{"id":34515,"date":"2018-07-28T12:07:55","date_gmt":"2018-07-28T10:07:55","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=34515\/"},"modified":"2025-02-04T15:26:10","modified_gmt":"2025-02-04T14:26:10","slug":"use-multiple-marketing-tools-to-build-your-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2018\/07\/use-multiple-marketing-tools-to-build-your-social-media-strategy\/","title":{"rendered":"How to Use Multiple Tools to Build Your Social Media Strategy"},"content":{"rendered":"

Using multiple sources to assess your social media presence is not necessary but can be quite helpful. Tools like Sotrender can give you very good insights into your performance on social media channels such as Facebook, Instagram, Twitter & YouTube in terms of reach, engagement, communication strategy optimization and much more. However, there are some things which are better done with other tools. While we\u2019re proud of the quality of the product that we have here at Sotrender, we know there are other tools that can complement ours quite well and can offer different features that can be helpful for marketers and agencies.<\/span><\/p>\n

In this piece, we\u2019ll be talking about tools such as Brand24 and Google Analytics which can concurrently be used with Sotrender to get the biggest insights into your communication strategy and presence online. Since we know social media isn\u2019t everything, getting to know what others are saying about you on other portals and forums such as Reddit or any other platforms, websites and so on we use these tools in order to further explore what people are saying about your brand all over the internet and what kind of buzz is being created through the publications of external agents.<\/span><\/p>\n

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