{"id":27465,"date":"2017-05-18T10:09:00","date_gmt":"2017-05-18T08:09:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=27465\/"},"modified":"2017-05-18T09:45:44","modified_gmt":"2017-05-18T07:45:44","slug":"social-media-optimization-tips-improvements","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/05\/social-media-optimization-tips-improvements\/","title":{"rendered":"Social Media Optimization by Sotrender &#8211; say &#8220;hello&#8221; to tips for improvement"},"content":{"rendered":"<p>No matter what we you\u2019re doing, <strong>social media optimization<\/strong>\u00a0is vital for your constant improvement and reaching your business goals. It\u2019s especially important in this field, where everything changes dynamically almost every day &#8211; and without optimizing your activities, it can be really tough to achieve your goals, even if you do things step by step.<!--more--><\/p>\n<p>Without optimization, you\u2019ll make the same mistakes over and over and pay a high price for it. Less engagement, less successful marketing campaigns, smaller reach, or a decrease in your sales are just some of the things that\u2019ll happen. Always remember that <span style=\"font-weight: bold;\">social media<\/span>\u00a0<span style=\"font-weight: bold;\">optimization saves you time, money, and effort<\/span>.<\/p>\n<p>Here at <strong><a href=\"http:\/\/sotrender.com\">Sotrender<\/a><\/strong>, we never underestimate the power of optimization! That is why in our <span style=\"text-decoration: underline;\"><a href=\"https:\/\/app.sotrender.com\/\">brand new<\/a><\/span>\u00a0and intuitive user panel you\u2019ll find a separate \u201coptimization\u201d section that will help improve your social media activity. <span style=\"font-weight: bold;\">We offer help with Facebook, Instagram, YouTube and Twitter &#8211; how does that sound?<\/span>\u00a0We all aim to be better and better, right? And it\u2019s several little things adding up to one complete profile. Check it out below!<\/p>\n<h2>To improve<\/h2>\n<p>In Sotrender, you\u2019ll find 7 sections within \u201c<a href=\"https:\/\/app.sotrender.com\"><strong>Optimization<\/strong><\/a>\u201d feature. Consider them all to be good advice worth implementing and applying to your profile. But most importantly &#8211; there\u2019s no general knowledge to be found here &#8211; there are hints and tips based on your performance! Social media optimization has never been easier!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/05\/d2109353-2415-43cb-b289-af528c9bc2cf_1.png\" alt=\"to_imrove.png\" width=\"1133\" height=\"575\" \/><\/p>\n<p><span style=\"color: #ff0000;\">Red tips<\/span> indicate things you can improve, while <span style=\"color: #339966;\">green<\/span> ones highlight things you\u2019re doing well! The <span style=\"color: #0000ff;\">blue colour<\/span> provides you with pieces of info you might not been aware of before &#8211; they\u2019re not necessarily positive or negative, but they\u2019re still worth looking at and deciding if you should apply them to your strategy.<\/p>\n<div class=\"shortcode trial\"><h4><span>Start your free trial and analyze your social media profiles!<\/span><a title=\"Learn more\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Learn more<\/a><\/h4><\/div>\n<h2>Content<\/h2>\n<p>\u201cContent\u201d refers to things you publish. So you\u2019ll see hints and tips referring to how you are doing when it comes to posts &#8211; engagement, reach, the type of content you should publish, and why.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/05\/ffea61a4-62e7-4d76-a0d3-f3a6a9cd5e1e_Screenshot_3.png\" alt=\"content.png\" width=\"1124\" height=\"449\" \/><\/p>\n<p><span style=\"font-style: italic;\">Look at our example above &#8211; hints tell us to publish videos, try publishing more frequently and regularly, as well as showing what kind of posts engage the most. <\/span><\/p>\n<h2>Profile<\/h2>\n<p>Another section is \u201cProfile\u201d, which shares some useful hints with you on what you can do to enhance your overall profile by using, for example, your own website. You\u2019ll find answers to questions and issues such as:<\/p>\n<ul>\n<li>Does your cover photo and avatar have the right dimensions?<\/li>\n<li>Do you use a Vanity URL and what is it?<\/li>\n<li>Does the link to your website work correctly?<\/li>\n<li>Do you have the long and short descriptions filled?<\/li>\n<li>What could you add to your website to make your profile more visible?<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/05\/e74a9d53-de84-4082-85a4-d2d3c9fb68fa_Screenshot_4.png\" alt=\"profile.png\" width=\"1133\" height=\"431\" \/><\/p>\n<h2>Customer service<\/h2>\n<p>The \u201cCustomer service\u201d section should play a very important role for brands who treat their social media activities as another <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sotrender.com\/blog\/2017\/02\/customer-service-social-media-improve\/\">communication channel with customers<\/a><\/span>\u00a0and dealing with them. Thanks to these tips, you\u2019ll find out what to do to keep an eye on appropriate customers service, when to watch your fans posts, and when they are most likely to post (or complain\u2026). And it\u2019s all based on data from your profile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/05\/25bcd39f-d008-4ccb-b2f1-3dde52ab7e75_Screenshot_5.png\" alt=\"customerservice.png\" width=\"1147\" height=\"200\" \/><\/p>\n<h2>Engaging<\/h2>\n<p>The \u201cEngaging\u201d section is crucial for every brand &#8211; when are your fans really engaged? That is the question &#8211; and the data knows the answer. A lot of hints from \u2018for your information\u2019 can help you pick the best content and make the most of your publishing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/05\/c8841788-c8f0-4837-acaf-3673c883ba90_Screenshot_6.png\" alt=\"engaging.png\" width=\"1134\" height=\"436\" \/><\/p>\n<h2>Audience<\/h2>\n<p>Audience will provide you with some insights and tips about your target group and the people you try to engage on your pages. In Sotrender, we divide them into a few groups (you\u2019ll also find them in <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sotrender.com\/blog\/2017\/04\/new-amazing-features-sotrender-pptx-comparison-reports-instagram-tips\/\">our reports<\/a><\/span>) and you can see which of them is most frequently on your page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/05\/5147da62-7af8-41d9-a884-4a25589cadc0_Screenshot_33.png\" alt=\"audience.png\" width=\"761\" height=\"193\" \/><\/p>\n<div class=\"shortcode trial\"><h4><span>No-bullshit analytics!<\/span><a title=\"Try Sotrender!\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Try Sotrender!<\/a><\/h4><\/div>\n<h2>Reach<\/h2>\n<p>The last one, \u201cReach\u201d, is going to tell you a lot about how and why you\u2019re reaching new or current followers and how it behaves in comparison to the previous period of time. High growth can be caused by one single post or an intensive marketing campaign, but it is necessary to observe how your strategy is performing overall.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/05\/85b1b216-a8cb-434b-ac39-8a63a04172b2_Screenshot_7.png\" alt=\"reach.png\" width=\"686\" height=\"202\" \/><\/p>\n<p>You can take our \u201cOptimization\u201d as a cross-out list of things you need to do on your page. But not only that &#8211; it\u2019s also a nice feature for agencies who would like to improve their customers\u2019 activities, for marketers who are responsible for their social media presence, as well as for brands who are trying their best to make ends meet on social media. As long as you are aware of optimization in any form, you\u2019ll be successful with your strategy!<\/p>\n<p><strong>Do you have your own favourite ways of optimizing your marketing efforts? What do you think of our feature? We\u2019re awaiting your comments!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter what we you\u2019re doing, social media optimization\u00a0is vital for your constant improvement and reaching your business goals. It\u2019s especially important in this field, where everything changes dynamically almost every day &#8211; and without optimizing your activities, it can be really tough to achieve your goals, even if you do things step by step.<\/p>\n","protected":false},"author":73,"featured_media":27483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1783,2273],"tags":[2331,1281,2329],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Optimization by Sotrender - say &quot;hello&quot; to tips for improvement \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"What to do to improve your performance on social media and why should you optimize your marketing efforts? 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