{"id":28015,"date":"2017-06-13T16:57:40","date_gmt":"2017-06-13T14:57:40","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=28015\/"},"modified":"2018-02-12T11:22:08","modified_gmt":"2018-02-12T10:22:08","slug":"sotrender-presents-new-look-features","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/06\/sotrender-presents-new-look-features\/","title":{"rendered":"Sotrender presents new look and features"},"content":{"rendered":"<p><a href=\"http:\/\/sotrender.com\">Sotrender<\/a>, the social media analytics SaaS tool, recently underwent some major changes. The tool\u2019s got new looks, new features, and a brand new data gathering and storage mechanism.<\/p>\n<h2>What is Sotrender<\/h2>\n<p><a href=\"http:\/\/sotrender.com\">Sotrender<\/a> is a tool that analyzes activities on four social channels &#8211; Facebook, Twitter, Instagram, and YouTube. It\u2019s a SaaS tool designed for social media professionals, brand owners, digital agencies. With Sotrender, analyze your own profiles, your audience, behaviors, and interactions with the your brand\u2019s communication. On top of that, learn about the communication strategy of your competitors. Sotrender provides <a href=\"https:\/\/www.sotrender.com\/blog\/2017\/05\/social-media-optimization-tips-improvements\/\">automated, customized tips<\/a> based on machine learning and our own database of thousands of social media profiles. Over the past seven years, Sotrender has gathered over 17 TB of data and stores it all on Microsoft Azure servers.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-cc009212-7055-4d29-8c5d-3d119c158570\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-cc009212-7055-4d29-8c5d-3d119c158570\" class=\"hs-cta-node hs-cta-cc009212-7055-4d29-8c5d-3d119c158570\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/cc009212-7055-4d29-8c5d-3d119c158570\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-cc009212-7055-4d29-8c5d-3d119c158570\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/cc009212-7055-4d29-8c5d-3d119c158570.png\" alt=\"Some features have changed. Refer to our most recent product update here!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'cc009212-7055-4d29-8c5d-3d119c158570', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>Brand new Sotrender<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24453\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-engaged-users.png\" alt=\"\" width=\"1619\" height=\"639\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-engaged-users.png 1619w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-engaged-users-475x187.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-engaged-users-768x303.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-engaged-users-950x375.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-engaged-users-600x237.png 600w\" sizes=\"(max-width: 1619px) 100vw, 1619px\" \/><\/p>\n<p>Half a year ago, Sotrender went through major changes. We introduced a brand new look and mechanism for data gathering. The new look is based on our clients needs and focuses on Sotrender\u2019s most beloved features, offering a much clearer experience for new users. We also changed the way we store and process data, speeding up the application. Microsoft Azure was an immeasurably valuable tool in testing the architecture of the new app.<\/p>\n<h2>Sotrender\u2019s new features<\/h2>\n<div id=\"attachment_21185\" style=\"width: 1302px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21185\" class=\"size-full wp-image-21185\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/02\/Coca-cola-intagram-report-overview.png\" alt=\"A look into Instagram automatic reports in Sotrender\" width=\"1292\" height=\"840\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/02\/Coca-cola-intagram-report-overview.png 1292w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/02\/Coca-cola-intagram-report-overview-475x309.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/02\/Coca-cola-intagram-report-overview-768x499.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/02\/Coca-cola-intagram-report-overview-950x618.png 950w\" sizes=\"(max-width: 1292px) 100vw, 1292px\" \/><p id=\"caption-attachment-21185\" class=\"wp-caption-text\">A look into Instagram automatic reports<\/p><\/div>\n<p>One of Sotrender\u2019s most appreciated and used features are <a href=\"https:\/\/www.sotrender.com\/blog\/2014\/10\/automatic-facebook-reports\/\">our automated reports<\/a>. Users design, prepare, and these reports create with just a few clicks. Recently, Sotrender broadened the full array of our reports, adding <a href=\"https:\/\/www.sotrender.com\/blog\/2017\/04\/new-amazing-features-sotrender-pptx-comparison-reports-instagram-tips\/\">comparison reports<\/a> for Facebook Pages (in .pdf format) and <a href=\"https:\/\/www.sotrender.com\/blog\/2017\/04\/new-amazing-features-sotrender-pptx-comparison-reports-instagram-tips\/\">editable .pptx reports<\/a> for Facebook Pages. Each type of report is fully customizable (add your own logo, choose desired report range, etc.) and covers the most important metrics for your social media.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-node hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323.png\" alt=\"Analyze your social media efforts with Sotrender's 2-week free trial!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '2d3fed96-64cc-4629-afbe-1141517fa323', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sotrender, the social media analytics SaaS tool, recently underwent some major changes. The tool\u2019s got new looks, new features, and a brand new data gathering and storage mechanism. What is Sotrender Sotrender is a tool that analyzes activities on four social channels &#8211; Facebook, Twitter, Instagram, and YouTube. It\u2019s a SaaS tool designed for social [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":27483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1781],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sotrender presents new features<\/title>\n<meta name=\"description\" content=\"Sotrender, the social media analytics SaaS tool, recently underwent some major changes. The tool\u2019s got new looks, new features, and a brand new data Social Media Marketing &amp; Analytics Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2017\/06\/sotrender-presents-new-look-features\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sotrender presents new features\" \/>\n<meta property=\"og:description\" content=\"Sotrender, the social media analytics SaaS tool, recently underwent some major changes. The tool\u2019s got new looks, new features, and a brand new data Social Media Marketing &amp; Analytics Blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2017\/06\/sotrender-presents-new-look-features\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-13T14:57:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-12T10:22:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/05\/92b2687de940e49071c02dba2456c045d90af29f.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Micha\u0142 Wieczorek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/eveningo\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micha\u0142 Wieczorek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/06\/sotrender-presents-new-look-features\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2017\/06\/sotrender-presents-new-look-features\/\",\"name\":\"Sotrender presents new features\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/06\/sotrender-presents-new-look-features\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/06\/sotrender-presents-new-look-features\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/05\/92b2687de940e49071c02dba2456c045d90af29f.jpeg\",\"datePublished\":\"2017-06-13T14:57:40+00:00\",\"dateModified\":\"2018-02-12T10:22:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/48ed6f8ff39863778de8dd32f58467f5\"},\"description\":\"Sotrender, the social media analytics SaaS tool, recently underwent some major changes. 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