{"id":21279,"date":"2016-02-18T14:59:29","date_gmt":"2016-02-18T13:59:29","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=21279"},"modified":"2024-04-22T10:59:55","modified_gmt":"2024-04-22T08:59:55","slug":"social-media-marketing-can-be-fun-and-boost-sales","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2016\/02\/social-media-marketing-can-be-fun-and-boost-sales\/","title":{"rendered":"Social Media Marketing Can Be Fun: 4 Steps To Boost Sales"},"content":{"rendered":"

Imagine you’re in an amusement park. And you’re just having a blast. Then, suddenly, a perfect stranger stops you and starts convincing you to invest money in a no-name product.
\nWould you buy it? Or would you rather tell the guy to look for another fool to fleece?\u00a0Let us guess.
\nThis is exactly what happens when you establish your social media marketing strategy\u00a0and start selling right away<\/strong>.<\/p>\n

Social media is, above all else, about having fun. But your business is about money.\u00a0<\/strong>So how do you reconcile the interests of your potential consumers with the interests of\u00a0your bank account? We gathered some insights from the experts and now we’re going to share them with you in 4 simple steps.<\/p>\n

1. Know your brand better<\/strong><\/h2>\n

As our friends from Sombrero blog rightly point out<\/a>, Apple isn\u2019t just about new iPhones. They’re about innovation and changing everyday life. Coca-Cola isn\u2019t about a drink, it\u2019s about friends and family. What is your brand about? Why should people trust you? What else can you offer them, besides\u00a0your products or services?<\/strong><\/p>\n

If you’re still not sure, go back to the fairground metaphor – people use social media, because they want to have fun. Keep your brand amusing, thought-provoking, and cheering. Your ultimate goal should be the audience that visits your Facebook Page or Twitter profile\u00a0not only when they have some trouble with your service<\/strong>, but when they want to learn something new and interesting. Or just to be cheered up!<\/p>\n

Our favourite example is the beverage brand\u00a0innocent<\/strong><\/a>. They rarely post to promote their products, and their posts are genuinely funny. Just look at the\u00a0series of photos they\u2019ve posted about their 4th floor stapler.\u00a0They aren\u2019t allowed to remove it from the 4th floor, yet they\u2019ve taken several photos of the stapler at Salzburg, Cambridge, and Boston.<\/p>\n

\"innocent\"<\/a><\/p>\n

They are an excellent example of how to do social media properly and it’s no surprise to us that every month they\u00a0beat the competition in the Fanpage Trends UK<\/a>\u00a0as\u00a0the most engaging page in their category:<\/p>\n

\"Zrzut<\/a><\/p>\n

2. Interact & add value.<\/strong><\/h2>\n

People do business with people, so it is very important to use Social Media to build relationships with people and you are never going to do that if you just use Social Media to broadcast your message across. \u00a0Spend time each day interacting with other users and ask for help when you need it.<\/p><\/blockquote>\n

– Nicky Kriel<\/a><\/p>\n

By “spending time” we don’t mean “schedule tweets to be sent every 10 minutes, all day, all night”. We aren’t big fans of poorly understood automation. How to use social media tools to save time & boost your business, but still keep that human touch?\u00a0<\/strong><\/p>\n

We recommend that you read this post by Gary Vaynerchuk<\/a>\u00a0about what happened when he posted this tweet<\/a>:<\/p>\n

\"Zrzut<\/a><\/p>\n

Once you understand how to benefit from real interaction, stay focused on the message you send to your audience<\/strong>.<\/p>\n

Ensure you avoid just broadcasting \u2013 it’s easy to do but doesn’t offer huge value to your audience so make sure you take the time to engage and add value.<\/p><\/blockquote>\n

– Lilach Bullock<\/a><\/p>\n

Sharing is caring. Use your knowledge and experience to support your audience<\/strong>. It may mean that sometimes you will do something for free<\/em>, but don’t avoid it. Do you try to extract money from all your friends all the time? We don’t think so. Treat your fans and followers\u00a0as your friends<\/strong>, and they will\u00a0think of you as an expert and\u00a0an acquaintance. And guess what? This is what the concept of influencer marketing is about!<\/p>\n

3. Measure & adjust.<\/strong><\/h2>\n

Start to engage with other targeted users on the selected social networks through following \/ follow back, sharing their content, or commenting on their posts.\u00a0<\/span>Do this on a daily basis and also be sure to engage back when people begin to engage with your own posts.<\/p><\/blockquote>\n

– Neal Schaffer<\/a><\/p>\n

How do you pick\u00a0content that is really engaging, and that your audience is interested in reading & sharing? You can use the Content Strategy Module<\/a> <\/strong>available in Sotrender. It lets you organize your posts into categories & compare them, seeing which groups of posts are performing better than others<\/strong>.<\/p>\n

\"Post-Tagging-Tabs\"<\/a><\/p>\n

Just try smuggling some promotional content and observe its performance. If it performs well, you can go to the last step…<\/p>\n

4. Boost.<\/strong><\/h2>\n

If you feel that your brand stands out in social media and has a strong engaged audience, it’s time to consider paid promotion<\/strong>.<\/p>\n

\n
Paid adverting will\u00a0continue to increase in popularity. The owners and shareholders of the on\u00a0line businesses provide\u00a0a certain amount of free functionality but continue to find innovative ways to charge for their\u00a0services too. Well planned\u00a0paid advertising\u00a0campaigns can be extremely targeted which means more\u00a0businesses and SEO managers like myself will continue to pay for traffic, \u00a0likes, shares, tweets and\u00a0other online paid advertising.<\/div>\n<\/blockquote>\n
– Lukasz Zelezny<\/a><\/div>\n
<\/div>\n
In the beginning advertising in social media may seem to be complicated, but there are some good tools you can check out <\/strong>(with free trials):\u00a0AdEspresso<\/a>, \u00a0<\/strong>FastTony.es<\/a>\u00a0<\/strong>and\u00a0<\/strong>Qwaya<\/a><\/strong>.\u00a0And on Adel de Meyer<\/a> blog you will find simple tips how to craft the perfect message<\/a><\/strong>. Just remember, keep it both informative and amusing!<\/div>\n

\"Zrzut<\/a><\/p>\n

Follow those 4 steps & let us know how it works for you.\u00a0We will be more than happy to include some of your experiences in our next posts!<\/p>\n

PS. Meet\u00a0somebody who inspired us to write this post. This is our new Office Dog, Pixel<\/strong>. So far he gathered more likes, comments, & shares that any report we published. See? Serious researches are valuable & inspiring, but hey! Everybody needs to loosen up sometimes.<\/p>\n

\"12695353_10153498780574514_1643903836_o\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine you’re in an amusement park. And you’re just having a blast. Then, suddenly, a perfect stranger stops you and starts convincing you to invest money in a no-name product. Would you buy it? Or would you rather tell the guy to look for another fool to fleece?\u00a0Let us guess. This is exactly what happens […]<\/p>\n","protected":false},"author":63,"featured_media":21285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3266],"tags":[575,851,1927,1929,1931],"yoast_head":"\nSocial Media Marketing Can Be Fun: 4 Steps To Boost Sales<\/title>\n<meta name=\"description\" content=\"How to make your Social Media Marketing & Content Strategy an efficient Sales tool with small budget & a lot of fun? 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