{"id":34647,"date":"2021-08-09T13:19:25","date_gmt":"2021-08-09T11:19:25","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=34647\/"},"modified":"2025-02-04T15:24:22","modified_gmt":"2025-02-04T14:24:22","slug":"use-social-media-gain-customers-10-ideas","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2021\/08\/use-social-media-gain-customers-10-ideas\/","title":{"rendered":"How to use social media to gain customers – 10 ideas for each and every brand"},"content":{"rendered":"

Let\u2019s cut to the chase. The main goal of every company is to increase sales profits and have consistent growth. Most activities and priorities are created specifically to reach this goal. And social media is one way to do so. <\/span><\/p>\n

Most companies use social media channels for raising brand awareness and gaining new customers. But what does that mean in practice? What can we actually do to reach our potential customers? We\u2019ve got 10 ideas on how to do just that. These 10 ideas can be implemented by each and every brand while creating and executing a marketing strategy. <\/span><\/p>\n

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How do you effectively use social media channels to gain new customers?<\/strong><\/h2>\n
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  1. Take advantage of paid campaigns<\/b>. With paid campaigns, you can directly promote your product, service, or any pieces of content you produce. It\u2019s easy to overspend money on ads, so always keep your budget in mind. Promote only what is most important to you, not absolutely everything. When it comes to Facebook Ads, an especially useful option is Lookalike Audience. It offers the possibility to identify and target people similar to your customers based on your imported database (e.g. emails or phone numbers).<\/span><\/li>\n
  2. Share content that\u2019s valuable and relevant to your audience.<\/b>\u00a0Blog posts, how-to articles, webinars, live videos – whatever will benefit your audience and meet their needs. It will build your trust and encourage people to buy from you. Just don\u2019t expect immediate results; This needs to be a long-term activity. <\/span><\/li>\n
  3. Organise contests and giveaways<\/b>. People love a good contest or giveaway. To organise one well (and according to the law\u2019s regulations), can rake in some future profits. By incorporating QR codes into the promotional materials, you can enhance the user experience and make participation easier. This can lead to increased engagement, brand awareness, and ultimately, profits. Don’t forget to utilize a good\u00a0QR Code\u00a0generator<\/a>, that will enable you to create custom QR Codes for your specific needs.<\/span><\/li>\n
  4. Cooperate with bloggers, vloggers, and influencers.<\/b> Choosing individuals who are relevant to your brand will guarantee success. It\u2019ll improve your reach and cultivate interest in your brand. Don\u2019t necessarily go for the most universally popular people, but rather anyone popular among your target audience. <\/span><\/li>\n
  5. Organise an event.<\/b> If you\u2019re a local business, this one\u2019s important. Organise a local event and promote it on social media: create a Facebook event and share it with local groups. For local communities, trust and familiarity can be quite important. That\u2019s why you need to make sure they know who you are and how you can help them. Once you gain some new customers, they\u2019ll start recommending your brand to others. And don\u2019t forget to geotag your posts when possible!<\/span><\/li>\n
  6. Invest in various social media channels.<\/b> Facebook is obvious, but it\u2019s good to have at least 1 – 2 more. You can choose from Twitter, Instagram, Pinterest, LinkedIn, Snapchat, and many others. Choosing a channel will depend on who your audience is and which social media channels they use most. But don\u2019t act randomly when planning activities. If you do, you\u2019ll get lost and forget what your goals were in the first place.<\/span><\/li>\n
  7. Remember to fill in the \u2018About\u2019 section properly and provide customers with your contact information.<\/b> This may sound obvious, but our experience has shown us otherwise. You have no idea how many companies don\u2019t actually have anything filled out! It\u2019s crucial that people are able to contact you. If you don\u2019t provide customer service via social media, make sure you offer a phone number,\u00a0business email address<\/a>, and any other ways of contacting you. If reaching you becomes too difficult for customers, you\u2019ll start losing them. <\/span><\/li>\n
  8. Cooperate with other brands that have products or services which are complementary to your own.<\/b> E.g. we often refer to Brand24 – a social media monitoring company. They\u2019re not our direct competitor, but their tool is useful for our customers and vice versa. It\u2019s a win-win situation. <\/span><\/li>\n
  9. Engage in discussions and be active on social media.<\/b> Creating your channels is only the beginning of your social presence. A lot of things depend on which social channel you chose, but no matter what you have to be regular and visible online. When it comes to Facebook you can also <\/span>take advantage of groups<\/span><\/a>. Be responsive – always reply to what other people write about your brand – their comments or messages. After all, social media is for communication. It\u2019s a dialogue, not a monologue. <\/span><\/li>\n
  10. Include a purchase option<\/b> wherever reasonable. Make the purchase journey as simple as possible. It\u2019s especially important on Facebook and Instagram but always take advantage of the latest features with each social channel. They\u2019re tailored to a changing world and people’s needs, so use them to make it easier for your audience to become your customers. <\/span><\/li>\n<\/ol>\n

    I\u2019ve done it all, now what?<\/strong><\/h2>\n

    Now it\u2019s time to analyse the results of your work. Everything we\u2019ve discussed above are only ideas of what can be done. They won\u2019t all universally work and they won\u2019t have the same results in every industry and for every brand. The only way to know what\u2019s best for you is to monitor and analyse your efforts. Social media analytical tools are perfect for that. <\/span><\/p>\n

    This is where <\/span>Sotrender<\/span><\/a> comes in.<\/span><\/p>\n

    \"Analyze<\/a><\/span>