{"id":35113,"date":"2018-09-19T13:30:32","date_gmt":"2018-09-19T11:30:32","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=35113\/"},"modified":"2018-11-19T12:19:49","modified_gmt":"2018-11-19T11:19:49","slug":"business-instagram-sotrender","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2018\/09\/business-instagram-sotrender\/","title":{"rendered":"Get more data from your Instagram with Sotrender!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Should I convert my Instagram account to Business Profile? It\u2019s the question that you probably have asked yourself, if you\u2019re running a business. Don\u2019t worry, we\u2019ll guide you through this decision as both business and personal accounts have their upsides and downsides.<\/span><!--more--><\/p>\n<h2><strong>What\u2019s the difference between Instagram personal and Business profile?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To put it as short and simple as possible &#8211; the difference between Instagram Personal and Business Profile is the same as between Facebook personal account and Facebook Page. The latter gives more opportunities to advertise product and services, analyze data, provide more contact options and, in the future, also sell goods on Instagram. <\/span><\/p>\n<h2><strong>What does the Instagram Business Profile give me?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The two most important features available only if you have Business Profile are Instagram Ads and Instagram Insights. With Instagram Ads you can reach bigger audience and you set them up in the same panel as Facebook Ads, so you don\u2019t have to worry about more dashboards. Access to Instagram Ads allows you to promote posts from the app itself (just like you can boost posts on Facebook). Instagram Insights is a tool similar to Facebook Insights &#8211; you get access to data about reach, impressions, followers etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use Instagram to branding, marketing or anything connected to business and you want to track performance and see effects of your work, don\u2019t hesitate and convert your Instagram profile to Business one. The only thing is that you have set up Facebook Page that you can link to your Instagram profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry that once switched to business account your profile will suffer with decreased reach. It\u2019s a myth.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-node hs-cta-56714056-3431-472f-968e-f424240684b0\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/56714056-3431-472f-968e-f424240684b0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/56714056-3431-472f-968e-f424240684b0.png\" alt=\"Start analyzing your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '56714056-3431-472f-968e-f424240684b0', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>How do I convert Instagram Profile and connect it to Sotrender?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To convert your personal profile to a Business one do the following. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to Instagram app, go to your profile and tap the gear settings icon.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tap Switch to Business Profile.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35707\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/ig3-475x1028.png\" alt=\"\" width=\"231\" height=\"500\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/ig3-475x1028.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/ig3.png 739w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the Facebook Page you\u2019d like to connect to your new Instagram Business Profile. You might also have the option to tap Create a Page and create a new Facebook Page to associate with Instagram.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35709\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_9698-475x1029.png\" alt=\"\" width=\"231\" height=\"500\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_9698-475x1029.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_9698-768x1663.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_9698-950x2057.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_9698.png 1125w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fill out your contact details. You\u2019ll need to provide at least one method of contact.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tap Done<\/span><i><span style=\"font-weight: 400;\"> et voila<\/span><\/i><span style=\"font-weight: 400;\">! You have set your Instagram Business Profile!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Connecting your Instagram Business Profile to Sotrender is as almost as easy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/app.sotrender.com\"><span style=\"font-weight: 400;\">Go to Sotrender<\/span><\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35653\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/select-profile.png\" alt=\"\" width=\"259\" height=\"427\" \/><\/p>\n<ul>\n<li>Click \u2018Select profile\u2019<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35659\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/add-profile.png\" alt=\"\" width=\"500\" height=\"557\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/add-profile.png 635w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/add-profile-475x530.png 475w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<ul>\n<li>In the drop out menu choose \u2018Add a profile\u2019<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35663 size-medium\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/Choose-Instagram-2-475x359.png\" alt=\"\" width=\"475\" height=\"359\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/Choose-Instagram-2-475x359.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/Choose-Instagram-2-768x581.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/Choose-Instagram-2-950x719.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/Choose-Instagram-2.png 999w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose New Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019ll be redirected to Facebook to authorise your profile (don\u2019t worry, you\u2019re granting access only to Instagram Business Profile data). If you&#8217;ve already done that, you&#8217;ll get a list of profiles connected to your account<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wait till we gather your data and show first charts!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you still want to add a personal Instagram Profile (but remember, with the end of this year, <strong>Instagram is disabling its old Instagram API, which means there will be no possibility to analyze personal accounts starting January 1st, 2019<\/strong>), do the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to Sotrender<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \u2018Choose profile\u2019 and in the drop out menu choose \u2018Add a profile\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Type your chosen Instagram Profile URL<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wait till we gather your data and show first charts!<\/span><\/li>\n<\/ul>\n<h2><strong>New Instagram analytics in Sotrender<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">For all these reasons we are introducing Instagram Business Profile analytics to Sotrender. It works as a completely new channel in Sotrender, as we decided to keep old Instagram analytics available to you till the end of 2018. This is when Facebook deletes old Instagram API. If you want to have your data consistent and up to date, switch to Instagram Business Profile as soon as possible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram Business Analytics in Sotrender offers you a deep analysis of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">your followers (when they are online, which country they originate from, their activities), <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">your content (how it performed and when to post, its reach and impressions, how many times it was saved by the users) <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">profile clicks (to contact your brand, how to get there and everything else that is clickable on your profile in Instagram).<\/span><\/li>\n<\/ul>\n<h2><strong>Analyze Instagram Stories with Sotrender<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram Stories are the hottest content type on the platform. It\u2019s promoted by Instagram, it gets better reach and people love it, even though it\u2019s very ephemeral type (Stories disappear after 24 hours). That\u2019s why we decided to include Stories analytics to Sotrender. You can analyze their:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">reach<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">impressions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">replies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> exits<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">taps forward <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">taps back<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With this knowledge, you can create the most interesting and engaging Stories!<\/span><\/p>\n<h2 style=\"text-align: center;\">Awesome, right?<\/h2>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-node hs-cta-56714056-3431-472f-968e-f424240684b0\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/56714056-3431-472f-968e-f424240684b0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-56714056-3431-472f-968e-f424240684b0\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/56714056-3431-472f-968e-f424240684b0.png\" alt=\"Start analyzing your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '56714056-3431-472f-968e-f424240684b0', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should I convert my Instagram account to Business Profile? It\u2019s the question that you probably have asked yourself, if you\u2019re running a business. Don\u2019t worry, we\u2019ll guide you through this decision as both business and personal accounts have their upsides and downsides.<\/p>\n","protected":false},"author":49,"featured_media":35669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1781,1789],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get more data from your Instagram with Sotrender! \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"Should I convert my Instagram account to Business Profile? It\u2019s the question that you probably have asked yourself, if you\u2019re running a business. Don\u2019t Social Media Marketing &amp; Analytics Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2018\/09\/business-instagram-sotrender\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get more data from your Instagram with Sotrender! \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance\" \/>\n<meta property=\"og:description\" content=\"Should I convert my Instagram account to Business Profile? It\u2019s the question that you probably have asked yourself, if you\u2019re running a business. 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