{"id":23343,"date":"2016-10-14T16:40:00","date_gmt":"2016-10-14T14:40:00","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=23343"},"modified":"2024-04-16T14:40:00","modified_gmt":"2024-04-16T12:40:00","slug":"personal-branding-role-of-social-media-in-building-one","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2016\/10\/personal-branding-role-of-social-media-in-building-one\/","title":{"rendered":"Personal branding &#8211; role of social media in building one."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Personal branding is a term crossing the minds of more and more professionals\u2026 and worrying them too. Everyone seems to know it, yet there\u2019s still so many questions surrounding it. Especially these days, when digital platforms are growing at such a quick pace and the competition is stronger than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So <\/span><b>what is personal branding<\/b><span style=\"font-weight: 400;\"> anyway? Personal branding is an increasingly popular practice of marketing yourself as a person. By taking several actions and using different platforms, you build your image as an expert in a certain area. Doing this, you also make yourself more exposed to potential clients, audiences, partners, or even employers. Building the awareness of your own brand means that you\u2019re also building an awareness of what you offer and the quality of your products and services.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">To do personal branding well, you need to understand that<\/span><b> YOU ARE A BRAND &#8211; and it consists of everything you do, everything you publish, and everything you show. <\/b><span style=\"font-weight: 400;\">That\u2019s why it\u2019s so important to stand out and be consistent across all platforms.<\/span><\/p>\n<h2><b>Building a personal brand &#8211; where to start?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If we could give you just one piece of golden advice, it would be this: <\/span><b>Create a strategy<\/b><span style=\"font-weight: 400;\">. You can build your personal brand in many ways (writing about and sharing your knowledge, talking publicly, showing up at conferences, building your network etc.) and use multiple platforms to do it (websites, blogs, radio, podcasts, social media etc.). So it\u2019s easy to get lost quickly <\/span><span style=\"font-weight: 400;\">if you don\u2019t have a plan<\/span><span style=\"font-weight: 400;\">. Creating <\/span><span style=\"font-weight: 400;\">a special<\/span><span style=\"font-weight: 400;\"> document that contains at least the following will help you to specify what and where you should<\/span><span style=\"font-weight: 400;\"> maintain your activity<\/span><span style=\"font-weight: 400;\">: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Self analysis <\/b><span style=\"font-weight: 400;\">&#8211; what are my strengths and weaknesses, what can I do, what can I give, <\/span><span style=\"font-weight: 400;\">what I need to work on, and what I have to be careful about<\/span><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Goals<\/b><span style=\"font-weight: 400;\"> &#8211; what I want to achieve, in what time, and how I will be measure it;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Audience<\/b><span style=\"font-weight: 400;\"> &#8211; who I want to reach and where I can find them;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Tone of voice <\/b><span style=\"font-weight: 400;\">&#8211; how I want to be perceived, how I can <\/span><span style=\"font-weight: 400;\">speak with<\/span><span style=\"font-weight: 400;\"> my audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No matter where you start though, these days it\u2019s clear that you have to take one thing under consideration: <\/span><b>people will thoroughly dissect your online activity<\/b><span style=\"font-weight: 400;\">. Especially your social media profiles. You may be surprised just how precise and picky they can be with their scrutiny before they do any business with you. <\/span><\/p>\n<h2><b>Social media and personal branding<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>LinkedIn<\/strong> is a platform for specialists. It contains user profiles with personal information such as work history, experience, or publications. But it also has discussion groups and LinkedIn Pulse &#8211; blogs created by professionals. Because of it\u2019s business-oriented nature, LinkedIn is considered a prime social media platform for building and enhancing your personal branding. Due to this nature, it\u2019s quite easy to treat it \u2018better\u2019 &#8211; better fitted for the goal of building your personal brand and prioritizing it in your activity. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, people focused on <\/span><span style=\"font-weight: 400;\">boosting<\/span><span style=\"font-weight: 400;\"> their LinkedIn profile often forget about the power and potential of <strong>Facebook<\/strong> and <strong>Twitter<\/strong>. They treat them <\/span><span style=\"font-weight: 400;\">like social media channels used only for private or entertainment purposes<\/span><span style=\"font-weight: 400;\">. The truth is that both of those platforms are extremely important in creating a complex and professional identity on the Internet. Why is that, you ask? Well&#8230;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Every day <\/span><b>millions of people<\/b><span style=\"font-weight: 400;\"> log into Facebook and Twitter, where they have the chance to see you and interact with your brand. But if you aren\u2019t on these platforms, or if your presence isn\u2019t noticeable or professional enough for business purposes \u2013 then you\u2019re missing your chance.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Say your business partners, clients, or potential employers are looking for more information about you \u2013 they may come across your Facebook\/Twitter profiles too. So you should <strong>stand out with an amazing profile<\/strong> that says a lot about you, your business, and your initiative.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Both platforms can play a great role in building your personal brand. But they can also be pretty difficult to manage regularly. What you need to do is think about their advantages and features in context of your whole strategy. And to make things easier from the start, begin with just one platform and focus on that. It\u2019s always better to do one thing very well rather than a few things haphazardly. Then you just won\u2019t have any results &#8211; or you\u2019ll have results you won\u2019t be proud of. We understand that it may be a struggle or a bit confusing for you, so we\u2019ve prepared a list of pros for both Twitter and Facebook to help you decide. Once you get to know them, it will be easier to decide on where to concentrate your actions.<\/span><\/p>\n<h2><b>Building personal branding with Facebook &#8211; why does it make sense?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The only reason that should be enough for you to start thinking about using Facebook for your business purposes is it\u2019s number of users. Which, in the second quarter of 2016, reached more than 1, 70 billion people all around the world. But that\u2019s not all:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>FLEXIBILITY<\/b><span style=\"font-weight: 400;\"> &#8211; You can use own <\/span><b>personal profile<\/b><span style=\"font-weight: 400;\"> or a <\/span><b>fanpage<\/b><span style=\"font-weight: 400;\"> you created (pros and cons of both solutions coming soon to our blog!). <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>TARGETING OPTIONS <\/b><span style=\"font-weight: 400;\">&#8211; by using the extensive possibilities of <\/span><b>Facebook Ads<\/b><span style=\"font-weight: 400;\">, your content can be presented in an appealing way to the detailed target group of your choice.<\/span><span style=\"font-weight: 400;\"><strong> Ian Cleary from <a href=\"http:\/\/www.razorsocial.com\">RazorSocial<\/a><\/strong> says that thanks to this he can \u201c<em>connect website traffic to Facebook as an audience I can retarget with ads<\/em>.\u201d You\u2019ll find more thoughts straight from Ian in our next article. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>BENCHMARKING<\/b><span style=\"font-weight: 400;\"> &#8211; You can <\/span><b>follow other brands<\/b><span style=\"font-weight: 400;\">, including the majority of your competitors. Staying up to date with their latest posts, the news, and trends will help you get on the right track. And that\u2019s why you should keep an eye on it all the time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>GROUPS<\/b><span style=\"font-weight: 400;\"> &#8211; By joining <\/span><b>professional groups<\/b><span style=\"font-weight: 400;\"> on Facebook, you are allowed to take part in valuable and educational discussions and discover new opportunities. This will help you<\/span><b> gain new contacts <\/b><span style=\"font-weight: 400;\">in your network, new clients, or business partners. <\/span><span style=\"font-weight: 400;\">For <strong>Dan Purvis, \u00a0Founder &amp; Director at <a href=\"http:\/\/www.commsaxis.com\">Communications Axis<\/a><\/strong>, <\/span><span style=\"font-weight: 400;\">joining and getting involved in the right Groups \u201c<em>help drive conversations, traffic, and credibility<\/em>\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>INNOVATIONS<\/b><span style=\"font-weight: 400;\"> &#8211; Facebook has implemented <\/span><b>a lot of features<\/b><span style=\"font-weight: 400;\"> over the years, many of which work well for personal branding. Just look at Facebook <\/span><b>Live Video<\/b><span style=\"font-weight: 400;\">, which can be used to connect with your audience. For example, you can host live Q&amp;A sessions or announce the launch of your new product.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>ANALYTICS<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><b>Your influence can be measured<\/b> <b>and analysed<\/b><span style=\"font-weight: 400;\"> (check <\/span><a href=\"https:\/\/www.sotrender.com\/features\"><b>here<\/b><\/a><span style=\"font-weight: 400;\"> what we can do for you!). Facebook is a great tool to learn about your activities, but more importantly about your audience &#8211; what they like, want and do online, etc. \u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook seems to be a \u201cmust\u201d, but not everybody thinks that\u2019s true. While Facebook is about connecting, Twitter is about following. Many opinion leaders, influencers, bloggers, and journalists actually make Twitter their prime (or even the only) social media channel to spread the word about their business and activity. Bearing in mind that this microblogging platform gets 313 million monthly active users, <\/span><b>Twitter can be a great solution <\/b><span style=\"font-weight: 400;\">and the biggest slice of your personal branding cake. <\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\" class=\"hs-cta-node hs-cta-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\"><img decoding=\"async\" id=\"hs-cta-img-17aa57f4-5c32-46e4-a7e9-d94ffcd56c10\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/17aa57f4-5c32-46e4-a7e9-d94ffcd56c10.png\" alt=\"Start analyzing your Facebook profiles with Sotrender!\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>What makes Twitter valuable for building a personal brand?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Twitter is not necessarily about looking for and talking to friends. It\u2019s about looking for influencers, brands, valuable conversations, and interesting topics to explore. Due to it\u2019s nature, it may be considered a platform for seeking, publishing, and discussing real time news rather than entertaining content and sharing personal info. Below you will find some more things differentiating it from Facebook, as well as things they have in common.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>SIMPLICITY<\/b><span style=\"font-weight: 400;\"> &#8211;<\/span> <span style=\"font-weight: 400;\">By <\/span><b>tagging, following, mentioning, <\/b><span style=\"font-weight: 400;\">you can easily find and stay tuned with influencers from your field. Be it tagging them in discussions, following what they do, mentioning them in your posts or answers; It\u2019s easy. If you put the right amount of thought into it, it brings results &#8211; at least in building your network. You can favourite and retweet (share) information and get noticed almost immediately. For <strong>Lilach Bullock, <a href=\"http:\/\/lilachbullock.com\">Social Media Marketing Expert<\/a>, \u00a0<\/strong>Twitter is just &#8220;<em>an amazing platform for building a brand from scratch<\/em>&#8220;.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>HASHTAGS<\/b><span style=\"font-weight: 400;\"> &#8211; They increase your chances of being found by people interested in a particular topic. Just add the appropriate one to your tweet. Hashtags also help you find relevant people in your field or trends around the area you are interested in. Facebook also implemented the possibility of using hashtags, but it\u2019s much more effective on Twitter. It\u2019s where hashtags we\u2019re born, after all. <strong><a href=\"https:\/\/twitter.com\/Pollage\">Pollyanna Ward<\/a>, Digital and Social Media Manager at Mondelez International<\/strong>, regards Twitter as <em>&#8220;a fantastic platform, mainly because of the ability to follow people in your industry without the awkward sending of a friend request.&#8221;<\/em><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>OBSERVING TRENDS<\/b><span style=\"font-weight: 400;\"> &#8211; Following what\u2019s going on in the world and keeping up with industry trends helps you better understand people\u2019s wants and needs (especially your audience). It\u2019s a great way to start or join discussions as well as ride a wave of hot topics relative to what you do or present with your personal brand (but only if you really have something valuable to add!).<br \/>\n<\/span><i><span style=\"font-weight: 400;\">You can familiarize yourself with our <a href=\"https:\/\/www.sotrender.com\/category\/twitter\/\">Twitter Trends<\/a> to see what really works on Twitter, month-by-month.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><b>MULTI SCREENING<\/b><span style=\"font-weight: 400;\"> &#8211; Twitter is a great platform for real-time discussion &#8211; be it popular events, TV series, or programmes like political debates. Obviously, Facebook can be also used for this purpose as well. But it is actually Twitter which, with its character (quick and smart), is better suited for it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>FRESHNESS<\/b><span style=\"font-weight: 400;\"> &#8211; On Twitter, you can\u2019t post too many things. You just can\u2019t. What would be considered spam on Facebook is welcomed on Twitter. Even if you publish 10 articles concerning the same topic, or recommend very similar pieces of content to others. Twitter is all about regular and frequent posting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>TARGETING OPTIONS<\/b><span style=\"font-weight: 400;\"> &#8211; Same as Facebook, Twitter offers multiple options to target your desired audience with both organic and paid messages. On top of your standard geographical and demographic options, you can search for people who are following your competitors or are fans of a particular topic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>MOBILE FIRST<\/b><span style=\"font-weight: 400;\"> &#8211; Users are always connected to Twitter &#8211; <strong>over 80%<\/strong> of people use their smartphones and tablets to tweet, share, and comment. That means that you can reach them almost every time of the day, no matter where they are and what they do &#8211; as according to Morgan Stanley research, <\/span><b>91%<\/b><span style=\"font-weight: 400;\"> of adults keep their <\/span><b>smartphones<\/b><span style=\"font-weight: 400;\"> within arm&#8217;s reach.<\/span><\/li>\n<\/ul>\n<h2><b>Enough of this theory&#8230; <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We mentioned<\/span><span style=\"font-weight: 400;\"> some elements that you should take into consideration in context of your strategy for building your own personal branding. Both platforms are work well for new solutions and innovations, so it\u2019s also necessary to observe and adjust your activity. <\/span><span style=\"font-weight: 400;\">You never know when a particular platform will come up with the next idea which could be a game-changer for personal branding. Even if you choose one platform to begin with, do not forget about following the news about other services too. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But all of this is just theory. Wonder what people who have success in this field would tell you about their journey? Lucky you! We already asked them. So you can expect the 2nd part of this post on our blog in just a few days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>And that\u2019s not the end yet<\/strong> &#8211; we also prepared our own list of 3 Ts &#8211; Tips, Tricks, and Tools to make your personal brand stand out from the crowd. Coming your way very soon, <\/span><span style=\"font-weight: 400;\">so be sure to follow us!<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-node hs-cta-2d3fed96-64cc-4629-afbe-1141517fa323\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323\"><img decoding=\"async\" id=\"hs-cta-img-2d3fed96-64cc-4629-afbe-1141517fa323\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/2d3fed96-64cc-4629-afbe-1141517fa323.png\" alt=\"Analyze your social media efforts with Sotrender!\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personal branding is a term crossing the minds of more and more professionals\u2026 and worrying them too. Everyone seems to know it, yet there\u2019s still so many questions surrounding it. Especially these days, when digital platforms are growing at such a quick pace and the competition is stronger than ever. So what is personal branding [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":23363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1779,1783,1785,3266],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personal branding - role of social media in building one.<\/title>\n<meta name=\"description\" content=\"To do personal branding well, you need to understand that YOU ARE A BRAND - and it consists of everything you do.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2016\/10\/personal-branding-role-of-social-media-in-building-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal branding - 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