{"id":18675,"date":"2015-06-30T15:47:03","date_gmt":"2015-06-30T14:47:03","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=18675"},"modified":"2019-07-12T11:04:04","modified_gmt":"2019-07-12T09:04:04","slug":"new-feature-in-sotrender-post-tagging","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2015\/06\/new-feature-in-sotrender-post-tagging\/","title":{"rendered":"New Feature in Sotrender &#8211; Content Strategy Module &#038; Post Tagging"},"content":{"rendered":"<p style=\"text-align: justify;\">Very often, people post the same types of content on Facebook, with each post belonging to a certain topic or category. Now, <a title=\"Click here to go to the website\" href=\"http:\/\/sotrender.com\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a> lets you organize your posts into such categories with the new post tagging feature. Now you can compare your posts by category, seeing which groups of posts are performing better than others. By taking advantage of post tagging, Sotrender users can make their performance on social media even more efficient and effective!<!--more--><\/p>\n<h2><b>Content strategy module &amp; post tagging &#8211; how to start?<\/b><\/h2>\n<p style=\"text-align: justify;\">You can get started in the <strong>Content\u00a0<\/strong>tab, and pick either of the\u00a0<strong>Top posts<\/strong>\u00a0tabs in the collapsed menu. Here you\u2019ll be able to add tags to your posts, which puts them into the tagged category. All you have to do is press the \u201cadd\u201d button under that \u201cTags\u201d column beside a post, and type in the tag you want to add. Hit save, and that\u2019s it! You\u2019ve tagged a post! Just keep in mind that you can use up to 10 tags, but no more.<\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/menu-sotrender-app-fb.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37689\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/menu-sotrender-app-fb.png\" alt=\"\" width=\"225\" height=\"639\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Now, what can you do with tagged posts? Quite a few things. In the Content Strategy and Top posts tabs, you will find:<\/p>\n<ul style=\"padding-bottom: 0px; text-align: justify;\">\n<li>Which posts belong to which tag,<\/li>\n<li>How many posts have been given a particular tag,<\/li>\n<li>What percentage of posts belong to a certain tag, with links to those posts.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div id=\"attachment_37705\" style=\"width: 1657px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37705\" class=\"size-full wp-image-37705\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.30.44.png\" alt=\"content strategy, tag posts\" width=\"1647\" height=\"315\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.30.44.png 1647w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.30.44-475x91.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.30.44-768x147.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.30.44-950x182.png 950w\" sizes=\"(max-width: 1647px) 100vw, 1647px\" \/><p id=\"caption-attachment-37705\" class=\"wp-caption-text\">Tag your posts in <a href=\"http:\/\/www.sotrender.com\">Sotrender<\/a><\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_37707\" style=\"width: 1663px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37707\" class=\"size-full wp-image-37707\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.30.15.png\" alt=\"tag posts, sotrender, content strategy\" width=\"1653\" height=\"309\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.30.15.png 1653w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.30.15-475x89.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.30.15-768x144.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.30.15-950x178.png 950w\" sizes=\"(max-width: 1653px) 100vw, 1653px\" \/><p id=\"caption-attachment-37707\" class=\"wp-caption-text\">Add proper tags to your posts in Sotrender<\/p><\/div>\n<p style=\"padding-top: 0px; text-align: justify;\">This will greatly help you to organize your posts and to see what type of posts are being given more attention by Facebook users.<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\" class=\"hs-cta-node hs-cta-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/4a49e300-05d6-42ee-a1c5-b83db19b4bfb\"><img decoding=\"async\" id=\"hs-cta-img-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/4a49e300-05d6-42ee-a1c5-b83db19b4bfb.png\" alt=\"Analyze your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '4a49e300-05d6-42ee-a1c5-b83db19b4bfb', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>Know the effectiveness of your posts by category<\/b><\/h2>\n<p>In the <strong>Content Strategy tab<\/strong>, you will find graphs presenting you with information and comparisons regarding the <a href=\"https:\/\/www.sotrender.com\/blog\/2017\/01\/social-media-engagement\/\">engagement<\/a>, reach, and <a href=\"https:\/\/www.sotrender.com\/blog\/2014\/08\/activity-index\/\">Interactivity Index<\/a> of your tagged posts.<\/p>\n<div id=\"attachment_37691\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/content-strategy-sotrender.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37691\" class=\"size-large wp-image-37691\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/content-strategy-sotrender-950x331.png\" alt=\"\" width=\"950\" height=\"331\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/content-strategy-sotrender-950x331.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/content-strategy-sotrender-475x165.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/content-strategy-sotrender-768x267.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/content-strategy-sotrender.png 1370w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/a><p id=\"caption-attachment-37691\" class=\"wp-caption-text\">Content Strategy in <a href=\"https:\/\/app.sotrender.com\/\">Sotrender<\/a><\/p><\/div>\n<p>First, you will find a chart comparing the effectiveness of all types of posts based on their <b>organic reach, paid reach, engagement, and Interactivity Index<\/b>. If a type of post was effective, it will take up more of the bar, whereas post types that were less effective will take up less. From this you can see which categories are being used effectively, and which ones need to have a different strategy applied to them.<\/p>\n<p style=\"text-align: justify;\">The <strong>Engagement<\/strong>\u00a0graph lets you see how engaging all tag categories are. You can see how many posts belong to a tag compared to how engaging posts of that particular tag were. This is particularly useful as it allows you to:<\/p>\n<ul style=\"padding-bottom: 0px; text-align: justify;\">\n<li>See which types of posts are the most engaging for your audience,<\/li>\n<li>More efficiently choose what type of posts you should focus on publishing,<\/li>\n<li>see which types of categories are not very engaging, but are still being published often, &#8211; adjust your content strategy accordingly.<\/li>\n<\/ul>\n<div id=\"attachment_37709\" style=\"width: 1915px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37709\" class=\"size-full wp-image-37709\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.52.18.png\" alt=\"Content performance - engagement\" width=\"1905\" height=\"612\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.52.18.png 1905w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.52.18-475x153.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.52.18-768x247.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.52.18-950x305.png 950w\" sizes=\"(max-width: 1905px) 100vw, 1905px\" \/><p id=\"caption-attachment-37709\" class=\"wp-caption-text\">Content performance &#8211; engagement, Sotrender<\/p><\/div>\n<p style=\"padding-top: 0px; text-align: justify;\">The <strong>Reach<\/strong>\u00a0graph shows you how many fans your content is reaching based on a given tag. You can see how many posts belong to a tag and how many people they are reaching, organically or paid. This allows you to:<\/p>\n<ul style=\"padding-bottom: 0px; text-align: justify;\">\n<li>See which types of posts should receive more focus, and which ones are getting too much.<\/li>\n<li>See which types are benefiting from your paid campaigns, and which ones aren&#8217;t paying off.<\/li>\n<\/ul>\n<div id=\"attachment_37713\" style=\"width: 1658px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37713\" class=\"size-full wp-image-37713\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.57.04.png\" alt=\"Content performance - reach \" width=\"1648\" height=\"523\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.57.04.png 1648w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.57.04-475x151.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.57.04-768x244.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.57.04-950x301.png 950w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/><p id=\"caption-attachment-37713\" class=\"wp-caption-text\">Content performance &#8211; reach<\/p><\/div>\n<p style=\"padding-top: 0px; text-align: justify;\">And lastly, the <strong>Interactivity Index<\/strong>\u00a0graph displays how active people are on posts based on a given tag. The Interactivity Index, which is the collective rate of all activities performed on your Page, is compared with the number of posts from a particular tag. With this chart, you can see which types of posts are rousing the most activity out of your fans (remember that liking, commenting, posting, and attaching multimedia content are all considered to be activity).<\/p>\n<div id=\"attachment_37711\" style=\"width: 1665px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37711\" class=\"size-full wp-image-37711\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.57.14.png\" alt=\"Content performance - Interactivity Index\" width=\"1655\" height=\"526\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.57.14.png 1655w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.57.14-475x151.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.57.14-768x244.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2015\/06\/Zrzut-ekranu-2019-07-12-o-10.57.14-950x302.png 950w\" sizes=\"(max-width: 1655px) 100vw, 1655px\" \/><p id=\"caption-attachment-37711\" class=\"wp-caption-text\">Content performance &#8211; Interactivity Index<\/p><\/div>\n<h2 style=\"padding-top: 0px; text-align: justify;\"><strong>In conclusion<\/strong><\/h2>\n<p style=\"text-align: justify;\">Once all of this data is looked at, <b> it becomes much easier to plan your content strategy in a more effective and efficient manner<\/b>. Your content strategy is vitally important to your success in social media, and tagging posts allows you to further develop your strategy to be as good as it can be. It\u2019s just one more way that Sotrender is helping you get the most out of your social media communication.<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\" class=\"hs-cta-node hs-cta-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/4a49e300-05d6-42ee-a1c5-b83db19b4bfb\"><img decoding=\"async\" id=\"hs-cta-img-4a49e300-05d6-42ee-a1c5-b83db19b4bfb\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/4a49e300-05d6-42ee-a1c5-b83db19b4bfb.png\" alt=\"Analyze your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '4a49e300-05d6-42ee-a1c5-b83db19b4bfb', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Discover more\u00a0new features of Sotrender!<\/span><\/h2>\n<ul>\n<li class=\"p1\"><a title=\"Read more\" href=\"https:\/\/www.sotrender.com\/blog\/2015\/06\/global-social-facts\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Global Social Facts \u2013 compare your Facebook Page and have fun with big data<\/span><\/a><\/li>\n<li class=\"p1\"><a title=\"Read more\" href=\"https:\/\/www.sotrender.com\/blog\/2015\/06\/know-the-interests-of-your-brands-fans\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Interest graph \u2013 know the interests of your brand\u2019s fans<\/span><\/a><\/li>\n<li class=\"p1\"><span class=\"s1\"><a title=\"Read more\" href=\"https:\/\/www.sotrender.com\/blog\/2015\/05\/competition-tracking\/\" target=\"_blank\" rel=\"noopener\">Track your competitors on Facebook<\/a><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Very often, people post the same types of content on Facebook, with each post belonging to a certain topic or category. Now, Sotrender lets you organize your posts into such categories with the new post tagging feature. Now you can compare your posts by category, seeing which groups of posts are performing better than others. [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":17597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1781,1783],"tags":[1283,1285,1621],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Feature in Sotrender - Content Strategy Module &amp; Post Tagging<\/title>\n<meta name=\"description\" content=\"Content strategy module &amp; post tagging in Sotrender - tag posts into categories and compare them and maximize your social media efficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2015\/06\/new-feature-in-sotrender-post-tagging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Feature in Sotrender - Content Strategy Module &amp; 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