{"id":27933,"date":"2017-06-09T11:35:47","date_gmt":"2017-06-09T09:35:47","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=27933\/"},"modified":"2018-02-07T20:25:35","modified_gmt":"2018-02-07T19:25:35","slug":"facebook-trends-uk-may-2017","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/06\/facebook-trends-uk-may-2017\/","title":{"rendered":"Facebook Trends UK May 2017 &#8211; Video posts rule and new additions to the reports"},"content":{"rendered":"<p><a href=\"https:\/\/www.sotrender.com\/\">Sotrender<\/a> is happy to present the 22nd edition of Facebook Trends UK \u2013 the first comprehensive report on the Facebook industry in the United Kingdom. We analysed reach, engagement, customer service, and content on Facebook in 20 integral industries. What are the biggest UK Facebook profiles? Which ones know how to engage their fans? <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/united-kingdom\/201705_uk\">Read the report<\/a> and learn a little bit more about the social media landscape in the United Kingdom.<\/p>\n<p>The report contains data for <strong>20 different industries<\/strong> present on Facebook in the UK. These include: Alcohols, Arts and entertainment, Athletes, Beer, Consumer electronics, Cosmetics, Digital media, Energy, Football clubs, Football players, Internet portals, Music, Musicians, People, Restaurants, Shoes, Spirits, Sports, Sweets, and TV Programmes.<!--more--><\/p>\n<h2><strong>The best performing profiles<\/strong><\/h2>\n<p>This May, Mic published the most successful post on Facebook UK. They\u2019re a news and media brand aimed aimed at a younger audience. It was a video describing the new technology that allows a person to tattoo \u2018sounds\u2019 onto their skin. The comments section blew up with people sharing their thoughts on it, both positive and negative.<\/p>\n<p><center><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FMicMedia%2Fvideos%2F1502358376453614%2F&amp;show_text=0&amp;width=400\" width=\"400\" height=\"400\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>The second and third most successful posts were made by Channel 4 and Capital FM. Channel 4 shared a video about a girl being upfront about a condition she has while on a date. Capital FM also published a video comparing Beyonce\u2019s dance routine to that of Mexican Breakfast, which are very, very similar.<\/p>\n<p><center><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FChannel4%2Fvideos%2F10154309426242330%2F&amp;show_text=0&amp;width=400\" width=\"400\" height=\"400\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>&nbsp;<\/p>\n<p><center><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FCapitalFM%2Fvideos%2F1488221514569502%2F&amp;show_text=0&amp;width=400\" width=\"400\" height=\"400\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><center><\/center><center><\/center>Those are all interesting posts, but what can you take away from\u00a0all this? <strong>Post more videos!<\/strong> That\u2019s what people want to see, and that\u2019s what they get engaged with. So try to produce or share your own video content on Facebook.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\" class=\"hs-cta-node hs-cta-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\"><img decoding=\"async\" id=\"hs-cta-img-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/17aa57f4-5c32-46e4-a7e9-d94ffcd56c10.png\" alt=\"Start analyzing your Facebook profiles with Sotrender!\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>The most engaging profiles<\/strong><\/h2>\n<p>We are always updating and adding profiles to our trends reports, and a few of those <strong>new additions<\/strong> made it to the top of our rankings. Those new additions are marked on the graph with a flashy orange &#8216;N&#8217;. The most engaging pages this May were Channel 4 (1 857 739 engaged users), E4 (1 499 497 engaged users), and Relationship Rules (1 145 849 engaged users).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27935 size-large\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/engagement-7-950x950.png\" alt=\"Facebook Trends UK May 2017\" width=\"950\" height=\"950\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/engagement-7-950x950.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/engagement-7-475x475.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/engagement-7-768x768.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/engagement-7-80x80.png 80w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/engagement-7.png 1000w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/p>\n<h2><strong>The best customer service<\/strong><\/h2>\n<p>Customer service on Facebook can <strong>do wonders for your brand<\/strong>. It might not have been the first thing to cross your mind, but you should <a href=\"https:\/\/www.sotrender.com\/blog\/2017\/02\/customer-service-social-media-improve\/\">give it a look!<\/a> It can strengthen your brands online presence and improve your fans opinion of you. And if you need any inspiration, just check out these top performers: SportPesa Care (6 506 reactions), Virgin Media ( 3 024 reactions), and Tesco (2 150).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27937 size-large\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/customercare-1-950x950.png\" alt=\"Facebook Trends UK May 2017\" width=\"950\" height=\"950\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/customercare-1-950x950.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/customercare-1-475x475.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/customercare-1-768x768.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/customercare-1-80x80.png 80w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/customercare-1.png 1000w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Want more Facebook Trends?<\/strong><\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/united-kingdom\/201705_uk\"><strong>Download the full report!<\/strong><\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Sotrender is happy to present the 22nd edition of Facebook Trends UK \u2013 the first comprehensive report on the Facebook industry in the United Kingdom. We analysed reach, engagement, customer service, and content on Facebook in 20 integral industries. What are the biggest UK Facebook profiles? Which ones know how to engage their fans? Read [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":27941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1777,1783],"tags":[329,331,1285],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Trends UK May 2017 - Video posts rule and new additions to the reports<\/title>\n<meta name=\"description\" content=\"Sotrender is happy to present the 22nd edition of Facebook Trends UK \u2013 the first comprehensive report on the Facebook industry in the United Kingdom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2017\/06\/facebook-trends-uk-may-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Trends UK May 2017 - Video posts rule and new additions to the reports\" \/>\n<meta property=\"og:description\" content=\"Sotrender is happy to present the 22nd edition of Facebook Trends UK \u2013 the first comprehensive report on the Facebook industry in the United Kingdom.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2017\/06\/facebook-trends-uk-may-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-09T09:35:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-07T19:25:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/jakob-owens-198234-950x617.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Kowalski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Kowalski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/06\/facebook-trends-uk-may-2017\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2017\/06\/facebook-trends-uk-may-2017\/\",\"name\":\"Facebook Trends UK May 2017 - Video posts rule and new additions to the reports\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/06\/facebook-trends-uk-may-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/06\/facebook-trends-uk-may-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/jakob-owens-198234.jpg\",\"datePublished\":\"2017-06-09T09:35:47+00:00\",\"dateModified\":\"2018-02-07T19:25:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/c32cbea4a17d84d2c06359efc62f0a0b\"},\"description\":\"Sotrender is happy to present the 22nd edition of Facebook Trends UK \u2013 the first comprehensive report on the Facebook industry in the United Kingdom.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/06\/facebook-trends-uk-may-2017\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/2017\/06\/facebook-trends-uk-may-2017\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/06\/facebook-trends-uk-may-2017\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/jakob-owens-198234.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/06\/jakob-owens-198234.jpg\",\"width\":5472,\"height\":3552},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/06\/facebook-trends-uk-may-2017\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Trends UK May 2017 &#8211; 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