{"id":28889,"date":"2017-07-19T14:20:00","date_gmt":"2017-07-19T12:20:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=28889\/"},"modified":"2017-07-24T16:23:08","modified_gmt":"2017-07-24T14:23:08","slug":"facebook-trends-uk-june-2017","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/07\/facebook-trends-uk-june-2017\/","title":{"rendered":"Facebook Trends UK June 2017 &#8211; Engagement is the king"},"content":{"rendered":"<p>What happened on Facebook in the UK in June? Saying \u201ca lot\u201d tells you as much as not saying anything. Politicians fought for attention, festivals were bustling loudly, brands were preparing themselves for summer and light communication, getting Brits into the holiday\u00a0mood. But much of it was hampered by the shadow left by the\u00a0Grenfell Tower tragedy, which had a heavy impact on\u00a0what and how much time the media spent on covering fire details.<\/p>\n<p>Every month at Sotrender, we analyse 20+ industries and show you who really rocks on Facebook in the UK &#8211; and who you can use to inspire yourself and your strategy.<\/p>\n<p>In this post, you\u2019ll find key points and insights on Facebook Trends in the UK. If you\u2019d like to know even more, see our full free report <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/united-kingdom\/201706_uk\">Facebook Trends UK June 2017<\/a>.<\/p>\n<h2><span style=\"font-weight: bold;\">Burst of engagement<\/span><\/h2>\n<p>June was a month in which fans were really engaged in the life of brands. We noticed some significant growth in industries such as TV Stations, Press, Energy, and Radio Stations. And there were also some industries with smaller but still significant\u00a0growth, still on the green side of a scale. These could have been influenced by the Grenfell Tower tragedy, General Election, festivals, &amp; other events throughout the UK.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/07\/d652d3dc-2f1f-49a9-9d0b-d440ae0105cd_fbtrends1.png\" alt=\"fbtrends1.png\" \/><\/p>\n<h2><span style=\"font-weight: bold;\">We\u2019re sorry, Adele\u2026<\/span><\/h2>\n<p>&#8230;but you no longer hold the crown for the most popular page! Our newbie &#8211; Manchester United- won that title in June. You\u2019re only missing 8 million fans, you can still catch up if you try!<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/07\/6040d79f-922c-4011-9853-8adb8e3455e7_Screenshot_19.png\" alt=\"Screenshot_19.png\" \/><\/p>\n<div class=\"shortcode trial\"><h4><span>Start your free trial and analyze your Facebook profiles!<\/span><a title=\"Learn more\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Learn more<\/a><\/h4><\/div>\n<h2><span style=\"font-weight: bold;\">More interested in banking\u2026<\/span><\/h2>\n<p>at least, judging by the stats, which are saying that people were more engaged in communication from financial brands.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/07\/349d629e-ab16-4d81-8b82-ebec3f1a3121_fbtrends2.png\" alt=\"fbtrends2.png\" \/><\/p>\n<p>Banks are more engaged in keeping in touch with current customers, potential customers, and leaving customers &#8211; their customer service is impressive and giants such as Barclays UK always try to respond in private.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/07\/60a16955-b7dd-4f15-b101-b7dd0e27a9b4_fbtrends11.png\" alt=\"fbtrends11.png\" \/><\/p>\n<h2><span style=\"font-weight: bold;\">The crown goes to\u2026<\/span><\/h2>\n<p>Corona beer experienced\u00a0a huge growth in active users in June thanks to a well-thought-out strategy\u00a0that led them to increased engagement. Well done Corona, but hats off to Amul Icecream as well. In fact, beer and ice cream sounds like a proper British summer set, doesn\u2019t it?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/07\/b69bbe59-db06-4119-b3d2-210c51208f4b_fbtrends3.png\" alt=\"fbtrends3.png\" \/><\/p>\n<h2><span style=\"font-weight: bold;\">Drive me to the moon<\/span><\/h2>\n<p>Last month brought about more and more active users for car brand profiles. Does it mean that used cars might be more popular and cheaper this summer in the UK, since everybody now got inspired to buy a new one?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/07\/f3f25f32-5ba8-40b7-9d86-d865d4428a61_fbtrends5.png\" alt=\"fbtrends5.png\" \/><\/p>\n<h2><span style=\"font-weight: bold;\">Summertime is festival time\u2026<\/span><\/h2>\n<p>&#8230;and you can tell just\u00a0by looking at the stats. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sotrender.com\/blog\/2016\/06\/uk-summer-festivals-fan-expectations\/\">Glastonbury Festival and Parklife Festival<\/a><\/span>\u00a0experienced significant growth over the last month. That shouldn&#8217;t be a surprise, as each and every attendant most likely engaged with posts on the festivals&#8217; social media profiles.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/07\/0cc0234b-ef55-4898-8d7d-16676bc2acc6_fbtrends6.png\" alt=\"fbtrends6.png\" \/><\/p>\n<h2><span style=\"font-weight: bold;\">Brexit is coming<\/span><\/h2>\n<p>At least the summer kind &#8211; Brits are exiting the country to get away somewhere for the holidays. And this is what our ranking\u00a0reflects &#8211; more and more fans of travel agencies and airways.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/07\/3eb2bed6-15ce-44f7-832f-49d6dfacd852_fbtrends7.png\" alt=\"fbtrends7.png\" \/><\/p>\n<h2><span style=\"font-weight: bold;\">General Election buzz<\/span><\/h2>\n<p>For some theirs relief that it\u2019s over, where others might miss the everyday noise around the election. It\u2019s all said and done for now &#8211; but before that, politicians and political parties made sure to engage their audience on social media with their manifestos, promises, and declarations\u00a0&#8211; <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sotrender.com\/blog\/2017\/07\/twitter-trends-uk-june-2017\/\">same as on Twitter<\/a><\/span>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/07\/243aaed2-8811-4a5d-9330-5518bec2da4a_fbtrends8.png\" alt=\"fbtrends8.png\" \/><\/p>\n<p><span style=\"font-style: italic; font-weight: bold;\">Would you like to know more about Facebook Trends in the UK? Our totally-free report may put your strategy into perspective!<\/span><\/p>\n<h2><span style=\"font-weight: bold;\">About Facebook Trends report<\/span><\/h2>\n<p>Facebook\u00a0Trends UK\u00a0is the first comprehensive report on the Facebook industry in the United Kingdom. We analysed reach, engagement, customer service, and content on Facebook in 20 integral industries: Athletes, Blogs and bloggers, Brands, Culture, Digital media, Football clubs, Football players, Games and consoles, Internet portals, Journalists, Media, Music, Musicians, People, Politicians, Press, Radio stations, Sports, Traditional media, and TV stations.<\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/united-kingdom\/201706_uk\"><span style=\"font-weight: bold;\">Read the whole report<\/span>\u00a0and learn a little bit more about the social media landscape in the United Kingdom.<\/a><\/p>\n<p>Would you like to add some profiles to our database and see them in our future reports? Give us a shout at <span style=\"text-decoration: underline;\"><a href=\"mailto:marketing@sotrender.com\">marketing@sotrender.com<\/a><\/span>.<\/p>\n<div>\n<div class=\"shortcode trial\"><h4><span>Start your trial for free!<\/span><a title=\"Learn more\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Learn more<\/a><\/h4><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What happened on Facebook in the UK in June? Saying \u201ca lot\u201d tells you as much as not saying anything. Politicians fought for attention, festivals were bustling loudly, brands were preparing themselves for summer and light communication, getting Brits into the holiday\u00a0mood. But much of it was hampered by the shadow left by the\u00a0Grenfell Tower [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":28927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1783],"tags":[1285,2307],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Trends UK June 2017 - Engagement is the king \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"What happened on Facebook in the UK in June? 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