{"id":19669,"date":"2015-10-19T14:44:11","date_gmt":"2015-10-19T13:44:11","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=19669"},"modified":"2017-04-11T16:12:10","modified_gmt":"2017-04-11T14:12:10","slug":"facebook-myths-debunked-more-posting-leads-to-more-engagement","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2015\/10\/facebook-myths-debunked-more-posting-leads-to-more-engagement\/","title":{"rendered":"Facebook Myths Debunked: Does more posting lead to more engagement?"},"content":{"rendered":"

There are lots of differing opinions on how to do Facebook marketing right, and it\u2019s not always clear who\u2019s right and who\u2019s wrong. As a social media analytics company, we decided to gather real data and find the truth (or lackthereof) behind the most popular Facebook marketing myths. In our previous posts, we looked at the myths surrounding fanpage size<\/a> and question posts<\/a>. Now, we’re delving into the myth that more Facebook posts lead to more engagement.<\/p>\n

It\u2019s a myth widely described in many articles on how to increase Facebook organic reach or how to get more Facebook likes. You\u2019ll even find social media that influencers like Kim Garst<\/a> and Jon Loomer<\/a> support the idea that posting more leads to more engagement. But is that really true?\u00a0We took into consideration over 1k Facebook pages from various countries for this analysis. Similarly to what we wrote before<\/a>, we found that this idea is mostly not true. But not completely. Read on to find out why.<\/p>\n

More posting leads to more engagement<\/strong><\/h2>\n

Based on our research, it\u2019s clear that when it comes to brands, every subsequent post during a day always has lower reach (which is caused by Edge Rank). The first post always reachest the farthest. It\u2019s also known that in the case of media, this relation is barely present. Very often, you\u2019ll find that even the twentieth post can have much higher reach than the first one. So the message for media pages is clear – you can post as often as you\u2019d like.<\/p>\n

But the question we want to answer is what the consequences of frequent posting are – whether overall page reach will be higher when we post more often. And even if so, will the increase in reach be significant enough to warrant devoting more work to creating content?<\/p>\n

\"Facebook<\/a>

Substantially less reach is seen with each subsequent post<\/p><\/div>\n

 <\/p>\n

For that reason we compared the ratio between organic reach and the number of fans in relation to how many posts a Facebook page published weekly. We discovered that:<\/span><\/p>\n