" class=\"wp-caption-text\">User Activities<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Visualize the volume of user activities by type. <\/span><\/li>\n<\/ul>\n<div id=\"attachment_36025\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36025\" class=\"wp-image-36025\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-42.png\" alt=\"User activities \" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-42.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-42-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-42-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-42-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36025\" class=\"wp-caption-text\">User activities<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_36027\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36027\" class=\"wp-image-36027\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-43.png\" alt=\"Share of activities by media type\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-43.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-43-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-43-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-43-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36027\" class=\"wp-caption-text\">Share of activities by media type<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Break down user activities to specific weekdays.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_36029\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36029\" class=\"wp-image-36029\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-44.png\" alt=\"User activities - days of week\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-44.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-44-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-44-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-44-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36029\" class=\"wp-caption-text\">User activities &#8211; days of week<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Present user activities by media type.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_36031\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36031\" class=\"wp-image-36031\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-45.png\" alt=\"Activities by media type\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-45.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-45-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-45-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-45-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36031\" class=\"wp-caption-text\">Activities by media type<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These stats will give you a clean perspective on user reactions to content pieces so that you can easily note down your favorites. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use user activities to establish which parts of your content strategy resonate with your fans best and what direction to follow to optimize your performance. <\/span><\/p>\n<h3><strong>Activity Index<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The next measure created to help you better analyze your Instagram data is <\/span><b>the Activity Index <\/b><span style=\"font-weight: 400;\">that evaluates the overall user activity of your Instagram business profile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our Activity Index lets you see the total engagement of your profile day by day and on specific weekdays. This lets you compare and contrast the total engagement of your profile and relate it to the rest of the data.<\/span><\/p>\n<div id=\"attachment_36035\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36035\" class=\"wp-image-36035\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-46.png\" alt=\"Activity Index\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-46.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-46-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-46-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-46-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36035\" class=\"wp-caption-text\">Activity Index<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_36037\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36037\" class=\"wp-image-36037\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-47.png\" alt=\"Activity Index - days of week\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-47.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-47-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-47-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-47-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36037\" class=\"wp-caption-text\">Activity Index &#8211; days of the week<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Profile Views<\/strong> <\/span><\/h3>\n<p>Profile views come in handy if you are running campaigns trying to acquire new followers. Basically, when your profile views don\u2019t turn in the growth of your follower base, then probably Instagrammers don\u2019t like your profile enough to follow it. Also, in case you have very low profile views, it could mean you are engaging the wrong audience, or that your audience is ambivalent about your content.<\/p>\n<p><span style=\"font-weight: 400;\">Want to see how many views your Instagram profiles have? Now you can find out with Sotrender. <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">See your profile views per day and categorized by weekdays.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div id=\"attachment_36039\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36039\" class=\"wp-image-36039\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-48.png\" alt=\"Profile views\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-48.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-48-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-48-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-48-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36039\" class=\"wp-caption-text\">Profile views<\/p><\/div>\n<div id=\"attachment_36041\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36041\" class=\"wp-image-36041\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-49.png\" alt=\"Profile views - days of week\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-49.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-49-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-49-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-49-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36041\" class=\"wp-caption-text\">Profile views &#8211; days of the week<\/p><\/div>\n<hr \/>\n<h3><span style=\"font-weight: 400;\">Use Sotrender\u2019s reach and engagement analysis to decide: <\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>When your followers are on Instagram<\/b><span style=\"font-weight: 400;\"> and adjust your brand activities here. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>What activities of your brand outperform <\/b><span style=\"font-weight: 400;\">others in terms of engagement and why. Then use more of them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>When your profile gets most active. <\/b><span style=\"font-weight: 400;\">Then try to define patterns about its dynamics.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Finally, we finally arrived at the third and last big chapter that reflects something especially interesting for social media managers.<\/span><\/p>\n<h2><strong><a name=\"CONTENT\"><\/a>Instagram Content Analysis<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">This part will tell you everything about your Instagrammable content. \ud83d\ude42 <\/span><\/p>\n<h3><strong>Top Posts<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">From the number of posts, post types (photo, <a href=\"https:\/\/planable.io\/blog\/instagram-carousel\/\">carousel<\/a>, video) you can look into each and every one of your posts and review the details about their social media performance.<\/span><\/p>\n<div id=\"attachment_36043\" style=\"width: 1695px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36043\" class=\"size-full wp-image-36043\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-posts-ig.png\" alt=\"Top posts\" width=\"1685\" height=\"349\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-posts-ig.png 1685w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-posts-ig-475x98.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-posts-ig-768x159.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-posts-ig-950x197.png 950w\" sizes=\"(max-width: 1685px) 100vw, 1685px\" \/><p id=\"caption-attachment-36043\" class=\"wp-caption-text\">Top posts<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>Top Stories<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">And the same works for <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/11\/instagram-stories-brands\/\">Instagram Stories<\/a>. Sotrender\u2019s new Instagram analysis demystifies your stories, so you can now review:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many stories you release per day. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<div id=\"attachment_36045\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36045\" class=\"wp-image-36045\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-50.png\" alt=\"Stories per day \" width=\"600\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-50.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-50-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-50-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-50-950x634.png 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-36045\" class=\"wp-caption-text\">Stories per day<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The total sum of your stories over any given period of time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your best day within the given period of time in terms of quantity of stories.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Filter your stories by pictures and videos to look at them closer and relate metrics such as <\/span><b>reach, impressions, replies, exits, taps forward, tap-backs to every story<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_36047\" style=\"width: 1699px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36047\" class=\"size-full wp-image-36047\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-stories.png\" alt=\"Top Stories\" width=\"1689\" height=\"471\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-stories.png 1689w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-stories-475x132.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-stories-768x214.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-stories-950x265.png 950w\" sizes=\"(max-width: 1689px) 100vw, 1689px\" \/><p id=\"caption-attachment-36047\" class=\"wp-caption-text\">Top Stories<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Just in case you need further explanation: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A <\/span><b>reply<\/b><span style=\"font-weight: 400;\"> is when someone sees your story and sends you a direct message from it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An <\/span><b>exit<\/b><span style=\"font-weight: 400;\"> is when someone closes your stories with the x button in the upper right corner of the screen.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A <\/span><b>tap-forward<\/b><span style=\"font-weight: 400;\"> is when someone clicks the right arrow on the screen.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A <\/span><b>tap-back<\/b><span style=\"font-weight: 400;\"> is when someone clicks the left arrow on the screen.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And under these two sections, you\u2019ll find the top posts ranking. This ranking includes the best content you shared divided into posts and stories over any given period of time.<\/span><\/p>\n<hr \/>\n<p><b>Use Sotrender\u2019s content analysis to: <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review what went fine and what went wrong worse than expected.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Draw conclusions and alter your future Instagram <a href=\"https:\/\/www.sotrender.com\/blog\/2023\/03\/35-instagram-content-ideas\/\">content ideas<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep the lights on your content to give it a regular check.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><strong>Comparative reports<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">That&#8217;s not all there is to Instagram Business Analysis. To take your analysis to the next level, you have to do some benchmarking. The Sotrender analytics team can create a <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/instagram-comparative-report\/\"><span style=\"font-weight: 400;\">comparative report<\/span><\/a><span style=\"font-weight: 400;\"> that will benchmark your and your <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/08\/instagram-competitors-analysis\/\">competitors\u2019 activities on Instagram<\/a>. You\u2019ll get to know the market better and you\u2019ll understand what you and your competition&#8217;s audience want for the sake of optimizing your strategy.<\/span><\/p>\n<p><em>Update: Instagram decided to <a href=\"https:\/\/www.sotrender.com\/blog\/2020\/05\/will-hiding-likes-instagram-revolution-marketing\/\">hide the number of likes<\/a> under users\u2019 posts. Although the user who posted the content will be able to see the number of likes on their post, others cannot. Sotrender will still be able to gather data like impressions, reach, user activity, and engagement for your profile through other reactions. Just keep in mind that likes will not be counted in the comparison between you and your competitor.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Alright, that\u2019s everything sorted. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s explain the most important thing of all: <\/span><\/p>\n<h2><strong><a name=\"START\"><\/a>How to Start Using Sotrender\u2019s New Instagram Business Analysis<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">First things first. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you can actually jump on the awesome new Instagram features in Sotrender, you need to connect your Instagram Business Profile to let Sotrender\u2019s robots start analyzing your feeds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s describe the process, step by step \ud83d\ude42 <\/span><\/p>\n<h2><strong>Sotrender Users<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">First, make sure you have switched from a personal to a business profile. If you\u2019re not sure how to do it (and whether if it\u2019s worth it), <a href=\"https:\/\/www.sotrender.com\/blog\/2018\/09\/business-instagram-sotrender\/\" target=\"_blank\" rel=\"noopener\">we\u2019ve already discussed it<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then connect your profile to Sotrender in a few easy steps:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Log in to <a href=\"http:\/\/app.sotrender.com\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \u2018Select profile\u2019 <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the drop-out menu choose \u2018Add a profile\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose New Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019ll be redirected to Facebook to authorize your profile (don\u2019t worry, you\u2019re granting access only to Instagram Business Profile data). If you\u2019ve already done that, you\u2019ll get a list of profiles connected to your account. <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It can take a while until we\u2019ll gather all the data for your profile. Once it\u2019s done you\u2019ll be informed in an email<\/span><\/p>\n<h2><strong>Sotrender New Users<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re a new Sotrender user, then you need to sign up first and create your account. <\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-node hs-cta-56714056-3431-472f-968e-f424240684b0\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/56714056-3431-472f-968e-f424240684b0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/56714056-3431-472f-968e-f424240684b0.png\" alt=\"Start analyzing your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '56714056-3431-472f-968e-f424240684b0', {}); <\/script><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then connect all your social media profiles to Sotrender or just add your Instagram Business Profile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, when your account is up and your Instagram Business profile is connected, Sotrender will start collecting your data. Then you can enjoy your social media stats beautifully presented on the versatile charts, graphs, and heat maps. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything is fully automated and meeting-ready. No more spending time on endless spreadsheets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s especially real because of unlimited, automated, and recurring reports that once set provide you with just the necessary social media metrics delivered at a preferred frequency right to your inbox. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We strongly believe that the New Sotrender\u2019s <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/06\/instagram-analytics-11-metrics-tracking-brand\/\">Instagram Analytics<\/a> will satisfy the most demanding social media gurus out there looking for an advanced, yet simple and easy-to-understand analysis of their profiles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See for yourself and have fun with Sotrender!<\/span><\/p>\n<p><b>PS: Do you have any questions about Instagram Business Analytics with Sotrender? Get in touch with us! Throw us a message at <\/b><a href=\"mailto:support@sotrender.com\" target=\"_blank\" rel=\"noopener\"><b>support@sotrender.com<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is booming! The platform recently surpassed 1 billion users worldwide. And it\u2019s not just user growth that\u2019s moving in the right direction; Instagram is seeing a big-time rise in ad dollars coming to the platform. It seems brands have found greener pastures on Instagram over Facebook\u2019s News Feed.<\/p>\n","protected":false},"author":131,"featured_media":36053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1781,1789,2103],"tags":[615,1805,2871,2879,2881],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Complete Guide to Sotrender\u2019s New Instagram Business Analysis<\/title>\n<meta name=\"description\" content=\"From now on, you can get a complete performance analysis of your Instagram business profiles with Sotrender - posts, and Stories included!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/complete-guide-to-sotrenders-instagram-business-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Complete Guide to Sotrender\u2019s New Instagram Business Analysis\" \/>\n<meta property=\"og:description\" content=\"From now on, you can get a complete performance analysis of your Instagram business profiles with Sotrender - 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