{"id":25009,"date":"2017-02-02T13:05:54","date_gmt":"2017-02-02T12:05:54","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=25009\/"},"modified":"2017-02-02T18:55:23","modified_gmt":"2017-02-02T17:55:23","slug":"facebook-uk-summary-2016","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/02\/facebook-uk-summary-2016\/","title":{"rendered":"Facebook in the UK &#8211; Summary of 2016"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This 2016 brought a lot of changes to Facebook (<a href=\"https:\/\/www.sotrender.com\/blog\/2016\/11\/facebook-in-2016-changes-and-improvements\/\">we also wrote separate post about it!<\/a>), and it was interesting to see which brands managed to make it out on top. A lot of the successful brand this year were football clubs and music profiles. But there\u2019s a lot more that happened this past year, like the most engaging posts, the most active brands, who was growing fastest, and other fun trivia! To bring you this data and info, we analysed reach, engagement, customer service, and content on Facebook in 11 integral industries.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The biggest pages in 2016 were Adele, Coldplay, and Arsenal. The rest of the ranking was filled out by other musicians or football clubs. These two groups are popular on most social media and have found ways of communicating with their fans that gets a real reaction out of them. <\/span><\/p>\n<h2><b>The growers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Facebook profiles that grew by the biggest percent were <strong>Leicester City Football Club<\/strong> and <strong>Samsung UK<\/strong>. Both of them more than doubled their amount of fans this year. Leicester owes that to having a successful run this year, whereas Samsung continued to market their products well. Maybe not as successfully as Apple, but then again, who does?<\/span><\/p>\n<h2><b>Best posts of the year<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The most engaging posts this year came from diverse brands, each succeeding in different ways. <strong>John Lewis<\/strong> takes the gold for most engaging \u00a0post on Facebook this year. Their post with a video of their Buster the Boxer ad campaign was a huge success, taking advantage of all the pre-Christmas excitement in November.<\/span><\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sr6lr_VRsEo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><span style=\"font-weight: 400;\">The second and third most successful post were made by Leicester City Football Club and Shell. LCFC made a post celebrating their victory, and Shell posted a collaborative music video that presented 7 energy saving methods of the future. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to see more fun facts and serious data? Then check out the full infographic below, courtesy of <a href=\"https:\/\/www.facebook.com\/PanWizualny\/\">Pan Wizualny<\/a>!<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/sotrender_facebook_2017_UK-01-wersja-ostateczna.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25097 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/sotrender_facebook_2017_UK-01-wersja-ostateczna.png\" width=\"901\" height=\"6978\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/sotrender_facebook_2017_UK-01-wersja-ostateczna.png 901w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/sotrender_facebook_2017_UK-01-wersja-ostateczna-475x3679.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/sotrender_facebook_2017_UK-01-wersja-ostateczna-768x5948.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/sotrender_facebook_2017_UK-01-wersja-ostateczna-600x4647.png 600w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/a><\/p>\n<div class=\"shortcode trial\"><h4><span>Get deep insights, identify your strengths and weaknesses<\/span><a title=\"Sign up\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Sign up<\/a><\/h4><\/div>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/reports\/201612_uk\/categories\"><strong>Download December&#8217;s\u00a0Fanpage Trends UK report!<\/strong><\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>This 2016 brought a lot of changes to Facebook (we also wrote separate post about it!), and it was interesting to see which brands managed to make it out on top. A lot of the successful brand this year were football clubs and music profiles. But there\u2019s a lot more that happened this past year, [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":25115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1779,1783,2103],"tags":[17,63,1321,1687,2199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook in the UK - Summary of 2016<\/title>\n<meta name=\"description\" content=\"We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries to summarize Facebook in the UK for 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2017\/02\/facebook-uk-summary-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook in the UK - Summary of 2016\" \/>\n<meta property=\"og:description\" content=\"We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries to summarize Facebook in the UK for 2016.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2017\/02\/facebook-uk-summary-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-02T12:05:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-02T17:55:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/dreamstime_m_36501037-950x633.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Kowalski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Kowalski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/02\/facebook-uk-summary-2016\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2017\/02\/facebook-uk-summary-2016\/\",\"name\":\"Facebook in the UK - Summary of 2016\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/02\/facebook-uk-summary-2016\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/02\/facebook-uk-summary-2016\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/dreamstime_m_36501037.jpg\",\"datePublished\":\"2017-02-02T12:05:54+00:00\",\"dateModified\":\"2017-02-02T17:55:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/c32cbea4a17d84d2c06359efc62f0a0b\"},\"description\":\"We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries to summarize Facebook in the UK for 2016.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/02\/facebook-uk-summary-2016\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/2017\/02\/facebook-uk-summary-2016\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/02\/facebook-uk-summary-2016\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/dreamstime_m_36501037.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/02\/dreamstime_m_36501037.jpg\",\"width\":2121,\"height\":1414},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/02\/facebook-uk-summary-2016\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook in the UK &#8211; 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