{"id":29243,"date":"2017-07-28T17:14:00","date_gmt":"2017-07-28T15:14:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=29243\/"},"modified":"2024-04-16T14:38:15","modified_gmt":"2024-04-16T12:38:15","slug":"successful-youtube-channel","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/07\/successful-youtube-channel\/","title":{"rendered":"A successful YouTube channel &#8211; 12 things to remember and 5 things to forget."},"content":{"rendered":"<p>YouTube is a well-known channel for many. Users connect it with entertainment, fun, and killing time, but is that all its really good for? The total number of people who use YouTube is 1,300,000,000, with 300 hours of video uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day.<!--more--><\/p>\n<p>But there is more to Youtube than just its entertainment side &#8211; it also offers benefits and opportunities for your brand to flourish. Many brands are a bit scared of having a presence on YouTube &#8211; they think they won\u2019t be able to handle it, especially without any steps or guides to follow. So, if you ever asked yourself \u201cHow do I make the most of my brand\u2019s presence on YouTube?\u201d, we have the answers you seek and some Youtube practices.<\/p>\n<h2>Why is YouTube marketing important for your brand?<\/h2>\n<ul>\n<li>It works wonders for SEO. Having good title, appropriate description, and many keywords will better position your brand on both YouTube and Google.<\/li>\n<li>Brands that stand out with their YouTube presence are considered to be trending ones.<\/li>\n<li>It\u2019s a great way to gain a loyal follower base &#8211; YouTube subscribers can be more active and engaged than followers throughout your other active platforms.<\/li>\n<li>It has great viral potential &#8211; video content is becoming more and more popular &#8211; and YouTube is still the most popular platform for video distribution,<\/li>\n<li>It helps reaching out to a new and somewhat different audience that is active only on Youtube.<\/li>\n<li>Video is strong and still growing &#8211; it\u2019s a good move to start building your brand presence and experience with this format.<\/li>\n<\/ul>\n<p>Even if you feel like your brand doesn\u2019t perfectly fit to be presented on Youtube, sometimes thinking outside the box can lead to some short clips that\u2019ll win your audience hearts. To be successful with this, creativity isn\u2019t always enough. We prepared a short list of steps and hints that you should apply to your strategy.<\/p>\n<h2>What are the best YouTube practices?<\/h2>\n<ol>\n<li>Make the most of the first 5 seconds of your video. Put your logo there, description, or trailer of what your video is going to be about. The first 5 seconds are crucial for your content\u2019s future &#8211; it\u2019ll show you if it is doing well. Focus on showing something valuable that\u2019s catchy enough to keep people watching.<\/li>\n<li>Put some keywords in the title and description. It\u2019s common practice, so you won\u2019t be regarded as a spammer\u00a0who overuses keywords to be ranked higher.<\/li>\n<li>YouTube is a social media platform like and unlike any other. So it requires a strategy, but one that\u2019s unique to your needs. YouTube isn\u2019t about posting anything, especially anything that doesn\u2019t offer any value. That is, if you want to deliver good business results. Set up some goals, estimate results, analyse, and optimize your efforts. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sotrender.com\/\">Sotrender<\/a><\/span>\u00a0can help by being your own personal YouTube analyst<\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/blog\/2016\/11\/watching-trends-social-media\/\">Follow trends<\/a>. Missing out on opportunities, while your competitors are reacting in real time, is one of the worst things that can happen to a brand on any social media. Also, following trends gives you some insight into what kind of videos and topics are both popular and effective.<\/li>\n<li>Take care of the technical aspects of your content. Even the best idea can be made attractive with poor production and technical mistakes.<\/li>\n<li>Cross-promotion with other brands or influencers is a win-win. Both your and their audience will get to know the other better. And if it\u2019s maintained properly, other profiles, brands, and media might get interested in your activity. This is often used by professional Youtubers and vlogers who want to increase their reach and gain new followers.<\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-get-my-first-100-subscribers-on-youtube\/\">Asking your audience about subscribing<\/a> is not a crime as long as you\u2019re not begging. Some subtle communication about subscription won\u2019t hurt. Try to finish your videos with \u201cif you liked it, subscribe to our channel\u201d and try to embed a few calls to action. More followers will highlight your position. Then, subscribers can be immediately notified\u00a0when your new videos are uploaded, which means they\u2019ll get to see it first (and you\u2019ll gain more views, too!)<\/li>\n<li>Link to your YouTube channel on your other social media profiles and your blog &#8211; let people know that you\u2019re active there!<\/li>\n<li>Don\u2019t be scared of advertising &#8211; YouTube offers several opportunities and forms you can use to reach your target group. Give them a try! And after some data-based testing, decide if it\u2019s something you\u2019d like to get deeper into.<\/li>\n<li>Fill in all of the important information in your profile. It\u2019s essential for anyone in your audience who wants to follow you outside of YouTube. Link to your social media profiles, blog, and website.<\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/blog\/2016\/12\/benchmarking-what-this-is-actually\/\">Benchmark<\/a>! Your competition isn\u2019t sleeping, and some of them can definitely be found on YouTube. Track their steps and keep an eye on what they\u2019re doing. Go to Sotrender and add your competitors&#8217; profiles to check their performance.<\/li>\n<li>Take a look at our tips built-in in tool as well &#8211; we provide them with accuracy as it is based on your profile, data and performance. Tips may help you in improving your strategy.<\/li>\n<\/ol>\n<p>While there are many steps you can take, there are also many you should avoid. If you don\u2019t, all of your efforts won\u2019t amount to much.<\/p>\n<h2>What are bad Youtube practices?<\/h2>\n<ol>\n<li>What is your first impression when we say \u2018SPAM\u2019? Commenting on videos unrelated to your brand just to get some views doesn\u2019t work and is considered a terrible marketing practice. It\u2019s not the right way to grow your profile.<\/li>\n<li>Preparing inappropriate and unattractive content that is watched by nobody. That will simply burn money and waste time &#8211; and the sooner you find the reason why its happening (maybe it\u2019s not about content, but its distribution?), the better for you, your brand, and your wallet.<\/li>\n<li>Not being consistent with your overall brand is a mistake, too. If you\u2019re using a specific kind of communication, fonts, and colours, you should keep doing it on Youtube as well &#8211; or users won\u2019t connect your videos to your brand.<\/li>\n<li>videos that are too long or too short. It will take you a while to test and see what kind of videos work best for your brand. Don\u2019t give up too soon &#8211; try out a few video lengths and analyse which one delivers the best results.<\/li>\n<li>Uploading a video without information. That just wasting potential!<\/li>\n<\/ol>\n<p>Being on Youtube is not the easiest nut to crack, we know &#8211; but holding on to a few tips and tricks can help you keep track and develop your channel.<\/p>\n<p>Is your brand already present on Youtube? Do you have any hints for others? We\u2019re waiting for your comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube is a well-known channel for many. Users connect it with entertainment, fun, and killing time, but is that all its really good for? The total number of people who use YouTube is 1,300,000,000, with 300 hours of video uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day.<\/p>\n","protected":false},"author":73,"featured_media":29249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1787,3266],"tags":[539,869,2455,2457,2459,2461],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A successful YouTube channel - 12 things to remember and 5 things to forget. \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"YouTube is a well-known channel for many. Users connect it with entertainment, fun, and killing time, but is that all its really good for? 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