{"id":27441,"date":"2017-05-17T13:00:00","date_gmt":"2017-05-17T11:00:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=27441\/"},"modified":"2017-05-17T18:12:45","modified_gmt":"2017-05-17T16:12:45","slug":"facebook-trends-uk-march-april-2017-welcome-new-improved-trends","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/05\/facebook-trends-uk-march-april-2017-welcome-new-improved-trends\/","title":{"rendered":"Facebook Trends UK March & April 2017 – Welcome to our new and improved Trends!"},"content":{"rendered":"

Sotrender is happy to present the 20th and 21st editions of Facebook Trends UK \u2013 the first report analyzing brand communication on Facebook in the UK. And now there\u2019s a ton of new changes and improvements!<\/strong> Don\u2019t worry, we still analysed reach, engagement, customer service, and content in integral industries. You can still find out who has the most fans or who is the most engaging. But now we\u2019ve updated the layout, added more categories, introduced new metrics and graphs, and more!<\/strong> Read on and download the report<\/a> to see what\u2019s changed and to broaden your perspective on the social media landscape in the United Kingdom.<\/p>\n

The report contains data for 20 different industries<\/strong> present on Facebook in the UK. These include: Alcohols, Arts and entertainment, Athletes, Beer, Consumer electronics, Cosmetics, Digital media, Energy, Football clubs, Football players, Internet portals, Music, Musicians, People, Restaurants, Shoes, Spirits, Sports, Sweets, and TV Programmes.<\/p>\n

What\u2019s new in Facebook Trends?<\/strong><\/h2>\n

Since we recently updated our tool and website, we knew that we had to also update our trends. We\u2019ve been working on them for awhile to make them sleeker, easier, and more informative.<\/strong> With those goals in mind, we introduced a few changes that we think you\u2019ll love (almost) as much as us!<\/p>\n

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  1. New layout and navigation.<\/strong> The first thing you\u2019ll notice is how the style of Facebook Trends now fits with our tool and the rest of our site. And with the new navigation, you\u2019ll quickly find any category and see what\u2019s been trending.\"\"<\/li>\n
  2. More categories.<\/strong> As mentioned above, we almost doubled the amount of categories in trends, going from 11 industries to 20, and were still analyzing data to bring you even more! Be sure to check in soon to see what we added.<\/li>\n
  3. Download and share every graph.<\/strong> Don\u2019t need the whole report? That\u2019s fine! Now, at the bottom of each graph, there\u2019s now a button that lets you download that graph by\u00a0itself. It\u2019s that simple!\"\"<\/li>\n
  4. New metrics and graphs.<\/strong> Now trends includes an analysis of Fans, Engagement, Engaged users, Customer care, and Best posts. And they all have a graph that presents that data beautifully.<\/li>\n
  5. Report missing profiles.<\/strong> Notice that your profile is missing? Now at the bottom of every page, you can submit a missing profile to us and we\u2019ll make sure to add it in the next trends report.
    \n\"\"<\/li>\n<\/ol>\n

    These changes make Facebook Trends easier to use and offers even more insights into the state of social media. Take advantage and see what our analyzed data can offer you can your social media performance.<\/p>\n

    Facebook Trends UK March 2017<\/strong><\/h2>\n

    Kicking off our new-and-improved trends is March 2017<\/a>, and a lot has changed<\/strong> with some of the rankings. The most engaging profiles this March were StylishEve (1 960 359 engaged users), OnePlus (1 505 535 engaged users), and The Guardian (1 180 456 engaged users). Besides The Guardian, take note of how two relatively smaller brands were able to become the top engagers this month. If they can do it, so can you!<\/p>\n

    Start your free trial and analyze your Facebook profiles!<\/span>Learn more<\/a><\/h4><\/div>\n
    \"Facebook<\/a>

    Will your page crack the rankings? Or maybe it already has…<\/p><\/div>\n

    The profiles with the largest amount of fans are Adele (65 959 312 fans), Disney (50 871 273 fans), and Instagram (43 492 109 fans). They might seem like the best profiles to follow, but not necessarily. Just because they\u2019re big and popular doesn\u2019t mean they\u2019re engaging their audience well<\/strong> or offering top notch customer service. Remember, number of fans isn\u2019t everything in social media!<\/p>\n

    \"Facebook<\/a>

    Your number of fans<\/a> is important, but focus more on your engagement<\/a>!<\/p><\/div>\n

    The best customer service belongs to SportPesa Care (7 345 reactions), Virgin Media (2 785 reactions), and Tesco (2 433 reactions). SportPesa Care responded to a 87% percent of user posts, which might seem like a lot at first. But look at the rest of the ranking. A lot of profiles are just as reactive!<\/strong> As we\u2019ve mentioned before, social media is an excellent place to offer customer service<\/a>, especially on Facebook or Twitter. Keep it mind when planning your social media strategy.<\/p>\n

    \"Facebook<\/a>

    Do you use your Page for customer service<\/a>? Try it out!<\/p><\/div>\n

    Facebook Trends UK April 2017<\/strong><\/h2>\n

    This April<\/a>, there were a few profiles additions to Facebook Trends, but there were no changes around the top rankings for the month.\u00a0In the number of fans ranking, Adele is still number one (65 937 336 fans). Next position is taken by BBC News which had 2% growth comparing to previous month. Profiles are always being added to our Trends report<\/a>, helping to make them the most comprehensive reports you can get!<\/p>\n

    \"Facebook<\/a>

    Adele still has the biggest audience<\/a> on Facebook<\/p><\/div>\n

    The best post this month was made by Bored Panda with a video showing a unique method of painting, which got tons of attention from their community. Being a brand that prides itself in sharing unique and interesting content, Bored Panda always gets a lot of engagement.<\/strong> You might want to take some notes.<\/p>\n