{"id":24443,"date":"2017-01-02T16:48:19","date_gmt":"2017-01-02T15:48:19","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=24443\/"},"modified":"2024-04-16T14:39:56","modified_gmt":"2024-04-16T12:39:56","slug":"the-new-sotrender-is-here","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/","title":{"rendered":"The New Sotrender Is Here!"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It\u2019s been 4 years since we made huge changes to Sotrender. Back then,  we implemented the black layout you are most familiar with. But 4 years is ages in the world of social media. Times are a-changin\u2019,  and we have a gift for you on our 6th birthday: A brand new tool and website for Sotrender!<\/span><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The new panel is noticeably clearer and simpler,  with easy navigation between Sotrender\u2019s most popular functions. We based these changes on intensive user behavior analysis and the newest trends in app design. \u201c<\/span><i><span style=\"font-weight: 400;\">We\u2019ve been active in social media analytics and research for six years. It\u2019s quite a long time. And during this time,  almost everything has changed: The platforms &#8211; could you have even imagined Snapchat in 2010? &#8211; the market,  and client needs as well. It means that tools have to evolve and adapt to this ever-changing environment and strengthen their market position\u201d<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; says Jan Zaj\u0105c,  CEO and founder of Sotrender.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What&#8217;s changed in Sotrender?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Apart from the tool layout itself,  the biggest change is the navigation. New users that add their first profiles will then enter the dashboard,  where they\u2019ll be welcomed by our new guide. It\u2019s the best way to learn the basics of using Sotrender.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The most important and popular Sotrender functions are now grouped in a handy sidebar menu: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Comparison<\/strong> &#8211; Compare profiles with your competition or any other profile,  create groups of profiles and analyze them all at once.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Reporting<\/strong> &#8211; Check the data from one profile (your own or your competition),  create an automated PDF\/XLS\/PPT report,  download it to your computer or send it via e-mail.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Audience<\/strong> &#8211; Analyze the audience structure of any given profile and identify who is most active (users who can become brand ambassadors).<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Optimization<\/strong> &#8211; Learn what to improve in your communication by following our automated,  data-driven tips and verify your communication strategy.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24461\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/Soternder-new-menu.png\" alt=\"New Sotrender - menu\" width=\"240\" height=\"585\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">After selecting a function,  choose the platform you want to analyze &#8211; Facebook,  Twitter,  YouTube,  or Instagram &#8211; and see your added profiles. If you have pinned the profile to the dashboard,  you can pick them without going through the tabs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"shortcode trial\"><h4><span>Start your free trial and analyze your Facebook profile!<\/span><a title=\"Learn more\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Learn more<\/a><\/h4><\/div><\/span><\/p>\n<p style=\"text-align: justify;\">For every profile,  you can see an overview of your most important data in the form of small charts. Each chart is clickable,  so you can get deeper insights.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24451\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/Reporting-in-new-Sotrender.png\" alt=\"reporting-in-new-sotrender\" width=\"1623\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/Reporting-in-new-Sotrender.png 1623w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/Reporting-in-new-Sotrender-475x117.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/Reporting-in-new-Sotrender-768x189.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/Reporting-in-new-Sotrender-950x234.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/Reporting-in-new-Sotrender-600x148.png 600w\" sizes=\"(max-width: 1623px) 100vw, 1623px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24453\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-engaged-users.png\" alt=\"new-sotrender-engaged-users\" width=\"1619\" height=\"639\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-engaged-users.png 1619w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-engaged-users-475x187.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-engaged-users-768x303.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-engaged-users-950x375.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-engaged-users-600x237.png 600w\" sizes=\"(max-width: 1619px) 100vw, 1619px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sotrender users love to <strong>track their competition<\/strong>. That\u2019s why we\u2019ve improved this module and added some new metrics. Compare your profile with up to seven other profiles by grouping them together. Data shows when users were most engaged with a brand\u2019s activities,  what type of content is most effective,  what kind of users and reactions were most frequent,  and which posts were the most popular.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24455\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-comparison.png\" alt=\"new-sotrender-comparison\" width=\"1117\" height=\"380\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-comparison.png 1117w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-comparison-475x162.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-comparison-768x261.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-comparison-950x323.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-Sotrender-comparison-600x204.png 600w\" sizes=\"(max-width: 1117px) 100vw, 1117px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Reporting<\/strong> is the another key Sotrender element for our users. You can create well-designed,  sleek,  and informative reports in .pdf or .xls formats (.ppt coming soon!) with just a few clicks. In the new Sotrender,  you can now create reports for groups of profiles.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24457\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-sotrender-report-about-Sotrender.png\" alt=\"new-sotrender-report-about-sotrender\" width=\"1084\" height=\"850\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-sotrender-report-about-Sotrender.png 1084w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-sotrender-report-about-Sotrender-410x320.png 410w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-sotrender-report-about-Sotrender-475x372.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-sotrender-report-about-Sotrender-768x602.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-sotrender-report-about-Sotrender-950x745.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/New-sotrender-report-about-Sotrender-600x470.png 600w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The new look and functions are just the beginning of big changes for Sotrender. Our goals for the coming year are to bring you even more precise data and tips. The social media advertising and marketing market is growing fast,  as social media itself becomes a more and more important channel for brand communications.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Are you already a Sotrender user? Go to <a href=\"http:\/\/app.sotrender.com\">app.sotrender.com<\/a> and start using the new version. Do you want to become one? Register <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/eur\/gold\">here<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been 4 years since we made huge changes to Sotrender. Back then, we implemented the black layout you are most familiar with. But 4 years is ages in the world of social media. Times are a-changin\u2019, and we have a gift for you on our 6th birthday: A brand new tool and website for [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":24265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1781,1783,1785,1787,1789,2103,3266],"tags":[573,1597,1769],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The New Sotrender Is Here! \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"It\u2019s been 4 years since we made huge changes to Sotrender. Back then, we implemented the black layout you are most familiar with. But 4 years is ages in Social Media Marketing &amp; Analytics Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Sotrender Is Here! \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance\" \/>\n<meta property=\"og:description\" content=\"It\u2019s been 4 years since we made huge changes to Sotrender. Back then, we implemented the black layout you are most familiar with. But 4 years is ages in Social Media Marketing &amp; Analytics Blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-02T15:48:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T12:39:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/15540618_1387069887990710_5931711424968099637_o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1680\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Micha\u0142 Wieczorek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/eveningo\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micha\u0142 Wieczorek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/\",\"name\":\"The New Sotrender Is Here! \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/15540618_1387069887990710_5931711424968099637_o.jpg\",\"datePublished\":\"2017-01-02T15:48:19+00:00\",\"dateModified\":\"2024-04-16T12:39:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/48ed6f8ff39863778de8dd32f58467f5\"},\"description\":\"It\u2019s been 4 years since we made huge changes to Sotrender. Back then, we implemented the black layout you are most familiar with. But 4 years is ages in Social Media Marketing & Analytics Blog.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/15540618_1387069887990710_5931711424968099637_o.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/15540618_1387069887990710_5931711424968099637_o.jpg\",\"width\":1680,\"height\":522,\"caption\":\"Sotrender ro\u015bnie i si\u0119 zmienia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The New Sotrender Is Here!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/48ed6f8ff39863778de8dd32f58467f5\",\"name\":\"Micha\u0142 Wieczorek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65ceb2020aa2338488b9c5f33c10137f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65ceb2020aa2338488b9c5f33c10137f?s=96&d=mm&r=g\",\"caption\":\"Micha\u0142 Wieczorek\"},\"description\":\"Baltic linguist, marketer, and music journalist in his free time. A big fan of good food and even better music.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/michaldwieczorek\",\"https:\/\/twitter.com\/http:\/\/twitter.com\/eveningo\"],\"url\":\"https:\/\/www.sotrender.com\/blog\/author\/micha_wieczorek\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The New Sotrender Is Here! \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance","description":"It\u2019s been 4 years since we made huge changes to Sotrender. Back then, we implemented the black layout you are most familiar with. But 4 years is ages in Social Media Marketing & Analytics Blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/","og_locale":"en_US","og_type":"article","og_title":"The New Sotrender Is Here! \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance","og_description":"It\u2019s been 4 years since we made huge changes to Sotrender. Back then, we implemented the black layout you are most familiar with. But 4 years is ages in Social Media Marketing & Analytics Blog.","og_url":"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_published_time":"2017-01-02T15:48:19+00:00","article_modified_time":"2024-04-16T12:39:56+00:00","og_image":[{"width":1680,"height":522,"url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/15540618_1387069887990710_5931711424968099637_o.jpg","type":"image\/jpeg"}],"author":"Micha\u0142 Wieczorek","twitter_card":"summary_large_image","twitter_creator":"@http:\/\/twitter.com\/eveningo","twitter_site":"@Sotrender","twitter_misc":{"Written by":"Micha\u0142 Wieczorek","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/","url":"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/","name":"The New Sotrender Is Here! \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/#primaryimage"},"image":{"@id":"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/15540618_1387069887990710_5931711424968099637_o.jpg","datePublished":"2017-01-02T15:48:19+00:00","dateModified":"2024-04-16T12:39:56+00:00","author":{"@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/48ed6f8ff39863778de8dd32f58467f5"},"description":"It\u2019s been 4 years since we made huge changes to Sotrender. Back then, we implemented the black layout you are most familiar with. But 4 years is ages in Social Media Marketing & Analytics Blog.","breadcrumb":{"@id":"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/15540618_1387069887990710_5931711424968099637_o.jpg","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/15540618_1387069887990710_5931711424968099637_o.jpg","width":1680,"height":522,"caption":"Sotrender ro\u015bnie i si\u0119 zmienia"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sotrender.com\/blog\/2017\/01\/the-new-sotrender-is-here\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The New Sotrender Is Here!"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/48ed6f8ff39863778de8dd32f58467f5","name":"Micha\u0142 Wieczorek","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65ceb2020aa2338488b9c5f33c10137f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65ceb2020aa2338488b9c5f33c10137f?s=96&d=mm&r=g","caption":"Micha\u0142 Wieczorek"},"description":"Baltic linguist, marketer, and music journalist in his free time. A big fan of good food and even better music.","sameAs":["https:\/\/www.linkedin.com\/in\/michaldwieczorek","https:\/\/twitter.com\/http:\/\/twitter.com\/eveningo"],"url":"https:\/\/www.sotrender.com\/blog\/author\/micha_wieczorek\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts\/24443"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/comments?post=24443"}],"version-history":[{"count":5,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts\/24443\/revisions"}],"predecessor-version":[{"id":24515,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts\/24443\/revisions\/24515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media\/24265"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=24443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/categories?post=24443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/tags?post=24443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}