{"id":25039,"date":"2017-02-01T16:40:00","date_gmt":"2017-02-01T15:40:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=25039\/"},"modified":"2018-02-12T11:17:53","modified_gmt":"2018-02-12T10:17:53","slug":"make-the-most-of-your-page-sotrender","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/02\/make-the-most-of-your-page-sotrender\/","title":{"rendered":"Make the most of your Page with Sotrender!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you (<\/span><a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/usd\/gold\"><span style=\"font-weight: 400;\">or still can be<\/span><\/a><span style=\"font-weight: 400;\">) a part of Sotrender and think you know everything about our tool? Well, we\u2019re here to surprise you. Today we\u2019re going to show you how can you use our old features in a new way, analysing and improving things that you thought you could. You may have avoided or never used some of these features, but it\u2019s better late than never! <\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-cc009212-7055-4d29-8c5d-3d119c158570\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-cc009212-7055-4d29-8c5d-3d119c158570\" class=\"hs-cta-node hs-cta-cc009212-7055-4d29-8c5d-3d119c158570\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/cc009212-7055-4d29-8c5d-3d119c158570\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-cc009212-7055-4d29-8c5d-3d119c158570\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/cc009212-7055-4d29-8c5d-3d119c158570.png\" alt=\"Some features have changed. Refer to our most recent product update here!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'cc009212-7055-4d29-8c5d-3d119c158570', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><br \/>\n<!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Read through our article and share your insights with us. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1.\u00a0<\/span><b>Get to know your audience even better<\/b><span style=\"font-weight: 400;\">.<\/span><\/h2>\n<p>Did you know that you can find out a lot more than just the reach, engagement, and age of your target group? Facebook Insights doesn\u2019t offer this data &#8211; but we do. You can see who and got engaged on your Page and how.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25041 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_106.png\" alt=\"\" width=\"1139\" height=\"395\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_106.png 1139w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_106-475x165.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_106-768x266.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_106-950x329.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_106-600x208.png 600w\" sizes=\"(max-width: 1139px) 100vw, 1139px\" \/><\/p>\n<p><b>Where can I find this feature?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find it in the <\/span><i><span style=\"font-weight: 400;\">Reporting <\/span><\/i><span style=\"font-weight: 400;\">section of the user panel. Simply open it, find <\/span><b>\u2018Community Ranking\u2019<\/b><span style=\"font-weight: 400;\"> and then click on <\/span><b>\u2018See more\u2019<\/b><span style=\"font-weight: 400;\"> to show more detailed info in a new tab. <\/span><\/p>\n<p><b>Why is it beneficial? <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lots of agencies use it, and that\u2019s because:<\/span> <b><br \/>\n<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It provides them with a lot more than the top 5 most engaged users. You can analyse pretty much your whole Facebook Page audience, helping you know more about them, identify potential ambassadors, or reward them for being active &amp; loyal or in contests. Understanding your target group is vital to your success, offering unique perspectives for your marketing strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It offers useful insights. You can go to profiles of e.g. top 10 and see what kind of content they like to engage to, what are their interests. If you\u2019re interested in an even more detailed report, <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2016\/10\/facebook-fan-interests\/\"><b>this article<\/b><\/a><span style=\"font-weight: 400;\"> can help. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At first sight you can judge the engagement your content gets by looking at the <\/span><b>\u2018engagement rate\u2019<\/b><span style=\"font-weight: 400;\">, also visible in the <\/span><i><span style=\"font-weight: 400;\">Reporting<\/span><\/i><span style=\"font-weight: 400;\"> section. Community Ranking, by showing your days of activity for example, offers insight into \u00a0how involved your audience is (to find out what is Interactivity Index, <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/faq\/what-is-the-interactivity-index\/\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n<h2><b>2. Make the most of negative feedback<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hey, unlikes happen. It\u2019s all fine and good. That is, until they start happening too often and too regularly, and you don\u2019t see a reason why. <\/span><b>\u2018Negative feedback\u2019<\/b><span style=\"font-weight: 400;\"> is a feature in Sotrender that will help you find the answer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25043 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_1.png\" alt=\"\" width=\"576\" height=\"254\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_1.png 576w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_1-475x209.png 475w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25045 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_107.png\" alt=\"\" width=\"1150\" height=\"522\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_107.png 1150w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_107-475x216.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_107-768x349.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_107-950x431.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_107-600x272.png 600w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/p>\n<p><b>Where can I find this feature?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find it in the <\/span><i><span style=\"font-weight: 400;\">Audience<\/span><\/i><span style=\"font-weight: 400;\"> section of the user panel. Simply open it, find \u2018Negative feedback\u2019 and then click on \u2018See more\u2019 to get more detailed info in a new tab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember &#8211; you can see this feature only for profiles you have access to.<\/span><\/p>\n<p><b>Why is it beneficial? <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can analyse your content and compare it to the number of unlikes you get. Have you just started a controversial campaign? Are you promoting other brands? Did your company re-brand, totally changing their values? There are a lot of reasons that would make people unlike your page &#8211; and you should identify them as soon as possible.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A lack of negative feedback can mean that your content is \u201cwell-fitting\u201d. If your audience doesn\u2019t have to hide any posts, they probably like them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The \u2018reporting spam\u2019 will also interest you &#8211; seeing a high volume of posts that were reported may help you rethink your strategy.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>3. Do you even care about your reach?\u00a0<\/b><\/h2>\n<p>If not, it\u2019s a high time for you to start. Your reach demographics tells you a lot about your marketing efforts. Are you reaching your target group? You can lie to yourself, but that stats won\u2019t do the same.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25047 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_3.png\" alt=\"\" width=\"575\" height=\"247\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_3.png 575w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_3-475x204.png 475w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25049 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_108.png\" alt=\"\" width=\"1204\" height=\"481\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_108.png 1204w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_108-475x190.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_108-768x307.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_108-950x380.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_108-600x240.png 600w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/><\/p>\n<p><b>Where can I find this feature?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find it in the <\/span><i><span style=\"font-weight: 400;\">Audience<\/span><\/i><span style=\"font-weight: 400;\"> section of the user panel. Simply open it, find \u2018Reach demographics\u2019 and then click on \u2018See more\u2019 to get more detailed info in a new tab.<\/span><\/p>\n<p><b>Why is it beneficial?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is your business usually local? then \u2018Top Cities\u2019 should be the one you work with. If it is full of cities you don\u2019t have your services in, or not even in your country, it can mean that someone bought you some fans from somewhere else. From eBay, a lot of people from a contest you arranged, or maybe your marketing campaigns just need to be optimized. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your target group is defined, but it doesn\u2019t reflect in your stats? Maybe that\u2019s why your content isn\u2019t engaging &#8211; because it doesn\u2019t reach the right \u00a0audience. Try to change your social campaign settings and check your selected target group twice.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You haven\u2019t specified whether you want to reach men or women, but it seems that you reach more women? Keep it in mind &#8211; and think about preparing some more \u201cmale\u201d oriented content. Keep an eye on the stats at all times though!<\/span><\/li>\n<\/ul>\n<h2><b>4. Use Tips as a Checklist<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s not only about numbers &#8211; it\u2019s about written customized hints (data-driven, based on your page activities and performance) as well. Follow them to make your page perform better.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25051 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_5.png\" alt=\"\" width=\"1173\" height=\"560\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_5.png 1173w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_5-475x227.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_5-768x367.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_5-950x454.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_5-600x286.png 600w\" sizes=\"(max-width: 1173px) 100vw, 1173px\" \/><b>Where can I find this feature?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find it in the <\/span><i><span style=\"font-weight: 400;\">Optimization<\/span><\/i><span style=\"font-weight: 400;\"> section of the user panel. Simply open it, find \u2018Tips\u2019 and then click on \u2018See more\u2019 to get more detailed info in a new tab.<\/span><\/p>\n<p><b>Why is it beneficial? <\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Analysing statistics on your own may be tough. Not everyone can or even wants to do it manually. Our algorithms do the job for you.<\/li>\n<li><span style=\"font-weight: 400;\">Crossing out all of Sotrender\u2019s tips from your list means that you\u2019re doing your best (with a bit of our help) to improve the performance of your page.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Hints are really useful and can point out some errors as well as your best practices, based on your stats.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"shortcode trial\"><h4><span>Get deep insights, identify your strengths and weaknesses<\/span><a title=\"Sign up\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Sign up<\/a><\/h4><\/div>\n<h2>5.\u00a0<b>Response time matters!<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25055 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_110.png\" alt=\"\" width=\"599\" height=\"98\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_110.png 599w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_110-475x78.png 475w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25057 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_109.png\" alt=\"\" width=\"1218\" height=\"374\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_109.png 1218w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_109-475x146.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_109-768x236.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_109-950x292.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_109-600x184.png 600w\" sizes=\"(max-width: 1218px) 100vw, 1218px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Some brands don\u2019t look at the \u2018Brand\u2019s Response\u2019 section because, for example, they disabled messages on their pages. Response time is brand\u2019s answer to mentions and users\u2019 posts (not answers to comments!). For others, observing this statistic is crucial &#8211; find out why. <\/span><\/p>\n<p><b>Where can I find this feature?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find it in the <\/span><i><span style=\"font-weight: 400;\">Optimization<\/span><\/i><span style=\"font-weight: 400;\"> section of the user panel. Simply open it, find<\/span><b> \u2018Response Time\u2019 <\/b><span style=\"font-weight: 400;\">and then click on \u2018See more\u2019 to get more detailed info in a new tab.<\/span><\/p>\n<p><b>Why is it beneficial? <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For many, social media is an additional or main communication channel with brands. And customers don\u2019t like waiting for responses. Brands with good response times means they have good customer service. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Response time can be scaled &#8211; make it a KPI and take care of your customer satisfaction.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In some industries, this time is essential &#8211; thanks to quick answers, a lot of problems and potential crises were sorted and solved <\/span><a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/reports\/201612_uk\/\"><span style=\"font-weight: 400;\">(e.g. banks, carriers, food delivery services).<\/span><\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25059 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_116.png\" alt=\"\" width=\"430\" height=\"541\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/reports\/201612_uk\/telecommunications#trends\">Fanpage trends UK 12.2016 \u00a0-&gt; click<\/a>\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">6.<\/span><b>Where do they all come from?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What\u2019s the best way to gain likes? The results may surprise you. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25061 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_96.png\" alt=\"\" width=\"575\" height=\"256\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_96.png 575w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_96-475x211.png 475w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\n<p><b>Where to find this feature?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find it in the <\/span><i><span style=\"font-weight: 400;\">Audience<\/span><\/i><span style=\"font-weight: 400;\"> section in the user panel. Simply open it, find <\/span><b>\u2018Source of Likes\u2019<\/b><span style=\"font-weight: 400;\"> and then click on \u2018See more\u2019 to get more detailed info in a new tab. Remember &#8211; it concerns only profiles you have access to.<\/span><\/p>\n<p><b>Why can it be beneficial? <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can judge whether or not to invite people to like your Page &#8211; if it works best, try to keep them coming.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not too many likes from your Profile page? Make it a bit more inviting. Think about choosing a new profile, cover photo, or pinning some posts. It will also reflect in your \u2018Hovercard\u2019 statistics (Hovercard is a little pop-up box that appears when you hover the cursor around the name of your FP on a desktop).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile can be a cheap way of getting some new followers. If you get only a small percentage in this field, maybe some mobile campaigns would be worth your while. <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">7.\u00a0<\/span><b>#whattopublishdrama<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What should you publish on your Page? &#8211; That is the question. And we know the answer! Of course, it has to be consistent with your marketing strategy, but also with the results that it can deliver! \u2018Top posts\u2019 come with tons of data you can\u2019t wait to analyse (well, Sotrender analyses a bit for you &#8211; it\u2019s up to you what you\u2019ll do with it further!), and \u2018Content strategy\u2019 will also be useful.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&#8220;Top posts\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25063 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_97.png\" alt=\"\" width=\"1128\" height=\"399\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_97.png 1128w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_97-475x168.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_97-768x272.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_97-950x336.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_97-600x212.png 600w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/><\/p>\n<p><b>Where can I find this feature?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find it in the <\/span><i><span style=\"font-weight: 400;\">Reporting<\/span><\/i><span style=\"font-weight: 400;\"> section of the user panel. Simply open it, find \u2018Top posts\u2019 and then click on \u2018See more\u2019 to get more detailed info in a new tab.<\/span><\/p>\n<p><b>Why can it be beneficial? <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You simply see what works for your brand \u00a0and how &#8211; without spending time or money on something that doesn\u2019t deliver results.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It gives you an idea of repurposing your content &#8211; if it works wonders for your page, maybe it\u2019s worth writing about it on your blog or sharing it on other social media platforms?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some posts grow organically &#8211; then you don\u2019t need to spend money on their promotion, and spending that money elsewhere.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u201cContent strategy\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25067\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_119.png\" alt=\"\" width=\"1190\" height=\"308\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_119.png 1190w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_119-475x123.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_119-768x199.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_119-950x246.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_119-600x155.png 600w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/><\/p>\n<p><b>Where can I find this feature?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find it in the <\/span><i><span style=\"font-weight: 400;\">Optimization<\/span><\/i><span style=\"font-weight: 400;\"> section of the user panel. Simply open it, find \u2018Content strategy\u2019 and then click on \u2018See more\u2019 to get more detailed info in a new tab. <\/span><\/p>\n<p><b>To make it work, you need to create \u201ctags\u201d first and attribute posts to them. <\/b><\/p>\n<p><b>Why can it be beneficial? <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By tagging posts already posted on Facebook and gathered in Sotrender, you can check their performance in created groups and inspire yourself to create more content like it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visible help in creating posts that work best and grow organically. <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">8.\u00a0<\/span><b>Competitors don\u2019t sleep!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We covered this topic a little in our article about <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2016\/12\/benchmarking-what-this-is-actually\/\"><span style=\"font-weight: 400;\">benchmarking<\/span><\/a><span style=\"font-weight: 400;\">. Copying is not alright, but keeping an eye on what your competitors are doing and getting inspired is just fine. To avoid missing out, try creating benchmarking groups. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25069 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_112.png\" alt=\"\" width=\"1199\" height=\"159\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_112.png 1199w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_112-475x63.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_112-768x102.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_112-950x126.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/Screenshot_112-600x80.png 600w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><\/p>\n<p><b>Where can I find this feature?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Open the <\/span><i><span style=\"font-weight: 400;\">Comparison<\/span><\/i><span style=\"font-weight: 400;\"> section in the user panel. Create a new group with your added profiles.<\/span><\/p>\n<p><b>Why is it beneficial?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Revealing your competitors\u2019 marketing secrets makes things easier. A lot of reactions? Maybe their content is better now? If it remained the same, it can mean they started investing a lot more in Facebook Ads, for example.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It can help improve your strategy. Your brand is less engaging? Tough luck, my friend &#8211; you need to change something in your content or campaigns. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are far more features in the Comparison section &#8211; e.g. Fans growth. Spectacular growth may be a result of a marketing campaign for Page likes &#8211; as nowadays people rather interact with posts than Pages.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What else &#8211; you can check the type of content your competitors use. This may be the reason why they perform so great\u2026 or bad.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We truly believe that you have your favourite features in <a href=\"http:\/\/sotrender.com\"><strong>Sotrender<\/strong><\/a> and ways of using them &#8211; and we\u2019ll be more than happy to hear about them in the comments. Maybe we could even tell you about other ways of using what you love \ud83d\ude42<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"shortcode trial\"><h4><span>Start your free trial and analyze your Facebook profile!<\/span><a title=\"Learn more\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Learn more<\/a><\/h4><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you (or still can be) a part of Sotrender and think you know everything about our tool? Well, we\u2019re here to surprise you. Today we\u2019re going to show you how can you use our old features in a new way, analysing and improving things that you thought you could. You may have avoided or [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":25075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[55,1779,1783],"tags":[1283,1859,2201,2203],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make the most of your Page with Sotrender! \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"Are you (or still can be) a part of Sotrender and think you know everything about our tool? Well, we\u2019re here to surprise you. 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