{"id":23585,"date":"2016-11-03T15:45:00","date_gmt":"2016-11-03T14:45:00","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=23585"},"modified":"2024-04-22T10:58:38","modified_gmt":"2024-04-22T08:58:38","slug":"social-media-tools-for-personal-branding","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2016\/11\/social-media-tools-for-personal-branding\/","title":{"rendered":"Social Media Tools for making your personal branding stand out of the crowd"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We know that personal branding on social media is not only essential for marketers. Even if you know about the\u00a0<a href=\"https:\/\/www.sotrender.com\/blog\/2019\/03\/social-media-branding-strategies\/\" target=\"_blank\" rel=\"dofollow noopener\">best personal branding strategies<\/a>, you still need the right social media tools to take your personal branding to the next level. Now we want to show you some helpful\u00a0social media tools that will make your work &#8211; and building your brand &#8211; easier, prettier, and more effective. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve divided them into a few categories for simplicity&#8217;s sake.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><b>Graphic\u00a0\/\u00a0Photo Editing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Graphics are an important part of your marketing presence on social media &#8211; and you don\u2019t have to be a Photoshop master to make your own. Remember that great graphic content is easily shareable, which is\u00a0a great chance for you to get noticed! \u00a0You can create your own with <\/span><a href=\"http:\/\/canva.com\" target=\"_blank\" rel=\"nofollow noopener\"><b>Canva<\/b><\/a><span style=\"font-weight: 400;\"> or<\/span><a href=\"http:\/\/piktochart.com\" target=\"_blank\" rel=\"nofollow noopener\"><b> Piktochart<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; they offer a variety of features and they can also play a key role for graphics prepared for your social media platforms or blog.<\/span><a href=\"https:\/\/www.sotrender.com\/wp-content\/uploads\/2016\/11\/pablo-34.png\"><br \/>\n<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/pablo-34-e1489586917188.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23587 size-large\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/pablo-34-950x475.png\" width=\"950\" height=\"475\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(that is what we generated thanks to <\/span><a href=\"http:\/\/www.pablo.buffer.com\" target=\"_blank\" rel=\"nofollow noopener\"><b>Pablo<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; another great tool for designing simple graphics) <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will also need some photos for commercial use &#8211; for your infographics, fanpage, or blog posts. <\/span><a href=\"http:\/\/librestock.com\" target=\"_blank\" rel=\"nofollow noopener\"><b>Librestock<\/b><\/a><span style=\"font-weight: 400;\">\u00a0is perfect for that. \u00a0It offers more than 60 thousand photos permitted for commercial usage (and it&#8217;s consistently updated with new photos).<\/span><\/p>\n<h2><b>Benchmarking\u00a0&amp; Measuring<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Measuring or optimizing your results may seem difficult &#8211; especially if you haven\u2019t done it before. We know a few tools that can come to your rescue. One of them is, of course,\u00a0<\/span><b><a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"dofollow noopener\">Sotrender<\/a>, <\/b><span style=\"font-weight: 400;\">\u00a0which helps you analyze\u00a0your social media activity and provides not only helpful data and statistics, but also hints, tips, and tricks for improving your social media performance. When it comes to benchmarking, you can compare your results with competitors and follow everything they do on\u00a0social media. Just like this:<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/benchmarking_1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23589 size-large\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/benchmarking_1-950x519.png\" alt=\"social media tools\" width=\"950\" height=\"519\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/benchmarking_1-950x519.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/benchmarking_1-475x259.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/benchmarking_1-768x420.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/benchmarking_1-600x328.png 600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/benchmarking_1.png 1296w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/a><\/p>\n<p><strong>Update: Sotrender isn&#8217;t just an analytics app anymore! We also provide a <a href=\"https:\/\/lp.sotrender.com\/facebook-moderation-in-sotrender\" target=\"_blank\" rel=\"dofollow noopener\">social inbox and moderation feature for Facebook and Messenger<\/a>. You can now provide excellent social customer care, engage with your fans, and measure your social media metrics from one app. \ud83d\ude09<\/strong><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-f5ba7f67-d211-47d4-9547-bcb757e59e9d\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-f5ba7f67-d211-47d4-9547-bcb757e59e9d\" class=\"hs-cta-node hs-cta-f5ba7f67-d211-47d4-9547-bcb757e59e9d\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/f5ba7f67-d211-47d4-9547-bcb757e59e9d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-f5ba7f67-d211-47d4-9547-bcb757e59e9d\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/f5ba7f67-d211-47d4-9547-bcb757e59e9d.png\" alt=\"Try moderation in Sotrender\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'f5ba7f67-d211-47d4-9547-bcb757e59e9d', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>Monitoring<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your social media actions should be effective and you should keep an eye on the impact and influence you have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social mentions will be crucial for your personal branding, which is why you should track them as often as possible. How unfortunate would it be to miss someone mentioning you, your business, or your branch and not react on time?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media isn&#8217;t known for its mercy, and you need to react right here and right now. If not, you\u2019re out of the game and your competitors will react before you. That is why you should give <\/span><a href=\"http:\/\/brand24.net\" target=\"_blank\" rel=\"nofollow noopener\"><b>Brand24<\/b><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"http:\/\/sentione.pl\" target=\"_blank\" rel=\"nofollow noopener\"><b>SentiOne<\/b><\/a><span style=\"font-weight: 400;\"> a try &#8211; these two social media monitoring tools, when properly configured, will work wonders for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also find <\/span><a href=\"http:\/\/brandyourself.com\" target=\"_blank\" rel=\"nofollow noopener\"><b>BrandYourself<\/b><\/a><span style=\"font-weight: 400;\"> an interesting tool for online reputation management. It shows you how often, why, and where you are googled &#8211; and in what context! You can also create a kind of business card for yourself. And there&#8217;s\u00a0<\/span><b><a href=\"https:\/\/muckrack.com\/whoshared\/\">Muckrack<\/a>, <\/b>which<b>\u00a0<\/b><span style=\"font-weight: 400;\">gives you access to see where your articles have been shared.<\/span><\/p>\n<h2><b>Social Media Tools for Automation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you just started personal branding on social media, you&#8217;re probably not that interested in automating your activity. But as soon as you produce more content, become more visible and active, these tools will\u00a0be a great way to save time. Take a look at our article on <a href=\"https:\/\/www.sotrender.com\/blog\/2020\/01\/affordable-social-media-tools\/\" target=\"_blank\" rel=\"dofollow noopener\">the best affordable social media tools<\/a> that can help you<\/span><span style=\"font-weight: 400;\">\u00a0automate your social media tasks. You may even find it especially helpful in terms of your content distribution &#8211; planning and publishing your posts and articles.<\/span><\/p>\n<h2><b>Organisation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t\u00a0get your work organized, you\u2019ll get lost!<\/span> For some people, <a href=\"http:\/\/www.google.com\/calendar\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Google Calendar<\/strong><\/a> works perfectly and is enough. But if you\u2019re not among its admirers, fortunately, there are other tools available. \u00a0Tools that&#8217;ll help you plan your activities, divide them into projects, on daily or monthly basis, and will change your workflow for the better. For organizing your tasks and getting\u00a0motivated to do your work, we would recommend<span style=\"font-weight: 400;\">\u00a0<\/span><b><a href=\"http:\/\/todoist.com\">ToDoIst<\/a>.<\/b><span style=\"font-weight: 400;\">\u00a0You can\u00a0consider them your personal assistants in getting things done.<\/span> Time to wipe away your sticky notes!<\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/macbook-wunderlist-action-1-e1489587090500.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23601 size-large\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/macbook-wunderlist-action-1-950x564.jpg\" width=\"950\" height=\"564\" \/><\/a><\/p>\n<p style=\"text-align: center;\">image source: <a href=\"http:\/\/churchm.ag\/\">churchm.ag<\/a><\/p>\n<h2><b>Inspiration<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Personal branding requires being creative and producing a lot of quality content &#8211; so it&#8217;s normal that from time to time you may find yourself a bit uninspired. <\/span><a href=\"http:\/\/www.buzzsumo.com\" target=\"_blank\" rel=\"nofollow noopener\"><b>Buzzsumo <\/b><\/a><span style=\"font-weight: 400;\">helps you find highly loveable content and shows you how often and how willingly some articles\/posts were shared. <\/span><a href=\"http:\/\/answerthepublic.com\" target=\"_blank\" rel=\"nofollow noopener\"><b>Answer The Public<\/b><\/a><span style=\"font-weight: 400;\"> is a free visual keyword research &amp; content ideas tool, showing you what is being typed into searched using Google&#8217;s search engine. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also follow trends on social media to simply see what is hot, and what is not &#8211; and obviously try to follow the former path.<\/span><b> <\/b><b><a href=\"http:\/\/www.google.com\/trends\/\" target=\"_blank\" rel=\"nofollow noopener\">Google Trends<\/a> <\/b>will<span style=\"font-weight: 400;\">\u00a0show you what actually rides a trending wave. And <\/span><a href=\"http:\/\/www.sotrender.com\/reports\" target=\"_blank\" rel=\"dofollow noopener\"><b>Sotrender Trends<\/b><\/a><span style=\"font-weight: 400;\">, being prepared every month by Sotrender&#8217;s research team, is a great source of creative insights based on the social media activity of tons of brands over numerous categories in the UK. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find a bunch of inspiration by following some key marketing influencers and websites (follow people such as <a href=\"http:\/\/twitter.com\/lilachbullock\" target=\"_blank\" rel=\"nofollow noopener\">Lilach Bullock<\/a>, <a href=\"http:\/\/twitter.com\/danpurvis\" target=\"_blank\" rel=\"nofollow noopener\">Dan Purvis<\/a>, \u00a0<a href=\"http:\/\/twitter.com\/iancleary\" target=\"_blank\" rel=\"nofollow noopener\">Ian Cleary<\/a>, <a href=\"http:\/\/twitter.com\/lukaszzelezny\" target=\"_blank\" rel=\"nofollow noopener\">Lukasz Zelezny<\/a>\u00a0or\u00a0<a href=\"http:\/\/twitter.com\/adeldmeyer\" target=\"_blank\" rel=\"nofollow noopener\">Adel de Meyer<\/a>\u00a0or websites like\u00a0<\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/razorsocial.com\" target=\"_blank\" rel=\"dofollow noopener\">RazorSocial.com<\/a>, <a href=\"http:\/\/wersm.com\" target=\"_blank\" rel=\"dofollow noopener\">wersm.com<\/a>\u00a0or\u00a0<a href=\"http:\/\/socialmediatoday.com\" target=\"_blank\" rel=\"dofollow noopener\">socialmediatoday.com<\/a> &#8211; but of course there are many more in the business!) <\/span><\/p>\n<h2><b>Miscellaneous<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For many of your everyday tasks,\u00a0<strong><a href=\"http:\/\/www.drive.google.com\" target=\"_blank\" rel=\"nofollow noopener\">Google Docs<\/a><\/strong> may seem pretty irreplaceable. Remember about <\/span><a href=\"http:\/\/prezi.com\" target=\"_blank\" rel=\"nofollow noopener\"><b>Prezi<\/b><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/www.slideshare.net\" target=\"_blank\" rel=\"nofollow noopener\"><b>SlideShare<\/b><\/a><span style=\"font-weight: 400;\"> for preparing and sharing attractive presentations and offers. Meanwhile,<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"http:\/\/www.bit.ly\" target=\"_blank\" rel=\"nofollow noopener\"><b>bit.ly<\/b><\/a><span style=\"font-weight: 400;\"> makes your links shorter and more user-friendly if needed (and tracks clicks).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We hope that our article was helpful and will make working on your personal brand pleasant and effective! And we know there are tons of\u00a0other useful tools for keeping your personal branding on social media in shape. If there&#8217;s anything you want to add, \u00a0we&#8217;re happy to find out about them in the comments section below! <\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-node hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><img decoding=\"async\" id=\"hs-cta-img-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e.png\" alt=\"Analyze your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b6595d5d-3532-471f-8e6a-e35d6f792d3e', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know that personal branding on social media is not only essential for marketers. Even if you know about the\u00a0best personal branding strategies, you still need the right social media tools to take your personal branding to the next level. Now we want to show you some helpful\u00a0social media tools that will make your work [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":23609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3266],"tags":[1281,2079,2081,2083,2085],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Tools for Building a Personal Branding<\/title>\n<meta name=\"description\" content=\"Building a personal brand is essential not only for marketers! We know some great social media tools to make your personal branding efforts easier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2016\/11\/social-media-tools-for-personal-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Tools for Building a Personal Branding\" \/>\n<meta property=\"og:description\" content=\"Building a personal brand is essential not only for marketers! We know some great social media tools to make your personal branding efforts easier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2016\/11\/social-media-tools-for-personal-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-03T14:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-22T08:58:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/personalbranding.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kinga Edwards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kinga Edwards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2016\/11\/social-media-tools-for-personal-branding\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2016\/11\/social-media-tools-for-personal-branding\/\",\"name\":\"Social Media Tools for Building a Personal Branding\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2016\/11\/social-media-tools-for-personal-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2016\/11\/social-media-tools-for-personal-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/11\/personalbranding.png\",\"datePublished\":\"2016-11-03T14:45:00+00:00\",\"dateModified\":\"2024-04-22T08:58:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/b7f58501efe1c616500e56003315288d\"},\"description\":\"Building a personal brand is essential not only for marketers! 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