{"id":28623,"date":"2017-07-07T17:20:00","date_gmt":"2017-07-07T15:20:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=28623\/"},"modified":"2024-04-16T14:39:50","modified_gmt":"2024-04-16T12:39:50","slug":"twitter-trends-uk-june-2017","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/07\/twitter-trends-uk-june-2017\/","title":{"rendered":"Twitter Trends UK June 2017 – General Election and General Rowling’s Domination"},"content":{"rendered":"

Twitter UK has 13 million active users, a number that\u2019s still growing. This might demonstrate the power of Twitter, but the real and greatest power is held by Twitter\u2019s influential profiles. Every month at Sotrender, we analyse 20+ industries and show you who really rocks on Twitter – and who you can use as an example for the benefit of your own strategy. And that includes more than just \u00a0members of One Direction and other celebs!<\/p>\n

In this post, you\u2019ll find key points and insights on Twitter Trends UK. If you\u2019d like to know even more, see our free report HERE<\/span><\/a>.<\/p>\n

Let\u2019s reveal a few secrets – Twitter, show us what you were made of in June.<\/span><\/h2>\n

Who rules Twitter in the UK?<\/strong><\/h2>\n

There aren\u2019t many changes in comparison to May. News sites were still gaining more and more followers and kept them engaged. Gareth Bale\u2019s <\/span>profile might come as a little surprise.\u00a0His profile got really popular in June – thanks to the Champions League final he plays in, and because of the place he was born. We\u2019re looking forward to seeing if he can maintain this success in July\u2019s report!<\/p>\n

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What were the TOP 3 hashtags on Twitter?<\/span><\/h2>\n

Last month there were quite a few things going on in the UK – tragic accidents concerning Grenfell Tower, theGeneral Election, and music events such as Teen Choice or Glastonbury Festival. The most used hashtags were #TeenChoice<\/span>\u00a0(because of the awards and choosing nominated artists via tweet), #GrenfellTower<\/span>\u00a0– used by people not only referring to the tragedy but also offering some substantial help during these difficult times. And in third, \u00a0#GE2017,<\/span>\u00a0thanks to the then upcoming election.<\/p>\n

What are the main takeaways from Twitter Trends UK in June?<\/span><\/h2>\n

Politics stayed strong, but not only because of the Election <\/span><\/h2>\n

Due to tragic incidents connected with Grenfell Tower, Sadiq Khan – Mayor of London – got a big boost on social media. He rose by 28 places in the ranking and experienced 109% growth.<\/p>\n

There were many journalists who attained higher positions this month, therefore making the Journalists industry reach a higher overall rank. They referred to the Grenfell Tower tragedy, the Election, but also to\u2026 Richard Hammond\u2019s car accident.<\/p>\n

\"trends1.png\"<\/p>\n

Many were thrilled about the General Election. Parties still did their best, but you can still see the percentage of mentions drop. The campaign was intensive in the very first days of the month – but after all was said and done, parties slowed down with their manifestos, which didn\u2019t stop them from getting more and more followers – especially The Labour Party.<\/p>\n

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Hello, is it beer you’re looking for?<\/strong><\/h2>\n

Well, we\u2019re not sure, but Twitter knows the answer – there\u2019s a steady growth of mentions to be noticed in this category. Is it because of these hot days that made people think about beer (and tag or mention them on Twitter)?<\/p>\n

\"Screenshot_5.png\"<\/p>\n

Let’s play a game<\/strong><\/h2>\n

Unfortunately, however many sunny days there were in the UK last month, there were also days where it must have been raining cats and dogs. We haven\u2019t analysed it just yet, but were those the days when Xbox UK, Playstation UK, and Nintendo UK got the biggest wave of followers? It\u2019s pretty, pretty likely.<\/p>\n

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Start your free trial and analyze your Facebook profiles!<\/span>Learn more<\/a><\/h4><\/div>\n

Automotive buzz<\/strong><\/h2>\n

An impressive growth was also noticeable for the automotive industry on Twitter. What deserves particular attention is Volkswagen UK – 11 places up! (despite only 3 tweets in the top 15[a]<\/a>[b]<\/a>). What made them grow so significantly? Nothing positive: a branding crisis with the emission scandal. Disappointed customers were tagging the brand and leaving hashtags, so the number of mentions grew but not exactly the way Volkswagen probably wanted…<\/p>\n

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How is she doing this again?<\/h2>\n

June\u00a0was the next month in a running trend where J.K.Rowling takes it all. In May, she overtook Donald Trump – in June, no one from the music or sports industry could even get close to her. Her activity and engagement under numerous tweets was just crazy – three times bigger than the next profile in the rank, Little Mix. This might have been because of Harry Potter\u2019s 20th anniversary. Would this trend also be visible in Facebook Trends?<\/p>\n

\"Screenshot_2.png\"<\/p>\n

Transfer window warm up<\/h2>\n

Are you impatiently waiting for the football transfer window in the UK? Well, even if \u00a0you\u2019re not, it will be thrilling to watch the impact on followers of each footballer who\u2019ll decide to leave some clubs and join others. We\u2019re looking forward to our July and August editions, as gossip and speculation are just sensational this season!<\/p>\n

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What were the best trends?<\/h2>\n

The best tweets belong to J.K.Rowling, who ruled our ranking for the second time. Not surprising at all.<\/p>\n

\n

I still have access. I’ll DM them to you. https:\/\/t.co\/MhibEYDBTg<\/a><\/p>\n

\u2014 J.K. Rowling (@jk_rowling) 13 czerwca 2017<\/a><\/p><\/blockquote>\n