{"id":34219,"date":"2025-09-24T11:00:00","date_gmt":"2025-09-24T09:00:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=34219\/"},"modified":"2025-09-29T00:46:38","modified_gmt":"2025-09-28T22:46:38","slug":"instagram-algorithm","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2025\/09\/instagram-algorithm\/","title":{"rendered":"12 Myths About How the Instagram Algorithm Works"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How Instagram\u2019s algorithm works is still a bit of a mystery for many Instagram users. But Instagram recently provided some answers to clear things up. And even if it seems trivial to some, being aware of the algorithm and understanding how it works is crucial. This is especially true if you want to achieve satisfying results from your marketing activities on this platform.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">To help you understand it all, we\u2019ve gathered the 12 biggest myths about the Instagram algorithm. <\/span><\/p>\n<h2><b>1. Switching to a business account will decrease your reach<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Switching to a business account will not affect your reach on Instagram.<\/strong> So if you\u2019re considering <a href=\"https:\/\/www.sotrender.com\/blog\/2018\/09\/business-instagram-sotrender\/\">switching from a personal to a business account<\/a>, don\u2019t worry. Even if you switch many times between a personal and business account, it won\u2019t impact your reach. That\u2019s because Instagram sees your activities and is aware of what you\u2019re doing (e.g. some users switch back to a personal account when they experience lower reach results with a business account).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth mentioning here that one of the main advantages of a business account is having access to <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/where-to-find-instagram-insights\/\">Instagram Insights<\/a> (data about your <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/06\/instagram-analytics-11-metrics-tracking-brand\/\">key metrics<\/a> and performance). Keep in mind, however, that if you decide to switch back from a business profile to a personal one, you will lose all your data in Instagram Insights. Once you decide to switch back to a business profile once more, data will start to gather again. <\/span><\/p>\n<p><b><i>Conclusion:<\/i><\/b><i><span style=\"font-weight: 400;\"> Business and personal accounts are treated equally and have the same value. Your reach won\u2019t decrease solely because you switched to a business profile.<\/span><\/i><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/1msvMtx4RlvDG\" width=\"480\" height=\"259\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>2. Shadowbanning exists<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Well, shadowbanning is not <\/span><span style=\"font-weight: 400;\">really <\/span><span style=\"font-weight: 400;\">a thing in the way people think it is. More precisely, <\/span><b>it was not created on purpose by Instagram<\/b><span style=\"font-weight: 400;\">. According to Instagram representatives, they allow five categories of content on Instagram, though not all of those categories can be recommended in the Explore section. These categories include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">content that might hinder their ability to create a safe environment (mentions of violence, certain mental health topics, regulated substances, sexually suggestive content),<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">sensitive and low-quality content about health and finance (mentions of cures, cosmetic procedures, misleading business models),<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">content that is regularly complained about (clickbait, promoting contests\/giveaways, engagement bait),<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">low-quality content (repurposed content from another account, content from sites that have too many clicks from Instagram compared to other platforms, news without clear details about the author),<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">and misleading content (content that was proven to be false by fact-checkers or encourages the use of fake documents).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some users find issues with the first category, as there have been complaints over the years by <\/span><a href=\"https:\/\/www.theguardian.com\/commentisfree\/2019\/nov\/08\/instagram-shadow-bans-marginalised-communities-queer-plus-sized-bodies-sexually-suggestive\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">various groups<\/span><\/a><span style=\"font-weight: 400;\"> that feel that their content should not violate their policies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, some activities may ban your account for some time, e.g. giving a massive amount of likes or following many accounts within a short time. But the aim of it is to get rid of spam and bots (or any other activities that look as such) and ban accounts that are using such practices.<\/span><\/p>\n<p><b><i>Conclusion: <\/i><\/b><i><span style=\"font-weight: 400;\">Shadowbans don\u2019t function in the ways that some users suspect them to. Some content might not be discoverable in the Explore page if it does not align with Instagram\u2019s recommended content, and is this \u201cpunished\u201d while other content is favoured. Additionally, some user activities may be banned.<\/span><\/i><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3ofT5G0ZRHo5mQ8CZy\" width=\"480\" height=\"202\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>3. Some functions are favoured by Instagram<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram does not magically favour some of its features. What we can only see is that it&#8217;s partially favouring its newest features, e.g.\u00a0<a href=\"https:\/\/www.sotrender.com\/blog\/2020\/09\/instagram-reels-the-new-tiktok\/\" target=\"_blank\" rel=\"dofollow noopener\">Reels<\/a>\u00a0which are now popping up in our feed more and more. <strong>However, using certain functions, like Reels, doesn\u2019t mean the overall performance (e.g. engagement) of your Instagram efforts will automatically be improved.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does it mean we can now resign from using all those fancy functions and post only photos? Not really. There are two key reasons for publishing different types of content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People have various preferences when it comes to consuming content. Some people prefer videos or Instagram Stories, while others only enjoy photos. To reach all your <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/07\/questions-instagram-followers-answers\/\">Instagram followers<\/a> (and gain new ones as well!) and to give them what they like and what they expect, your published content on Instagram should have some variety.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What you publish is also important from your perspective. Why? As you likely know already, creating an interesting and high-quality video is more time-consuming than posting (and even editing) a photo. You should always consider how much time you can spend on producing your <a href=\"https:\/\/www.sotrender.com\/blog\/2019\/02\/35-instagram-content-ideas\/\">Instagram content<\/a> and adjust the time available to what is possible, keeping in mind the high quality of the final piece. Also, to some creators, some content formats will be more relevant than others. For example, if you&#8217;re a photographer, it&#8217;s obvious that you&#8217;ll post more photos than Reels.\u00a0<\/span><\/li>\n<\/ul>\n<p><b><i>Conclusion: <\/i><\/b><i><span style=\"font-weight: 400;\">If there is a new feature on Instagram, it\u2019s a good idea to at least try it out for some time because it could be favoured. However, taking advantage of new Instagram functions won\u2019t guarantee that the Instagram algorithm will treat your content better than others.<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/mMkiMqylxW2bK\" width=\"480\" height=\"194\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-node hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323.png\" alt=\"Analyze your social media efforts with our 2-week free trial!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '2d3fed96-64cc-4629-afbe-1141517fa323', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong>4. Instagram is hiding user posts<\/strong><\/h2>\n<p>From time to time, influencers and creators complain that their posts are not visible on followers\u2019 feeds. But according to Instagram representatives, <strong>hiding user posts doesn\u2019t happen<\/strong>. The user&#8217;s feed is personalized by the algorithm based on recent activity and engagement, so content is ranked to show the most relevant and engaging posts first. By scrolling your feed, you will, sooner or later, see every post. Feed posts are prioritized according to the user&#8217;s interactions and preferences. The problem is that, currently, many users are following hundreds of profiles, so they\u2019ll have to scroll their feeds for a long time every day to see all of those posts.<\/p>\n<p>Also, remember that for Instagram, relationships with family and friends are considered more important than with other users, e.g. influencers or brands. The algorithm favors posts from accounts with whom users have frequent interactions, which is why posts from family and friends are usually shown higher in the newsfeed.<\/p>\n<p><b><i>Conclusion:<\/i><\/b><i><span style=\"font-weight: 400;\"> Instagram is not hiding user posts in the newsfeed.<\/span><\/i><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/6YcWqm8FIbcPK\" width=\"480\" height=\"216\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong>5. How the Instagram algorithm works is very simple<\/strong><\/h2>\n<p>Well, not really. How the Instagram algorithm works and shows posts to users is related to many ranking signals and ranking factors, e.g.:<\/p>\n<ul>\n<li>\n<p><strong>When the post was published<\/strong>: posts published recently will be shown higher in the feed than posts added e.g. a few days ago.<\/p>\n<\/li>\n<li>\n<p><strong>Our interests and preferences<\/strong> = the likelihood that a specific post will be interesting to us. The algorithm estimates, based on our previous interactions, what we might be interested in. For example, if we (in general) like or comment on content related to fashion more than to architecture, posts about fashion will be ranked higher in our feed. The same thing happens with different formats of content. So if we watch more videos than photos, we\u2019ll see videos higher in our feed. The algorithm works the same in the Explore Feed \u2013 in this case, it will suggest more new content about fashion.<\/p>\n<\/li>\n<li>\n<p><strong>Our relation with a specific profile<\/strong>: posts published by accounts with which we interact more (like, comment, tag each other, send DMs) will be ranked higher in the feed.<\/p>\n<\/li>\n<li>\n<p><strong>Frequency of using the app<\/strong>: if you check Instagram a few times a day, you\u2019ll see more recent posts each time. It\u2019s different if we check it only a few times a week \u2013 in this case, each time you open the app, the algorithm will try to meet your needs by showing what it thinks are the most interesting posts, which may not be the most recent ones.<\/p>\n<\/li>\n<li>\n<p><strong>The engagement under each post:<\/strong> once Instagram identifies that a specific post is interesting for many users (meaning has a quite decent engagement already), it will be suggesting it to other users, as they can find it interesting, too.<\/p>\n<\/li>\n<li>\n<p><strong>How much time you spend on Instagram<\/strong> each time you use the app or <strong>how many accounts you follow<\/strong>.<\/p>\n<\/li>\n<li>\n<p>The algorithm also considers information about the post, such as engagement, recency, and content type, as part of its ranking factors.<\/p>\n<\/li>\n<\/ul>\n<p>It\u2019s worth noting that the Instagram algorithm also knows whether a published photo was taken directly via the Instagram app or was added from the camera roll. It can also identify when the photo was taken, whether it\u2019s published in real-time (just after taking it) or after some amount of time (like with the popular #throwback). Of course, the algorithm prefers pictures published in real-time. But, currently speaking, the majority of users focus on updating their <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-are-instagram-stories\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stories<\/a> in real time and pay more time and attention to editing photos before publishing them on their profile. So don\u2019t pay too much attention to this requirement.<\/p>\n<p>Additionally, the Instagram algorithm takes into account how many posts a user has missed since their last visit to personalize the feed and ensure relevant content is shown.<\/p>\n<p><b><i>Conclusion: <\/i><\/b><em>Many factors have an effect on the order in which Instagram shows posts in user feeds. Understanding the Instagram algorithm ranking factors is key to optimizing your content strategy and improving visibility.<\/em><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3osxYzi17izKyjIxZC\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong>6. The algorithm doesn&#8217;t know if our posts are interesting to Instagram users<\/strong><\/h2>\n<p>This myth couldn\u2019t be more wrong. <strong>Instagram perfectly knows what\u2019s interesting and what\u2019s not.<\/strong> How? It sees and analyses how long users are spending on content and whether they interact with it or not. User interest is a primary factor in how content is ranked and shown on Instagram. The more users engage with your Instagram profile and content, the better it is for your overall Instagram performance. And it\u2019s not only about active engagement in your posts (liking, commenting) but also e.g. spending time on your profile, scrolling through your posts, sending your posts via direct messages to other users, saving our posts, etc.<\/p>\n<p>Another interesting fact is how the list of users who has seen your Stories is created. This is an issue that strikes many users. Contrary to what people believe, the list is not only based on how often we interact with each profile. According to Instagram, what matters most here is the amount of time other users spend on our profile and on consuming our content. It doesn\u2019t have to be users, however, who interact with us and our content a lot (liking our posts, commenting etc). Those could be users who watch what we do without wanting us to know that they are interested in it. Engaging with a relevant audience leads to more engagement, which further boosts your content visibility through the Instagram algorithm.<\/p>\n<p><b><i>Conclusion:<\/i><\/b><i><span style=\"font-weight: 400;\"> Instagram, by analyzing how much time users spend on the content we publish, determines if it is going to be attractive to other users or not.<\/span><\/i><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/1ym5LJ17vp77BL8X5O\" width=\"480\" height=\"202\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 data-pm-slice=\"1 3 []\"><strong>7. Chronological order in the feed will come back<\/strong><\/h2>\n<p>Now, in 2025, <strong>the chronological order in users\u2019 feeds is partially back<\/strong>. Depending on which Instagram feed you\u2019d be looking at, you may see posts in chronological order.<\/p>\n<ul>\n<li>\n<p>The main feed \u2013 is still the feed that is mainly built based on the Instagram feed algorithm, which uses AI and various engagement signals to rank Instagram feed posts, rather than displaying them strictly in chronological order.<\/p>\n<\/li>\n<li>\n<p><em>Following<\/em> or <em>Favourites<\/em> feed \u2013 are two feeds that are now showing posts in chronological order.<\/p>\n<\/li>\n<\/ul>\n<p>What is the difference between the <em>following<\/em> and <em>favourites<\/em> feed?<\/p>\n<ul>\n<li>\n<p><em>Following<\/em> is the feed where you see posts from all the profiles that you follow.<\/p>\n<\/li>\n<li>\n<p>In the <em>Favourites<\/em> feed you will see only posts from accounts that you\u2019ve added to your favourites list.<\/p>\n<\/li>\n<\/ul>\n<p><i style=\"font-weight: bold;\">Conclusion:<\/i><i> The chronological order is partially back (since 2022).<\/i><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/HjPbLbmep2aJO\" width=\"480\" height=\"318\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong>8. Top posts are the same for every Instagram user<\/strong><\/h2>\n<p>This is another myth. <strong>Everything, even the best posts in the Explore Feed, is based on and adjusted to, our preferences and interests.<\/strong> TOP9 posts are then not objective, because they relate to each user\u2019s behaviour on Instagram. It\u2019s because of the fact that Instagram algorithm uses machine learning and artificial intelligence when delivering your feed.<\/p>\n<p>The same relates to the Instagram Explore Page, where posts are presented according to our interests, preferences and previous searches. The Instagram Explore algorithm helps users discover new accounts and content based on their interactions and interests. The Explore page often highlights posts from new accounts that users haven&#8217;t followed yet, introducing fresh content to your feed. Additionally, the algorithm considers user activity from the past few weeks to personalize Explore page recommendations. That means that each of us will have a completely different set of posts in the Instagram Explore Page. For example, if you are consuming a lot of content about sport and travelling, you will see a lot of similar content in the Explore Page.<\/p>\n<p><b><i>Conclusion:<\/i><\/b><i><span style=\"font-weight: 400;\"> Best posts are based on each user\u2019s preferences and interests.<\/span><\/i><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3o7TKOZQskJMnTzf3i\" width=\"480\" height=\"267\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong>9. Deleting content doesn&#8217;t affect the work of the Instagram algorithm<\/strong><\/h2>\n<p><strong>We don\u2019t recommend deleting any content published on your profile.<\/strong> Why? Instagram doesn\u2019t like when something suddenly disappears, simply because it learns our behaviours. This is also why it\u2019s so important to be regular in running your Instagram account. The algorithm is simply waiting for your next activity. It predicts that you\u2019ll be active, and this regularity guarantees its stability. If the algorithm notices some unusual activity, too much activity in a short time, deleting content etc., you can expect worse results, such as a decline in reach and other metrics. Additionally, irregular activity or deleting posts can negatively affect the reach of your future posts, making it harder to maintain consistent visibility and engagement.<\/p>\n<p>What if, for any reason, we no longer want to have a post on our profile but we already know that deleting them isn\u2019t the best option? <strong>There is a special function for that and it\u2019s called <em>archive<\/em>.<\/strong> You\u2019ll find this option under each post, next to the \u2018delete\u2019 option. <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/can-archive-posts-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Archiving<\/a> is not only better for the algorithm but also enables us to come back to these posts and even re-archive them to your profile.<\/p>\n<p><b><i>Conclusion: <\/i><\/b><i><\/i><em>We strongly recommend not deleting any type of content on Instagram as it may have a negative effect on the work of the Instagram algorithm. Always remember about the \u2018archive\u2019 option. Maintaining regular posting helps boost engagement and supports better algorithm performance.<\/em><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/vohOR29F78sGk\" width=\"480\" height=\"288\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong>10. Buying likes and followers is a great way to improve the overall Instagram performance<\/strong><\/h2>\n<p>It&#8217;s definitely not true and it&#8217;s one of the biggest mistakes you can make. Although it seems to be obvious, for many users it still isn&#8217;t. <strong>If you are happily and enthusiastically buying likes or followers, you should stop.<\/strong> Instagram knows what you&#8217;re doing and it knows that you&#8217;re cheating \u2013 it detects such behaviours and lately has been particularly less than tolerant towards them. Why? The latest direction of the Instagram policy aims at minimizing and getting rid of such activities (as well as using bots). So now you have to be very careful about that, more than you&#8217;ve ever been.<\/p>\n<p>Buying likes and followers has one more drawback. They have almost no value, and any they have is only temporary and visible exclusively in numbers. In particular, <a href=\"https:\/\/influencermarketinghub.com\/why-you-should-not-buy-instagram-followers\/\" target=\"_blank\" rel=\"noopener noreferrer\">bought followers don&#8217;t present any value when it comes to engagement<\/a> (which we know is the most important metric recently) because most often those are only fake accounts. As such practices won&#8217;t have any positive effect on your Instagram presence, we wholeheartedly recommend avoiding them. \u00a0<\/p>\n<p><b><i>Conclusion: <\/i><\/b><i><span style=\"font-weight: 400;\">One of the biggest mistakes you can make is to buy likes or followers on Instagram.<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/l41YoRDjZxCSpGrcI\" width=\"480\" height=\"266\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong>11. Likes are the most valuable currency on Instagram that we should all fight for<\/strong><\/h2>\n<p>A few years ago likes might have been quite a good way (and actually one of the few used) of measuring success on Instagram. In 2024, we should be leaning towards completely different metrics, though.<\/p>\n<p>The number of likes is a metric that is increasingly easy to manipulate (e.g. by buying likes), but we should remember also that it is now possible to hide the number of likes under each and every post we publish.<\/p>\n<p><strong>Likes are also not the best indicator of the engagement we have on our profiles.<\/strong> The more effective way of measuring it could be by monitoring the following numbers:<\/p>\n<ul>\n<li>\n<p>Link clicks in our bio (in the profile)<\/p>\n<\/li>\n<li>\n<p>Comments under posts<\/p>\n<\/li>\n<li>\n<p>Replies to Instagram Stories<\/p>\n<\/li>\n<li>\n<p>Clicks on the <em>Swipe up<\/em> link in Stories<\/p>\n<\/li>\n<li>\n<p>Content views and profile views<\/p>\n<\/li>\n<li>\n<p>Saved posts<\/p>\n<\/li>\n<li>\n<p>Conversions<\/p>\n<\/li>\n<\/ul>\n<p>To increase more engagement and improve your profile&#8217;s algorithm favorability, make sure to respond to as many comments as possible under your posts.<\/p>\n<div id=\"attachment_49609\" style=\"width: 2534px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-49609\" class=\"size-full wp-image-49609\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/06\/user-activities-on-instagram.png\" alt=\"user activities on instagram\" width=\"2524\" height=\"932\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/06\/user-activities-on-instagram.png 2524w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/06\/user-activities-on-instagram-475x175.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/06\/user-activities-on-instagram-768x284.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/06\/user-activities-on-instagram-1536x567.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/06\/user-activities-on-instagram-2048x756.png 2048w\" sizes=\"(max-width: 2524px) 100vw, 2524px\" \/><p id=\"caption-attachment-49609\" class=\"wp-caption-text\">Analyzing user activities in Sotrender<\/p><\/div>\n<p><span style=\"font-weight: 400;\">All these metrics can be analyzed in <\/span><a href=\"http:\/\/www.sotrender.com\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\">. If you\u2019d like to know how to measure engagement on Instagram step-by-step, <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/08\/measure-engagement-instagram\/\"><span style=\"font-weight: 400;\">we\u2019ve already covered that as well<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-node hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323.png\" alt=\"Analyze your social media efforts with our 2-week free trial!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '2d3fed96-64cc-4629-afbe-1141517fa323', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><em><b>Conclusion:<\/b> To measure the effectiveness of an Instagram profile, and marketing success, analyzing only the number of likes is not enough. Many different metrics should, and could, be a measure of success on the platform.<\/em><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3E2PjzNzMVCwrXnXwC\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 data-pm-slice=\"1 1 []\">12.\u00a0<strong>Instagram Stories disappear after 24 hours, so there is no point to invest time to create them<\/strong><\/h2>\n<p>There couldn\u2019t be any more wrong statements. Stories are now even more likely to be viewed by users than the feed itself.<\/p>\n<p>From the perspective of a brand, influencer or creator, it\u2019s worth investing in Stories for several reasons:<\/p>\n<ul>\n<li>\n<p><strong>They\u2019re more likely to have a higher conversion<\/strong>, as it\u2019s much easier for users to take the expected action.<\/p>\n<\/li>\n<li>\n<p><strong>It\u2019s easier to engage users<\/strong>, as there are many <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/create-interesting-instagram-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">various stickers available<\/a>, like polls, quizzes, or <em>ask a question<\/em> sticker. Using interactive stickers such as polls, questions, and sliding scales can significantly boost engagement with followers by encouraging direct participation. By replying to Stories, it\u2019s also much easier to send a DM (direct message), which helps to get us closer to other Instagram users. The Instagram algorithm also prioritizes an account&#8217;s stories based on activity and engagement signals, so more interactions like replies, reactions, and sticker usage can increase your Stories&#8217; visibility.<\/p>\n<\/li>\n<li>\n<p><strong>Stories are a much more effective way to build a relationship with followers<\/strong> in general; they are not only more direct but also give the feeling of being up to date.<\/p>\n<\/li>\n<li>\n<p>Even though Stories expire after 24 hours (they are no longer available to Instagram users after this time), it doesn\u2019t mean they cannot be of value to users for longer. That\u2019s why <a href=\"https:\/\/embedsocial.com\/blog\/instagram-highlights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Highlights<\/a> were created \u2013 it\u2019s a place where we can save all the past Stories so that they are pinned to our profile for as long as we wish. It\u2019s a great way to show who we are in more detail, what we do, what is our offer, or share anything that will be valuable or helpful to Instagram users.<\/p>\n<\/li>\n<\/ul>\n<p>We\u2019ve also already discussed <a href=\"https:\/\/www.sotrender.com\/blog\/2019\/01\/instagram-stories-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\">how Stories can help your business and how to use them in practice<\/a>.<\/p>\n<p><em><b>Conclusion: <\/b><span style=\"font-weight: 400;\">Instagram Stories are equally important as posts published on our profile. Year after year, their importance is even growing.<\/span><\/em><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/l46CnlK71u7CazMUE\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 data-pm-slice=\"1 1 []\">The truth about hashtags and their role in discovery<\/h2>\n<p>Hashtags have long been a staple of Instagram strategy, but their role in content discovery has evolved. While hashtags can still help your posts get discovered by new audiences, their effectiveness depends on how you use them. Simply adding a long list of hashtags to every post won\u2019t guarantee more reach\u2014in fact, using too many or irrelevant hashtags can actually hurt your visibility.<\/p>\n<p>The Instagram algorithm now prioritizes content that is engaging and relevant to users, rather than just posts loaded with hashtags. To get the most out of hashtags, focus on using a mix of popular and niche hashtags that are directly related to your content and audience. Niche hashtags can help you connect with a more targeted and engaged community, while relevant hashtags ensure your posts appear in the right searches.<\/p>\n<p>It\u2019s also important to regularly review your hashtag strategy using Instagram Insights. This tool allows you to track which hashtags are driving the most engagement and reach, so you can refine your approach over time. Avoid using irrelevant hashtags just to chase trends\u2014stick to those that genuinely reflect your content and brand.<\/p>\n<h2>Explore Page: how it really works and why it matters<\/h2>\n<p>The Explore page is one of Instagram\u2019s most powerful features for discovery, helping users find new content and accounts tailored to their interests. But how does the Explore page algorithm decide what to show? It\u2019s all about relevance, engagement, and your interaction history. The algorithm analyzes which posts you\u2019ve liked, saved, or commented on, as well as the types of accounts you follow, to curate a personalized selection of content.<\/p>\n<p>To increase your chances of appearing on the Explore page, focus on creating content that resonates with your target audience. Use relevant keywords and hashtags in your captions and posts to help the algorithm understand what your content is about. High-quality, engaging content\u2014whether it\u2019s a stunning photo, a helpful carousel post, or an entertaining Reel\u2014tends to perform best.<\/p>\n<p>Engagement is also key. The more users interact with your posts through likes, comments, shares, and saves, the more likely your content is to be surfaced to a wider audience via the Explore page. Take time to understand your audience\u2019s preferences and create content that sparks conversation and connection. By optimizing for the Explore page, you can significantly boost your visibility, attract new followers, and drive more traffic to your profile or website.<\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong>Reality vs living in harmony with the Instagram algorithm<\/strong><\/h2>\n<p>Instagram&#8217;s algorithms are made up of different Instagram algorithms for Feed, Stories, Reels, and Explore, each with unique ranking signals. Instagram&#8217;s algorithm is dynamic and subject to frequent Instagram algorithm changes, so staying updated is crucial for success. Instagram CEO Adam Mosseri and Instagram head Adam Mosseri are authoritative sources for updates, best practices, and insights into how Instagram algorithm work. Social media managers should understand these mechanisms to optimize content strategy and adapt to changes across the social media platform.<\/p>\n<p>To excel at Instagram marketing, it&#8217;s important to schedule Instagram posts and schedule posts consistently to maintain engagement and reach. Using creative tools when you create reels, crafting compelling content, and optimizing Instagram captions for Instagram SEO can significantly improve your visibility. Remember, Instagram posts should be tailored for each social media platform and audience, and sharing across social media platforms can further boost your reach.<\/p>\n<p>We already know how the Instagram algorithm works, but how can we use this knowledge in practice and our everyday work? The best thing we can recommend is testing various solutions and verifying, on your own, every theory you come across. It\u2019s not like they may not be true, but not every suggestion will have a positive impact on your performance. It all depends on your goals and the target audience you communicate with.<\/p>\n<p>A good source of always up-to-date knowledge about Instagram and its algorithm is Instagram\u2019s CEO, Adam Mosseri, Instagram profile. He regularly shares there all the necessary info about Instagram and the latest features.<\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3ofT5XOSfvQhGEpgkM\" width=\"480\" height=\"204\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<style>\n    .cta-image-container {\n        background-image: url('https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/07\/Frame-1000001238.png');\n        background-size: contain;\n        background-position: left 300px top 100px;\n        background-repeat: no-repeat;\n}\n\n<\/style>    \n<div id=\"wp-block-cta-buttons-three-points-and-image\" class=\"wp-block-cta-buttons-three-points-and-image\">\n\n    <div class=\"content\">\n        <div class=\"header\">Analyze your Instagram performance<\/div>\n\n        <ul class=\"list\">\n            <li>Analyze and track effciency of your Instagram strategy<\/li>\n            <li>Benchmark against your competitors<\/li>\n            <li>7-day free trial, no credit card required<\/li>\n        <\/ul>\n                    <a class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta\">\n                <div class=\"btn_content\">\n                    Start free trial                <\/div>\n            <\/a>\n        \n    <\/div>\n\n    <img decoding=\"async\" class=\"image\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/07\/Frame-1000001238.png\"\/>\n    \n\n   \n   \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How Instagram\u2019s algorithm works is still a bit of a mystery for many Instagram users. But Instagram recently provided some answers to clear things up. And even if it seems trivial to some, being aware of the algorithm and understanding how it works is crucial. This is especially true if you want to achieve satisfying [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":34223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1789],"tags":[615,2823,2825],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Myths About How the Instagram Algorithm Works<\/title>\n<meta name=\"description\" content=\"How Instagram\u2019s algorithm works is a mystery for many Instagram users. To help you understand it, we\u2019ve gathered 12 biggest myths about it!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2025\/09\/instagram-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Myths About How the Instagram Algorithm Works\" \/>\n<meta property=\"og:description\" content=\"How Instagram\u2019s algorithm works is a mystery for many Instagram users. To help you understand it, we\u2019ve gathered 12 biggest myths about it!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2025\/09\/instagram-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-24T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-28T22:46:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/07\/instagram-3391847_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Klaudia \u017by\u0142ka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Klaudia \u017by\u0142ka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2025\/09\/instagram-algorithm\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2025\/09\/instagram-algorithm\/\",\"name\":\"12 Myths About How the Instagram Algorithm Works\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2025\/09\/instagram-algorithm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2025\/09\/instagram-algorithm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/07\/instagram-3391847_1280.jpg\",\"datePublished\":\"2025-09-24T09:00:00+00:00\",\"dateModified\":\"2025-09-28T22:46:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/038ac5e276c5d102d8cbb9c36cd43416\"},\"description\":\"How Instagram\u2019s algorithm works is a mystery for many Instagram users. 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