{"id":20745,"date":"2016-01-20T10:57:31","date_gmt":"2016-01-20T09:57:31","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=20745"},"modified":"2024-04-16T14:40:08","modified_gmt":"2024-04-16T12:40:08","slug":"social-media-anti-trends-2016","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2016\/01\/social-media-anti-trends-2016\/","title":{"rendered":"Social Media Anti-Trends 2016"},"content":{"rendered":"

As everybody is curious about what’s gonna be trending in 2016, it’s high time to\u00a0look at it from a different perspective and find out what\u00a0is\u00a0pass\u00e9\u00a0and so 2015<\/em> in Social Media Marketing.\u00a0That is why Sotrender Team<\/a>\u00a0asked 12 influencers\u00a0to finish the sentence:<\/p>\n

2016 is NOT a year of…<\/strong><\/span><\/h2>\n

Check it out to see\u00a0what parts\u00a0of your Social Media strategy you must leave behind in 2015!<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\"iancleary\"<\/a><\/td>\n\n
\n

\u00a02016 is not a year of Meerkat. In 2015 we seen Meerkat and Periscope going head to head but Twitter bought Periscope. Recently Twitter announced that it’s going to embed Periscope within Twitter streams. Unfortunately\u00a0Meerkat is going to find it very difficult<\/strong> to get good traction in 2016.<\/p>\n

\n<\/blockquote>\n

Ian Cleary<\/strong><\/a><\/span>,
\nFounder of\u00a0RazorSocial<\/a>.<\/p>\n<\/td>\n<\/tr>\n

\"adamconnell\"<\/a><\/td>\n\n
\n

2016 is not a year of\u00a0relying too heavily on a single platform<\/strong> or social network to grow your business. When Facebook dropped organic reach, it created a lot of fall out. Brands who had spent millions building a following, could now only reach a handful of their fans.\u00a0And bloggers who relied too much on Facebook lost almost all of their traffic overnight.\u00a0The lesson here is to avoid “building on rented land”.\u00a0Stop sending your readers to your social networks, encourage them to join your email list first. Then ask them to follow your social networks. It’s time to build an audience on your terms.<\/p>\n<\/blockquote>\n

Adam Connell<\/strong><\/a><\/span>,
\nFounder of BloggingWizard<\/a>.<\/p>\n<\/td>\n<\/tr>\n

\"adeldemeyer\"<\/a><\/td>\n\n
\n

2016 is not a year of\u00a0static images<\/strong>, but moving pictures. Video and live streaming is what social media users are craving this year. It is all about telling stories by using platforms like Snapchat, Blab, Periscope, Youtube and Vine. Video viewing statistics on platforms like Facebook and Snapchat are mind-blowing at the moment with Youtube just getting stronger by the minute as we know. Beautiful images will always be important in any content strategy, but 2016 is the year of the ‘moving pictures’.<\/p>\n<\/blockquote>\n

\u00a0Adel de Meyer<\/a><\/strong><\/span>,
\nSocial Media Specialist\u00a0& Entrepreneur<\/a>.<\/p>\n<\/td>\n<\/tr>\n

\"mickgriffin\"<\/a><\/td>\n\n
\n

2016 is not a year of\u00a0automation on Twitter<\/strong>. In 2015 we saw a rise in auto likes, retweets, and DMs based on hashtags used in tweets. However, now if I add #sales into any tweet, I am guaranteed 10 new followers, and 5 likes. So what was once an automatic engagement tool, has now been already overused and is now much less valuable!<\/p>\n<\/blockquote>\n

Mick Griffin<\/strong><\/a><\/span>,
\nPartner of Brand24<\/a>.<\/p>\n<\/td>\n<\/tr>\n

\"timfargo\"<\/a><\/td>\n\n

2016 is not a year of\u00a0“best time to tweet\u201d pattern<\/strong>. The idea most likely to die. It assumes that everyone will look at your message.\u00a0 Not true. It assumes that the best source of business is your existing followers. Also, quite likely untrue. The best time to tweet is whenever there is another person interested in what you are saying.<\/p><\/blockquote>\n

Tim Fargo<\/a><\/strong><\/span>,
\nCEO of Tweet Jukebox<\/a>.<\/p>\n<\/td>\n<\/tr>\n

\"ianandersongrey\"<\/a><\/td>\n\n
\n

2016 is not a year of\u00a0high quantity content<\/strong> creation. With the average American consuming more than 10 hours of content each day (it’s 9hrs+ in the UK) many people feel overwhelmed with the amount of content.\u00a0It used to be seen as important (particularly for search engine rankings) to post very regular but lower value content instead of high value and detailed content.<\/p>\n<\/blockquote>\n

Ian Anderson Gray<\/a><\/strong><\/span>,
\nBlogger & Founder of Seriously Social<\/a>.<\/p>\n<\/td>\n<\/tr>\n

\"evemayer\"<\/a><\/td>\n\n
\n

2016 is not a year of\u00a0weak status updates<\/strong> on LinkedIn. Your status update on LinkedIn is your free professional billboard. Once per weekday, update your personal status with information, entertainment, interaction or a call to action. This is your chance to remind your connections that you exist!<\/p>\n<\/blockquote>\n

Eve Mayer<\/strong><\/a><\/span>,
\nCEO of Social Media Delivered<\/a>.<\/p>\n<\/td>\n<\/tr>\n

\"tedrubin\"<\/a><\/td>\n\n
\n

2016 is not a year of advertising on social channels<\/strong> and calling it “social marketing.” It is time to get real, get social, and get past the limited view of simply throwing up ads. Old marketing was dictation… new marketing is communication. It is time to change from “Convince & Convert” to “Converse & Convert\u201d. You know what doesn’t work for a social media\/marketing strategy… NOT BEING SOCIAL! <\/span><\/p>\n<\/blockquote>\n

Ted Rubin<\/a><\/strong><\/span>,
\nSocial Marketing Strategist & Keynote Speaker<\/a>.<\/p>\n<\/td>\n<\/tr>\n

\"stephenwaddington\"<\/a><\/td>\n\n
\n

2016 is not a year of\u00a0constant or stability<\/strong>.\u00a0Public relations in 2016 will be a lot like it was in 2015.\u00a0It will be characterised by change.<\/p>\n<\/blockquote>\n

Stephen Waddington<\/strong><\/a><\/span>,
\nPartner & Chief Engagement Officer at Ketchum<\/a>.<\/p>\n<\/td>\n<\/tr>\n

\"dennisyu\"<\/a><\/td>\n\n

2016 is not a year of\u00a0being a single channel marketer<\/strong>, believing that SEO is something you “do”, of trying to hire agencies to do social media, and believing that there are magic tricks in digital marketing.<\/p><\/blockquote>\n

Dennis Yu<\/strong><\/a><\/span>,
\nCTO of BlitzMetrics<\/a>.<\/p>\n<\/td>\n<\/tr>\n

\"janzajac\"<\/a><\/td>\n\n

2016 is not a year of\u00a0forgetting about your competitors<\/strong>. Our social media channels may be getting amazing results, but we sometimes put a bit too much faith in them when we don\u2019t know how our competitors are doing. Nowadays, when the tools help you compare yourself with competitors (including paid communication), it\u2019s just mandatory to do it on a regular basis.<\/p><\/blockquote>\n

Jan Zaj\u0105c<\/strong><\/a><\/span>,
\nCEO of Sotrender<\/a>.<\/p>\n<\/td>\n<\/tr>\n

\"lukaszzelezny\"<\/a><\/td>\n\n

2016 is not a year of\u00a0limiting your advertising budget<\/strong>. Paid\u00a0 advertising\u00a0 on\u00a0 platforms\u00a0 like\u00a0 Facebook\u00a0 and\u00a0 Google\u00a0 will continue to increase in popularity. The owners and shareholders of these online businesses provide a\u00a0 certain\u00a0 amount\u00a0 of\u00a0 free\u00a0 functionality\u00a0 but\u00a0 continue\u00a0 to\u00a0 find\u00a0 innovative\u00a0 ways\u00a0 to\u00a0 charge\u00a0 for\u00a0 their services too. Well planned paid advertising campaigns can be extremely targeted which means more businesses\u00a0 and\u00a0 SEO\u00a0 managers\u00a0 like\u00a0 myself\u00a0 will\u00a0 continue\u00a0 to\u00a0 pay\u00a0 for\u00a0 traffic, likes, \u00a0 shares, \u00a0 tweets\u00a0 and other online paid advertising.<\/p><\/blockquote>\n

Lukasz Zelezny<\/strong><\/a><\/span>,
\nHead of Organic Acquisition at uSwitch<\/a>.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Do you agree with our experts? Or is there any other Anti-Trend<\/span><\/strong> that Social Media Marketing industry should avoid in 2016? Share your opinion in the comment section below!<\/p>\n

For us, keeping up to date with Social Media trends means keeping up with data<\/strong>.\u00a0We did our best in 2015<\/a> and we hope to share even more features, reports and tips with you this year.<\/p>\n

\"Analyze<\/a><\/span><\/span><\/p>\n

Stay tuned!<\/strong><\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"

As everybody is curious about what’s gonna be trending in 2016, it’s high time to\u00a0look at it from a different perspective and find out what\u00a0is\u00a0pass\u00e9\u00a0and so 2015 in Social Media Marketing.\u00a0That is why Sotrender Team\u00a0asked 12 influencers\u00a0to finish the sentence: 2016 is NOT a year of… Check it out to see\u00a0what parts\u00a0of your Social Media […]<\/p>\n","protected":false},"author":63,"featured_media":20939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1779,1783,1785,1787,1789,3266],"tags":[],"yoast_head":"\nSocial Media Anti-Trends 2016<\/title>\n<meta name=\"description\" content=\"We asked Social Media Marketing influencers to finish the sentence: 2016 is NOT a year of...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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