{"id":35899,"date":"2018-11-06T08:39:37","date_gmt":"2018-11-06T07:39:37","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=35899\/"},"modified":"2018-11-07T15:24:50","modified_gmt":"2018-11-07T14:24:50","slug":"business-instagram-analysis-now-available-sotrender","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2018\/11\/business-instagram-analysis-now-available-sotrender\/","title":{"rendered":"Business Instagram analysis now available at Sotrender!"},"content":{"rendered":"<p><b>Finally! We\u2019re happy to announce &#8211; and launch &#8211; our brand new Instagram analytics for business profiles at Sotrender!<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Instagram has recently taken over the social media scene. The numbers are really impressing &#8211; over 1 billion users total and over 400 million Stories users every day! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Instagram and its in-depth analytics is increasingly important for marketers, we\u2019ve been working hard to create and implement solutions which will have a significant impact on their everyday life and workflow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once we found out that Instagram Insights offers limited data, we aimed at finding answers that will address marketer needs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It took us some time, but we\u2019re now proud to give you all-access to the variety of charts and data available at Sotrender. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready for the details? Let\u2019s start! <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why should you analyse Instagram with Sotrender?<\/span><\/h2>\n<h2><b>Collect and analyze any selected data range <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is one of the biggest limitations when it comes to analyzing data in Instagram Insights: you can analyze data only for the last 7 days. What about the big picture? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I bet you\u2019d like to measure the whole month; last month; or a custom period when you ran a seasonal campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this reason, Sotrender lets you <\/span><b>analyze data for any time frame<\/b><span style=\"font-weight: 400;\"> once you connect your Instagram business profile. On top of that, you have access to 1 month of historical data.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-node hs-cta-56714056-3431-472f-968e-f424240684b0\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/56714056-3431-472f-968e-f424240684b0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/56714056-3431-472f-968e-f424240684b0.png\" alt=\"Start analyzing your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '56714056-3431-472f-968e-f424240684b0', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>Variety of data about your audience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing your audience is key in marketing, right? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why Sotrender offers much more data about followers than Instagram Insights does. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a quick look at some examples. <\/span><\/p>\n<p><b>Followers growth day by day<\/b><span style=\"font-weight: 400;\">. As we know, Instagram offers information only about changes during the last 7 weeks. But how do these changes look from a broader perspective? Maybe you\u2019ve published something exceptional that caused a significant boost in your number of followers? You\u2019d definitely want to know things like that.<\/span><\/p>\n<div id=\"attachment_35925\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35925\" class=\"size-full wp-image-35925\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-1.png\" alt=\"Number of followers\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-1.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-1-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-1-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-1-950x634.png 950w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><p id=\"caption-attachment-35925\" class=\"wp-caption-text\">Number of followers<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Also, you can get to know your audience even better with <\/span><b>demographical data<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<div id=\"attachment_35923\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35923\" class=\"size-full wp-image-35923\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1.png\" alt=\"Follower demographic\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1-950x634.png 950w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><p id=\"caption-attachment-35923\" class=\"wp-caption-text\">Follower demographic<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Now with Sotrender, you can monitor your followers&#8217; location and language, especially in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top countries (this information is not available in Instagram Insights)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top cities <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top languages <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">How can you use this knowledge? <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To adjust content you produce to your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To target your paid campaigns better.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To know how to talk to your followers and what tone of voice to use.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To decide which language you should communicate in.<\/span><\/li>\n<\/ul>\n<h2><b>In-depth Stories analysis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Stories analysis is definitely what we\u2019ve all been waiting for! After all, Instagram Stories with its 400 million daily users is a massive trend nowadays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Sotrender, you can find a bunch of new Stories-related metrics, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Reach <\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Impressions <\/b><\/li>\n<li style=\"font-weight: 400;\"><b>replies <\/b><span style=\"font-weight: 400;\">&#8211; direct messages sent after seeing your Story <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Exits <\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Taps forward <\/b><span style=\"font-weight: 400;\">&#8211; once users move forward to the next Story<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Tap-backs<\/b><span style=\"font-weight: 400;\"> &#8211; once users go back to the previous Story<\/span><\/li>\n<\/ul>\n<div id=\"attachment_35913\" style=\"width: 1695px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35913\" class=\"size-full wp-image-35913\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/stories-ig-analysis.png\" alt=\"Stories analysis\" width=\"1685\" height=\"473\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/stories-ig-analysis.png 1685w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/stories-ig-analysis-475x133.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/stories-ig-analysis-768x216.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/stories-ig-analysis-950x267.png 950w\" sizes=\"(max-width: 1685px) 100vw, 1685px\" \/><p id=\"caption-attachment-35913\" class=\"wp-caption-text\">Stories analysis<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Stories are also included in any other metric used by Sotrender, such as in the aggregated engagement metric &#8211; Activity Index. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you can finally analyze all your content &#8211; separately or all together &#8211; just as you need. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">More good news! Annoyed with expiring Stories? Not at Sotrender! \ud83d\ude09 You will always see a preview of your Story. <\/span><\/p>\n<h2><b>Reach and engagement monitoring <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now we\u2019re getting to the most important part. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, engagement is the most significant indicator of our success on the platform nowadays!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you ever wondered when your followers are actually active on Instagram? Now you can know that! Just log in to Sotrender and head over to the Audience section.<\/span><\/p>\n<div id=\"attachment_35915\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35915\" class=\"size-full wp-image-35915\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-10.png\" alt=\"Online followers at Sotrender\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-10.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-10-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-10-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-10-950x634.png 950w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><p id=\"caption-attachment-35915\" class=\"wp-caption-text\">Online followers at Sotrender<\/p><\/div>\n<p><span style=\"font-weight: 400;\">\u2026 you will also find it divided by day and hour, presented on a heat map:<\/span><\/p>\n<div id=\"attachment_35917\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35917\" class=\"size-full wp-image-35917\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-11.png\" alt=\"Online followers presented on a heat map\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-11.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-11-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-11-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-11-950x634.png 950w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><p id=\"caption-attachment-35917\" class=\"wp-caption-text\">Online followers presented on a heat map<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Now you don\u2019t have to wonder when to schedule your posts, when it\u2019s best to reach the most followers, right? \ud83d\ude09 We\u2019ve got it sorted for you!<\/span><\/p>\n<p><b>Reach &amp; impressions<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It seems to be basic information, yet these two were not possible to be analyzed for personal profiles. <\/span><\/p>\n<p><b>When you\u2019re managing a brand, it\u2019s crucial that you know how effective you are when it comes to reaching your audience. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that reach represents only the number of unique users. With impressions, however, you can find out if users are likely to come back to your posts once they see them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with other metrics, you can dig deeper into reach and impressions, for example, to see how impressions look divided by media type. <\/span><\/p>\n<div id=\"attachment_35919\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35919\" class=\"size-full wp-image-35919\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-12.png\" alt=\"Share of impressions by media type\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-12.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-12-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-12-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-12-950x634.png 950w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><p id=\"caption-attachment-35919\" class=\"wp-caption-text\">Share of impressions by media type<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Interesting data also relates to your profile itself. Are users heading to your profile at all? What doing when they\u2019re there?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Sotrender you can analyze both <\/span><b>profile views<\/b><span style=\"font-weight: 400;\"> and <\/span><b>profile clicks<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since business profiles offer options to share contact information, it\u2019s also something to analyze. So when it comes to profile clicks you can analyze:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website clicks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get direction clicks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Phone call clicks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Text message clicks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email clicks<\/span><\/li>\n<\/ul>\n<div id=\"attachment_35933\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35933\" class=\"size-full wp-image-35933\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-16.png\" alt=\"Profile clicks\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-16.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-16-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-16-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-16-950x634.png 950w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><p id=\"caption-attachment-35933\" class=\"wp-caption-text\">Profile clicks<\/p><\/div>\n<p><i><span style=\"font-weight: 400;\">If people are visiting your profile but aren\u2019t interacting further, maybe what you have there isn\u2019t that interesting to them? It\u2019s worth checking \ud83d\ude09 <\/span><\/i><\/p>\n<h2><b>What other features are also available for business accounts?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There lots of great features for Instagram business profiles, such as:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Unlimited single PDF reports<\/b><span style=\"font-weight: 400;\"> for reporting key metrics about a profile\u2019s performance.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Group comparison<\/b><span style=\"font-weight: 400;\"> between your own business profiles. <\/span><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The project of Business Instagram Analytics at Sotrender isn\u2019t over yet. That\u2019s why you can expect more features and more data coming in the nearest future. As always, we\u2019ll keep you updated! \ud83d\ude09<\/span><\/p>\n<p>Would you like to know more thoroughly how Instagram business profiles analysis at Sotrender looks like?<\/p>\n<p><strong>Here&#8217;s a <a href=\"https:\/\/www.sotrender.com\/blog\/2018\/11\/complete-guide-to-sotrenders-instagram-business-analysis\/\">complete guide<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-node hs-cta-56714056-3431-472f-968e-f424240684b0\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/56714056-3431-472f-968e-f424240684b0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/56714056-3431-472f-968e-f424240684b0.png\" alt=\"Start analyzing your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '56714056-3431-472f-968e-f424240684b0', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>How do I start analysing Instagram business profiles with Sotrender?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">First, make sure you have a business profile. If you\u2019re not sure how to do make your profile a business one (and whether it\u2019s worth it), <a href=\"https:\/\/www.sotrender.com\/blog\/2018\/09\/business-instagram-sotrender\/\">we\u2019ve already discussed it here<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then connect your profile to Sotrender: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Log in to <a href=\"http:\/\/app.sotrender.com\">Sotrender<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \u2018Select profile\u2019 <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the drop-down menu choose \u2018Add a profile\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose New Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019ll be redirected to Facebook to authorise your profile (don\u2019t worry, you\u2019re granting access only to Instagram Business Profile data). If you\u2019ve already done that, you\u2019ll get a list of profiles connected to your account. <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It can take a while until we gather all the data for your profile. Once it\u2019s done, you\u2019ll be informed in an email. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then you\u2019re all set! Now you\u2019re ready to take over and rock your Instagram\u2019s performance! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finally! We\u2019re happy to announce &#8211; and launch &#8211; our brand new Instagram analytics for business profiles at Sotrender!<\/p>\n","protected":false},"author":89,"featured_media":35939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1781,1789,2103],"tags":[615,1805,2871,2873],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Instagram analysis now available at Sotrender!<\/title>\n<meta name=\"description\" content=\"Finally! 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