{"id":25983,"date":"2017-03-22T19:35:00","date_gmt":"2017-03-22T18:35:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=25983\/"},"modified":"2022-02-25T14:35:00","modified_gmt":"2022-02-25T13:35:00","slug":"digital-software-reviews-for-saas","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/03\/digital-software-reviews-for-saas\/","title":{"rendered":"Digital Software Review Platforms as an important part of SaaS online visibility"},"content":{"rendered":"<p>Your presence on the Internet is key to your success, greatly helping to bring in more clients. That\u2019s why social media has become such an important factor in marketing strategies for nearly every brand. But is maintaining your presence on Facebook and running your website \u00a0enough? Not really. There are a few\u00a0more things you can do to showcase your brand to the world &#8211; and one of them is taking advantage of\u00a0<strong>online software reviews<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>Online reviews are dedicated to companies and brands, allowing them to fill-in their own profiles with the necessary info about their business. Take a look at the possibilities they offer and consider submitting your software for review.<\/p>\n<h2>Why does your business need online reviews?<\/h2>\n<ul>\n<li>They improve\u00a0online visibility. Not only does it improve your SEO and positioning, but they can also be\u00a0shown to potential customers.<\/li>\n<li>Provide information about your products and services where your potential customers look for them. Consider them another part in your marketing strategy and product promotion.<\/li>\n<li>It is another way to stand out from the competition. By setting up some profiles, you can overtake your market rivals who haven\u2019t even thought about this kind of promotion.<\/li>\n<li>Customers and business partners can review a particular company in real-time. Those reviews are very often crucial for brands &#8211; they build trust and the overall experience. They&#8217;re also helpful for checking \u00a0which options are best for a user.<\/li>\n<\/ul>\n<p>These reviews can really\u00a0seem like an amazing and trouble-solving solution for many brands. But not every brand really needs them, especially online. There are a few industry groups that will find online reviews\u00a0very useful, but the others won&#8217;t.<\/p>\n<h2>Which brands benefit from online reviews?<\/h2>\n<ul>\n<li><strong>SaaS brands that want customers in the digital world.<\/strong> Online \u201chover-cards\u201d can work wonders for those who are looking for these customers. And if they can use the service \u201cright here, right now,&#8221; they will use it. SaaS products are offered in clouds and online, so they&#8217;re a perfect match.<\/li>\n<li><strong>Online tools<\/strong> for B2C, <a href=\"https:\/\/elementor.com\/features\/cloud\/\">cloud hosting services<\/a> or software that could be easily used online.<\/li>\n<li>Providers of useful <strong>offline solutions for companies<\/strong> &#8211; e.g. electronic devices.<\/li>\n<li><strong>Marketing and branding agencies<\/strong> that want to attract new customers.<\/li>\n<\/ul>\n<p>Any companies that can be found on the internet fit this bill. They&#8217;re not the only ones who can benefit,\u00a0but they&#8217;ll work best for the above.<\/p>\n<div class=\"shortcode trial\"><h4><span>Start your free trial and find out how your brand is doing on social media!<\/span><a title=\"Learn more\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Learn more<\/a><\/h4><\/div>\n<p>Here are\u00a0some examples of websites where you can setup and online review page. The best part? They are all free to use.<\/p>\n<p><strong>G2Crowd<\/strong><br \/>\nOne of the best sites to share valuable information about your brand. Not only can you include basic data, but you can also include information about your pricing, features, and reviews made by users.<br \/>\n<a href=\"https:\/\/www.g2crowd.com\/products\/sotrender\/details\">https:\/\/www.g2crowd.com\/products\/sotrender\/details<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25985 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_165.png\" alt=\"\" width=\"1336\" height=\"582\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_165.png 1336w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_165-475x207.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_165-768x335.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_165-950x414.png 950w\" sizes=\"(max-width: 1336px) 100vw, 1336px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25987 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_3.png\" alt=\"\" width=\"880\" height=\"580\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_3.png 880w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_3-475x313.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_3-768x506.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><br \/>\n<strong>Capterra<\/strong><br \/>\nCapterra also let&#8217;s users review companies on the site. Product details, as well as a special checklist that indicates\u00a0what a particular solution has to offer, are definitely helppful for potential users.<br \/>\n<a href=\"http:\/\/www.capterra.com\/social-media-marketing-software\/spotlight\/156307\/Sotrender\/SoTrender\">http:\/\/www.capterra.com\/social-media-marketing-software\/spotlight\/156307\/Sotrender\/SoTrender<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26007 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_4-1.png\" alt=\"\" width=\"663\" height=\"631\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_4-1.png 663w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_4-1-475x452.png 475w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/p>\n<p><strong>TrustRadius<\/strong><br \/>\nTrustRadius lets you create a relatively simple hover-card for your brand, with all the info you need. You can add things such as screenshots, pricing, or technical details.<br \/>\n<a href=\"https:\/\/www.trustradius.com\/products\/sotrender\/reviews\/\">https:\/\/www.trustradius.com\/products\/sotrender\/reviews\/<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26005 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_5-1.png\" alt=\"\" width=\"928\" height=\"562\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_5-1.png 928w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_5-1-475x288.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_5-1-768x465.png 768w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/p>\n<p><strong>SaaSGenius<\/strong><br \/>\nAdding your company to SaaSGenius will take some time, since the profile requires a lot of information to fill-out. However, the outcome looks great and offers with all of the necessary details about your brand &#8211; as well comparisons\u00a0with your competitors.<\/p>\n<p><a href=\"http:\/\/www.saasgenius.com\/program\/social-media-marketing-software\/sotrender\">http:\/\/www.saasgenius.com\/program\/social-media-marketing-software\/sotrender<\/a><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25995 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_7.png\" alt=\"\" width=\"1143\" height=\"559\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_7.png 1143w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_7-475x232.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_7-768x376.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_7-950x465.png 950w\" sizes=\"(max-width: 1143px) 100vw, 1143px\" \/><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25997 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot_8.png\" alt=\"\" width=\"374\" height=\"600\" \/><\/p>\n<h2>Tips &amp; Tricks for setting up online hover-cards<\/h2>\n<ul>\n<li>Gather information about your company beforehand &#8211; save time by having it all in one place. Collect all necessary data (address, number or employees, screenshots, short and long descriptions, feature checklist, logos in high quality, pricing, etc.) before you start setting up profiles. Then you can simply copy, paste, and adjust them. We\u00a0don\u2019t encourage copy-pasting everything &#8211; creativity is always recommended when considering your SEO.<\/li>\n<li>Each hover-card will be different\u00a0&#8211; some of them require screenshots of your tool or photos of your product. Others take incredibly long to fill.\u00a0Try not to lose your patience too quickly!<\/li>\n<li>Double-check them\u00a0before and after you submit. Some sites will accept your submission even if important parts aren&#8217;t filled, or one accidental misspelling can clearly affect your SEO and your overall brand awareness. And that\u2019s not a scenario you want, right?<\/li>\n<li>Store your passwords and logins in one place so you won\u2019t lose them. Some websites require a personal profile on social media to even register, which can be problematic if you ever want to handover responsibilities\u00a0&#8211; giving access to your personal profile to new employees isn&#8217;t always a great idea. Sort out this situation by, for example, setting profiles up using the profile of the team leader or CEO.<\/li>\n<li>Check the site requirements before you start setting up your profiles. It can sometimes be pricey or you have to be the business partner of a particular website.<\/li>\n<li>Use similarweb.com to find sites\u00a0that might let you setup more hover-cards.<\/li>\n<li>Ask current clients to check your account and ask for their feedback &#8211; an empty account is worthless without client reviews.<\/li>\n<\/ul>\n<p>We hope you gained some insight into online reviews and hovercards! Let us know which platforms work the best for your company\u00a0&#8211; we&#8217;re always happy to hear your opinion! The comments section is all yours.<\/p>\n<div class=\"shortcode trial\"><h4><span>Get to know more about your social media presence - start a free trial!<\/span><a title=\"Learn more\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Learn more<\/a><\/h4><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your presence on the Internet is key to your success, greatly helping to bring in more clients. That\u2019s why social media has become such an important factor in marketing strategies for nearly every brand. But is maintaining your presence on Facebook and running your website \u00a0enough? Not really. There are a few\u00a0more things you can [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":25989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1779,2103],"tags":[2255,2257,2259],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Software Review Platforms as an important part of SaaS online visibility \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"Why could you brand need some online reviews and how to make the most of them? 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