{"id":22843,"date":"2016-08-08T14:32:41","date_gmt":"2016-08-08T12:32:41","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=22843"},"modified":"2016-08-08T14:32:41","modified_gmt":"2016-08-08T12:32:41","slug":"fanpage-trends-uk-july-2016","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2016\/08\/fanpage-trends-uk-july-2016\/","title":{"rendered":"Fanpage Trends UK July 2016 &#8211; Movie trailers and the Labour party"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.sotrender.com\/\">Sotrender<\/a> is happy to present the 12th edition of Fanpage Trends UK \u2013 the first report analysing brand communication on Facebook in the UK. We analysed reach,  engagement,  customer service,  and content on Facebook in 11 integral industries. What are the biggest UK Facebook Pages? Which of them is the most successful at engaging fans and followers? <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/reports\/201607_uk\/categories\">Read the report and broaden your perspective on the social media landscape in the United Kingdom.<\/a><\/p>\n<p style=\"text-align: justify;\">The report contains data for 11 different industries present on Facebook in the UK. These are: All UK Brands,  Alcohol,  Banks,  IT\/Electronics,  Beverages,  Beer,  Politics,  Retail,  Cars,  Sweets,  and Telecommunication.<!--more--><\/p>\n<h2><strong>The best performing profiles<\/strong><\/h2>\n<p style=\"text-align: justify;\">This month\u2019s most engaging posts came from\u00a0Universal Pictures UK,  Jeremy Corbyn,  and Ride UK BMX. Universal Pictures UK <a href=\"https:\/\/www.facebook.com\/universalpicturesuk\/videos\/1255632597781613\/\">posted a trailer for their film \u2018Loving, \u2019<\/a> set to be released in February 2017. The film got nearly twice as much interactivity as the next best post. The controversial topic of the film was the likely cause of the success. The film is\u00a0about an interracial couple in 1950\u2019s America who are sentenced to prison for getting married. It\u2019s an unfortunate and controversial part of American history,  which also mirrors the social justice movement of homosexuals today,  making it a timely topic for social media ripe for discussion.<\/p>\n<p><center><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Funiversalpicturesuk%2Fvideos%2F1255632597781613%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: justify;\">The second best post came from Jeremy Corbyn,  who <a href=\"https:\/\/www.facebook.com\/JeremyCorbynMP\/videos\/10154352135343872\/\">posted a video directed at the Labour party<\/a> focusing on the results of the Brexit referendum and its consequences. The video was low on actual insights,  but it did well in rallying party members and enticing support on Facebook. The Labour party saw a massive increase in numbers after Brexit,  and Corbyn was ready to leverage that on social media.<\/p>\n<p style=\"text-align: justify;\">On a lighter note,  the third most popular post came from Ride UK BMX,  who <a href=\"https:\/\/www.facebook.com\/RideUKBMX\/videos\/10154279348529618\/\">posted a video of \u2018extreme wheelbarrow guy.\u2019<\/a> He does tricks with a wheelbarrow,  and it\u2019s both funny and awesome to see.<\/p>\n<h2><strong>The most engaging profiles<\/strong><\/h2>\n<p style=\"text-align: justify;\">This July,  Leicester City Football Club was the most engaging profile,  with 9% of their 521 thousand fans engaged. This was followed by Red Bull Racing with 8% of their nearly 497 thousand fans. In third place was\u00a0Jeremy Corbyn with a whopping 62% engaged,  which only amounted to 484 thousand users engaged. Brexit clearly incited action on social media,  as we discovered in <a href=\"https:\/\/www.sotrender.com\/2016\/07\/brexit-on-twitter\/\">one of our recent analyses<\/a>.<\/p>\n<p style=\"text-align: justify;\">Still want more fanpage trends? Check out the inforgraphic below. Or better yet,  <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/reports\/201607_uk\/categories\">download the full report!<\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.sotrender.com\/wp-content\/uploads\/2016\/08\/Sotrender-Blog-Fanpage-Trends-JUL-03.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22953 size-large\" src=\"https:\/\/www.sotrender.com\/wp-content\/uploads\/2016\/08\/Sotrender-Blog-Fanpage-Trends-JUL-03-724x1024.png\" alt=\"Sotrender Blog Fanpage Trends JUL 03\" width=\"724\" height=\"1024\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.sotrender.com\/wp-content\/uploads\/2016\/08\/Sotrender-Blog-Fanpage-Trends-JUL-04.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22955 size-large\" src=\"https:\/\/www.sotrender.com\/wp-content\/uploads\/2016\/08\/Sotrender-Blog-Fanpage-Trends-JUL-04-724x1024.png\" alt=\"Sotrender Blog Fanpage Trends JUL 04\" width=\"724\" height=\"1024\" \/><\/a><\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/reports\/201607_uk\/categories\"><strong>Download the full report!<\/strong><\/a><\/h2>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sotrender is happy to present the 12th edition of Fanpage Trends UK \u2013 the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries. What are the biggest UK Facebook Pages? Which of them is the most successful at engaging fans [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":21729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1777,1783],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fanpage Trends UK July 2016 - Movie trailers and the Labour party<\/title>\n<meta name=\"description\" content=\"Sotrender is happy to present the 12th edition of Fanpage Trends UK \u2013 the first report analysing brand communication on Facebook in the UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2016\/08\/fanpage-trends-uk-july-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fanpage Trends UK July 2016 - Movie trailers and the Labour party\" \/>\n<meta property=\"og:description\" content=\"Sotrender is happy to present the 12th edition of Fanpage Trends UK \u2013 the first report analysing brand communication on Facebook in the UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2016\/08\/fanpage-trends-uk-july-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-08T12:32:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/03\/header-4-950x634.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"634\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Kowalski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Kowalski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2016\/08\/fanpage-trends-uk-july-2016\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2016\/08\/fanpage-trends-uk-july-2016\/\",\"name\":\"Fanpage Trends UK July 2016 - Movie trailers and the Labour party\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2016\/08\/fanpage-trends-uk-july-2016\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2016\/08\/fanpage-trends-uk-july-2016\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/03\/header-4.jpg\",\"datePublished\":\"2016-08-08T12:32:41+00:00\",\"dateModified\":\"2016-08-08T12:32:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/c32cbea4a17d84d2c06359efc62f0a0b\"},\"description\":\"Sotrender is happy to present the 12th edition of Fanpage Trends UK \u2013 the first report analysing brand communication on Facebook in the UK.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2016\/08\/fanpage-trends-uk-july-2016\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/2016\/08\/fanpage-trends-uk-july-2016\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2016\/08\/fanpage-trends-uk-july-2016\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/03\/header-4.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/03\/header-4.jpg\",\"width\":7360,\"height\":4912},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2016\/08\/fanpage-trends-uk-july-2016\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fanpage Trends UK July 2016 &#8211; 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