{"id":33275,"date":"2018-02-20T11:02:37","date_gmt":"2018-02-20T10:02:37","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=33275\/"},"modified":"2024-09-12T15:26:20","modified_gmt":"2024-09-12T13:26:20","slug":"target-audience-how-do-you-better-understand-them","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2018\/02\/target-audience-how-do-you-better-understand-them\/","title":{"rendered":"Target audience – How do you better understand them? [F-Secure Case Study]"},"content":{"rendered":"

The IT industry is unique for several reasons. You can see this within their sales teams, where a client\u2019s decision making process is much longer and more complicated. Generally speaking, these clients are different than clients in other markets, e.g. FMCG – they don\u2019t make decisions at a moment\u2019s notice nor are they window shoppers – they don’t feel the desire to own a specific item just after seeing it. When it comes to clients like these, its difficult to answer their needs or bring their attention to them. <\/span><\/p>\n

This is why it\u2019s so important for brands to better understand their clients in the IT industry. \u00a0Just look at <\/span>F-Secure<\/span><\/a> – a company which specializes in Internet security software both for individuals and companies, as well as ensuring the online privacy of their clients. F-Secure asked Sotrender\u2019s Data Science Team to prepare a complex profile of a representative of their target audience. <\/span><\/p>\n

How do you research a target audience? <\/strong><\/h2>\n

To conduct in depth research on your target audience, the Data Science Team at Sotrender runs an Audience Scan<\/a> – research which offers many insights into your target audience (fans or clients) \u2013 their real interests, preferences, and behaviours.<\/span><\/p>\n

Thanks to the possibility of analysing people\u2019s activities on social media<\/strong> (e.g. liking or commenting), our Data Science Team is able to create a comprehensive profile of a target audience representative. <\/span><\/p>\n

This analysis can cover the following:<\/span><\/p>\n