{"id":34615,"date":"2018-08-07T15:15:08","date_gmt":"2018-08-07T13:15:08","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=34615\/"},"modified":"2019-09-20T14:44:00","modified_gmt":"2019-09-20T12:44:00","slug":"social-media-strategy-and-planning-how-to-do-it-right","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2018\/08\/social-media-strategy-and-planning-how-to-do-it-right\/","title":{"rendered":"Social Media Strategy and Planning – How to Do It Right?"},"content":{"rendered":"

Social media is one of the most powerful tools used to raise awareness about your product, service, or company. A social media presence can leverage your business, bring in new clients, and strengthen your relations with existing ones. But only when you do it right. And we’re here to show you how.<\/span><\/p>\n

Let\u2019s start with the basics. Your social media should be a part of a broader strategy. It sounds obvious, but for many marketers, it still isn\u2019t. Everything you post on Facebook, Instagram, and Twitter should be in line with your general marketing strategy. You don\u2019t want to be like the current US president, with him tweeting one thing and then his whole staff trying to explain what he really meant. <\/span><\/p>\n

Before you start your social media activities you should ask yourself some questions. Why are you on Facebook, what do you want to achieve with it? Do you want to raise awareness about your brand, \u00a0sell more products or services, provide customer service, or maybe all of the above? Only after you have these answers can you create an effective social media marketing strategy.<\/span><\/p>\n

What social media channels should your brand be present on?<\/strong><\/h2>\n

Almost everyone is on a social media platform but that doesn\u2019t mean that your target group is on every<\/em> social media channel. Of course, Facebook is a must<\/strong>. That\u2019s because there\u2019s 1.4bn daily users, which is too great of an opportunity to miss out on. The other services aren\u2019t obligatory, but it\u2019s good to be present on Instagram because of its visual power and Twitter because of its popularity in the US and opportunities for real-time marketing. Your presence on Pinterest, Tumblr, and other smaller social media channels depends on your target group<\/strong>. If they\u2019re there, you should consider creating brand profiles there too. If not, why bother? You\u2019ll just waste time and resources.<\/span><\/p>\n

Talk to your followers<\/h2>\n

Another important aspect of social media in your communication strategy is, well, communication. Having a dialogue. Your presence there shouldn\u2019t be limited to posting offers or even funny images. Ask your audience questions and reply to their comments. Be there for them, entertain them, and bring them value.<\/span><\/p>\n

Your communication strategy also shouldn\u2019t be set in stone. It will likely change with time, but you should still stick to some principles. For example, if you run a website selling vegan clothing, don\u2019t post about your love of meat. Being consistent is always important on social media. People are sensitive to even the slightest sign of inconsistency and are ready to point it out. Trust me, there\u2019s nothing worse than a full-fledged social media crisis<\/strong>.<\/span><\/p>\n

To stay in your fans’ good graces, you might want to consider using Sotrender’s Facebook moderation feature<\/strong><\/a>. You can manage, filter and organize comments, and keep track of which moderator was responsible for any responses. You’ll also see the full context of the conversation, so you’ll know what the fan is reacting to. This is a helpful way of maintaining order and never losing track of changes.<\/p>\n

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Overview of Moderation in Sotrender<\/p><\/div>\n

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