{"id":26267,"date":"2017-04-20T15:05:00","date_gmt":"2017-04-20T13:05:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=26267\/"},"modified":"2021-06-08T11:16:51","modified_gmt":"2021-06-08T09:16:51","slug":"audience-insights-scan-research-facebook","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/04\/audience-insights-scan-research-facebook\/","title":{"rendered":"New research: Audience Scan"},"content":{"rendered":"

Social media platforms give enormous opportunities to get to know your clients. You just have to know where to find relevant\u00a0data and how to use it. In Sotrender<\/a>, we have 7-years of expertise in analyzing and interpreting data from the four biggest social media platforms – Facebook, YouTube, Twitter, and Instagram.<\/p>\n

Using our Audience Scan<\/strong> special report prepared by the\u00a0Sotrender Research Team<\/a>, you\u2019ll be able to get to know your real\u00a0audience<\/strong> even better. You can gather some demographic data from Facebook Insights, but it doesn\u2019t tell you what they are interested in, what is their favorite movie or who is the most influential celebrity or influencer for them.<\/p>\n

What is more, you can check the interests and influences among Custom Audiences<\/strong> – be it your existing customers, hot leads\u00a0or newsletter subscribers – you name it.<\/p>\n

Why should you scan your audience?<\/h2>\n

Social media is cluttered, let\u2019s be honest about that fact. There are over 1 bn monthly active users on Facebook and millions of Pages fighting for their attention. That\u2019s why you must be sure that what you publish is interesting for your audience. They simply don\u2019t have the time or\u00a0need to engage in uninteresting content.<\/p>\n

\"Audience<\/p>\n

Audience Scan is useful not only in social media marketing\u00a0but can also replace surveys and is better because it relies on what people do, not what they say. We all know that declarations and real actions can be different.<\/p>\n

You can also scan different demographic groups of your audience. Millennials may (and do) have different interests, follow different influencers than older generations, users from different states and countries.<\/p>\n

How is it\u00a0different from Facebook Audience Insights?<\/h2>\n

Just like with our\u00a0Interest Analysis<\/a>, Audience Scan is not limited to your own audience; you can scan various demographic groups on all of\u00a0Facebook based on the following variables:<\/p>\n