{"id":30787,"date":"2017-10-10T15:37:00","date_gmt":"2017-10-10T13:37:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=30787\/"},"modified":"2024-04-16T14:39:46","modified_gmt":"2024-04-16T12:39:46","slug":"careeem-uber-social-media","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/10\/careeem-uber-social-media\/","title":{"rendered":"Amidst a Heated Competition – Careem & Uber Get Creative"},"content":{"rendered":"

Since 2012, Careem has been a growing force in MENAP (Middle East, North Africa &Pakistan) – especially worrying for it\u2019s main competitor, Uber. Operating in 53 cities in 12 countries, Careem has grown immensely since its inception in 2012, being valued at over $1 billion in 2016. Given this fast but stable growth, as well as a series E round of funding of<\/span> $500 million completed in June<\/span><\/a> which was in big part due to an investment by Daimler, this has put the company at a valuation of over $2 billion.<\/span><\/p>\n

This has been met with a big expansion in recent months which sees Careem having its number of Captains (drivers) in Egypt double from 50,000 in March to 100,000 by the end of the year based on projections<\/a>. This was in big part led by the expansion to 14 cities. This is up from seven cities earlier and the introduction of new services like Careem Scooter which aims to help people bypass the gridlock in Egypt – especially in Cairo and Alexandria, has helped Careem grow and prosper.<\/p>\n

Uber has been around for a while and has had a chance to garner some pretty impressive presence on social media, with 15 million likes on Facebook, 834K followers on Twitter and 610K followers on Instagram and as of October 2016 has had 40 million monthly users<\/a>.<\/p>\n

\"Careem

Careem & Uber Facebook # of Likes as well as\u00a0their Instagram & Twitter # of Followers<\/p><\/div>\n

We\u2019re going to take a look at Uber and Careem\u2019s presence and performance on different social media platforms in both Egypt and the UAE as those are quite big markets with stark differences. The UAE has a population of around 9.3 million and is quite heavily expat dominated while Egypt has a population of 95.7 million which is dominated by native Egyptians as well as economic differences between the two countries. <\/span><\/p>\n

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Let\u2019s start off slow. Is pizza all you need? Some people claim it\u2019s where true love is found<\/b><\/h2>\n

\"Image<\/p>\n

We can see here as we\u2019ve seen many times before the power of<\/span> giveaways and contests on Instagram<\/span><\/a> – with UberEats taking the cake in terms of the <\/span>Activity Index<\/span><\/a> on their post with free pizza giveaways. This is shown in the biggest spike in mid-August.<\/span><\/p>\n

\"Careem

Careem & Uber Activity Index Instagram<\/p><\/div>\n

This was a competition for people to win pizza with UberEATS – and as would be expected, pizza never disappoints in capturing peoples’ hearts!<\/p>\n

https:\/\/www.instagram.com\/p\/BXzlnc7lFH9\/<\/p>\n

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Facebook dominates, Instagram and Twitter fall behind<\/b><\/h2>\n

Facebook has been a social media giant for many years, and this is no less observable than when viewing the number of likes the Pages of Uber and Careem have in the UAE and Egypt.\u00a0<\/span>The biggest observable difference is between the sizes of followers from Egypt and the UAE – with Egypt leading by a mile. This can be attributed of course to the difference in the population with Egypt (95 million) at 10 times more people than the UAE (9.25 million).<\/span><\/p>\n

For other platforms, it does seem that Instagram seems to be more popular in the UAE than it is in Egypt because there isn’t such a large discrepancy between the numbers on that platform even with the huge population difference. Twitter remains neutral with roughly close numbers of followers across the board. <\/span><\/p>\n

\"Careem

Careem & Twitter Activity Index Twitter<\/p><\/div>\n

Twitter is obviously lacking behind with the highest level of activity index per day being a little above 400. In comparison to Facebook, this is completely overshadowed by the performance of the social media giant.<\/p>\n

On a lighter note on Facebook & YouTube, Careem has been doing well with their interesting and creative campaigns. Check it out.<\/span><\/p>\n