{"id":28099,"date":"2017-06-29T12:02:01","date_gmt":"2017-06-29T10:02:01","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=28099\/"},"modified":"2022-06-17T11:08:20","modified_gmt":"2022-06-17T09:08:20","slug":"6-lessons-learned-from-esports-brands-on-social-media","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/06\/6-lessons-learned-from-esports-brands-on-social-media\/","title":{"rendered":"6 Lessons You Can Learn From Analyzing eSports Brands on Social Media"},"content":{"rendered":"

Have you ever wondered what lessons you can learn from analyzing eSports brands on Social Media<\/strong>? We’re here to tell you what you can take away from observing posting patterns<\/strong>, user engagement<\/strong> and marketing strategies<\/strong> these brands use on Facebook<\/strong>. We took some of the biggest eSports organizations’ profiles: \u00a014 Teams<\/strong>, 14 Casters & Analysts<\/strong>, 12 Game & Production Studios<\/strong> and 10 Equipment, Peripherals and Software <\/strong>analyzed them based on several factors. We looked at the way they posted, engaged with their fans, the way their users engaged with them and the top performances within a given period. Scroll down to find the takeaways you should have from the brands in the eSports community (look out for the Pro<\/em> tips<\/em>\u00a0<\/strong>in\u00a0each section to get the key learning points or interesting recommendations).\u00a0If you have no idea what eSports are and want a super cool crash course with videos and images that won’t bore you out of your mind –\u00a0here you go<\/a>, you’re welcome.<\/p>\n

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Different Analyzed Profile Categories<\/p><\/div>\n

When it comes to interest in eSports in general and their social media performance<\/strong>, you are probably one of three<\/strong> people:<\/p>\n

1) Those who already know<\/strong> how fast<\/strong> the world of eSports is growing and want to find out how their brands use social media<\/strong>.<\/p>\n

2) Those who are interested<\/strong> in the fascinating world of eSports and want to\u00a0know more<\/a>\u00a0about how they are raking in fans<\/strong> by the millions<\/strong>.<\/p>\n

3) Those who think eSports are having their 15 minutes of fame<\/strong> and will die out within the next few years; here’s some advice: you’re about to miss out, big time<\/strong>.<\/p>\n

Before moving further with the lessons, here’s a little treat to get you excited<\/strong>: Valve<\/strong>, the company behind Dota 2<\/strong> just made over $14 million<\/strong> in the past week in sales relating to The International 2017<\/a> which is coming up in August using their summer-sale. These are in-game item sales for one game, produced by one production studio, for one event.<\/strong> I’ll give you a few seconds to let that sink in<\/strong>.<\/p>\n

Here are screenshot comparisons between June 20th and June 28th to show how the growth was done (25% of revenues go to the prize pool so we just multiplied the difference by 4). This means that Valve has been getting revenues of $9 million a week<\/strong> or $1.3 million a DAY <\/strong>(with 330K of them going to prize pool money) since the Battle Pass was announced and went on sale on May 4th. It’s this powerful community that drives the eSports world forward and the reason why we will be analyzing how the brands within the ecosystem drive this community forward<\/strong>.<\/p>\n

In a new update, Valve have released The International 2017 True Sight for the finals where you can see the players’ reactions, conversations and strategies in a cinematic fashion:<\/p>\n