{"id":35629,"date":"2018-10-19T08:36:53","date_gmt":"2018-10-19T06:36:53","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=35629\/"},"modified":"2018-10-19T08:36:53","modified_gmt":"2018-10-19T06:36:53","slug":"facebook-hashtags-every-marketer-needs-know","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2018\/10\/facebook-hashtags-every-marketer-needs-know\/","title":{"rendered":"Facebook Hashtags: What Every Marketer Needs to Know"},"content":{"rendered":"

To use or not to use\u2026 that\u2019s the question.<\/strong> <\/span><\/p>\n

Hashtags on Instagram and Twitter are simple: you gotta use them. But hashtags on Facebook? That\u2019s not so clear cut. <\/strong><\/span><\/p>\n

<\/p>\n

The majority of brands don\u2019t use hashtags regularly or they don\u2019t use them at all. They\u2019re often not even included in their Facebook strategies. <\/span><\/p>\n

There are lots of doubts when it comes to using hashtags. How many should you use? What are the best ways to implement them? Marketers struggle with many questions like these\u2026 some don\u2019t consider using them all together!<\/span><\/p>\n

Of course, Facebook recommends and encourages the use of hashtags. But how does it look in practice? Is it actually beneficial for marketers to use them? <\/span><\/p>\n

The answer isn\u2019t straightforward. Even Facebook itself <\/span>hasn\u2019t updated its guidelines<\/span><\/a> about hashtags for more over 2 years now. And 2 years in digital marketing and social media is A LOT. <\/span><\/p>\n

That\u2019s why we did a little digging ourselves. We\u2019ve gathered the best hashtag practices, asked marketers for their #protips, and analyzed whether or not hashtags have any impact on engagement.<\/span><\/p>\n

\"\"<\/p>\n

Let’s start with the basics. <\/b><\/p>\n

Hashtags,\u00a0in general, originated from Twitter. The first idea emerged in 2007 and they were officially rolled out in 2009. When it comes to Facebook, the history of hashtags starts in 2013, when they were <\/span>officially released<\/span><\/a> on the platform. <\/span><\/p>\n

And in 2013 the idea was pretty simple:<\/span><\/p>\n

Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations.<\/span><\/i><\/p><\/blockquote>\n

How hashtags work is pretty simple. Add a \u201c#\u201d to the start of a word and you have a hashtag. It\u2019s easy and has potential, so why not using them? <\/span><\/p>\n

Hashtags make our posts searchable<\/a>. The content we create and publish on social media is easier to find with some hashtags attached. Just like on Twitter or Instagram, each hashtag on Facebook has its own feed and when you click a hashtag (in any post) users are redirected to this feed.<\/span><\/p>\n

\"#WednesdayMotivation

#WednesdayMotivation feed on Facebook<\/p><\/div>\n

But the fact is, the hashtag feed on Facebook isn\u2019t used as often as on other platforms. Have you ever tried to search for anything? Probably not. <\/span><\/p>\n

But have you ever typed a hashtag into the search bar on Instagram? See? <\/span><\/p>\n

We\u2019re not trying to discourage marketers from using hashtags on Facebook. We all have suspicions that they are less effective and less significant than on other social platforms, yet we believe it\u2019s good to use them to some extent. <\/span><\/p>\n

That’s why we\u2019ve gathered a few golden rules to follow when using them.<\/span><\/p>\n

\"Analyze<\/a><\/span>