{"id":29477,"date":"2017-08-23T11:32:00","date_gmt":"2017-08-23T09:32:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=29477\/"},"modified":"2024-04-16T14:39:48","modified_gmt":"2024-04-16T12:39:48","slug":"ride-sharing-apps-indonesia-social-media","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/08\/ride-sharing-apps-indonesia-social-media\/","title":{"rendered":"Indonesia’s Tech Companies Have Billion Dollar Valuations – And Social Media Is Key To That"},"content":{"rendered":"

Ever since the inception of companies like Uber in 2009,\u00a0ride-sharing apps<\/strong> have taken center stage around the world. Whether it’s their relatively low costs for consumers,<\/strong> convenience<\/strong> and fast<\/strong> growth<\/strong> in the tech industry, this has led to the birth of several Startup Unicorns<\/a> (startups valued at over $1 billion<\/strong>) around the world. This field of apps has expanded to a fast growing market and this has resulted in rounds of investment of up to $1.2 billion<\/a><\/strong> by giants like Go-JEK (GoJEK) in Indonesia in May 2017. This put the company, led and founded by Nadiem Makarim, at a valuation of $3 billion<\/strong>. Given the immense size of the market, we found it to be interesting to analyze the sector of what started as ride-sharing apps in Indonesia on social media.<\/p>\n

Indonesians Love Social Media – A Lot<\/h2>\n

With over 100 million users<\/strong> on social media and spending on average 3 hours daily<\/strong> on different platforms, Indonesians are heavily influenced by the interactions and content<\/strong> presented on these platforms. This is why observing how companies act and are perceived on social media <\/a>is an important step to take to evaluate the popularity and likelihood of growth<\/a> and adoption of internet-based apps by the masses.<\/p>\n

\"Indonesia's

Indonesia’s Digital Market in 2017 – Source: We Are Social<\/p><\/div>\n