{"id":29077,"date":"2017-07-24T18:40:00","date_gmt":"2017-07-24T16:40:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=29077\/"},"modified":"2018-02-12T11:24:12","modified_gmt":"2018-02-12T10:24:12","slug":"audience-interests-charts","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/07\/audience-interests-charts\/","title":{"rendered":"Audience Interests Charts &#8211; new feature to make your strategy better!"},"content":{"rendered":"<p>It is widely known that boredom is not our cup of tea. We are still seeking new solutions that make marketers\u2019 and analytics\u2019 everyday work better and easier. One of them\u00a0is <strong>Relative \/ Absolute Affinity<\/strong> &#8211; an interesting novelty that a lot of our Clients asked us about. After some trial periods we decided to apply it to all profiles. In this blog post, we are going to tell you a bit more about this feature.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-cc009212-7055-4d29-8c5d-3d119c158570\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-cc009212-7055-4d29-8c5d-3d119c158570\" class=\"hs-cta-node hs-cta-cc009212-7055-4d29-8c5d-3d119c158570\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/cc009212-7055-4d29-8c5d-3d119c158570\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-cc009212-7055-4d29-8c5d-3d119c158570\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/cc009212-7055-4d29-8c5d-3d119c158570.png\" alt=\"Some features have changed. Here's our most recent product update!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'cc009212-7055-4d29-8c5d-3d119c158570', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>What is Affinity index?<\/h2>\n<p>Thanks to it, you\u2019re able to compare your profiles to tens of thousands of others in our database &#8211; not only to those you keep an eye on in <span style=\"text-decoration: underline; font-weight: bold;\"><a href=\"http:\/\/sotrender.com\">Sotrender<\/a><\/span>. Charts will show you the number of engaged users (unique users who made one of the following activities on your page: like, share, post or comment) in referrence to other profiles and industries. This chart you\u2019ll find in the \u201cAudience\u201d section.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29101\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/affinity3.png\" alt=\"affinity_general\" width=\"940\" height=\"556\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/affinity3.png 940w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/affinity3-475x281.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/affinity3-768x454.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<p><span style=\"font-weight: bold;\">To understand charts properly, it\u2019s worth finding out some differences between absolute and relative affinity. <\/span><\/p>\n<h2>What is an absolute affinity?<\/h2>\n<p>It\u2019s coactivitity shown in a number of the same coengaged users on analysed profiles.<\/p>\n<p>Take a look at this example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29097\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/456cbfcb-8d60-4ea0-90fb-c3c18607ddae_zai1-1.png\" alt=\"coactivities_general\" width=\"522\" height=\"144\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/456cbfcb-8d60-4ea0-90fb-c3c18607ddae_zai1-1.png 522w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/456cbfcb-8d60-4ea0-90fb-c3c18607ddae_zai1-1-475x131.png 475w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/p>\n<p>If the value of absolute affinity or our profile and for Coca-Cola profile stands at 168, it means that those two profiles have 168 engaged people in common. These same people are active on our profile and on Coca-Cola\u2019s profile.<\/p>\n<p>Our profile and the Axis one have 156 engaged users in common.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\" class=\"hs-cta-node hs-cta-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\"><img decoding=\"async\" id=\"hs-cta-img-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/17aa57f4-5c32-46e4-a7e9-d94ffcd56c10.png\" alt=\"Start analyzing your Facebook profiles with Sotrender!\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>What is relative affinity?<\/h2>\n<p><span style=\"font-weight: bold;\">Relative affinity index is reflected in percentage:<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29089 size-medium\" title=\"relative_affinity\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/wsp\u00f3\u0142aktywno\u015b\u0107-bezwzgl\u0119dna-4-475x190.png\" alt=\"relative_affinity\" width=\"475\" height=\"190\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/wsp\u00f3\u0142aktywno\u015b\u0107-bezwzgl\u0119dna-4-475x190.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/wsp\u00f3\u0142aktywno\u015b\u0107-bezwzgl\u0119dna-4.png 750w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/span><\/p>\n<p>In previous example our selected profile and the Coca-Cola profile have a relative affinity index of 0,01%, meaning that 0,01% of all engaged users on the Coca-Cola profile are engaged on our profile as well.<\/p>\n<p>In Sotrender you will find users\u2019 coactivities divided into two sections: profiles and industries<\/p>\n<h2>Audience Interests\u00a0&#8211; Pages<\/h2>\n<p>Thanks to our new chart you\u2019ll see with which five profiles from our entire database your profile has the biggest number of engaged users in common.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"coactivities_pages\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/4f04adf2-fd39-4533-b531-1514630f92a6_audience1.png\" alt=\"coactivities_pages\" width=\"948\" height=\"469\" \/><\/p>\n<p>Do 5 profiles only whet your appetite to find out a bit more about your target group? We offer some <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.slideshare.net\/Sotrender\/audience-scan-report-based-on-social-media-data\">special reports that will reveal every marketing secret<\/a><\/span>.<\/p>\n<h2>Audience interests\u00a0&#8211; Industries<\/h2>\n<p>This wider coactivity research shows how many engaged users of your profile are engaged in a communication of profiles from different industries.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"coactivities_industry\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/47c7c739-c954-4bff-9b98-4686eb5d689c_audience2.png\" alt=\"coactivities_industry\" width=\"954\" height=\"462\" \/><\/p>\n<p>For industries we only use absolute affinity index.<\/p>\n<h2>How to interprete affinity index?<\/h2>\n<p>Coactivity charts can be helpful for marketers and agencies at:<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sotrender.com\/blog\/2016\/12\/benchmarking-what-this-is-actually\/\">benchmarking<\/a><\/span>,<\/li>\n<li>setting up and optimizing your marketing strategy,<\/li>\n<li>choosing a type of content,<\/li>\n<li>new ways of reaching your target groups,<\/li>\n<li>being a source of inspiration.<\/li>\n<\/ul>\n<p>When the index is particularly high, it can mean that you should keep an eye on selected profiles. They may have a similar communication, engage similar target groups and be a great way to get inspired. There are some industries and profiles where Coactivity index can vary from 30 to 40% &#8211; ignoring this kind of data may bring about missing out some good marketing opportunities.<\/p>\n<p>If 5 profiles or categories are not enough for you, contact us &#8211; we\u2019ll find a perfect solution for you and your brand.<\/p>\n<p>We hope that our new feature will win your hearts &#8211; if you have any queries or comments, give us a shout at <span style=\"text-decoration: underline;\"><a href=\"mailto:support@sotrender.com\">support@sotrender.com<\/a><\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-node hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323\"><img decoding=\"async\" id=\"hs-cta-img-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323.png\" alt=\"Analyze your social media efforts with Sotrender!\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is widely known that boredom is not our cup of tea. We are still seeking new solutions that make marketers\u2019 and analytics\u2019 everyday work better and easier. One of them\u00a0is Relative \/ Absolute Affinity &#8211; an interesting novelty that a lot of our Clients asked us about. After some trial periods we decided to [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":29095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1781],"tags":[1593,2447,2449,2451],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audience Interests Charts - new feature to make your strategy better! \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"Say &quot;hello&quot; to Audience Interests and Coactivities - new index that may help your strategy roar and show you a lot about your target group!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2017\/07\/audience-interests-charts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audience Interests Charts - new feature to make your strategy better! \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance\" \/>\n<meta property=\"og:description\" content=\"Say &quot;hello&quot; to Audience Interests and Coactivities - new index that may help your strategy roar and show you a lot about your target group!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2017\/07\/audience-interests-charts\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-24T16:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-12T10:24:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/08\/paper_people_free_photo1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kinga Edwards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kinga Edwards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/07\/audience-interests-charts\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2017\/07\/audience-interests-charts\/\",\"name\":\"Audience Interests Charts - new feature to make your strategy better! 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