{"id":18891,"date":"2015-07-23T10:49:08","date_gmt":"2015-07-23T09:49:08","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=18891"},"modified":"2017-04-11T17:11:59","modified_gmt":"2017-04-11T15:11:59","slug":"3-facebook-performance-indicators","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2015\/07\/3-facebook-performance-indicators\/","title":{"rendered":"3 Facebook Performance Indicators Crucial for Your Brand"},"content":{"rendered":"<p id=\"magicdomid4849\" class=\"ace-line gutter-author-p-427135 emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"TK\" data-author-name=\"Thomas K\" data-author-link=\"\/ep\/profile\/A2t48XhSMYj\"><span class=\"author-p-427135\">Does anyone remember how much we used to care about the amount of fans a Facebook page had? How it was supposed to be such a huge indicator of success? Or even more recently, whe<\/span><span class=\"author-p-427131\">n<\/span><span class=\"author-p-427135\"> a decrease in our relative organic reach had us feeling scared and hopeless<\/span><span class=\"author-p-427620\">? Yes, we<\/span><span class=\"author-p-427131\"> &#8211;\u00a0<\/span><strong><span class=\"author-p-427135\"> the <\/span><span class=\"author-p-427131\">admins of Facebook pages &#8211;<\/span><\/strong><span class=\"author-p-427620\"><strong> tend to trust outdated indicators<\/strong>. And let&#8217;s be honest &#8211; we sometimes put<\/span><span class=\"author-p-427135\"> a bit too much<\/span><span class=\"author-p-427620\"> faith in them <\/span><span class=\"author-p-427135\">when<\/span><span class=\"author-p-427620\"> we don&#8217;t know how our competitors are doing. <\/span><span class=\"author-p-427135\">But i<\/span><span class=\"author-p-427620\">t&#8217;s about time to change that. <\/span><\/p>\n<p class=\"ace-line gutter-author-p-427135 emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"TK\" data-author-name=\"Thomas K\" data-author-link=\"\/ep\/profile\/A2t48XhSMYj\"><span class=\"author-p-427131\">In<\/span><span class=\"author-p-427620\"><a title=\"Go to Sotrender's website\" href=\"http:\/\/www.sotrender.com\/\" target=\"_blank\"> Sotrender <\/a>we&#8217;re working with more than <\/span><span class=\"author-p-427131\">5<\/span><span class=\"author-p-427620\">0TB <\/span><span class=\"author-p-427131\">of <\/span><span class=\"author-p-427620\">social media data<\/span><span class=\"author-p-430245\">, regarding our 300+ clients from several countries<\/span><span class=\"author-p-427620\">. Analyzing <\/span><span class=\"author-p-427131\">it<\/span><span class=\"author-p-427620\"> and finding valuable insights is our daily routine. Now we want to share some of our knowledge and<\/span><span class=\"author-p-427135\"> show you<\/span> <span class=\"author-p-427620 b\"><b>what the <\/b><\/span><span class=\"author-p-427135 b\"><b>current <\/b><\/span><span class=\"author-p-427620 b\"><b>crucial indicators <\/b><\/span><span class=\"author-p-427131 b\"><b>are\u00a0<\/b><\/span><span class=\"author-p-427620 b\"><b>and <a href=\"https:\/\/www.sotrender.com\/blog\/2015\/07\/benchmark-your-fanpage\/\">how important <\/a><\/b><\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2015\/07\/benchmark-your-fanpage\/\"><span class=\"author-p-427135 b\"><b>it <\/b><\/span><span class=\"author-p-427620 b\"><b>is to look at them in comparison <\/b><\/span><span class=\"author-p-427135 b\"><b>to<\/b><\/span><span class=\"author-p-427620 b\"><b> others<\/b><\/span><\/a><span class=\"author-p-427620\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h2 id=\"magicdomid4817\" class=\"ace-line gutter-author-p-427131 emptyGutter toc-entry\" style=\"text-align: justify;\" data-author-initials=\"AP\" data-author-name=\"Aleksandra P\" data-author-link=\"\/ep\/profile\/p78rlIARvVx\"><span class=\"author-p-427131 b\"><b>What Facebook performance indicators should you choose?<\/b><\/span><\/h2>\n<p id=\"magicdomid4143\" class=\"ace-line gutter-author-p-427135 emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"TK\" data-author-name=\"Thomas K\" data-author-link=\"\/ep\/profile\/A2t48XhSMYj\"><span class=\"author-p-427135\">Every Facebook admin should focus on the following 3 areas:\u00a0<\/span><\/p>\n<h3><span class=\"author-p-427620 b\"><b>Reach structure<\/b><\/span><\/h3>\n<p id=\"magicdomid3834\" class=\"ace-line gutter-author-p-427620 line-list-type-hthree emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"FC\" data-author-name=\"Filip C\" data-author-link=\"\/ep\/profile\/stoMbSCmQEf\"><span class=\"author-p-427135\">This actually includes<\/span><span class=\"author-p-427620\"> three indicators<\/span><span class=\"author-p-427135\">, which are<\/span><span class=\"author-p-427620\">:<\/span><\/p>\n<ul>\n<li class=\"ace-line gutter-author-p-427620 line-list-type-hthree emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"FC\" data-author-name=\"Filip C\" data-author-link=\"\/ep\/profile\/stoMbSCmQEf\"><span class=\"author-p-427135\">P<\/span><span class=\"author-p-427620\">ercent of organic reach, <\/span><\/li>\n<li class=\"ace-line gutter-author-p-427620 line-list-type-hthree emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"FC\" data-author-name=\"Filip C\" data-author-link=\"\/ep\/profile\/stoMbSCmQEf\"><span class=\"author-p-427135\">P<\/span><span class=\"author-p-427620\">ercent of viral reach, <\/span><\/li>\n<li class=\"ace-line gutter-author-p-427620 line-list-type-hthree emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"FC\" data-author-name=\"Filip C\" data-author-link=\"\/ep\/profile\/stoMbSCmQEf\"><span class=\"author-p-427135\">P<\/span><span class=\"author-p-427620\">ercent of paid reach.<\/span><\/li>\n<\/ul>\n<p><span class=\"author-p-427620\">Their real value, however, reveals itself when we look at them combined.<\/span> <span class=\"author-p-427620\">After page likes<\/span><span class=\"author-p-427135\">, <\/span><span class=\"author-p-427620\"> it was reach that was the concern of most page admins<\/span><span class=\"author-p-427135\"> recently<\/span><span class=\"author-p-427620\">. One of the<\/span><span class=\"author-p-427135\"> most<\/span><span class=\"author-p-427620\"> widely known metric<\/span><span class=\"author-p-427135\">s<\/span> <span class=\"author-p-427135\">is the <\/span><span class=\"author-p-427620 b\"><b>organic reach rate<\/b><\/span><span class=\"author-p-427620\"> (number of people who saw your content organically vs. your pages&#8217; fans) which was supposed to show how <\/span><span class=\"author-p-427135\">well<\/span><span class=\"author-p-427620\"> your posts <\/span><span class=\"author-p-427135\">match-up <\/span><span class=\"author-p-427620\">w<\/span><span class=\"author-p-427135\">ith <\/span><span class=\"author-p-427620\">your audience<\/span><span class=\"author-p-427135\">&#8216;s<\/span><span class=\"author-p-427620\"> interests. <\/span><span class=\"author-p-427135\">However<\/span><span class=\"author-p-427620\">, measuring reach alone may not be such a good idea. <\/span><span class=\"author-p-427135\">Since it&#8217;s so dependent on the whims and inner workings of Facebook<\/span><span class=\"author-p-427620\">, it can be hard to tell if we&#8217;re really doing so bad, or <\/span><span class=\"author-p-427131\">Mark Z.<\/span><span class=\"author-p-427620\"> just decided to change the EdgeRank<\/span><span class=\"author-p-427135\"> because he felt like it<\/span><span class=\"author-p-427620\">.\u00a0<\/span><\/p>\n<p><span class=\"author-p-427135 b\"><b>A b<\/b><\/span><span class=\"author-p-427620 b\"><b>etter approach is to look at the shares of different kinds of reach. <\/b><\/span><span class=\"author-p-427620\">Why? <\/span><span class=\"author-p-427135\">Well f<\/span><span class=\"author-p-427620\">irstly, it shows us the overall effectiveness of <\/span><span class=\"author-p-427135\">a <\/span><span class=\"author-p-427620\">communication strategy &#8211; <\/span><span class=\"author-p-427135\">a<\/span><span class=\"author-p-427620\"> big share of viral reach almost defin<\/span><span class=\"author-p-427131\">i<\/span><span class=\"author-p-427620\">tely means that we&#8217;re doing great<\/span><span class=\"author-p-427135\">, <\/span> <span class=\"author-p-427135\">whereas<\/span><span class=\"author-p-427620\"> a little share suggests that we should probably <\/span><span class=\"author-p-427135\">be doing things a bit differently<\/span><span class=\"author-p-427620\">. Secondly<\/span><span class=\"author-p-427135\">, <\/span><span class=\"author-p-427620\"> it&#8217;s the simplest and perhaps most accurate metric to see if we <\/span><span class=\"author-p-427135\">are <\/span><span class=\"author-p-427620\">promot<\/span><span class=\"author-p-427135\">ing<\/span><span class=\"author-p-427620\"> content efficiently<\/span><span class=\"author-p-427135\">. For example, <\/span><span class=\"author-p-427620\"> if 90% of your reach was paid, <\/span><span class=\"author-p-427135\">maybe <\/span><span class=\"author-p-427620\">it&#8217;s time to change your target group or switch from CPM to CPC.\u00a0<\/span><\/p>\n<p>Before we start analyzing it, we should remember three things though:<\/p>\n<div id=\"magicdomid4764\" class=\"ace-line gutter-author-p-427620 line-list-type-bullet emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"FC\" data-author-name=\"Filip C\" data-author-link=\"\/ep\/profile\/stoMbSCmQEf\">\n<ul class=\"listtype-bullet listindent2 list-bullet2\">\n<li><span class=\"author-p-427620\">Facebook Insights panel shows you organic and viral reach combined (labeled as &#8220;unpaid&#8221;). It can be a wise decision then to use some other tools, like Sotrender. We&#8217;re aware that reach structure without this distinction isn&#8217;t that much worth.<\/span><\/li>\n<li><span class=\"author-p-427135\">C<\/span><span class=\"author-p-427620\">omparing your page&#8217;s reach structure with <\/span><span class=\"author-p-427135\">that of so-called <\/span><span class=\"author-p-427620\">&#8220;<\/span><span class=\"author-p-427135\">meme<\/span><span class=\"author-p-427620\">&#8221; <\/span><span class=\"author-p-427135\">pages (such as 9GAG) <\/span><span class=\"author-p-427620\">is a bad idea<\/span><span class=\"author-p-427135\">. Trust us<\/span><span class=\"author-p-430245\">:<\/span><span class=\"author-p-427620\"> you don&#8217;t want to <\/span><span class=\"author-p-427135\">become <\/span><span class=\"author-p-427620\">depresse<\/span><span class=\"author-p-427135\">d<\/span><span class=\"author-p-427620\">.<\/span><\/li>\n<li><span class=\"author-p-427135 b\"><b>T<\/b><\/span><span class=\"author-p-427620 b\"><b>he reach structure varies based on the page size<\/b><\/span><span class=\"author-p-427620\">.<\/span><\/li>\n<\/ul>\n<\/div>\n<div id=\"magicdomid4108\" class=\"ace-line gutter-author-p-427620 emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"FC\" data-author-name=\"Filip C\" data-author-link=\"\/ep\/profile\/stoMbSCmQEf\">\n<div style=\"width: 892px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"inline-img\" title=\" Facebook Performance Indicators - Reach Structure\" contenteditable=\"false\" src=\"https:\/\/hackpad-attachments.imgix.net\/sotrender.hackpad.com_8GymHgBuqgI_p.427620_1437561425618_segments%20%282%29.png?fit=max&amp;w=882\" alt=\" Facebook Performance Indicators - Reach Structure\" width=\"882\" height=\"401\" \/><p class=\"wp-caption-text\">Facebook Performance Indicators &#8211; Reach Structure<\/p><\/div>\n<\/div>\n<h3><b>Average post clicks<\/b><\/h3>\n<p><span class=\"author-p-427620 b\"><b>Average post click is the number of clicks<\/b><\/span><span class=\"author-p-427131 b\"><b> on your posts<\/b><\/span><b> <\/b><span class=\"author-p-427620\">(known as consumptions in Facebook Insights). <\/span><span class=\"author-p-427620 b\"><b>This <\/b><\/span><span class=\"author-p-427135 b\"><b>doesn&#8217;t mean <\/b><\/span><span class=\"author-p-427620 b\"><b>only likes, shares<\/b><\/span><span class=\"author-p-427135 b\"><b>, <\/b><\/span><span class=\"author-p-427620 b\"><b> and comments<\/b><\/span><span class=\"author-p-427135 b\"><b>;<\/b><\/span><b> <\/b><span class=\"author-p-427135 b\"><b>it<\/b><\/span><span class=\"author-p-427620 b\"><b> also<\/b><\/span><b> <\/b><span class=\"author-p-427620 b\"><b>includes link clicks, photo views<\/b><\/span><span class=\"author-p-427135 b\"><b>, <\/b><\/span><span class=\"author-p-427620 b\"><b> and video plays<\/b><\/span><span class=\"author-p-427620\">. They&#8217;re valuable just as they are &#8211; <\/span><span class=\"author-p-427135\">but <\/span><span class=\"author-p-427620 b\"><b>when you&#8217;re the admin of a media fanpage, <\/b><\/span><span class=\"author-p-427620\"> sometimes <\/span><span class=\"author-p-427135\">it&#8217;s <\/span><span class=\"author-p-427620\">all about link clicks and getting traffic to your website<\/span><span class=\"author-p-430245\">.<\/span> <span class=\"author-p-427620 b\"><b>When you&#8217;re a vlogger<\/b><\/span><span class=\"author-p-427620\">, the most interesting indicator is whe<\/span><span class=\"author-p-427135\">t<\/span><span class=\"author-p-427620\">her your audience view<\/span><span class=\"author-p-427135\">s<\/span> <span class=\"author-p-427135\">your<\/span><span class=\"author-p-427620\"> videos<\/span><span class=\"author-p-427135\"> or not<\/span><span class=\"author-p-427620\">. It&#8217;s really su<\/span><span class=\"author-p-427135\">r<\/span><span class=\"author-p-427620\">prising how little importance is <\/span><span class=\"author-p-427135\">often <\/span><span class=\"author-p-427620\">attached to it, giv<\/span><span class=\"author-p-427135\">en <\/span><span class=\"author-p-427620\">the fact that <\/span><span class=\"author-p-427135\">people<\/span><span class=\"author-p-427620\"> interested in your content <\/span><span class=\"author-p-427135\">don&#8217;t<\/span><span class=\"author-p-427620\"> have to necessar<\/span><span class=\"author-p-427135\">i<\/span><span class=\"author-p-427620\">ly push the &#8220;like&#8221; button.<\/span><\/p>\n<p>Before you start getting insights from it, remember that there are some things that you have to be aware of:<\/p>\n<div id=\"magicdomid2126\" class=\"ace-line gutter-author-p-427620 line-list-type-bullet emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"FC\" data-author-name=\"Filip C\" data-author-link=\"\/ep\/profile\/stoMbSCmQEf\">\n<ul class=\"listtype-bullet listindent2 list-bullet2\">\n<li><span class=\"author-p-427131\">S<\/span><span class=\"author-p-427620\">ome <\/span><span class=\"author-p-427135\">people <\/span><span class=\"author-p-427620\">may <\/span><span class=\"author-p-427135\">&#8220;chea<\/span><span class=\"author-p-427620\">t&#8221;<\/span><span class=\"author-p-427135\"> a little bit<\/span> <span class=\"author-p-427135\">with<\/span><span class=\"author-p-427620\"> the<\/span><span class=\"author-p-427135\">ir<\/span><span class=\"author-p-427620\"> number of clicks by publishing <\/span><span class=\"author-p-427135\">a<\/span><span class=\"author-p-427620\"> post that contains several photos &#8211; <\/span><span class=\"author-p-427135\">where <\/span><span class=\"author-p-427131\">F<\/span><span class=\"author-p-427620\">acebook count<\/span><span class=\"author-p-427135\">s<\/span><span class=\"author-p-427620\"> every <\/span><span class=\"author-p-427135\">photo switch<\/span><span class=\"author-p-427620\"> as a separated click<\/span><span class=\"author-p-427135\">.<\/span><\/li>\n<li><span class=\"author-p-427620\">Although they don&#8217;t always generate the stories, there <\/span><span class=\"author-p-427135\">is<\/span><span class=\"author-p-427620\"> strong evidence <\/span><span class=\"author-p-427135\">suggesting <\/span><span class=\"author-p-427620\">that <\/span><span class=\"author-p-427620 b\"><b>clicks take part in the <\/b><\/span><span class=\"author-p-427131 b\"><b>News Feed <\/b><\/span><span class=\"author-p-427620 b\"><b>algorithm<\/b><\/span><span class=\"author-p-427620\">. According to our research<\/span><span class=\"author-p-427135\">, <\/span><span class=\"author-p-427620\"> they tend to be correlated with viral reach as much as likes and comments.<\/span><\/li>\n<\/ul>\n<\/div>\n<h3><b>Total engagement<\/b><\/h3>\n<p class=\"ace-line longKeep gutter-noauthor\" style=\"text-align: justify;\"><span class=\"author-p-427135\">This is<\/span><span class=\"author-p-427620\"> the <\/span><span class=\"author-p-427620 b\"><b>ratio <\/b><\/span><span class=\"author-p-427135 b\"><b>of a <\/b><\/span><span class=\"author-p-427620 b\"><b>page<\/b><\/span><span class=\"author-p-427135 b\"><b>&#8216;s<\/b><\/span><b> <\/b><span class=\"author-p-427135 b\"><b>number of <\/b><\/span><span class=\"author-p-427620 b\"><b>engaged users <\/b><\/span><span class=\"author-p-427135 b\"><b>to the<\/b><\/span><span class=\"author-p-427620 b\"><b> page<\/b><\/span><span class=\"author-p-427135 b\"><b>&#8216;s number of<\/b><\/span><span class=\"author-p-427620 b\"><b> fans<\/b><\/span><span class=\"author-p-427620\"> &#8211; <\/span><span class=\"author-p-427135\">it usually just tells you<\/span><span class=\"author-p-427620\"> what percent of your fans<\/span> <span class=\"author-p-427620\">are <\/span><span class=\"author-p-427135\">performin<\/span><span class=\"author-p-427620\">g any kind of action on your page.<\/span><span class=\"author-p-427135\"> And when talking about Facebook actions, we&#8217;re referring to any kind of action. W<\/span><span class=\"author-p-427620\">hether <\/span><span class=\"author-p-427135\">it<\/span><span class=\"author-p-427620\"> was <\/span><span class=\"author-p-427135\">liking a post<\/span><span class=\"author-p-427620\"> or<\/span> <span class=\"author-p-427620\">the <\/span><span class=\"author-p-427135\">whole <\/span><span class=\"author-p-427620\">page, creat<\/span><span class=\"author-p-427135\">ing a<\/span><span class=\"author-p-427620\"> story, <\/span><span class=\"author-p-427135\">watching <\/span><span class=\"author-p-427620\">a video<\/span><span class=\"author-p-427135\">, <\/span><span class=\"author-p-427620\"> or just expand<\/span><span class=\"author-p-427135\">ing<\/span> <span class=\"author-p-427135\">a<\/span><span class=\"author-p-427620\"> list of comments<\/span><span class=\"author-p-427135\">, we consider it to be an action<\/span><span class=\"author-p-427620\">. Literally<\/span><span class=\"author-p-427135\">, all the actions <\/span><span class=\"author-p-427620\">&#8211; <\/span><span class=\"author-p-427135\">we count &#8217;em<\/span><span class=\"author-p-427620\">. Of course it&#8217;s a general indicator, but &#8211; <a title=\"Read more \" href=\"https:\/\/www.sotrender.com\/blog\/2014\/12\/social-media-measurement-2015\/\" target=\"_blank\">as <\/a><\/span><a title=\"Read the article\" href=\"https:\/\/www.sotrender.com\/blog\/2014\/12\/social-media-measurement-2015\/\" target=\"_blank\"><span class=\"author-p-427135\">said<\/span><span class=\"author-p-427620\"> some time ago<\/span><span class=\"author-p-427620\">\u00a0&#8211; <\/span><span class=\"author-p-427135 b\"><b>it&#8217;s<\/b><\/span> <span class=\"author-p-427620 b\"><b>the quickest and easiest <\/b><\/span><span class=\"author-p-427135 b\"><b>way to <\/b><\/span><span class=\"author-p-427620 b\"><b>tes<\/b><\/span><span class=\"author-p-427135 b\"><b>t reactions o<\/b><\/span><span class=\"author-p-427620 b\"><b>n communication.<\/b><\/span><\/a><\/p>\n<p class=\"ace-line longKeep gutter-noauthor\" style=\"text-align: justify;\"><div class=\"shortcode trial\"><h4><span>See whether you're successful in engaging users<\/span><a title=\"Start free trial\" class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog-cta-legacy\">Start free trial<\/a><\/h4><\/div><\/p>\n<p>What do you have to know about it?<\/p>\n<div id=\"magicdomid3997\" class=\"ace-line gutter-author-p-427135 line-list-type-bullet emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"TK\" data-author-name=\"Thomas K\" data-author-link=\"\/ep\/profile\/A2t48XhSMYj\">\n<ul>\n<li><span class=\"author-p-427135 b\"><b>An e<\/b><\/span><span class=\"author-p-427620 b\"><b>ngaged user doesn&#8217;t have to be a person who liked your page<\/b><\/span><span class=\"author-p-427620\">. It can<\/span><span class=\"author-p-427135\"> easily be some <\/span><span class=\"author-p-427620\">guy lost <\/span><span class=\"author-p-427135\">o<\/span><span class=\"author-p-427620\">n the Internet<\/span><span class=\"author-p-427135\"> rather than one of your loyal fans<\/span><span class=\"author-p-427620\">. <\/span><span class=\"author-p-427135\">It means you have to be cautious when using this metric, as it can be a tricky one to read.<\/span><\/li>\n<li><span class=\"author-p-427131\">Engagement is highly<\/span><span class=\"author-p-427620\"> correlated to viral reach. <\/span><span class=\"author-p-427135\">This <\/span><span class=\"author-p-427620\">means that <\/span><span class=\"author-p-427620 b\"><b>bas<\/b><\/span><span class=\"author-p-427135 b\"><b>ed <\/b><\/span><span class=\"author-p-427620 b\"><b>on the average total engagement<\/b><\/span><span class=\"author-p-427135 b\"><b>, <\/b><\/span><span class=\"author-p-427620 b\"><b> you can predict which fanpages are more likely to grow<\/b><\/span><span class=\"author-p-427620\">. Viral reach is the kind of reach that is generated through user likes, shares<\/span><span class=\"author-p-427135\">, <\/span><span class=\"author-p-427620\"> or comments. Most new fans (and potential customers!) <\/span><span class=\"author-p-427135\">are<\/span><span class=\"author-p-427620\"> gained through it, <\/span><span class=\"author-p-427135\"> so you might just want to pay attention to it.<\/span><\/li>\n<li><span class=\"author-p-427135 b\"><b>Media pages t<\/b><\/span><span class=\"author-p-427620 b\"><b>end to <\/b><\/span><span class=\"author-p-427135 b\"><b>have more engagement than brand pages.<\/b><\/span><span class=\"author-p-427620\"> It&#8217;s due to the fact that Facebook &#8220;allows&#8221; media pages to post more content daily<\/span><span class=\"author-p-427131\">. You can read more about it in the article entitled <a title=\"Read the article\" href=\"https:\/\/www.sotrender.com\/blog\/2015\/05\/posting-frequency-on-facebook\/\" target=\"_blank\">&#8220;Posting frequency on Facebook \u2013 a quick guide for Brands and Media&#8221;<\/a>.<\/span><\/li>\n<\/ul>\n<\/div>\n<div id=\"magicdomid4854\" class=\"ace-line gutter-author-p-427620 emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"FC\" data-author-name=\"Filip C\" data-author-link=\"\/ep\/profile\/stoMbSCmQEf\">\n<div style=\"width: 892px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"inline-img\" title=\" Facebook Performance Indicators - Total Engagement\" contenteditable=\"false\" src=\"https:\/\/hackpad-attachments.imgix.net\/sotrender.hackpad.com_8GymHgBuqgI_p.427620_1437571042290_engagement%20%281%29.png?fit=max&amp;w=882\" alt=\" Facebook Performance Indicators - Total Engagement\" width=\"882\" height=\"536\" \/><p class=\"wp-caption-text\">Facebook Performance Indicators &#8211; Total Engagement<\/p><\/div>\n<\/div>\n<p><span class=\"author-p-427131\">Remember that in order to fully evaluate your performance you not only have to measure your results<\/span><span class=\"author-p-427135\">, <\/span><span class=\"author-p-427131\"> but <\/span><span class=\"author-p-427135\">you <\/span><span class=\"author-p-427131\">also<\/span><span class=\"author-p-427135\"> have to<\/span><span class=\"author-p-427131\"> compare them with the average. Only benchmarking will show you whether your results are extraordinary, satisfactory<\/span><span class=\"author-p-427135\">, <\/span><span class=\"author-p-427131\"> or insufficient<\/span><span class=\"author-p-427135\">, <\/span> <span class=\"author-p-427135\">in which case<\/span><span class=\"author-p-427131\"> you need to <\/span><span class=\"author-p-427131 b\"><b>rethink your strategy<\/b><\/span><span class=\"author-p-427131\">. Facebook doesn&#8217;t <\/span><span class=\"author-p-427135\">let you <\/span><span class=\"author-p-427131\">compare your results with<\/span><span class=\"author-p-427135\"> the<\/span><span class=\"author-p-427131\"> average results of pages of <\/span><span class=\"author-p-427135\">a <\/span><span class=\"author-p-427131\">similar size, although it&#8217;s extremely helpful.<\/span><span class=\"author-p-427620\">\u00a0<\/span><\/p>\n<p><span class=\"author-p-427620\">What are your options then?<\/span><\/p>\n<ul>\n<li class=\"ace-line gutter-author-p-427620 emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"FC\" data-author-name=\"Filip C\" data-author-link=\"\/ep\/profile\/stoMbSCmQEf\"><span class=\"author-p-427620\">You can use one of the social media a<\/span><span class=\"author-p-427134\">nalytics<\/span><span class=\"author-p-427620\"> tool<\/span><span class=\"author-p-427135\">s<\/span><span class=\"author-p-427134\">, <\/span><span class=\"author-p-427620\">such as Sotrender<\/span><span class=\"author-p-427135\">, <\/span> <span class=\"author-p-427135\">which<\/span><span class=\"author-p-427620\"> gives you the opportunity to compare yourself with competitors on a regular basis. <\/span><\/li>\n<li class=\"ace-line gutter-author-p-427620 emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"FC\" data-author-name=\"Filip C\" data-author-link=\"\/ep\/profile\/stoMbSCmQEf\"><span class=\"author-p-427620\">You may also get this data alone from <\/span><span class=\"author-p-427135\">the <\/span><span class=\"author-p-427620\">Facebook analytics panel<\/span><span class=\"author-p-427131\"> (Facebook Insights)<\/span><span class=\"author-p-427620\">, but it will probably cost you some time<\/span> <span class=\"author-p-427134 b\"><b>and you can&#8217;t benchmark to your category or page size segment<\/b><\/span><span class=\"author-p-427134\">. <\/span><\/li>\n<li class=\"ace-line gutter-author-p-427620 emptyGutter\" style=\"text-align: justify;\" data-author-initials=\"FC\" data-author-name=\"Filip C\" data-author-link=\"\/ep\/profile\/stoMbSCmQEf\"><span class=\"author-p-427134\">I<\/span><span class=\"author-p-427620\">f you want to do this <\/span><span class=\"author-p-427135\">quickly<\/span><span class=\"author-p-427620\"> and compare data that is exclusively available <\/span><span class=\"author-p-427135\">with<\/span><span class=\"author-p-427620\"> Fac<\/span><span class=\"author-p-427135\">e<\/span><span class=\"author-p-427620\">book Insights, you should consider <a title=\"Go to the page\" href=\"https:\/\/facts.sotrender.com\/\" target=\"_blank\">Global Social Facts<\/a>.<\/span> <span class=\"author-p-427620\">It&#8217;s<\/span><span class=\"author-p-427131\"> a platform enabling you to connect your page <\/span><span class=\"author-p-427135\">with the database <\/span><span class=\"author-p-427131\">and instantly see it<\/span><span class=\"author-p-427135\">&#8216;<\/span><span class=\"author-p-427131\">s results compared to <\/span><span class=\"author-p-427135\">your <\/span><span class=\"author-p-427131\">segmented benchmark. The comparison includes data <\/span><span class=\"author-p-427135\">regarding<\/span> <span class=\"author-p-427135\">the<\/span><span class=\"author-p-427131\"> number of clicks, engagement<\/span><span class=\"author-p-427135\">, <\/span><span class=\"author-p-427131\"> and<\/span><span class=\"author-p-427135\"> your<\/span><span class=\"author-p-427131\"> page&#8217;s reach.\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"magicdomid4053\" class=\"ace-line longKeep gutter-noauthor\" style=\"text-align: center;\"><a title=\"Read more about the benefits of benchmarking\" href=\"https:\/\/www.sotrender.com\/blog\/2015\/07\/benchmark-your-fanpage\/\" target=\"_blank\">Read more about the benefits of benchmarking, discover Global Social Facts and connect your page right away!<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Does anyone remember how much we used to care about the amount of fans a Facebook page had? How it was supposed to be such a huge indicator of success? Or even more recently, when a decrease in our relative organic reach had us feeling scared and hopeless? Yes, we &#8211;\u00a0 the admins of Facebook [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":18901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1783],"tags":[801,1445,1447,1641,1643,1645,1647,1649,1651,1653,1655],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Facebook Performance Indicators Crucial for Your Brand<\/title>\n<meta name=\"description\" content=\"Check what the current crucial Facebook performance indicators are and see how important it is to look at them in comparison to the results of other pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2015\/07\/3-facebook-performance-indicators\/\" \/>\n<meta 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