When starting your adventure as a social media specialist you might wonder:<\/p>\n
What does the life of a seasoned social media strategist look like?<\/strong><\/span><\/p>\n The best way to know is by having successful role models in the business. Watching them will get you on top of your social media strategy game and ultimately become a ninja.<\/p>\n Btw:\u00a0Want to take your social media performance to the next level?<\/strong><\/a><\/p>\n Just for the record, we won\u2019t discuss social media managers who add social media updates randomly here and there to keep social media channels alive<\/a>, without any deeper science and intention behind it.<\/p>\n The real social media strategist we\u2019ll discuss are experts at managing social communities.<\/p>\n Simply put, social media strategists are wizards when it comes to social media science<\/a>. They know how to stimulate growth and bring tangible results to the table.<\/p>\n For this piece, I interviewed the blood and bones social media strategists from Sleeknote, LiveChat, Prowly,\u00a0and Brand24<\/strong> about the role of a social media strategist.<\/p>\n I asked them four basic questions:<\/p>\n Here\u2019s what they told me:<\/p>\n The role offers a lot of variety, but a typical day usually starts with producing graphics and short videos that can be posted across numerous social media platforms.<\/p>\n This also includes outreach to a network of influencers<\/a>, industry professionals, and online media to amplify the reach of our posts.<\/p>\n Replying to incoming messages and engaging with our audience in the comments section is also an essential daily task, as well as liaising with our content producers to make sure our long-form articles are informative and appealing.<\/p>\n Staying up-to-date with industry trends<\/a> and new digital technologies is also a key ongoing task, which then allows me to continually tweak our best practices and measure the resulting impact.<\/p>\n 2. Which social media tasks should be done daily, weekly, and monthly by a social media strategist?<\/strong><\/span><\/p>\n Arguably the most important of\u00a0all tasks is planning<\/a>.<\/p>\n Making sure we have a clear vision and schedule for the upcoming week is something that is paramount, and ensures actionable and measurable goals are set that can then be broken down into daily assignments.<\/p>\n These weekly goals then feed into our monthly reports, allow for tasks to be optimized, and enable future strategies to be developed.<\/p>\n 3. What are the primary KPIs for a social media strategist according to you?<\/strong><\/span><\/p>\n When it comes to measuring the effectiveness of our social media campaigns \u2014 for both paid and organic \u2014 likes, shares, and comments are great but only tell half the story.<\/strong><\/p>\n Although measuring traffic and impressions\/reach is essential, the click-through rate and engagement rate offers a true metric by which to measure the impact of our posts.<\/p>\n 4. What tools should social media strategists use for social media marketing and automation?<\/strong><\/span><\/p>\n Quuu<\/a> is a great tool that allows for the automation of your social media schedule. Not only that, it will find and suggest content that is relevant to your audience, and consistent with your posts, so you can keep your followers engaged during the downtime between your own posts.<\/p>\n Similarly, Buffer<\/strong> enables all your social media updates to be scheduled from the same place and is a great time saver.<\/p>\n Finally, Mention<\/strong> is a media monitoring tool designed to generate leads through tracking social mentions, finding influencers, and analyzing competitors mentions.<\/p>\n 1. What does a typical day of a social media strategist look like according to you?<\/strong><\/span><\/p>\n I usually start my day with media monitoring and checking out social media notifications from the night.<\/p>\n During the day, I usually work on some new pieces of content,\u00a0like our LiveChat Tips series<\/strong>.<\/p>\nSocial Media Strategist Definition<\/h2>\n
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Sam Thomas Davies from Sleeknote<\/a><\/h2>\n
![\"social-media-strategist-sam\"](\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/09\/social-media-strategist-sam-475x612.png\")
<\/h2>\n1. How does a typical day of a social media strategist look like according to you?<\/strong><\/span><\/h4>\n
Agnieszka Ja\u015bkiewicz from LiveChat<\/a><\/h2>\n
![\"social-media-strategist-aga\"](\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/09\/social-media-strategist-aga-475x612.png\")
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