{"id":27635,"date":"2017-05-26T11:20:00","date_gmt":"2017-05-26T09:20:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=27635\/"},"modified":"2024-11-28T16:01:27","modified_gmt":"2024-11-28T15:01:27","slug":"employer-branding-social-media","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/05\/employer-branding-social-media\/","title":{"rendered":"Employer branding in social media – how to build a strong employer brand?"},"content":{"rendered":"

If you\u2019re looking for a job, especially in social media, you need to remember about updating and controlling your social media profile and privacy. You don\u2019t want the CEO to catch you red-handed doing something frowned upon, do you?\u00a0But that\u2019s only one side of the matter. Companies often forget that they will also be checked by new potential employees – and their performance on social media can have a significant impact on their decisions and applications. That\u2019s why they should do their best to keep their social media profiles in tip-top condition and care about employer branding<\/strong>. If they don\u2019t, they won\u2019t appeal to any new employees who are waist deep in social media.<\/p>\n

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So what is \u201cemployer branding\u201d?<\/span><\/h2>\n

Employer branding is the term commonly used to describe an organization’s reputation as an employer. This refers to the value proposition to employees, as opposed to its more general corporate brand reputation and value proposition to customers.<\/p>\n

In such a competitive employee market, it’s becoming more and more important – well-qualified people have a lot of job offers to consider. And one of the ways to get them interested in working for your brand is by standing out on social media and showing them your true colours.<\/p>\n

Why should your company be active on social <\/span>media<\/span>?<\/span><\/h2>\n
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  1. Yes, they will look at your profiles. The time when only reviews matter is gone<\/span>. Your corporate website won\u2019t be the only thing reviewed anymore – applicants will look for information about your brand on the internet, including your social media presence<\/span>. If your profiles are empty and not up-to-date, they can appear untrustworthy and unprofessional. And that\u2019s the last thing you want for your brand.<\/li>\n
  2. Brands build a strong following to increase their reach. <\/span>That\u2019s why if you\u2019re running your brand account, you should do the same thing. Even if it\u2019s mainly for recruitment or brand awareness purposes. The more popular your page, the more popular your brand. Simple as that.<\/li>\n
  3. Social media boasts the easiest and quickest platforms<\/strong> for communicating with many professionals. And each and every day, they get a lot of offers from everywhere. With an outstanding strategy on social media, you will get noticed.<\/li>\n
  4. Rethink your strategy – showing off your projects, events, and corporate culture can make people want to work for you. Everybody wants to be in on the fun!<\/li>\n
  5. Thanks to social media, you can reach your target groups.<\/span>\u00a0If your recruitment process is very specific and you are looking for people with particular skills, social media might be the place for you. Using advanced targeting options and detailed data, you can precisely reach the candidates you want to.<\/li>\n<\/ol>\n

    \"Start<\/a><\/span><\/span><\/p>\n

    Which platforms are best for employer branding?<\/span><\/h2>\n