{"id":23959,"date":"2016-12-20T16:25:00","date_gmt":"2016-12-20T15:25:00","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=23959"},"modified":"2016-12-21T17:11:24","modified_gmt":"2016-12-21T16:11:24","slug":"holiday-tips-tricks","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2016\/12\/holiday-tips-tricks\/","title":{"rendered":"Christmas in the air &#8211; Get prepared on social media! Tips &#038; tricks for the holiday season."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Yay! Christmas is coming! Everywhere you look you can see the lights,  the trees,  and the ads &#8211; and you might even have had a Christmas e-commerce and marketing fever for a good month now. All these Black Fridays have you feeling\u00a0powerless and you don\u2019t know\u00a0what to do for the final lap before Christmas. We know the feeling. So check out our article and discover some useful tips &amp; tricks for your brand,  just before the big day.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">People go crazy about everything Christmas. Why is it so important for marketing?\u00a0<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consumer&#8217;s buying decisions are taken more lightly. Let\u2019s face it: Christmas is about buying and giving,  right? And it doesn\u2019t matter if you just started &#8211; now is the time when people shop the most.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People are looking for inspiration on social media platforms. According to <\/span><a href=\"http:\/\/blog.crowdtap.it\/2014\/12\/holiday-shopping-goes-social-infographic\/\"><span style=\"font-weight: 400;\">Crowdtap<\/span><\/a><span style=\"font-weight: 400;\">,  in 2014 around 64% of shoppers used social media to find inspiration for purchases,  with Facebook influencing gift purchases at the highest rate of 59%.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24235 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/10734293_805832166140662_1104271632_n.jpg\" alt=\"10734293_805832166140662_1104271632_n\" width=\"472\" height=\"668\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/10734293_805832166140662_1104271632_n.jpg 619w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/10734293_805832166140662_1104271632_n-475x671.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/10734293_805832166140662_1104271632_n-600x848.jpg 600w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24237\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/10734293_734721616603234_293790646_n.jpg\" alt=\"10734293_734721616603234_293790646_n\" width=\"469\" height=\"663\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/10734293_734721616603234_293790646_n.jpg 619w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/10734293_734721616603234_293790646_n-475x671.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/10734293_734721616603234_293790646_n-600x848.jpg 600w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/p>\n<p><em>source:\u00a0https:\/\/www.facebook.com\/business\/news\/Facebook-Christmas-Perfect-Partners<\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E-commerce and social media work wonders together &#8211; be prepared for it!<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Great pre-Christmas communication can impact your post-Christmas brand loyalty &#8211; simply collect leads and build relations now to expand them further!<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All adverts and campaigns are touching &#8211; melting consumer hearts and sometimes wallets.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Christmas is a magical time and one of the most important periods not only for e-commerce,  but for the whole world of marketing as well.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u2018Tis the season to be jolly\u201d&#8230; and to notice bigger spending,  revenue,  and interaction. That\u2019s the main reason for marketers to take control of intense marketing activities during this time. And since\u00a0there are tons of Christmas ads and campaigns around,  they need to be near-perfect\u00a0to stand out from the crowd.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Do you think you overslept this year? Well,  there\u2019s still some hope for you &#8211; and still room for improvement! Check out what,  for instance,  you could do to make the most of the last week before Christmas:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is the perfect time to relate to what people are feeling. Ask your audience about their most memorable Christmas moments or the best parts of Christmas. People like <\/span><b>sharing<\/b> <b>stories<\/b><span style=\"font-weight: 400;\">,  especially when it\u2019s Christmas time. You can do this in many ways &#8211; by asking questions and making comparisons,  gifs,  or short video clips.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24249 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/Screenshot_56.png\" alt=\"screenshot_56\" width=\"410\" height=\"455\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24251 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/Screenshot_57.png\" alt=\"screenshot_57\" width=\"467\" height=\"449\" \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go and feel the Christmas spirit! Add some <\/span><b>decorations<\/b><span style=\"font-weight: 400;\"> to your posts,  cover photo,  avatar,  or even your website. Let your audience know that you feel Christmas in the air too.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create special,  unique,  and limited <\/span><b>Christmas offers<\/b><span style=\"font-weight: 400;\"> and <\/span><b>content<\/b><span style=\"font-weight: 400;\">. Feeling exclusive drives your fans crazy &#8211; not only in this festive season.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Christmas is a time of sharing &amp; giving. Give some money to Charity or arrange a <\/span><b>giveaway<\/b><span style=\"font-weight: 400;\"> and announce it on your fanpage. And it&#8217;s not only for the attention &#8211; it&#8217;s for good causes and for sprinkling kindness wherever you can (and for encouraging others to do the same). But only if you\u2019re really going to do it. The potential reach is only a side effect. If you run a local business,  consider preparing a similar activity offline,  though still communicating it online.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24245 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/Screenshot_47.png\" alt=\"screenshot_47\" width=\"409\" height=\"414\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/Screenshot_47.png 409w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/Screenshot_47-80x80.png 80w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use <\/span><b>call to action communication &amp; buttons &amp; banners<\/b><span style=\"font-weight: 400;\"> &#8211; even if it seems far too obvious! In a World overloaded with marketing campaigns,  especially at this time,  people may not notice yours &#8211; that&#8217;s why you need to hold their hand and take them there!<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delivery can be a blessing or a curse at Christmas time,  so consider offering your customers some <\/span><b>e-vouchers<\/b><span style=\"font-weight: 400;\"> instead. No package,  no delivery,  no mess,  no delay,  no disappointment. Everyone is happy!<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Christmas presents for <\/span><b>business partners<\/b><span style=\"font-weight: 400;\"> are an essential part of communication and just a nice way of saying \u201cthank you for this year\u201d. Oops\u2026 someone forgot about gifts? E-vouchers or e-christmas cards may do the trick.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check out our <\/span><a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/reports\/201512_uk\/brands_uk#trends\"><b>trends from December 2015<\/b><\/a><span style=\"font-weight: 400;\"> to see what posts and fanpages performed the best. A little piece of inspiration never hurts &#8211; but copying does! Watching trends also helps you not to copy your competitors. That would be the woooorst\u2026<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24241 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/Screenshot_46.png\" alt=\"screenshot_46\" width=\"635\" height=\"528\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/Screenshot_46.png 635w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/Screenshot_46-475x395.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/Screenshot_46-600x499.png 600w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Christmas is the time of <\/span><b>travelling<\/b><span style=\"font-weight: 400;\">. Turn your potential customers into loyal clients with one trick &#8211; give them content they could familiarize with during travelling. No one said about writing the next Harry Potter book &#8211; but maybe you could prepare a few pages at a glance? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Let your <\/span><b>employees<\/b><span style=\"font-weight: 400;\"> show some magic (and a human face)! Involve them in some charity activities,  a Christmas party or at least a few nice Christmassy photos. Don\u2019t forget to share the joy on social media!<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Schedule<\/b><span style=\"font-weight: 400;\"> some posts before you\u2019ll be \u201cdriving home for Christmas\u201d&#8230;\u00a0<\/span>and prepare all of the essential materials &#8211; copy,  graphics,  cover photos or Christmas wishes. Don\u2019t leave it until the very last minute.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Chris Rea - Driving home for christmas\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/EvDxSW8mzvU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Watch your <\/span><b>competitors<\/b><span style=\"font-weight: 400;\">,  don\u2019t make their mistakes and don\u2019t copy what they are doing. <\/span><a href=\"http:\/\/www.sotrender.com\"><b>Sotrender<\/b><\/a><span style=\"font-weight: 400;\"> may come in handy more than ever now!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be prepared for intensive <\/span><b>customer service<\/b><span style=\"font-weight: 400;\"> over the Christmas period. It means more messages,  fans\u2019 posts,  but also possible complaints. Keeping an eye on them and monitoring your brand\u2019s social media presence is essential.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2018Tis the season to be\u2026 aware of the fact that all of your competitors will try their best to stand out. Make the most of various,  advanced Facebook <\/span><b>posts &amp; ads<\/b><span style=\"font-weight: 400;\"> possibilities,  using options such as:<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">\u00a0 \u00a0 &#8211;<strong> detailed targeting<\/strong> via choosing several sets of interests<br \/>\n&#8211; <strong>custom audience<\/strong> &#8211; to catch your customers on Facebook<br \/>\n&#8211; <strong>look-a-like audience <\/strong>&#8211; to find some new potential customers on Facebook<br \/>\n&#8211; <strong>call-to-action buttons<\/strong> &#8211; adding \u201cShop now\u201d to Link Ads helps them convert better<br \/>\n&#8211; <strong>Canvas<\/strong> &#8211; for interesting presentation of your product or service<br \/>\n&#8211; <strong>Carousel<\/strong> &#8211; to present a one-of-a-kind mini-catalogue with your products<br \/>\n&#8211; <strong>short videos<\/strong> &#8211; as people love watching and sharing attractive video content<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After all is said and done\u2026 sit back and relax,  but only for a while. Then <\/span><b>measure<\/b><span style=\"font-weight: 400;\"> the effects of your Christmas campaign,  compare with competitors and make some conclusions for the next year. You should never stop learning!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is better to be late than never &#8211; so start turning your inspiration into action,  as it speaks louder than words!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yay! Christmas is coming! Everywhere you look you can see the lights, the trees, and the ads &#8211; and you might even have had a Christmas e-commerce and marketing fever for a good month now. All these Black Fridays have you feeling\u00a0powerless and you don\u2019t know\u00a0what to do for the final lap before Christmas. We [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":24293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1779,1783],"tags":[753,1321,2127,2129,2131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Christmas in the air - Get prepared on social media! Tips &amp; tricks for the holiday season. \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"How to make the most of the holiday season on social media? 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