{"id":23885,"date":"2016-11-28T13:45:00","date_gmt":"2016-11-28T12:45:00","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=23885"},"modified":"2021-05-05T18:47:49","modified_gmt":"2021-05-05T16:47:49","slug":"better-for-personal-branding-infographic","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2016\/11\/better-for-personal-branding-infographic\/","title":{"rendered":"What&#8217;s better for personal branding? [INFOGRAPHIC]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>To be or not to be (on Facebook) &#8211; that is the question<\/strong>! In our previous blog posts (<a href=\"https:\/\/www.sotrender.com\/blog\/2016\/10\/personal-branding-role-of-social-media-in-building-one\/\"><strong>here<\/strong><\/a>,  <strong><a href=\"https:\/\/www.sotrender.com\/blog\/2016\/10\/personal-branding-influencers\/\">here<\/a><\/strong> and <strong><a href=\"https:\/\/www.sotrender.com\/blog\/2016\/11\/social-media-tools-for-personal-branding\/\">here<\/a><\/strong>),  we wrote that being on Facebook is beneficial for\u00a0personal branding. Today we\u2019re going to dig into this matter a bit more by discussing the choice between running a Page or a personal profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re going to look at Facebook and it\u2019s options for personal branding,  as they can be pretty confusing. Should you use your private,  personal profile for branding or set up your own Page? It\u2019s time to get familiar with the advantages and disadvantages of using each of these options.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">There are two main ways of making a \u2018business card\u2019 on Facebook: you can use <\/span><b>Facebook Pages<\/b><span style=\"font-weight: 400;\"> and create your own,  or you can use a pre-existing <\/span><b>profile<\/b><span style=\"font-weight: 400;\"> you have on the platform. Whatever you choose &#8211; choose wisely,  and know how to make the most of the potential found in either. Take a look at our special dedicated infographics about the most important differences between a Facebook Page and a profile. <\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/myproject-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23905 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/myproject-7.jpg\" alt=\"infographic_personal_branding_sotrender\" width=\"800\" height=\"2060\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/myproject-7.jpg 800w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/myproject-7-475x1223.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/myproject-7-768x1978.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/myproject-7-600x1545.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Good practices for personal branding with FB Pages:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Creating posts offers a variety of possibilities for a FB Page<\/strong>. It\u2019s just too good not to be fully utilized! Make the most of formats such as Canvas,  Carousel,  Link Post,  Offer,  or Slideshow.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Optimize your social media presence<\/strong> and save a lot of time and money. Analyse your performance with Facebook Insights or <a href=\"http:\/\/www.sotrender.com\"><strong>Sotrender.<\/strong><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Play with Messenger Bots<\/strong> &#8211; they can make your brand not only be regarded as modern and developed,  but your marketing strategy could inspire others to follow suit in the future. You can find this list of bots very inspirational: <\/span><a href=\"https:\/\/botlist.co\/platforms\/13-messenger\"><span style=\"font-weight: 400;\">https:\/\/botlist.co\/platforms\/13-messenger<\/span><\/a><\/li>\n<\/ul>\n<div class=\"shortcode trial\"><h4><span>Get deep insights,  identify your strengths and weaknesses<\/span><a title=\"Sign up\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Sign up<\/a><\/h4><\/div>\n<h2><span style=\"font-weight: 400;\">Good practices for personal branding with personal profiles:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Never underestimate the power of mentions!<\/strong> With mentions,  you can notify people in your post and therefore encourage them to take part in a discussion or solve a problem. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Join groups!<\/strong> Not only for following trends and discussions,  but to actively take part in them. This is a great way to get noticed and build a professional network. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Always check who you\u2019re sharing your content with.<\/strong> Privacy settings offer options to choose which audience will receive each of your published pieces. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>There is no universal choice that works for everyone.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can start building your brand with your profile alone; just double-check what you share and who can see it. If you have more content to share and your personal brand acts as a business card,  consider setting up your own Page and running your activity there. However,  keep one thing in mind &#8211; even if you divide your social media presence between your personal and business side,  at some point you won\u2019t be able to hide your personal profile. People interested in what you\u2019re doing will try to find your private side of life.<\/span><\/p>\n<div class=\"shortcode trial\"><h4><span>Start your free trial and analyze your Facebook profile!<\/span><a title=\"Learn more\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Learn more<\/a><\/h4><\/div>\n","protected":false},"excerpt":{"rendered":"<p>To be or not to be (on Facebook) &#8211; that is the question! In our previous blog posts (here, here and here), we wrote that being on Facebook is beneficial for\u00a0personal branding. Today we\u2019re going to dig into this matter a bit more by discussing the choice between running a Page or a personal profile. [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":23913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1779,1783,2103],"tags":[1285,2081],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s better for personal branding? [INFOGRAPHIC] \u2013 Sotrender Blog \u2013 Analyze, Benchmark &amp; Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"Does building your personal brand require using your personal profile on Facebook? 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