{"id":25621,"date":"2017-03-06T14:20:00","date_gmt":"2017-03-06T13:20:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=25621\/"},"modified":"2017-04-07T12:25:34","modified_gmt":"2017-04-07T10:25:34","slug":"fanpage-trends-uk-february-2017","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/03\/fanpage-trends-uk-february-2017\/","title":{"rendered":"Fanpage Trends UK February 2017 – More politics, less football"},"content":{"rendered":"

Sotrender<\/a> is happy to present the 19th edition of Fanpage Trends UK \u2013 the first report analyzing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries. What are the biggest UK Facebook Pages? Which of them is the most successful at engaging fans and followers? Read the report<\/a> and broaden your perspective on the social media landscape in the United Kingdom.<\/p>\n

The report contains data for 11 different industries present on Facebook in the UK. These are: All UK Brands, Alcohol, Banks, IT\/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.<\/p>\n

The best performing profiles<\/strong><\/h2>\n

\"Fanpage<\/p>\n

The top two posts this month contrast each other quite interestingly and politically. That\u2019s because the top post was a video shared by HOPE not hate, promoting the contributions of EU citizens in Britain. But the second best post was made by Nigel Farage, promoting Trump while bashing the EU. Facebook reflects the divided state of the UK<\/strong>. Such strong and divisive opinions cant often lead to a lot of engagement, especially when a discussion starts. But such politically fueled posts can bring out the worst in people, so it’s not the best idea for brands to get involved<\/strong>.<\/p>\n