{"id":29823,"date":"2017-08-08T15:40:00","date_gmt":"2017-08-08T13:40:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=29823\/"},"modified":"2018-02-07T18:59:40","modified_gmt":"2018-02-07T17:59:40","slug":"facebook-trends-uk-july-2017-football-coming-home","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/","title":{"rendered":"Facebook Trends UK July 2017 – Football is coming home"},"content":{"rendered":"

What happened on Facebook in July in the UK? A lot of exciting growths, but predictable events as well. Analysing it this month was really enjoyable – and not just because of a funny post by Burger King or transfer window gossip. Have a look at our takeaways!<\/p>\n

Every month at Sotrender, we analyse 20+ industries and show you who really rocks on Facebook in the UK \u2013 and who you can use to inspire yourself and your strategy.<\/p>\n

In this post, you\u2019ll find key points and insights into Facebook Trends in the UK. If you\u2019d like to know even more, see our free, full report: Facebook Trends UK July 2017<\/a><\/span>.<\/p>\n

Hello from the other side, Adele…<\/h2>\n

\u2018cause it\u2019s again Manchester United who have the highest number of fans – and the number is still increasing! Should she be scared of David Beckham and BBC News now?<\/p>\n

\"fans_fb_trends\"<\/p>\n

The Transfer Window is here!<\/h2>\n

Seemingly the whole of the UK now lives and breathes football transfer gossip. These two Manchester United posts were some of the most popular in the whole report. Obviously, they are connected with selling (a legend, actually) & buying new players.<\/p>\n

\"transfer_window\"<\/p>\n

The popularity of football is also reflected in engagement statistics – football clubs really shine bright now and they notice a growth of storytellers. And no wonder everyone is talking about the rumours – Wayne Rooney came back from Manchester United to his hometown club Everton, that always held a special place in his heart, while Romelu Lukaku went the opposite way.<\/p>\n

\"football_trends\"<\/p>\n

\"sports_trends\"<\/p>\n

Retail cares<\/h2>\n

Customer service statistics in retail were really impressive – with the time of reaction less than one hour for the majority of retailers who have more than 70% of posts with reaction. Some industries don\u2019t have holidays, do they?<\/p>\n

\"retail_trends\"<\/p>\n

Engaged FMCG audience<\/h2>\n

This must be a busy, hard-working summer for FMCG moderators, content designers and strategists. Engagement growths are really impressive in this area, causing more reactions, more comments and more shares (so, more work – \u00a0no lazy days for marketing departments!).<\/p>\n

\"fmcg_trends\"<\/p>\n

\"Start<\/a><\/span><\/span><\/p>\n

Is Burger King a Content King?<\/h2>\n

There\u2019s not only one King of Facebook, but the post below went pretty viral, with more than 23,000 reactions and over 1,000 shares. Well, who doesn\u2019t recognize that Burger King Crown?<\/p>\n

\"burger_king\"<\/p>\n

Rise like a Phoenix<\/h2>\n

This is what we can tell about active users in the drinks industry. Two brands – 7UP and Drench – experienced amazing growth thanks to engaging communication. Also, 7UP is new in our ranks – what a start!<\/p>\n

\"drinks_trends\"<\/p>\n

So, KFC or McDonalds?<\/h2>\n

Whatever your choice (or no choice) is, the truth is that both brands rock on social media in the UK and month-by-month lead ranks of the most engaging and best posts. There\u2019s nothing surprising in our July set then – they made a crazy engagement with their content below.<\/p>\n

\"kfc_trends\"<\/p>\n

All is said and done<\/h2>\n

Politics saw a significant decrease in engagement, as the drama connected to the election, manifestos and rumours has wound down coinciding with the Parliamentary Summer recess. Social media in the UK can take a breath now – we noticed drops among the Top 9 rankings.<\/p>\n

\"politics_trends\"<\/p>\n

Netflix, how could you?<\/h2>\n

Not much. They just published quite a few trailers of new series, new episodes and new seasons. It was done at a glance, and it was enough to trigger a 282% growth in engagement. Easy.<\/p>\n

\"digital_trends\"<\/p>\n

Engaging alcohol brands<\/h2>\n

Also alcoholic drinks can show off their good engagement on social media with impressive growths varying from 23% to 5951%. Is that because of the rainy summer, or just summer full stop?<\/p>\n

\"alcohols_trends\"<\/p>\n

Are they going in One Direction?<\/h2>\n

They are all still extremely popular, but July belongs to Louis Tomlinson, who released his new single, a blockbuster called \u201cBack to You\u201d. Thanks to uploading the video on his Facebook page he engaged a lot of old and new audiences and attracted them with his music.<\/p>\n

\"music_engagement\"<\/p>\n

Would you like to know more about Facebook Trends in the UK? Our completely free report may put your strategy into perspective!<\/span><\/p>\n

About Facebook Trends report<\/span><\/h2>\n

Facebook Trends UK is the first comprehensive report on the Facebook industry in the United Kingdom. We analysed reach, engagement, customer service, and content on Facebook in 20 integral industries: Athletes, Blogs and bloggers, Brands, Culture, Digital media, Football clubs, Football players, Games and consoles, Internet portals, Journalists, Media, Music, Musicians, People, Politicians, Press, Radio stations, Sports, Traditional media, and TV stations.<\/p>\n

Read the whole report and learn a little bit more about the social media landscape in the United Kingdom.<\/a><\/p>\n

Would you like to add some profiles to our database and see them in our future reports? Give us a shout at marketing@sotrender.com<\/a>.<\/p>\n

\"Analyze<\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

What happened on Facebook in July in the UK? A lot of exciting growths, but predictable events as well. Analysing it this month was really enjoyable – and not just because of a funny post by Burger King or transfer window gossip. Have a look at our takeaways! Every month at Sotrender, we analyse 20+ […]<\/p>\n","protected":false},"author":73,"featured_media":29861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1783,2103],"tags":[1285,2307,2497,2499],"yoast_head":"\nFacebook Trends UK July 2017 - Football is coming home \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"What happened on Facebook in July in the UK? A lot of exciting growths, but predictable events as well. Analysing it this month was really enjoyable - and Social Media Marketing & Analytics Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Trends UK July 2017 - Football is coming home \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance\" \/>\n<meta property=\"og:description\" content=\"What happened on Facebook in July in the UK? A lot of exciting growths, but predictable events as well. Analysing it this month was really enjoyable - and Social Media Marketing & Analytics Blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-08T13:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-07T17:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/stadium-918830_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kinga Edwards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kinga Edwards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/\",\"name\":\"Facebook Trends UK July 2017 - Football is coming home \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/stadium-918830_960_720.jpg\",\"datePublished\":\"2017-08-08T13:40:00+00:00\",\"dateModified\":\"2018-02-07T17:59:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/b7f58501efe1c616500e56003315288d\"},\"description\":\"What happened on Facebook in July in the UK? A lot of exciting growths, but predictable events as well. Analysing it this month was really enjoyable - and Social Media Marketing & Analytics Blog.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/stadium-918830_960_720.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/stadium-918830_960_720.jpg\",\"width\":960,\"height\":640,\"caption\":\"stadium_fb_trends\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Trends UK July 2017 – Football is coming home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/b7f58501efe1c616500e56003315288d\",\"name\":\"Kinga Edwards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d96dc807c1dba1727b4e38730d1f928?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d96dc807c1dba1727b4e38730d1f928?s=96&d=mm&r=g\",\"caption\":\"Kinga Edwards\"},\"description\":\"Kinga is the Creative Owner at Brainy Bees, a SaaS content marketing & PR agency working for clients from all over the world.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kingaodziemek\/\"],\"url\":\"https:\/\/www.sotrender.com\/blog\/author\/kinga-odziemek\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Trends UK July 2017 - Football is coming home \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance","description":"What happened on Facebook in July in the UK? A lot of exciting growths, but predictable events as well. Analysing it this month was really enjoyable - and Social Media Marketing & Analytics Blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/","og_locale":"en_US","og_type":"article","og_title":"Facebook Trends UK July 2017 - Football is coming home \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance","og_description":"What happened on Facebook in July in the UK? A lot of exciting growths, but predictable events as well. Analysing it this month was really enjoyable - and Social Media Marketing & Analytics Blog.","og_url":"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_published_time":"2017-08-08T13:40:00+00:00","article_modified_time":"2018-02-07T17:59:40+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/stadium-918830_960_720.jpg","type":"image\/jpeg"}],"author":"Kinga Edwards","twitter_card":"summary_large_image","twitter_creator":"@Sotrender","twitter_site":"@Sotrender","twitter_misc":{"Written by":"Kinga Edwards","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/","url":"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/","name":"Facebook Trends UK July 2017 - Football is coming home \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/#primaryimage"},"image":{"@id":"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/stadium-918830_960_720.jpg","datePublished":"2017-08-08T13:40:00+00:00","dateModified":"2018-02-07T17:59:40+00:00","author":{"@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/b7f58501efe1c616500e56003315288d"},"description":"What happened on Facebook in July in the UK? A lot of exciting growths, but predictable events as well. Analysing it this month was really enjoyable - and Social Media Marketing & Analytics Blog.","breadcrumb":{"@id":"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/stadium-918830_960_720.jpg","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/stadium-918830_960_720.jpg","width":960,"height":640,"caption":"stadium_fb_trends"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sotrender.com\/blog\/2017\/08\/facebook-trends-uk-july-2017-football-coming-home\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Facebook Trends UK July 2017 – Football is coming home"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/b7f58501efe1c616500e56003315288d","name":"Kinga Edwards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9d96dc807c1dba1727b4e38730d1f928?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d96dc807c1dba1727b4e38730d1f928?s=96&d=mm&r=g","caption":"Kinga Edwards"},"description":"Kinga is the Creative Owner at Brainy Bees, a SaaS content marketing & PR agency working for clients from all over the world.","sameAs":["https:\/\/www.linkedin.com\/in\/kingaodziemek\/"],"url":"https:\/\/www.sotrender.com\/blog\/author\/kinga-odziemek\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts\/29823"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/comments?post=29823"}],"version-history":[{"count":4,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts\/29823\/revisions"}],"predecessor-version":[{"id":32905,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts\/29823\/revisions\/32905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media\/29861"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=29823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/categories?post=29823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/tags?post=29823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}