{"id":28261,"date":"2017-06-27T13:15:00","date_gmt":"2017-06-27T11:15:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=28261\/"},"modified":"2018-02-07T16:43:42","modified_gmt":"2018-02-07T15:43:42","slug":"natural-growth-instagram-profile","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/06\/natural-growth-instagram-profile\/","title":{"rendered":"How to grow your Instagram profile naturally?"},"content":{"rendered":"

Growing your Instagram profile\u00a0and reaching your business goals is not the walk in the park that it used to be. The simple and well known #followforfollow might have worked in the short-term, but when if that\u2019s all you relied on, your profile just didn\u2019t do enough. It would take a long time to get real interactions with your followers and gain some valuable, one-of-a-kind, traffic.<\/p>\n

To manage this problem, more and more special bots were created by various companies. The mechanism was simple – you provided them with your profile details, and they made magic happen. Well, at least until Instagram decided to start shutting down such platforms. And we\u2019re not surprised – take it as a sign that you should grow your audience naturally and in organically.<\/p>\n

How can I grow my Instagram profile\u2026 naturally?<\/span><\/h2>\n

1. Post great content regularly<\/span><\/h2>\n

It seems so easy, yet so difficult for many. Instagram is not just \u201canother platform\u201d where you can copy and paste \u201csome random pictures\u201d. Instagram, same as any other serious social media platform, requires strategy. Or at the very least, some kind of plan to follow. Without that, it\u2019s not possible to work effectively towards your business goals. So consider your content, rethink your strategy if it\u2019s not working (you can use Sotrender<\/a><\/span>\u00a0to check if you\u2019re doing things right \u00a0and bringing your brand the best possible results!), and post something that\u2019s truly valuable for your audience. And to add to that, you can use Instagram Stories to drive even more engagement.<\/span><\/p>\n

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\"Start<\/a><\/span><\/span><\/p>\n

2. Follow your competitors\u2026 and their followers<\/span><\/h2>\n

Your competitors can be the source of some practical benefits. If they\u2019ve been on Instagram longer than you have, they probably already have quite a few followers. Check their list and start following them, interacting with them when and how you feel like it. This means liking their comments or even commenting on their photos. Be careful though! Instagram might consider your actions spam if you\u2019re too pushy and exceed some daily limits.<\/p>\n

Benchmarking<\/a><\/span>\u00a0can also be helpful for improving your content – if you find out what type of content your competitors use and what really works. You can then consider applying their successes to your own strategy.<\/p>\n

3. Make the most of cross-promotion<\/span><\/h2>\n

You\u2019re not the only one who struggles with limited reach or needs to grow organically. Find some people or brands to cooperate with. Often times, it\u2019s worth promoting your profile on other\u2019s profiles. Even cooperating with micro-influencers can be beneficial for your brand, as long as they have your target group hanging around.<\/p>\n

4. Use appropriate <\/span>hashtags<\/span><\/h2>\n

You can use up to 30 hashtags in your posts – but many, many brands use only a few. No one is telling you to add any hashtags that aren\u2019t relevant to your brand – that won\u2019t help. But if you work in the field of marketing or at least take part on social media platforms, you should try to be at least a little creative, right?<\/p>\n

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5. Let your audience know about your Instagram efforts<\/span><\/h2>\n

If you haven\u2019t announced that your business has an Instagram presence, it\u2019s high time to do it! Post about your Instagram account with a link to it on your Facebook Page<\/span>,<\/span>\u00a0Pinterest, Google+, Linkedin, or blog.<\/p>\n

6. Repost <\/span><\/h2>\n

Your followers (but not only) will feel special if you show some interest in their profiles. Reposting their best or most original content can make them more engaged with your brand. And if they haven\u2019t heard about your brand, they can might just discover you when they wouldn\u2019t have before. There are a few external apps <\/a><\/span>that allow you to repost photos – one of the most popular being Repost.<\/p>\n

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7. Find your target group<\/span><\/h2>\n

If you\u2019re using unique hashtags<\/a><\/span>\u00a0(e.g. in your native language), there is a possibility that not many people already use it – and if they do, they might be exactly what and who you need!<\/p>\n

8. Think about contests<\/span><\/h2>\n

People love contests, and on Instagram they rarely have to go the extra mile to take part. Try to test out a simple contest and arrange something for your followers. It doesn\u2019t have to be very complicated or even extremely engaging – but every contest entry can be really beneficial and valuable.<\/p>\n

\"Start<\/a><\/span><\/span><\/p>\n

9. Test a lot!<\/span><\/h2>\n

You can listen to our advice or not, but the truth is – you need to test a lot to see what really works<\/a><\/span>\u00a0for your brand on Instagram. There is no universal solution – you need to come up with the perfect solution yourself!<\/p>\n

Take a look at our short video as well – we’ll be more than happy to see it shared!<\/p>\n