{"id":24877,"date":"2017-01-23T15:45:00","date_gmt":"2017-01-23T14:45:00","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=24877\/"},"modified":"2017-01-23T15:46:56","modified_gmt":"2017-01-23T14:46:56","slug":"quora-marketing","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/01\/quora-marketing\/","title":{"rendered":"What is Quora and why does it matter in marketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Content is king\u2026 but that doesn\u2019t really mean that\u2019s all you need. Being a recognized expert in a particular industry is a status that everyone would love to have! That\u2019s why your marketing and promotion activities shouldn\u2019t be limited to sending newsletters and posting on Facebook. One thing you should definitely take into consideration is Quora.<\/span><\/p>\n<p><!--more--><\/p>\n<h2>What is Quora?<\/h2>\n<p><span style=\"font-weight: 400;\">Quora is a question &amp; answer website where questions are asked,  commented on,  answered,  and organized by its user community. It was founded by two former Facebook employees and it\u2019s constantly growing,  with more than<\/span><span style=\"font-weight: 400;\"> an estimated <strong>100 million<\/strong> monthly unique visitors (March 2016). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The premise is simple &#8211; you answer a question and you get some answers. It might sound like a normal forum,  or even a Facebook group. But there is a difference &#8211; the answers are very often given by influential,  experienced,  and intelligent individuals in business. That\u2019s the main reason why you should be using Quora.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might be thinking &#8211; why do I need Quora when I have Google or Wikipedia? Well,  just keep in mind that on the first page of Google,  results from Quora are appearing more and more often. <\/span><\/p>\n<h2><b>For who is Quora?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>For marketing and sales professionals<\/b><span style=\"font-weight: 400;\">,  for promoting services in a specific way (both B2B and B2C).<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>For Content Marketers<\/b><span style=\"font-weight: 400;\"> to promote their content,  or to find some inspiration.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>For CEOs and management board<\/b><span style=\"font-weight: 400;\">,  for branding purposes.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>For influencers and bloggers,  <\/b><span style=\"font-weight: 400;\">for building recognition.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Actually\u2026 it\u2019s <\/span><b>for everyone.<\/b><span style=\"font-weight: 400;\"> You can find and give answers,  as well as learn a new thing or two.<\/span><\/li>\n<\/ul>\n<h2><b>What are the benefits of Quora?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>It\u2019s a great site for personal branding.<\/b><span style=\"font-weight: 400;\"> By answering questions,  you build your personal brand,  recognition,  and work as an expert. It can lead to increasing conversions on your website,  unique collaborations,  or newfound interest in your products and services.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quora seems to play a huge role in <\/span><b>getting customer feedback.<\/b><span style=\"font-weight: 400;\"> You can ask a lot of questions and get valuable answers from people who could potentially start using your services. It\u2019s a great touchpoint,  as you can also ask further questions and give direct answers about your business.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Quora is the well of inspiration.<\/b><span style=\"font-weight: 400;\"> Get insights straight from the experts in any industry &#8211; e.g. in marketing,  you\u2019ll get answers from people working client-side and agencies,  all alongside influencers like Gary Vaynerchuk\u2019s.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can put links in your answers,  so <\/span><b>you can promote your own pieces of content<\/b><span style=\"font-weight: 400;\">. Be careful though,  as Quora and other users don\u2019t like spammy posts! Be sure that things you publish add real value. Thanks to this,  Quora can become an efficient and essential source of traffic,  along with achieving other business goals. <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Improving your language skills! <\/b><span style=\"font-weight: 400;\">Even if you\u2019re an English native speaker,  you can still learn a lot of new definitions or technical info that your business could use. For non-native speakers,  Quora might even be better than courses at a language school.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The mechanism of upvoting and downvoting ensures that <\/span><b>only the best quality content is offered to users<\/b><span style=\"font-weight: 400;\">. No space for pushy advertisements,  selling,  unattractive content,  or something that doesn\u2019t really answer the question &#8211; improving the overall experience.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Expanding your <strong>knowledge<\/strong> from similar industries\u2026 or something totally different as Quora has a lot of topics to offer.<\/span><\/li>\n<\/ul>\n<div class=\"shortcode trial\"><h4><span>Get deep insights,  identify your strengths and weaknesses<\/span><a title=\"Sign up\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Sign up<\/a><\/h4><\/div>\n<h2><b>What are the limitations and problems you need to face?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quora is getting more and more popular,  so <strong>it\u2019s getting harder to stand out from the crowd<\/strong>. That means more time and effort from you. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>You need to think twice about your questions and answers <\/b><span style=\"font-weight: 400;\">&#8211; everything is public! There was an instance where an engineer asked Quora what job to take between two offers,  to get some helpful answers. He claimed that he regarded one of the offers as a \u201ctemporary\u201d job on the way to a career at Apple or Google. Unfortunately,  one of the answering users was the CEO of this company offering the job\u2026 and his answer you\u2019ll find below. (more details <\/span><a href=\"https:\/\/qz.com\/400027\/engineer-asks-quora-which-job-offer-to-take-ceo-replies-not-ours\/\"><b>HERE<\/b><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24899 size-medium aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/screen-shot-2015-05-07-at-9-38-16-am-475x235.png\" width=\"475\" height=\"235\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/screen-shot-2015-05-07-at-9-38-16-am-475x235.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/screen-shot-2015-05-07-at-9-38-16-am-768x380.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/screen-shot-2015-05-07-at-9-38-16-am-950x470.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/screen-shot-2015-05-07-at-9-38-16-am-600x297.png 600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/screen-shot-2015-05-07-at-9-38-16-am.png 1012w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Quora is very sensitive to spam<\/b><span style=\"font-weight: 400;\"> and promoting content in an inappropriate way. That means you need to choose the right words and cleverly advertise your services (if that\u2019s what you want to do!).<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Struggle\u00a0with organizing your feed. <\/b><span style=\"font-weight: 400;\">Questions from topics you follow can be mixed with some random answers,  and you can\u2019t do much about it. <\/span><\/li>\n<\/ul>\n<h2><b>Do you have to start from scratch? Find out how!<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Fill in your profile<\/b><span style=\"font-weight: 400;\"> &#8211; Fill in all the necessary information about your work. It\u2019s not a cover letter though &#8211; it\u2019s your bio. So include only the most important info\u2026 Just don\u2019t forget to add some of your personality to it! Remember about your credentials &amp; relevant highlights section,  links to your social media profiles,  and where to contact you. Let your profile be your business card.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Detail your experience in your profile <\/b><span style=\"font-weight: 400;\">&#8211; Let people know what areas you\u2019re experienced in so they can request answers from you or ask you privately about doing business together.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Find some topics to follow and answer questions<\/b><span style=\"font-weight: 400;\"> &#8211; Look for anything that concerns your brand,  competitors,  and industry.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Don\u2019t be scared of upvoting <\/b><span style=\"font-weight: 400;\">&#8211; You can be upvoted back,  and it\u2019s always nice to appreciate a valuable piece of content. And an \u2018upvote\u2019 on Quora is far more valuable than a \u2018like\u2019 on Facebook.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Follow some influencers<\/b><span style=\"font-weight: 400;\"> &#8211; Not only because they might follow you back,  but also so you can keep up with them and the wisdom they share.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Add a Quora badge<\/b><span style=\"font-weight: 400;\"> to your website and social media platforms to be even more visible.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Use the \u2018most popular topics\u2019<\/b><span style=\"font-weight: 400;\"> on Quora to see what is trending and where you can share your input.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Use UTM tags in your questions and answers<\/b><span style=\"font-weight: 400;\">,  so that tracking their results in Google Analytics is easier and quicker.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Are you on Quora? If not,  we hope that our article was informative and helpful and we\u2019ll see you there in the near future &#8211; you can always look for Sotrender and <\/span><a href=\"https:\/\/www.quora.com\/search?q=sotrender&amp;type=profile\"><span style=\"font-weight: 400;\">follow our crew on Quora<\/span><\/a><span style=\"font-weight: 400;\"> (<a href=\"https:\/\/www.quora.com\/profile\/Kinga-Odziemek\">the author of this post<\/a> is there as well!)<\/span><\/p>\n<div class=\"shortcode trial\"><h4><span>Start your free trial and analyze your Facebook profile!<\/span><a title=\"Learn more\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Learn more<\/a><\/h4><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content is king\u2026 but that doesn\u2019t really mean that\u2019s all you need. Being a recognized expert in a particular industry is a status that everyone would love to have! That\u2019s why your marketing and promotion activities shouldn\u2019t be limited to sending newsletters and posting on Facebook. One thing you should definitely take into consideration is [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":24905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1779,2103],"tags":[589,753,893,2187,2189],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Quora and why does it matter in marketing? \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"Your marketing and promotion activities shouldn\u2019t be limited to sending newsletters and posting on Facebook. 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