{"id":23427,"date":"2016-10-20T12:35:00","date_gmt":"2016-10-20T10:35:00","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=23427"},"modified":"2024-04-22T10:58:26","modified_gmt":"2024-04-22T08:58:26","slug":"pipeline-summit-2016-review-and-highlights","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2016\/10\/pipeline-summit-2016-review-and-highlights\/","title":{"rendered":"Pipeline Summit 2016 conference &#8211; our review and highlights"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This week we participated in the <\/span><b>Pipeline Summit <\/b><span style=\"font-weight: 400;\">conference. Since it\u2019s advertised as the \u2018<\/span><i><span style=\"font-weight: 400;\">first of it\u2019s kind Event for Sales and Business Development professionals in Poland<\/span><\/i><span style=\"font-weight: 400;\">\u2019, we decided to find out if they fulfilled this promise. Is it worth adding it to your calendar for next year\u2019s edition? Well, here\u2019s Sotrender\u2019s brief summary and highlights of the event.<\/span><\/p>\n<p><!--more--><b><\/b><\/p>\n<p><b>Table of content:<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><a href=\"#1.\">About Pipeline Summit<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#2.\">Top 3 presentations<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#3.\">Expectations for the future<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#4.\">What we\u2019re taking for ourselves?<\/a><\/span><\/li>\n<\/ol>\n<h2><a name=\"1.\"><\/a> About Pipeline Summit<\/h2>\n<p><span style=\"font-weight: 400;\">Pipeline Summit is an international conference organised by <\/span><b>Mick Griffin, <\/b><span style=\"font-weight: 400;\"> who is also a Chief Revenue Officer at <\/span><a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand24<\/span><\/a><span style=\"font-weight: 400;\">. The main focus of the event is to provide businesses with tools and knowledge that will help improve their sales processes, increase their number of leads, and at the end of the day, increase their revenues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this mission, Pipeline is packed with advanced facts, use-cases, and studies so it\u2019s the perfect venue for professionals who want to increase their expertise and are looking for some inspiration. Invited guests talked about sales in general but also shared their experiences in customer satisfaction, tightening marketing with sales processes, and inbound and outbound activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make sure that presentations were interesting and would actually provide guests with some value, organizers invited people from across the globe and set up a few rules:<\/span><\/p>\n<ul>\n<li>Every speaker must share 3 practical things you can do the very next day,<\/li>\n<li><span style=\"font-weight: 400;\">Each speaker must share how their company will make their next 10 sales, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">No speaker can appear in two consecutive events.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We have to admit that the list of speakers was impressive. Most of them were not only at Pipeline for the first time, but also in Poland. Some noteworthy guests from <\/span><a href=\"http:\/\/www.pipelinesummit.com\/#agenda\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the agenda<\/span><\/a><span style=\"font-weight: 400;\"> include <strong>Phil Watson<\/strong> from <\/span><a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Slack<\/span><\/a><span style=\"font-weight: 400;\">, <strong>Christian Schneemann<\/strong> from \u00a0<\/span><a href=\"http:\/\/www.emerce.nl\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Emerce<\/span><\/a><span style=\"font-weight: 400;\">, or <strong>Jack Kosakowski<\/strong>, Global Head Of B2B Social Sales <\/span><a href=\"http:\/\/creationagency.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Creation Agency<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>Establishing the first two rules was also a smart tactic, as they forced invited experts to focus on tips and tricks of actual quality. And they also gave us a sneak peek at the reality that global players face.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en-gb\">\n<p dir=\"ltr\" lang=\"en\" style=\"text-align: center;\">NA \u017bYWO na <a href=\"https:\/\/twitter.com\/hashtag\/Periscope?src=hash\">#Periscope<\/a>: <a href=\"https:\/\/twitter.com\/hashtag\/PipelineSummit?src=hash\">#PipelineSummit<\/a> How you can strategically leverage social media in your sales process to win\u2026 <a href=\"https:\/\/t.co\/EFL6eKoxoZ\">https:\/\/t.co\/EFL6eKoxoZ<\/a><\/p>\n<p style=\"text-align: center;\">\u2014 Link to Poland (@LinkToPoland) <a href=\"https:\/\/twitter.com\/LinkToPoland\/status\/788323713166868480\">18 October 2016<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><a name=\"2.\"><\/a>Top 3 presentations<\/h2>\n<p><span style=\"font-weight: 400;\">From all the presentations, we decided to select 3 that we liked the most and that offered the most value to <\/span><a href=\"https:\/\/www.sotrender.com\/\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First place we would unanimously give to <\/span><b>Anne<\/b> <b>Therese Krieger<\/b><span style=\"font-weight: 400;\">, VP of Customer Success at <\/span><a href=\"https:\/\/positionly.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Positionly<\/span><\/a><span style=\"font-weight: 400;\">. We found her presentation so interesting because she shared her own experiences on building a customer success team at a SaaS startup company with a similar scope to Sotrender in terms of size, number of clients, and revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you can take from it:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">It\u2019s crucial to clearly <\/span><b>define the<\/b> <b>role<\/b><span style=\"font-weight: 400;\"> of a good <\/span><b>Customer Success Team<\/b><span style=\"font-weight: 400;\"> and describe how it will <\/span><b>cooperate<\/b><span style=\"font-weight: 400;\"> with folks from Sales and Support. CST shouldn\u2019t sell and shouldn\u2019t close deals. They\u2019re <\/span><i><span style=\"font-weight: 400;\">only<\/span><\/i><span style=\"font-weight: 400;\"> educating and making sure that customers are using the tool. With such defined role, they\u2019re able to play a key role in upselling or contract renewals. Positive results of such practices are visible in the number of <\/span><b>Sales Qualified Leads<\/b><span style=\"font-weight: 400;\">, the number of self-serve clients, and the churn rate, which decreased. All together, it\u2019s leading to better financial results for the whole company.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Hiring the <\/span><b>right people <\/b><span style=\"font-weight: 400;\">for Customer Success Team members is important &#8211; it\u2019s good to look for someone who is <\/span><b>practical <\/b><span style=\"font-weight: 400;\">but also <\/span><b>emphatic<\/b><span style=\"font-weight: 400;\">, likes to <\/span><b>educate, <\/b><span style=\"font-weight: 400;\"> and has <\/span><b>communication<\/b> <b>skills<\/b><span style=\"font-weight: 400;\">. Product expertise is not required, especially with SaaS \u00a0products as they shouldn\u2019t be difficult to learn in the first place, so it\u2019s easy to gain the proper knowledge.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The<\/span><b> segmentation<\/b><span style=\"font-weight: 400;\"> of clients is another element that companies need to pay more attention to. Realizing which clients have more value and potential and, because of that, need more attention and a personal contact &#8211; might drive to significant revenue increases.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_26379\" style=\"width: 420px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26379\" class=\"wp-image-26379 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/10\/14682187_10207069077877318_650853875986012604_o-410x320-1.jpg\" alt=\"Pipeline Summit 2016\" width=\"410\" height=\"320\" \/><p id=\"caption-attachment-26379\" class=\"wp-caption-text\">Guests during Pipeline Summit 2016 conference. Fot. by Mick Griffin.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We thought the second best presentation was done by <\/span><b>Patrick Campbell<\/b><span style=\"font-weight: 400;\">, Co-Founder &amp; CEO of <\/span><a href=\"http:\/\/www.priceintelligently.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PriceIntelligently<\/span><\/a><span style=\"font-weight: 400;\">. He touched on some important issues for us, namely the pricing and proper identification of buyer personas.<\/span><\/p>\n<p>What we took away from it:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Focusing only on <\/span><b>acquisition<\/b><span style=\"font-weight: 400;\">, so bringing new clients into the business, is not the right thing to do. Businesses that pay more attention to keeping clients they already have (<\/span><b>retention<\/b><span style=\"font-weight: 400;\">) and working on <\/span><b>monetization <\/b><span style=\"font-weight: 400;\">and thusly increasing <\/span><b>ARPU<\/b><span style=\"font-weight: 400;\"> (Average Revenue Per User) may discover that those parts are much more profitable.<\/span><\/li>\n<li><b>Buyer personas<\/b><span style=\"font-weight: 400;\"> &#8211; Patrick stressed out how important it is to correctly identify them and explained how to build them thanks to <\/span><b>customer development conversation<\/b><span style=\"font-weight: 400;\"> (which is basically talking about the product in non-sales settings) and also how to quantify them.<\/span><\/li>\n<li><b>Persona-product fit<\/b><span style=\"font-weight: 400;\"> &#8211; Which features are valuable, which are not, what is Willingness to Pay (WTP), Customer Acquisition Cost (CAC) or Lifetime Value (LTV) of particular personas? Those are all questions that every SaaS company should answer and track as they change and develop over time. You should also verify if whether or not to change your pricing <em>(<\/em><\/span><em><a href=\"http:\/\/www.priceintelligently.com\/blog\/bid\/156183\/5-Best-SaaS-Pricing-Page-Features-to-Add-Value\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">check nice article on Pricing Pages form PriceIntelligently here<\/span><\/a><\/em><span style=\"font-weight: 400;\"><em>)<\/em> in order to serve your clients the best support. Which will, of course, help your revenue.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_23453\" style=\"width: 461px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/wp-content\/uploads\/2016\/10\/Banners_and_Alerts_and_cdn2_hubspot_net_hubfs_120299_PipelineSummit2016_pdf_t_1476937980351.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23453\" class=\"wp-image-23453\" src=\"https:\/\/www.sotrender.com\/wp-content\/uploads\/2016\/10\/Banners_and_Alerts_and_cdn2_hubspot_net_hubfs_120299_PipelineSummit2016_pdf_t_1476937980351.png\" alt=\"Slide from Price Intelligently presentation\" width=\"451\" height=\"256\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/10\/Banners_and_Alerts_and_cdn2_hubspot_net_hubfs_120299_PipelineSummit2016_pdf_t_1476937980351.png 944w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/10\/Banners_and_Alerts_and_cdn2_hubspot_net_hubfs_120299_PipelineSummit2016_pdf_t_1476937980351-475x270.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/10\/Banners_and_Alerts_and_cdn2_hubspot_net_hubfs_120299_PipelineSummit2016_pdf_t_1476937980351-768x436.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/10\/Banners_and_Alerts_and_cdn2_hubspot_net_hubfs_120299_PipelineSummit2016_pdf_t_1476937980351-600x341.png 600w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/a><p id=\"caption-attachment-23453\" class=\"wp-caption-text\">Slide from Price Intelligently presentation.<\/p><\/div>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">From this year\u2019s Pipeline Summit, we will also took note of some words of wisdom that came from <\/span><b>Dimitar Stanimiroff<\/b><span style=\"font-weight: 400;\">, CEO of <a href=\"http:\/\/heresy.io\" target=\"_blank\" rel=\"noopener\">Heresy<\/a>. A <\/span><i><span style=\"font-weight: 400;\">Heretic&#8217;s Guide to Building a Managing a High-Performing Sales Team <\/span><\/i><span style=\"font-weight: 400;\">highlighted the role of a successful Sales Team.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">What was in it for us:<\/span><\/p>\n<ul>\n<li><b>Groups<\/b><span style=\"font-weight: 400;\"> are remarkably intelligent and are often <\/span><b>smarter than the smartest people<\/b><span style=\"font-weight: 400;\"> in them, it\u2019s also important to <\/span><b>distribute<\/b><span style=\"font-weight: 400;\"> key <\/span><b>learnings<\/b><span style=\"font-weight: 400;\"> across the team.<\/span><\/li>\n<li><b>Team goals<\/b><span style=\"font-weight: 400;\"> always come first before individual goals.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Problems are easier to solve <\/span><b>collectively<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We said that we\u2019d chose the 3 best presentations, but we can\u2019t not mention the short introduction from our friend <\/span><b>Mick Griffin<\/b><span style=\"font-weight: 400;\">! Mick prepared a small study on questions like: \u2018Can somebody recommend a product\/service?\u2019 in social media. What is the conclusion here? <\/span><b>People are looking for help<\/b><span style=\"font-weight: 400;\">. So offer it to them &#8211; even if it\u2019s not your product. Look for a problem that you might solve and also learn from needs and challenges.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/c4DyjstH2lnxB4\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Presentation by Mick Griffin, source: <a href=\"http:\/\/www.slideshare.net\/pipelinesummit\" target=\"_blank\" rel=\"noopener\">SlideShare<\/a><\/em><\/p>\n<div class=\"shortcode trial\"><h4><span>Get deep insights, identify your strengths and weaknesses<\/span><a title=\"Sign up\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Sign up<\/a><\/h4><\/div>\n<h2><a name=\"3.\"><\/a>Expectations for the future<\/h2>\n<p><span style=\"font-weight: 400;\">Overall we really liked the whole conference and we definitely will recommend it to all sales professionals, to founders (especially SaaS companies), and to marketers &#8211; and not only here in Poland. <\/span><\/p>\n<p>As much, as we liked the structure and guests this year, we would change a few elements:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The whole conference could be a little shorter with few less presentations, as every presentation was packed with knowledge and tips.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">We would love to have some more time for questions &#8211; at the end of presentations but maybe also online (Twitter and hashtags)? This way there would be more interaction between people and speakers. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Some tips will be difficult to introduce in Poland, as it\u2019s still a younger and smaller market &#8211; so it would be amazing if speakers could also relate their suggestions to this specific environment.<\/span><\/li>\n<\/ul>\n<h2><a name=\"4.\"><\/a>What we\u2019re taking for ourselves?<\/h2>\n<p><span style=\"font-weight: 400;\">As we mentioned at the beginning, every speaker had to share 3 practical things you can do the very next day. So instead of a summary, we want to share with you 3 tasks that we decided to introduce in Sotrender ASAP: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Improve<\/b> <b>segmentation<\/b><span style=\"font-weight: 400;\"> of our clients and leads so we\u2019ll be sure that all clients are getting the support they need but also that we\u2019re not losing valuable leads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verify our <\/span><b>buyer personas<\/b><span style=\"font-weight: 400;\"> and make sure that we understand their needs and problems correctly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We have an awesome team already but we probably can do more to set up better <\/span><b>individual<\/b><span style=\"font-weight: 400;\"> and <\/span><b>team<\/b> <b>goals<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p>Beloved readers, which of these tips do you like the most?\u00a0<span style=\"font-weight: 400;\">Will you come for <strong>Pipeline Summit 2017<\/strong>?\u00a0<\/span><span style=\"font-weight: 400;\">Let us know what you think!<\/span><\/p>\n<div class=\"shortcode trial\"><h4><span>Start your free trial and analyze your Facebook profile!<\/span><a title=\"Learn more\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Learn more<\/a><\/h4><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This week we participated in the Pipeline Summit conference. Since it\u2019s advertised as the \u2018first of it\u2019s kind Event for Sales and Business Development professionals in Poland\u2019, we decided to find out if they fulfilled this promise. Is it worth adding it to your calendar for next year\u2019s edition? Well, here\u2019s Sotrender\u2019s brief summary and [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":23437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2273],"tags":[543,2075,2077],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pipeline Summit 2016 conference - review and highlights<\/title>\n<meta name=\"description\" content=\"We enjoyed Pipeline Summit 2016 conference we definitely will recommend it to all sales professionals, to founders of SaaS companies and to marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2016\/10\/pipeline-summit-2016-review-and-highlights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pipeline Summit 2016 conference - 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