{"id":32447,"date":"2018-02-02T11:22:57","date_gmt":"2018-02-02T10:22:57","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=32447\/"},"modified":"2018-02-20T17:46:56","modified_gmt":"2018-02-20T16:46:56","slug":"the-whos-who-of-uk-cities-on-facebook","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2018\/02\/the-whos-who-of-uk-cities-on-facebook\/","title":{"rendered":"The Who’s Who of UK Cities on Facebook"},"content":{"rendered":"

Social media is a key part of everyday life nowadays, even for cities!\u00a0This proper presence is of utmost importance to promote their attractions, events and what unique aspects the city has to offer. <\/span>From the early hours of the morning to the earliest hours of dawn till well beyond the witching hour, each city offers a plethora of activities in all shapes and sizes to suit even the most particular folk.<\/span><\/p>\n

This liveliness can be showcased best sometimes through a camera lens or the fingers of a talented author. And what better place for either of those than social media? \u00a0It\u2019s no surprise that cities all around the world have official social media pages and website promoting tourism and whatever lifestyle the city has to offer to its inhabitants!<\/span><\/p>\n

The UK is no stranger to this strategy; most of major cities have their own pages and profiles on Facebook, Twitter, Instagram and YouTube – managed by the official tourism bodies of these cities. We\u2019ll be taking a look at some of the best and active profiles in our series on the Best UK Cities on Social Media where we\u2019ll be covering Facebook in this specific post, stay tuned for more from other platforms.<\/span><\/p>\n

\"Top

Overview of the top UK cities on Facebook<\/p><\/div>\n

Size does matter<\/strong><\/h2>\n

The main cities covered in this post are London<\/a>, Birmingham<\/a>, Leeds<\/a>, Bristol<\/a>, Manchester<\/a>, Edinburgh<\/a>, Cardiff <\/a>and last but definitely not least – Belfast<\/a>. Does size really matter? Or is it the final engagement that these pages get that has the biggest impact? Let\u2019s find out together.<\/span><\/p>\n

It doesn\u2019t come as much of a shock that London has the largest fanbase among the Facebook pages of the cities mentioned – and the highest Interactivity Index<\/a> (a composite metric by Sotrender measuring the effect of likes\/reactions, comments and shares that a page has achieved over a certain period of time).<\/span><\/p>\n

It seems in the case of UK cities on Facebook, size truely does matter. London clearly takes the cake with the biggest Page size and the higest Interactivity Index (InI) having an Interactivity Index of 5 times it\u2019s size! Now that\u2019s a big one. Visit London’s new year’s post (the top post between all selected profiles from October-January) shows just how well the size of the page affects the highest level of engagement!<\/span><\/p>\n