{"id":33139,"date":"2018-02-14T13:21:09","date_gmt":"2018-02-14T12:21:09","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=33139\/"},"modified":"2018-02-14T13:21:09","modified_gmt":"2018-02-14T12:21:09","slug":"5-lessons-marketers-can-learn-from-the-fifty-shades","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2018\/02\/5-lessons-marketers-can-learn-from-the-fifty-shades\/","title":{"rendered":"5 lessons marketers can learn from the Fifty Shades premiere on social media"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Valentine\u2019s Day &#8211; people either love it or hate it. But from a marketers\u2019 point of view, everything is worth analysing! So even if you don\u2019t celebrate Valentine&#8217;s Day, or don\u2019t like Fifty Shades, there are still many lessons to be learned from the Fifty Shades premiere on social media channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just how successful were they? And why? Did they make any mistakes? What can we learn from them? We\u2019ve got it all covered, and the results are a must see! <\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve analysed the <a href=\"https:\/\/www.facebook.com\/fiftyshadesmovies\/\">Fifty Shades Global Page<\/a>, which consists of 29 Market Pages and the Default Page. The Default Page gathers fans from 45 countries which don\u2019t have their own Market Pages.<\/span><\/p>\n<h2><b>The power of video content on Facebook<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Is video content beneficial for your brand? We\u2019re sure you know the answer is a resounding yes. But are you unsure of where to post? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve analyzed The Fifty Shades trailers both on Facebook and YouTube in different countries. The results? Facebook wins!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Facebook is putting more and more emphasis on video content.<\/strong> And let\u2019s face it &#8211; Facebook has also been discriminating against YouTube content for some time. They\u2019re trying to create their own ecosystem, one of which is Facebook Watch (currently only available for Facebook users in US).<\/span><\/p>\n<div id=\"attachment_33143\" style=\"width: 958px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33143\" class=\" wp-image-33143\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Zrzut-ekranu-2018-02-10-o-18.34.24.png\" alt=\"Facebook video ecosystem\" width=\"948\" height=\"444\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Zrzut-ekranu-2018-02-10-o-18.34.24.png 1435w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Zrzut-ekranu-2018-02-10-o-18.34.24-475x222.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Zrzut-ekranu-2018-02-10-o-18.34.24-768x360.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Zrzut-ekranu-2018-02-10-o-18.34.24-950x445.png 950w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><p id=\"caption-attachment-33143\" class=\"wp-caption-text\">Facebook video ecosystem<\/p><\/div>\n<p><span style=\"font-weight: 400;\">The high numbers and popularity of the Fifty Shades trailers on Facebook are undeniable. But it\u2019s important to know how those views are counted.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On Facebook, they are now counted just after 5 seconds (not much, right?).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On YouTube, the video must play for 30 seconds to count. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is one of the reasons for the 51 million views on Facebook (over 20 million more than on YouTube!).<\/span><\/p>\n<div id=\"attachment_33193\" style=\"width: 717px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33193\" class=\" wp-image-33193\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/views_usa_br.png\" alt=\"Official Fifty Shades trailer on Facebook | Number of views on the Default Page\" width=\"707\" height=\"643\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/views_usa_br.png 1100w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/views_usa_br-475x432.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/views_usa_br-768x698.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/views_usa_br-950x864.png 950w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><p id=\"caption-attachment-33193\" class=\"wp-caption-text\">Official Fifty Shades trailer on Facebook | Number of views on the Default Page<\/p><\/div>\n<p><span style=\"font-weight: 400;\">The video ecosystem on Facebook is not yet as popular as YouTube. But since there isn\u2019t much competition, it\u2019s still worth establishing a presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, <strong>Facebook can engage with more varied kinds of content<\/strong>, including videos. On YouTube, all you can do is like, dislike, or comment on a video. On Facebook, the range of activities is much wider, which means more opportunities to reach a larger audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conclusion? <strong>Now is the best time to take advantage of publishing videos directly on Facebook<\/strong> &#8211; especially if you care about having nice stats \ud83d\ude09<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">By the way, did you know that at Sotrender we\u2019ve just introduced <\/span><\/i><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/02\/reactions-video-ptat-product-update\/\"><i><span style=\"font-weight: 400;\">some new charts and metrics to better analyze your video content<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">?<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-node hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323.png\" alt=\"Analyze your social media efforts with Sotrender's 2-week free trial!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '2d3fed96-64cc-4629-afbe-1141517fa323', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><\/h2>\n<h2><b>Having a Global Page can be tricky<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u2026 so you need to properly care for it.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/2017\/04\/facebook-global-pages\/\"><span style=\"font-weight: 400;\">Global Pages<\/span><\/a><span style=\"font-weight: 400;\"> were launched almost a year ago and many companies and brands have already taken advantage. But is this decision equally valuable to all Pages? What should be kept in mind when running one?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Fifty Shades Page demonstrates that you <strong>need to keep analyzing your Global Pages and Market Pages<\/strong>. You need to keep track of their performance. And this is what many people forget. The overall performance of your Global Page is delivering? Awesome! But are you sure that all your Pages are achieving success? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the Fifty Shades Global Page, the situation varies depending on the region &#8211; both when it comes to number of fans and the number of reactions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In western countries, especially the US and Canada, the number of fans rose tremendously. This could be because, for example, the movie better fits the culture of western countries.<\/span><\/p>\n<div id=\"attachment_33169\" style=\"width: 924px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33169\" class=\" wp-image-33169\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Wykres-spadek-wzrost-fanow.png\" alt=\"Fifty Shades - number of fans in selected countries \" width=\"914\" height=\"1008\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Wykres-spadek-wzrost-fanow.png 1516w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Wykres-spadek-wzrost-fanow-475x524.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Wykres-spadek-wzrost-fanow-768x847.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Wykres-spadek-wzrost-fanow-950x1048.png 950w\" sizes=\"(max-width: 914px) 100vw, 914px\" \/><p id=\"caption-attachment-33169\" class=\"wp-caption-text\">Fifty Shades &#8211; number of fans in selected countries<\/p><\/div>\n<p><span style=\"font-weight: 400;\">A smaller increase (but still visible) was observed in other continents, e.g. South America (Peru) and Asia (e.g. India, Philippines, Pakistan). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How could they better reach countries which don\u2019t have a designated Market Page? <strong>Dark posts<\/strong> <strong>are one solution, but experience shows that just setting them up won\u2019t be enough.<\/strong> Seeing a post in your language and then getting redirected to the Default Page in z different language could easily irritate a large portion of your audience. This might be the reason for the drop in number of fans in Eastern European countries which don\u2019t have as many English speakers. The activities and campaigns targeted at this region were either less than effective or completely ineffective. Or maybe the slavic market lost interest due to the content of the movie?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for <strong>reactions on Facebook<\/strong>, they are generally <strong>positive<\/strong> &#8211; mostly likes, love, and surprise.<\/span><\/p>\n<div id=\"attachment_33147\" style=\"width: 963px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33147\" class=\" wp-image-33147\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/US_BR_reactions-emoji.png\" alt=\"Fifty Shades - reactions\" width=\"953\" height=\"738\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/US_BR_reactions-emoji.png 1244w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/US_BR_reactions-emoji-475x368.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/US_BR_reactions-emoji-768x595.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/US_BR_reactions-emoji-950x735.png 950w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><p id=\"caption-attachment-33147\" class=\"wp-caption-text\">Fifty Shades &#8211; trailer&#8217;s reactions on Facebook<\/p><\/div>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Hey, you can now also <\/span><\/i><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/02\/reactions-video-ptat-product-update\/\"><i><span style=\"font-weight: 400;\">analyze all types of reactions people give to your content<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> in Sotrender!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s slightly different <strong>on YouTube<\/strong>, where there\u2019s a lot <strong>more negative reactions (dislikes)<\/strong>. The reason is simple &#8211; <strong>more anonymity<\/strong> leading to more open opinions.<\/span><\/p>\n<div id=\"attachment_33145\" style=\"width: 724px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33145\" class=\" wp-image-33145\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/yt_views-logo-1-poprawione1.png\" alt=\"Fifty Shades, number of views on YouTube\" width=\"714\" height=\"633\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/yt_views-logo-1-poprawione1.png 1096w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/yt_views-logo-1-poprawione1-475x421.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/yt_views-logo-1-poprawione1-768x680.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/yt_views-logo-1-poprawione1-950x842.png 950w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><p id=\"caption-attachment-33145\" class=\"wp-caption-text\">Fifty Shades &#8211; charts presenting number of views on YouTube<\/p><\/div>\n<p><span style=\"font-weight: 400;\"><strong>So the entire world isn\u2019t equally in love with Fifty Shades.<\/strong> Marketers should always be aware of such a situation. If they care only about the overall results, focusing on specific markets, they could easily lose control. They\u2019d miss out on important factors which affect their Page. With smaller brands, it\u2019s especially important to put more work and effort into other markets. For giants such as Fifty Shades which don\u2019t have to fight for attention, it\u2019s always way easier to achieve success.<\/span><\/p>\n<h2><b>Timing, timing, timing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One reason for the success of Fifty Shades is the date of its premiere, which is (just around or exactly) on Valentine\u2019s Day. The truth is, no matter your opinion, the majority of people want to do something special this day. <strong>And when it comes to marketing, we want to share the experience along with new ideas.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Fifty Shades movie is just one way to spend Valentine\u2019s Day. But options like this can be quite limited. The majority of us will choose either going to the cinema or going out for dinner. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will still likely watch trailers online before getting a ticket, look for gifts or inspiration for ways to spend the special day. Many of us will do this through Facebook. And Facebook doesn\u2019t look like it used to a few years ago &#8211; it\u2019s constantly changing. \u00a0A perfect example is Facebook Video &#8211; an ecosystem which for the majority of users worldwide now offers an expanded search for related topics, photos, and videos.<\/span><\/p>\n<div id=\"attachment_33153\" style=\"width: 769px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33153\" class=\"wp-image-33153 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/fifty-shades.png\" alt=\"fifty shades - related content\" width=\"759\" height=\"376\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/fifty-shades.png 759w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/fifty-shades-475x235.png 475w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><p id=\"caption-attachment-33153\" class=\"wp-caption-text\">Fifty Shades &#8211; related content<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So once someone is interested in Valentine\u2019s Day, <strong>Facebook will automatically suggest similar content<\/strong>. For Fifty Shades, or any other brand, it\u2019s a great opportunity to reach more people. <\/span><span style=\"font-weight: 400;\">This is why it is so important to correctly describe and tag uploaded videos &#8211; you will reach a wider audience and gain new users. <\/span><\/p>\n<h2><b>You can never know too much about your target audience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Target audience, buyer personas, we\u2019ve mentioned it all dozens of times. But do you know and understand them better yet?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can assume that the Fifty Shades producers probably already know that their <strong>target audience <\/strong>are<strong> mostly women, aged 21-44, with a high interest in motherhood and online shopping<\/strong>. They also probably know that their husbands aren\u2019t so excited to watch the movie. But hey, we all know that partners can be persuasive \ud83d\ude09<\/span><\/p>\n<div id=\"attachment_33141\" style=\"width: 731px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33141\" class=\" wp-image-33141\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Motherhood.png\" alt=\"Interests of the target group in relation to motherhood\" width=\"721\" height=\"567\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Motherhood.png 2100w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Motherhood-475x373.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Motherhood-768x603.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Motherhood-950x746.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Motherhood-550x433.png 550w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><p id=\"caption-attachment-33141\" class=\"wp-caption-text\">Interests of the target group related to motherhood<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve digged a bit more into what the Fifty Shades fans in UK are interested in. Some of the results are unsurprising, but others are quite interesting! For example, we found that <strong>the target audience has a high interest in video games and gambling<\/strong>!<\/span><\/p>\n<div id=\"attachment_33163\" style=\"width: 712px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33163\" class=\" wp-image-33163\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Games1.png\" alt=\"Interests of the target group related to games\" width=\"702\" height=\"551\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Games1.png 2100w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Games1-475x373.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Games1-768x603.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Games1-950x746.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Games1-550x433.png 550w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><p id=\"caption-attachment-33163\" class=\"wp-caption-text\">Interests of the target group related to games<\/p><\/div>\n<p><span style=\"font-weight: 400;\">What\u2019s more, they are <strong>quite<\/strong> <strong>into weddings<\/strong>, but when it comes to <strong>marriage &#8211; not so much<\/strong>! The target audience is also really into <strong>reading<\/strong> (both books and newspapers) and <strong>travelling<\/strong>. <\/span><\/p>\n<div id=\"attachment_33179\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33179\" class=\" wp-image-33179\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Weddings.png\" alt=\"Interests on the target group related to weddings \" width=\"660\" height=\"519\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Weddings.png 2100w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Weddings-475x373.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Weddings-768x603.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Weddings-950x746.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/Weddings-550x433.png 550w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><p id=\"caption-attachment-33179\" class=\"wp-caption-text\">Interests on the target group related to weddings<\/p><\/div>\n<p><span style=\"font-weight: 400;\">With social media, it\u2019s easy to learn this information! <em>And yes, we can help: just check out our <a href=\"https:\/\/www.sotrender.com\/blog\/2017\/04\/audience-insights-scan-research-facebook\/\">Audience Scan<\/a>!<\/em><\/span><\/p>\n<h2><b>Find your niche<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s get back to the roots of Fifty Shades. Why are the books and movies such a massive worldwide success? <\/span><b>The author of the book just found the right niche.<\/b><span style=\"font-weight: 400;\"> There aren\u2019t many modern productions, especially targeted towards women, that provide an answer to their interests.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_33167\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33167\" class=\" wp-image-33167\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/demography.png\" alt=\"Demography structure of the target group in the UK\" width=\"660\" height=\"600\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/demography.png 1100w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/demography-475x432.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/demography-768x698.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/demography-950x864.png 950w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><p id=\"caption-attachment-33167\" class=\"wp-caption-text\">Demography structure of the target group in the UK<\/p><\/div>\n<p>While the topic represents a niche, the audience is actually quite broad, which is also one of the findings from our Audience Scan analysis. Within the United Kingdom alone, the target audience (only including women) is a group of more than 600 000 people! And in the UK the second official trailer was seen more than 13 million times!<\/p>\n<div id=\"attachment_33195\" style=\"width: 727px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33195\" class=\" wp-image-33195\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/views_other.png\" alt=\"Number of views &amp; fans in UK\" width=\"717\" height=\"652\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/views_other.png 1100w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/views_other-475x432.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/views_other-768x698.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/views_other-950x864.png 950w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><p id=\"caption-attachment-33195\" class=\"wp-caption-text\">Number of views &amp; fans in UK<\/p><\/div>\n<p><span style=\"font-weight: 400;\">For one, the plot of Fifty Shades might be simply interesting for single or middle-aged women, while for others rather unbelievable and shocking (e.g. for women in India and Islamic countries). But nevertheless, it attracts people; no matter what their reasons may be.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-node hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323.png\" alt=\"Analyze your social media efforts with Sotrender's 2-week free trial!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '2d3fed96-64cc-4629-afbe-1141517fa323', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p style=\"text-align: center;\"><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>5 ready takeaways from our Fifty Shades analysis:<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When launching new products or services, <strong>remember about timing<\/strong>. Choose the best time; a time when your clients will be most interested in buying it! Create opportunities and present benefits. Know your market and create a proper plan. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Knowing your target audience won\u2019t hurt.<\/strong> Always try to find out more about them, no matter what. Survey? Research? Conversation? You choose!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remember that a <strong>Global Page consists of other Market Pages<\/strong> and it\u2019s essential to analyze them as well, not only the overall performance. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Don\u2019t underestimate the power of video content on Facebook.<\/strong> Take advantage of new possibilities given by the platform and reach more people. Always remember to be consistent and provide content which is valuable to your target audience. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Find a niche<\/strong> which will bring you profit. Think outside the box and be creative, there is still many to discover! Remember that it\u2019s possible to go from a niche topic into the mainstream, but not the other way round.<\/span><\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400;\">Huge thanks to the Data Science Team at <a href=\"http:\/\/www.sotrender.com\">Sotrender<\/a>, especially <\/span><\/i><a href=\"https:\/\/www.linkedin.com\/in\/nataliasisik\/\"><i><span style=\"font-weight: 400;\">Natalia<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, <\/span><\/i><a href=\"https:\/\/www.linkedin.com\/in\/jakub-maciej-krawiec-125427134\/\"><i><span style=\"font-weight: 400;\">Kuba<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> &amp; <\/span><\/i><a href=\"https:\/\/www.linkedin.com\/in\/maciej-baranowski\/\"><i><span style=\"font-weight: 400;\">Maciek<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, for the entire analysis!<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valentine\u2019s Day &#8211; people either love it or hate it. But from a marketers\u2019 point of view, everything is worth analysing! So even if you don\u2019t celebrate Valentine&#8217;s Day, or don\u2019t like Fifty Shades, there are still many lessons to be learned from the Fifty Shades premiere on social media channels. Just how successful were [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":33151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2103,2273,1779,1783],"tags":[2765,2767,2769,2771,2531,2763],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 lessons marketers can learn from the Fifty Shades on social media<\/title>\n<meta name=\"description\" content=\"Even if you don\u2019t celebrate Valentine&#039;s Day, or don\u2019t like Fifty Shades, there&#039;re many lessons to be learned from the Fifty Shades premiere on social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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