{"id":31259,"date":"2017-11-02T15:55:00","date_gmt":"2017-11-02T14:55:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=31259\/"},"modified":"2018-02-07T19:57:19","modified_gmt":"2018-02-07T18:57:19","slug":"influencer-marketing-practcies","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/11\/influencer-marketing-practcies\/","title":{"rendered":"All you need to know about influencer marketing! Tips, tricks &#038; good practices."},"content":{"rendered":"<p>Nowadays, there are tons of ways to promote your business. If you\u2019re aware of this, we&#8217;re afraid you&#8217;re not the only one \u2013 your competitors are likely exploring these different promotional avenues as well. They might even be testing new solutions you\u2019ve never even heard of (or some you\u2019ve been ignoring for too long).<\/p>\n<p>One of these avenues is influencer campaigns \u2013 for many it\u2019s a blessing, but a lot of people still think it\u2019s a curse. So what\u2019s a perfect example of an influencer campaign and what do you need to know to successfully manage one?<\/p>\n<p>Influencers might not make the world go round, but they can visibly help your brand be more recognizable. If that doesn\u2019t appeal to you, take a look at these statistics. According to many studies from reputable sources:<\/p>\n<ul>\n<li>Only 33% of people trust ads (Nielsen).<\/li>\n<li>90% of consumers trust peer recommendations (Nielsen).<\/li>\n<li>81% of US consumers trust advice and information blogs (BlogHer.com) .<\/li>\n<li>Consumers are 71% more likely to make a purchase based on social media referrals\u00a0(Nielsen) .<\/li>\n<\/ul>\n<p>There&#8217;s no doubt that social media is powerful \u2013 and the world of influencers is an important part of it. But how can they lead you to success?<\/p>\n<ul>\n<li>The right influencers can sell your products better than even the best marketing campaigns \u2013 as the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30239\/71-more-likely-to-purchase-based-on-social-media-referrals-infographic.aspx\">statistics<\/a><\/span>\u00a0(and results) demonstrate, consumer decisions become quicker and easier after such advertisements.<\/li>\n<li>Relevant influencers attract your target group, helping your marketing message reach the perfect audience.<\/li>\n<li>Your product, brand, or service is portrayed differently than on TV, radio, in the press, or even your own social media profiles.<\/li>\n<li>They\u2019re influencers, so naturally they influence their audience and have an impact on a few of the things they do.<\/li>\n<\/ul>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\" class=\"hs-cta-node hs-cta-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\"><img decoding=\"async\" id=\"hs-cta-img-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/17aa57f4-5c32-46e4-a7e9-d94ffcd56c10.png\" alt=\"Start analyzing your Facebook profiles with Sotrender!\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>An influencer\u2019s impact is very often underpriced and underappreciated, even though it can truly win over your customer hearts. But you need to find <span style=\"font-weight: bold;\">influencers who fit your brand and your campaign<\/span>. What factors should you take into consideration when choosing a group of people to be responsible for your brand recognition?<\/p>\n<ul>\n<li>Reach &#8211; How many people are they speaking to?<\/li>\n<li>Target group &#8211; \u00a0Who are the people in their target group? Are they the same people you want to reach? There can be many influencers to choose from, but their target groups might not be connected to your products. Which could make your campaign less effective than you expect.<\/li>\n<\/ul>\n<p>To find out if an influencer reaches a target group you\u2019re interested in, you need to use some tools. The first one to consider is <span style=\"font-weight: bold;\">Sotrender<\/span>,<span style=\"font-weight: bold;\">\u00a0<\/span>where you can check the audience of any particular influencer. More importantly, you\u2019ll see more than just \u00a0their reach, demographics, or age groups. You\u2019ll also get to see their selected interests thanks to <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sotrender.com\/blog\/2017\/07\/audience-interests-charts\/\">Audience Interests<\/a><\/span>. You can use this feature to identify influencers you wouldn\u2019t normally consider involving in your campaigns.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-31267 size-large\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/10\/link_1-950x461.png\" alt=\"influencer campaign stats\" width=\"950\" height=\"461\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/10\/link_1-950x461.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/10\/link_1-475x230.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/10\/link_1-768x372.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/10\/link_1.png 1000w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/p>\n<p>If you\u2019re interested in more detailed research on your audience\u2019s interests in influencers, our <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.slideshare.net\/Sotrender\/audience-scan-report-based-on-social-media-data\">Audience Scan<\/a><\/span>\u00a0or <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.slideshare.net\/Sotrender\/people-interest-analysis-on-facebook\">Interest Analysis<\/a><\/span>\u00a0can help. We conducted one for <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sotrender.com\/blog\/2017\/05\/next-interest-analysis\/\">Next<\/a><\/span>.<\/p>\n<p>Ask yourself a few questions and do your research before making a decision. You can make the decision easier by checking\u00a0their blogs and social media channels for this info:<\/p>\n<ul>\n<li>How many campaigns have they already managed for brands, products, and services? If there\u2019s a lot, it means two things: they\u2019re a good influencer surrounded by many brands, but they\u2019re also a walking billboard who might soon lose people\u2019s trust.\u00a0Take a look at campaigns they were a part of and the results they delivered.<\/li>\n<li>What kind of campaigns did they take part in? Were they big campaigns alongside a couple of influencers, or rather independent acts of collaboration?<\/li>\n<li>Which brands did they cooperate with? Big fish or small, local companies? This question is also important in terms of any conflicts of interest. If a particular influencer promoted your competitors, neither you nor them will be interested in working together. Additionally, they may simply not be allowed to take part in campaigns with your brand.<\/li>\n<li>How did they manage such a collaboration? Pay attention to how many posts about the campaign were published, promoted, and monitored. What was their reaction after the campaign finished?<\/li>\n<li>Mediality and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sotrender.com\/blog\/2016\/10\/personal-branding-role-of-social-media-in-building-one\/\">personal branding<\/a><\/span>\u00a0&#8211; Do their personal values reflect your company\u2019s values? Would they create a crisis if they published (automatically making a crisis for your brand)? Do they share information about the campaign, or are they quiet about it? How does their social media presence look? Are they invited to conferences as speakers?<\/li>\n<li>Language &#8211; Does their use of language suit you? Is it too vulnerable, direct, or serious?<\/li>\n<li>Ranks &#8211; No matter how selective or private, they might be a great source of inspiration and knowledge about specific influencers. Our Trends reports offer valuable information on influencing profiles in numerous industries: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/united-kingdom?lang=en\">https:\/\/www.sotrender.com\/trends\/facebook\/united-kingdom?lang=en<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31269\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/10\/link_2.png\" alt=\"\" width=\"804\" height=\"426\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/10\/link_2.png 804w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/10\/link_2-475x252.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/10\/link_2-768x407.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-node hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323\"><img decoding=\"async\" id=\"hs-cta-img-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323.png\" alt=\"Analyze your social media efforts with Sotrender!\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>How can you find the right influencer, apart from our Trends reports, Interests Analysis, or ranks? There are many companies on the market which offer consulting and campaign management, such as IndaHash and WhitePress. Niches can also be helpful &#8211; even small social media profiles, groups, or pages can be a worthy source.<\/p>\n<p>Enough talk &#8211; let\u2019s get to practice. In our next article, you\u2019ll find 6 examples of almost flawless influencer campaigns that were attractive and effective (and what\u2019s more important &#8211; delivered results!). Do you know any other factors to consider when it comes to collaborating with influencers and bloggers? Hit us up in the comments section!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, there are tons of ways to promote your business. If you\u2019re aware of this, we&#8217;re afraid you&#8217;re not the only one \u2013 your competitors are likely exploring these different promotional avenues as well. They might even be testing new solutions you\u2019ve never even heard of (or some you\u2019ve been ignoring for too long). One [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":31271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2103,2273],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All you need to know about... influencer marketing. Tips, tricks &amp; good practices.<\/title>\n<meta name=\"description\" content=\"Why should you believe in the power of influencer marketing? 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